• Title/Summary/Keyword: Strategic Analysis

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Prediction of Customer Satisfaction Using RFE-SHAP Feature Selection Method (RFE-SHAP을 활용한 온라인 리뷰를 통한 고객 만족도 예측)

  • Olga Chernyaeva;Taeho Hong
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.325-345
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    • 2023
  • In the rapidly evolving domain of e-commerce, our study presents a cohesive approach to enhance customer satisfaction prediction from online reviews, aligning methodological innovation with practical insights. We integrate the RFE-SHAP feature selection with LDA topic modeling to streamline predictive analytics in e-commerce. This integration facilitates the identification of key features-specifically, narrowing down from an initial set of 28 to an optimal subset of 14 features for the Random Forest algorithm. Our approach strategically mitigates the common issue of overfitting in models with an excess of features, leading to an improved accuracy rate of 84% in our Random Forest model. Central to our analysis is the understanding that certain aspects in review content, such as quality, fit, and durability, play a pivotal role in influencing customer satisfaction, especially in the clothing sector. We delve into explaining how each of these selected features impacts customer satisfaction, providing a comprehensive view of the elements most appreciated by customers. Our research makes significant contributions in two key areas. First, it enhances predictive modeling within the realm of e-commerce analytics by introducing a streamlined, feature-centric approach. This refinement in methodology not only bolsters the accuracy of customer satisfaction predictions but also sets a new standard for handling feature selection in predictive models. Second, the study provides actionable insights for e-commerce platforms, especially those in the clothing sector. By highlighting which aspects of customer reviews-like quality, fit, and durability-most influence satisfaction, we offer a strategic direction for businesses to tailor their products and services.

A Study on the Financial Performance for Nonprofit Performing Arts Organizations: Focusing on American Symphony Orchestras (비영리 공연조직의 재정성과에 관한 연구 - 미국오케스트라를 중심으로 -)

  • Park, Sunmi;Choi, Young-Jun
    • Korean Association of Arts Management
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    • no.50
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    • pp.33-63
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    • 2019
  • This study examines financial performance of nonprofit performing arts organizations to provide concrete suggestions and improve their financial performance so that they can build strategies to continue organizational activities. This study investigates empirical data of IRS 990 tax form of top 73 US orchestras and analyzed GLS pannel. Dependent variables are measured as contributions and ticket sales, and independent variables are measured as economic environment, cultural capital, orchestra characters, government grants, and social capital. Based on the finding from the research, determination of contribution outcomes is positively affected by state employment and orchestra's internal characteristics including age, size and conductor's US nationality, government grants, and volunteer. Ticket sales are affected by employment, education level, orchestra's resources, government grants, and volunteer. However, a size of cultural market negatively influences on financial outcomes and cultural capital doesn't influence on results. Interesting finding is a relationship between volunteers and organizations is vital of their fiscal achievement. This is significant in empirical analysis on nonprofit performing arts organizations from an economic view point, and will contribute on organizations to improve their strategic plan to sustain a business.

A Study on Analysis and Enhancement Strategy of South Korea's Defense Industry Exports Amidst Global Geopolitical Crisis (세계 지정학적 위기 속에서 한국의 방산수출 분석 및 강화 전략 연구)

  • Dongbum Kim;Youngsam Yoon
    • Convergence Security Journal
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    • v.24 no.2
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    • pp.181-188
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    • 2024
  • Amid global geopolitical crises that are heightening tensions worldwide, the importance of national security is being reevaluated. Consequently, South Korea is gaining attention in the global defense market due to its superior technology, competitive pricing, and rapid delivery capabilities. The increasing international demand for defense materials offers opportunities for the development of the domestic defense industry and has the potential to lead to long-term defense strategies and an expansion of exports. In particular, the development of future advanced weapons systems and the expansion of defense exports are likely to be possible through a deep understanding of the international political and economic situation and proactive defense diplomacy. This study analyzes the impact of current global geopolitical crises on Korea's defense industry and presents effective strategies based on these findings, including innovative improvements to defense acquisition systems and the discovery of overseas defense cooperation partners to strengthen defense exports. This strategic approach aims to balance domestic consumption with exports, enhance military strength, and improve the country's standing in the international community. Therefore, efforts are needed to ensure the sustainable growth of the defense industry, enabling South Korea to achieve economies of scale and play a pivotal role in the global defense industry.

Exploring Factors to Minimize Hallucination Phenomena in Generative AI - Focusing on Consumer Emotion and Experience Analysis - (생성형AI의 환각현상 최소화를 위한 요인 탐색 연구 - 소비자의 감성·경험 분석을 중심으로-)

  • Jinho Ahn;Wookwhan Jung
    • Journal of Service Research and Studies
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    • v.14 no.1
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    • pp.77-90
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    • 2024
  • This research aims to investigate methods of leveraging generative artificial intelligence in service sectors where consumer sentiment and experience are paramount, focusing on minimizing hallucination phenomena during usage and developing strategic services tailored to consumer sentiment and experiences. To this end, the study examined both mechanical approaches and user-generated prompts, experimenting with factors such as business item definition, provision of persona characteristics, examples and context-specific imperative verbs, and the specification of output formats and tone concepts. The research explores how generative AI can contribute to enhancing the accuracy of personalized content and user satisfaction. Moreover, these approaches play a crucial role in addressing issues related to hallucination phenomena that may arise when applying generative AI in real services, contributing to consumer service innovation through generative AI. The findings demonstrate the significant role generative AI can play in richly interpreting consumer sentiment and experiences, broadening the potential for application across various industry sectors and suggesting new directions for consumer sentiment and experience strategies beyond technological advancements. However, as this research is based on the relatively novel field of generative AI technology, there are many areas where it falls short. Future studies need to explore the generalizability of research factors and the conditional effects in more diverse industrial settings. Additionally, with the rapid advancement of AI technology, continuous research into new forms of hallucination symptoms and the development of new strategies to address them will be necessary.

A Study on the Proposal for Deposit Linkage Plan Based on the Survey of Online Material Identification System (온라인 자료 수집 전략 및 중장기 로드맵 수립 연구)

  • Younghee Noh;Inho Chang;Youngmi Jung;Aekyoung Son;Kyungsun Lee;Hyunju Cha
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.5-23
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    • 2024
  • The seventh year of implementing online material deposit demands a systematic collection, legal and regulatory improvements, and the establishment of a long-term strategic plan for online material collection. In this study, we aimed to propose an online material collection strategy and a long-term roadmap for preserving online resources as national intellectual and cultural heritage for future generations. To achieve this, we analyzed the status of domestic and foreign libraries, related laws and regulations, and the types and collection status of online materials. Based on this analysis, we proposed practical collection standards and methods. Ultimately, a long-term roadmap and implementation plan were suggested. The long-term development plan for online material collection established a phased, concrete implementation strategy. This includes the foundation-building phase of online material collection, followed by the expansion phase, and finally reaching the maturity phase.

Homocysteine levels are associated with diabetes mellitus in Chinese with H-type hypertension

  • Dejian Fu;Wanbao Gong;Xiaomin Bao;Bo Yang;Feng Wang;Yubing Qiao;Yuanjiang Wu;Guangzhen Chen;Weixun Sun;Qiongzhi Xiao;Wenbo Zou;Ning Fang
    • Nutrition Research and Practice
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    • v.18 no.4
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    • pp.511-522
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    • 2024
  • BACKGROUND/OBJECTIVES: The study examined the association between homocysteine and diabetes mellitus in patients with H-type hypertension and assessed the possible effect modifiers. SUBJECTS/METHODS: This cross-sectional study included 1,255 eligible participants in the 'H-type Hypertension Management and Stroke Prevention Strategic International Science and Technology Innovation Cooperation Project' among rural Chinese people with H-type hypertension. A multivariate logistic regression model was used to evaluate the relationship between homocysteine and diabetes mellitus. RESULTS: The mean level of total homocysteine (tHcy) in the diabetes mellitus population was 19.37 μmol/L, which was significantly higher than the non-diabetic patients (18.18 μmol/L). When tHcy was analyzed as a continuous variable, the odds ratio (OR) of diabetes was 1.17 (95% confidence interval [CI], 1.01-1.35; per interquartile range). When tHcy was stratified according to the quintile, the ORs for diabetes were 2.86 (95% CI, 1.22-6.69) in the highest quintile (tHcy ≥ 20.60 μmol/L) compared to the reference group (tHcy < 12.04 μmol/L). When tHcy was grouped by 15 μmol/L and 20 μmol/L, patients with tHcy ≥ 20 μmol/L had a significantly (P = 0.037) higher risk of diabetes (OR, 2.03; 95% CI, 1.04-3.96) than in those with tHcy < 15 μmol/L. Subgroup analysis showed that the tHcy-diabetes association was unaffected by other variables. CONCLUSION: In this study of rural Chinese people with H-type hypertension, the tHcy levels showed a positive association with diabetes mellitus. This independent association is unaffected by other potential risk factors.

The Impact of Loneliness, Social Isolation, and Interpersonal Orientation on Service Attitudes in Live-commerce : The Moderating Role of Perceived Economic Value (외로움과 사회적 고립감, 대인관계성향이 라이브 커머스의 서비스 태도에 미치는 영향 : 지각된 경제적 가치의 조절역할)

  • Sung, Jung-yeon
    • Journal of Venture Innovation
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    • v.7 no.3
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    • pp.123-139
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    • 2024
  • In the rapidly expanding live-commerce market, one of the newer channels in e-commerce, consumer satisfaction appears to have plateaued. This study, therefore, aims to explore the impact of consumers' internal psychological states on the formation of service attitudes and offers practical solutions based on these findings. Whereas previous studies predominantly focused on external factors, this research examines the role of internal psychological states and perceived value in shaping consumer attitudes. Specifically, this study distinguishes between personal loneliness and social isolation, adding an altruistic dimension by incorporating interpersonal orientation, thereby setting it apart from earlier research. The focus of this study is on the psychological conditions of live-commerce consumers, investigating how factors such as loneliness, social isolation, and interpersonal orientation influence service attitudes, moderated by perceived economic value. The analysis reveals that both social isolation and interpersonal orientation significantly affect service attitudes, with social isolation exerting a stronger influence. However, no statistically significant relationship was found between loneliness and service attitude. Additionally, the effects of social isolation and interpersonal orientation on service attitudes were moderated by perceived economic value, which amplified their influence. These findings underscore the importance of incorporating consumer-centric psychological factors when developing strategies. A tailored approach that aligns with the unique characteristics of the live-commerce channel can help businesses provide customized services. This strategic approach is expected to support the development of effective operational strategies and practical solutions not only for live-commerce but also for future two-way communication channels that businesses and small enterprises may leverage.

2024 Korea Digital Business Trend Study: Listening to Voices from Academia and Industry (2024 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다)

  • Hajin Shin;Hyunchul Ahn;Taekyung Kim;Jung Lee
    • Information Systems Review
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    • v.26 no.1
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    • pp.315-335
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    • 2024
  • This study analyzes the digital business environment in Korea and predicts the digital business trends to be noted in 2024. The study comprehensively reviews the domestic and international ICT market outlook and provides objective and in-depth analysis by compiling opinions from various experts. In particular, through a multi-dimensional approach, it derives practical trends applicable to the local business environment, provides strategic implications considering the characteristics of digital business in Korea, and suggests directions for Korean companies to adapt to the global business environment and strengthen their competitiveness. During the research process, 20 preliminary candidate trends were initially identified by collecting and analyzing reports from major domestic and international market research institutes. We then conducted in-depth interviews with 10 experts from industry and academia to select 15 shortlisted trends from these 20 trends and 10 trends selected from the previous year. Finally, we conducted a large-scale survey of 209 experts from academia and industry, and we selected 11 domestic digital business trends to focus on in 2024. This study, which presents an outlook of digital business trends suitable for the Korean business environment based on a variety of opinions scientifically gathered from Korean digital business leaders, will contribute to understanding IT trends in Korea from a business perspective and their differences from global trends.

Analysis of the productive struggles experienced by sixth-grade students in mathematical problem-solving (초등학교 6학년 학생들이 수학적 문제해결에서 경험하는 생산적 어려움 분석)

  • Kil, Yeabin;Chang, Hyewon
    • Communications of Mathematical Education
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    • v.38 no.3
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    • pp.309-330
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    • 2024
  • This study analyzed the productive struggles experienced by the sixth-grade elementary school students when productively overcoming the struggles they encountered during mathematical problem-solving. By analyzing their processes of solving multi-strategic and open-ended problems, productive struggles were categorized according to two steps of problem-solving. Additionally, we examined the factors that support students in overcoming these struggles, distinguishing between individual, peer, and teacher influences. The study identifies four types of productive struggles during the problem-understanding step and six during the plan devising and carrying-out step. In the problem-understanding step, the most prevalent type involved overcoming difficulties to grasp the elements and conditions of the problem, while in the plan devising and carrying-out step, persistence in problem-solving was the most common. The factors supporting productive struggles were ranked in order of influence: individual, peer, and teacher support. Teacher support played a significant role during the problem-understanding step, whereas individual and peer supports were more influential during the plan devising and carrying-out step. Based on these findings, the study offers some didactical implications for understanding the characteristics of productive struggles and strategies for effectively supporting students through the problem-solving process.

Case Study on Revising Curriculum of a Industrial High School through Analysis of Manufacturing Workforce demand focused on Chungnam Province in Korea (지역 기반 산업의 인력 수요 분석을 통한 공업 계열 특성화 고등학교의 교육과정 개편 사례 연구)

  • Yi, Sangbong;Choi, Jiyeon
    • 대한공업교육학회지
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    • v.38 no.1
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    • pp.221-238
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    • 2013
  • The purpose of this study was to revise and reorganize the direction of the department of ${\bigcirc}{\bigcirc}$Industrial High School though analysis of manufacturing status and workforce demand in Chungnam province focused on the Geumsan Area. In the study, ${\bigcirc}{\bigcirc}$Industrial High School of the status and actual conditions were identified through interview, literature review and data analysis. Surveys of the school teachers, parents and students was conducted in order to investigate the awareness of renaming and reorganization of school departments, curriculum revision of the school. Statistical data was collected and analyzed in order to figure out manufacturing industry and its workforce demand of Chungnam Province in Korea. Findings of the study were as follows: Small and medium enterprises of manufacturing industry have been developed a lot in Geumsan Area in Chungnam province. Four major industries including (1) automobile parts, (2) electronic and information equipment, (3) Cutting edge culture, and (4) Agricultural-livestock and bio are intensively fostered as regional strategic industries in the Chungnam province. The manufacturing industry has a 33.6-percent, and then service-mining and manufacturing industry has a 80.0-percent of total number of employee in Geumsan Area. It is expected that industrial workforce demand of Geumsan Area come out of manufacturing and service-mining industrial sector. The following is recommended for the school curriculum revision: (1) focussing on mechanical control for the revision of computer applying mechanical department, (2) focussing on automation electric equipment for the revision of electric control department, (3) focussing on food process control for revising of bio-food industrial department. It's helpful to make a progress of the school that establish identification of industrial specialized high school as an institution of vocational education at the secondary level through supplying qualified workforce to Manufacturing industry in Chungnam Province.