• Title/Summary/Keyword: Strategic Collaboration

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A Study on the UIC(University & Industry Collaboration) Model for Global New Business (글로벌 사업 진출을 위한 산학협력 협업촉진모델: 경남 G대학 GTEP 사업 실험사례연구)

  • Baek, Jong-ok;Park, Sang-hyeok;Seol, Byung-moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.69-80
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    • 2015
  • This can be promoted collaboration environment for the system and the system is very important for competitiveness, it is equipped. If so, could work in collaboration with members of the organization to promote collaboration what factors? Organizational collaboration and cooperation of many people working, or worth pursuing common goals by sharing information and processes to improve labor productivity, defined as collaboration. Factors that promote collaboration are shared visions, the organization's principles and rules that reflect the visions, on-line system developments, and communication methods. First, it embodies the vision shared by the more sympathetic members are active and voluntary participation in the activities of the organization can be achieved. Second, the members are aware of all the rules and principles of a united whole is accepted and leads to good performance. In addition, the ability to share sensitive business activities for self-development and also lead to work to make this a regular activity to create a team that can collaborate to help the environment and the atmosphere. Third, a systematic construction of the online collaboration system is made efficient and rapid task. According to Student team and A corporation we knew that Cloud services and social media, low-cost, high-efficiency services could achieve. The introduction of the latest information technology changes, the members of the organization's systems and active participation can take advantage of continuing education must be made. Fourth, the company to inform people both inside and outside of the organization to communicate actively to change the image of the company activities, the creation of corporate performance is very important to figure. Reflects the latest trend to actively use social media to communicate the effort is needed. For development of systematic collaboration promoting model steps to meet the organizational role. First, the Chief Executive Officer to make a firm and clear vision of the organization members to propagate the faith, empathy gives a sense of belonging should be able to have. Second, middle managers, CEO's vision is to systematically propagate the organizers rules and principles to establish a system would create. Third, general operatives internalize the vision of the company stating that the role of outside companies must adhere. The purpose of this study was well done in collaboration organizations promoting factors for strategic alignment model based on the golden circle and collaboration to understand and reflect the latest trends in information technology tools to take advantage of smart work and business know how student teams through case analysis will derive the success factors. This is the foundation for future empirical studies are expected to be present.

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Study on the Impact of Collaboration on Business Performance in the Public Sector (공공부문에서의 협업이 업무성과에 미치는 영향에 대한 연구)

  • Lee, Hyang-Soo;Lee, Seong-Hoon
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.35-43
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    • 2016
  • Internal and external environment changes surrounding our society are pressing our government to solve a lot of difficult problems. These problems are more likely to be solved by a number of ministries and agencies, rather than a single ministry or agency. Thus collaboration is a necessary strategy to increase government's problem-solving skills. This study examines determinants of successful collaboration by analysing cases of local governments that solved uneasy problems covering many ministries after persistent efforts which have been controversial issues in our society. First, theoretical approach for collaboration and its matrix is examined. Second, interviews of government officers are analyzed to study collaboration cases. Finally, Strategic points of view are discussed to promote collaboration within government sectors. The results show that common goal sharing, incentives and supporting systems play important roles in inducing collaboration.

Determining the Relationship between the Effective Factors of Strategic Behavior: A Case Study for Social Insurance Company of Tehran

  • Kazemi, Arsalan;Javanmard, Habibollah;Mohammadi, Ramona
    • Asian Journal of Business Environment
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    • v.7 no.1
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    • pp.5-12
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    • 2017
  • Purpose - In order to achieve the organizational objectives, the behavior of the employees and their collaboration with management should be taken into account. It has been shown that strategic behavior depends on a number of different factors. The aim of this article was determining the relationship between factors related to the strategic behavior. Research design, data, and methodology - Accordingly, a conceptual model was developed and tested in the form of a survey. Participants of the study were the employees working in the social Insurance company of Tehran. Data was collected using a questionnaire conducted among managers and the staff. A correlation model was used for data analysis by employing the SPSS software. Results - The findings showed there was a relationship between employees' engagement and the strategic behavior. Conclusions - Our research has demonstrated the effect of employees' engagement on the strategic-driven behavior, emphasizing the role of employees' engagement in health-care service firms. Although previous service research has focused on the factors that drive employees' performance, it seems that most of this research has been inspired by the idea of the service profit chain, focusing on the effect of employees' satisfaction on performance.

Collaborations in Fashion and Arts Across Industry Disciplines (패션, 예술, 산업의 협업사례 고찰)

  • Park, Kyung-Ae;Kim, Sook-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1152-1163
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    • 2009
  • Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

[Review] The Impact of Character Collaboration Product Characteristics on Brand Awareness and Purchase Intention: Focusing on F&B Products

  • Kyung Tae JANG;Senghyeon LEE;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.2
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    • pp.1-5
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    • 2024
  • This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

기업간 공동연구개발의 성공과 위험요인 : 기존 연구의 분석 및 모형의 제안

  • Jeon, Jae-Uk;Mun, Hyeong-Gu
    • Journal of Technology Innovation
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    • v.11 no.2
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    • pp.91-121
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    • 2003
  • The rapid development and diversification of technology require that firms should adjust and cope with a high degree of uncertainty regarding independent efforts in technology development. An alternative to these strategic responses is the R&D or technological collaborations among firms. There have been many researches on the reasons for and effects of these collaborative relationships; however, research examining the risks involved in the process of collaboration is lacking. The researches into essential prerequisites for successful technological collaborations have remained more or less premature despite of the increasing demand for interfirm R&D collaborations. In other words, the existing literature has mainly focused on the choice of collaborations, but has paid little attention to the processes of collaborations. This study tries to identify and integrate both success and risk factors affecting the decision making of whether collaborations are attempted or not and R&D collaboration processes. Finally, a model of interfirm collaborations is suggested and also practical implications for the firms which consider R&D collaboration with other firms are provided.

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Effect of Technological Collaboration on Firm's Product Innovation Output: The Moderating Roles of Appropriability (기술협력 활동이 기업의 제품혁신 성과에 미치는 영향: 전유성의 조절효과를 중심으로)

  • Hwang, Namwoong;Lee, Jung Min;Kim, Yeunbae
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.59-87
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    • 2014
  • This paper focuses on effect of technological collaboration and securement of appropriability on product innovation performance. Additionally, moderating effect of appropriability on technological collaboration is investigated by using Korean Innovation Survey 2010 conducted by the Science and Technology Policy Institute in Korea. Result shows that technological collaboration with customer and affiliate affects product innovation performance positively. Appropriability, in addition, not only gives positive effect on product innovation performance by itself, but also it augments the positive effect of technological collaboration on product innovation performance. The results imply that technological collaboration and appropriability are the key determinant for the increase of the product innovation performance; therefore, firms need higher level of technological collaboration invigoration and possession of appropriability. at last, firms require profound insight concerning strategic use of technology protection methods to secure appropriability.

Strategic Technology Management of Automotive Steel Sheets Makers (자동차용 강판 제조업체의 전략적 기술경영)

  • Jung, Kyung-Hee;Lee, Sang-Kyu
    • IE interfaces
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    • v.16 no.3
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    • pp.291-299
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    • 2003
  • The managerial environment of automobile industry has been rapidly changing, mainly with the tighter standard of legal and environmental regulations, the pressure of cost reduction from the end-user, the various functional improvements of vehicles, and the globalization management. In order to survive in this complicate circumstances, the automakers have strongly pursued the mutual collaboration with the suppliers, especially tier-1, for the optimal selection of parts/materials and the assembly manufacturing processes of the new model development. They prepare the early involvement program for the suppliers during the conceptual design stage, and implement the win-win strategy of technology development activity, in order to improve the value creation. This study considers the strategic technology management of automotive steel sheets makers on the aspects of strategy, processes, human & physical resources, and organization structure. It also suggests the corporate strategies of steel mills, in order to obtain the technology competence.

National Food Distribution and Business Performance of Large State Plantations in Indonesia

  • Moehamad Irwan MAULANA;Sucherly SUCHERLY;Kurniawan SAEFULLAH;Martha Fani CAHYANDITO
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.59-70
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    • 2024
  • Purpose: This study aimed to develop a strategic business conceptual model for large state plantations in West Java Province and Banten Province, Indonesia. The model was built through causal relationships and interrelationships between marketing strategies and business strategies that affect business performance on large state plantations. The plantation sector provides the largest contribution to gross domestic product and is an important part of national food distribution efforts. Research design, data, and methodology: This study used a literature review adapted from Pret and Logan (2019), which followed the guidelines of Tranfield et al. (2003), derived from the Scopus website with Q1/Q2 quartiles and inclusion/exclusion criteria published from 2012 to 2021. Results: Based on a systematic literature review approach, we constructed the strategic business conceptual model for large state plantations based on a combination of four causal and interrelationship variables that affect business performance, namely, industry attractiveness, unique capabilities, innovation management, and collaboration strategy. Conclusions: This research explains the relationship between industry attractiveness variables and unique capability as independent variables that can affect business performance through collaboration strategy and innovation management as intervening variables in the plantation sector, especially large state plantations, which have not been found in previous studies.

Analysis of the Success Factors of Open Innovation fromthe Perspective of Cooperative Game Theory: Focusing on the Case of Collaboration Between Korean Large Company 'G' and Startup 'S' (협조적 게임이론 관점에서 본 대기업-스타트업 개방형 혁신 성공 요인 분석: 대기업 'G사'와 스타트업 'S사'의 협업 사례를 중심으로)

  • Jinyoung Kim;Jaehong Park;Youngwoo Sohn
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.2
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    • pp.159-179
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    • 2024
  • Based on the case of collaboration between large companies and startups, this study suggests the importance of establishing mutual cooperation and trust relationships for the success of open innovation strategy from the perspective of cooperative game theory. It also provides implications for how this can be implemented. Due to information asymmetry and differences in organizational culture and decision-making structures between large companies and startups, collaboration is likely to proceed in the form of non-cooperative games among players in general open innovation, leading to the paradox of open innovation, which lowers the degree of innovation. Accordingly, this study conducted a case study on collaboration between large company 'G' and startup 'S' based on the research question "How did we successfully promote open innovation through cooperative game-type collaboration?" The study found that successful open innovation requires (1) setting clear collaboration goals to solve the organizational problem between large companies and startups, (2) supporting human resources for qualitative growth of startups to solve reliability problems, (3) leading to strategic investment and joint promotion of new projects to solve the profit distribution problem. This study is significant in that it contributes to expanding the discussion of the success factors of open innovation to the importance of interaction and strategic judgment considering the organizational culture and decision-making structure among players, and empirically confirming the success conditions of open innovation from the perspective of cooperative game theory.

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