• Journal of the Korea Convergence Society
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• 제12권7호
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• pp.143-151
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• 2021

Several researchers in the early days have studied the concept of creativity and its definition, but with the emergence of an unprecedented infectious disease, creativity attracts more attention in the academic world these days. It is because the ability to respond to change and create something that did not exist before has become an essential competency for survival. Therefore, we proposes a creativity textbook that can be used for teacher training based on a creative education practical strategy model for the purpose of enhancing the creativity of teachers in the field through analysis of various prior studies on creative education. And also, we developed the textbook to teach the principles of information security using creative storytelling techniques. In the teacher training using the textbook, the survey was conducted with 40 questions consisting of originality, fluency, elaboration, synthesis and organization factors in order to confirm the change in the teacher's creativity, and all factors were significantly improved. The textbooks developed in this study are meaningful in that it has increased the utilization of teachers' field education. We hope that this thesis will provide implications for the development of creative fusion textbooks, and related research will be actively conducted in the future.

• Journal of The Korean Association of Information Education
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• 제20권3호
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• pp.283-292
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• 2016

Based on revised 2015 curriculum, diversified SW education methods for elementary school students are researched, developed and applied. However, as most of SW education is based on English text, its coding process may be difficult for low graders of elementary school who are not familiar with English and Math. Under this situation, Kodu game lab based 'icon card board' by which coding could be learnt with ease through game and icon was developed and story activity, coding activity and collaboration activity (SCC) strategy based 17th session SW curriculum was applied and verified. As a result of research, in terms of satisfaction of students for SW class, students more than 86% recognized such class positively and a significant effect was obtained from students' interest level and learning model for coding.

• The Journal of the Korea Contents Association
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• 제15권8호
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• pp.194-208
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• 2015

The Power and Knowledge are attractive materials that could be used in all of cultural content genre with storytelling. Because he, whether or not own knowledge, could be an important tool of narrative strategy for popularity keeping with a confrontation and conflict. This study aimed to explore the power and knowledge appearing in . For this purpose, it used the structuralistic methodologies of Saussure and Levi-Strauss, analyzing binary oppositions between the characters mainly connected with the knowledge and power. Three categories was analytic object, 'Place(abbey, book repository)' 'Debate on laughter', 'The argument for heresy.' As a result, we found the three materials had narrative strategy fully following binary oppositional structure. In that movie, which was deployed in a basis with knowledge and power, we eventually found that contemporary reality veiled the truth was paradoxically revealed with these narrative strategy. And we confirmed that it was very important the attribute of knowledge and power in narrative processing.

• Korean Institute of Interior Design Journal
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• 제23권1호
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• pp.172-180
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• 2014

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.

• Journal of Digital Contents Society
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• 제18권3호
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• pp.599-606
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• 2017

'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.

• Journal of Industrial Convergence
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• 제20권11호
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• pp.197-203
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• 2022

The purpose of this study is to establish an S.I. (Space Identity) considering the spatial location and cultural specificity of Jecheon Jungang Market, the oldest and largest market in Jecheon with historical characteristics. To this end, we identify the flow of the cultural tourism market, investigate and analyze the current state of Jecheon Central Market, and present a direction based on storytelling for each space. The concept of space design was divided into space, time, people, and culture as coexistence, and merchants, products, and shopping malls share temporality and coexist in one space. Therefore, the facilities for each floor consisted of a gate, information board, lighting, rest area, design bench facility, information center, business compliance line, floor sign, and gate floor sign for each floor. Through this, it is necessary to establish a mid- to long-term development strategy by establishing a step-by-step promotion strategy to predict the economic effect of creating new demand and increasing sales in Jecheon Central Market.

• Journal of the Korea Furniture Society
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• 제23권2호
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• pp.144-151
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• 2012

The main objective of this study is to explore methods to generate and develop its design concept of the discord generated due to this by deeply considering the existing design concept of a new town or site planning. In particular, in case when designers participate in a process of planning new town, this study aims to reveal methods generating design strategy and basic ideas for designing street furniture through cases study of projects by understanding and analyzing concept of overall space planning and by developing direction for deployment of specific designs. First, further concepts of the space planning, which decides overall flow of visual design concept of street furniture, is extracted through analyses of basic concepts of space design with doing Focused Group Interview among designers and planners. Then, by applying 3V Design Process, alternatives of the concept generation are suggested through methods of storytelling and visual language under the two approach methods of verbalization stage and visualization stage. Also its process were explored through suggestion of designs by developing each idea of the respective concepts into specific design vocabulary.

• Journal of the Korean Society of Costume
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• 제62권1호
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• pp.137-151
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• 2012

The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

• Korean Institute of Interior Design Journal
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• 제22권5호
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• pp.68-77
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• 2013

'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.

• Journal of Korea Society of Industrial Information Systems
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• 제11권5호
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• pp.181-189
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• 2006

The ubiquitous technology has requested many changes both to the way of learning and to the way of convergence learning content development. However, until now most of e-Learning contents can not meet the requirements of technology convergence and are not developed from the user's perspectives. In this paper, we focus a convergence learning model that is learner-oriented structure, active use of formal and informal learning. Furthermore, examine carefully importance about task analysis, storytelling, and feedback design strategy of learning management system for e-Learning content development. In this context, this paper suggests the effective e-Learning content development method in a convergence era.