• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.188-196
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• 2010

The Commercial space are changed gradually large scalized and complexed to introduce different culture exchanges and experience. However, the mass-complex commercial space are limited as of their complexed space composition or degree of space depth, which may become factors causing people to get tired easily. Thus, having a design strategy is important to create economical effectiveness in order to overcome these limitations and for the people to stay longer and do their consumption activities through more experiences and social interchanges. Recently, Jerde Partnership's who designed many complex commercial spaces made a commercial success by their unique design strategy to setup a new space and lead the interaction between space and people. The purpose of this study is based on Jerd's design concept to analyze Jerd Partnership's design strategy and space related structure to propose their space construction and design method for mass-complex commercial spaces. The results are as follows. (1)Jerde Partnership's causes the abundant space experience of the user through mass and space constitution to have a theme and a story. (2)They builds an excursion type line of flow system with an organic curve, and a non-daily experience by the change of the space scale and the application of various programs is enabled and guides the stay for the long time. (3)They builds the doorway of various courses and a circulation system through the open space and controls depth of the space. In addition, various events are performed in the center of such a circulation system, and this event makes a unique place.

• Journal of Korea Port Economic Association
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• v.33 no.4
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• pp.149-172
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• 2017

The Alibaba Company, founded by Mayun in 1997, captured no.1 position in the global electronic commerce industry in 2016. Logistics strategy and paying system of the firm have greatly contributed to its success. The study aims not only to investigate the entrepreneurship of Mayun to inspire Korean youths with it, but also to help Korean E Commerce industry with logistics strategy of the Alibaba Group. The study adopts the management history approach through a literature survey on life time story, management philosophy of Mayun. Results from a study on Ma Yun's entrepreneurship style showed certain key characteristics: a global mindset, marketing and advertising proficiency, patriotism, a challenging spirit, and creativity. Alibaba's logistics system has greatly contributed to the success of the company's E commerce trade so far. However, some things are left to be desired in the following areas: logistics management system, logistics contract unit price, competitiveness in warehousing compared to rival Chinese companies, and last mile delivery.

• Smart Structures and Systems
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• v.26 no.3
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• pp.345-360
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• 2020

Modern swarm intelligence heuristic search methods are widely applied in the field of structural health monitoring due to their advantages of excellent global search capacity, loose requirement of initial guess and ease of computational implementation etc. To this end, a hybrid strategy is proposed based on butterfly optimization algorithm (BOA) and differential evolution (DE) with purpose of effective combination of their merits. In the proposed identification strategy, two improvements including mutation and crossover operations of DE, and dynamic adaptive operators are introduced into original BOA to reduce the risk to be trapped in local optimum and increase global search capability. The performance of the proposed algorithm, hybrid butterfly optimization and differential evolution algorithm (HBODEA) is evaluated by two numerical examples of a simply supported beam and a 37-bar truss structure, as well as an experimental test of 8-story shear-type steel frame structure in the laboratory. Compared with BOA and DE, the numerical and experimental results show that the proposed HBODEA is more robust to detect the reduction of stiffness with limited sensors and contaminated measurements. In addition, the effect of search space, two dynamic operators, population size on identification accuracy and efficiency of the proposed identification strategy are further investigated.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.182-189
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• 2022

As OTT services become popular worldwide, content IP expansion strategy has an important position in the platform media industry ecosystem where new content is constantly distributed. In particular, the method in which a successful narrative expands the elements constituting a specific world, that is, the Universe, is effective in reducing risk factors in content IP expansion and expanding content franchises. This study intends to examine how Marvel's cinematic Universe (MCU) is strategically performing content IP expansion while borrowing the multiverse concept and replicating and reproducing it by itself through narrative analysis of . As a result, the multiverse can reproduce an incomplete state by repeating the completed event, which can exist as another self-fulfilling content. At the same time, it can be an effective content IP expansion strategy in that each story can be produced because a single character can exist in multiple under the multiverse.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.1-12
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• 2021

Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.153-166
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• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• Journal of Korea Multimedia Society
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• v.23 no.8
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• pp.1118-1127
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• 2020

Train to Busan(2016) and Seoul Station(2016) contain trans-media properties in terms of the expansion of 'possible worlds' from the original story, and show the cultural and economic potential of the domestic trans-media contents with industrial systems added to the artist's competence of Dir. Yeon Shang-ho, an animator and film director. But they also have limits of the lack of continuity in time and characters between each media, various derived contents and suitable marketing strategy. For the development of Korean trans-media contents, it is necessary to extend the range of contents, find changes in production time and style, and improve the distribution environment to encourage a user to integrate contents from each platforms.

• Korean Journal of Child Studies
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• v.20 no.3
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• pp.245-257
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• 1999

This study investigated illustrated Koran fairy tales as material for teaching kindergarten science. The 64 books selected for this study were analyzed by the standards set forth in the Exploring Life segment of the 5th Revision of Kindergarten Teaching Procedures (1993). The story-structure strategy was based on the structural pattern suggested by Moen(1991). Results showed that the structural elements of the illustrated fairy tales could be classified into 7 categories and 8 types of content patterns. After validating the adaptability of the fairy tales for use in teaching Kindergarten science, the books were cataloged by type and category.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.31-38
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• 1998

The purpose of this study was to analyze the tendency of the current diversified apartment planning. This study was examined by 13 newspapers from January 1th 1995 to 30th 1997. The major findings in this study were summarized as follows: 1. The strategy of major apartment construction co. was diversified into space planning interior image facilities and utilities and outdoor space design. 2. The trend of space planning was diversified into apartment for 3 generation apartment with its own inside gardeen apartment with kitchen facing south multi-story apartment, apartment with round shape room irregular shaped apartment 3. The trend of interior image was diversified into Korean style natural style casual elegantstyle modern style and classical style.

• Korean Journal of Child Studies
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• v.22 no.1
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• pp.147-162
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• 2001

This study examined the relation between mother-child verbal interaction strategies and children's narrative competence. Forty-eight 4-year-old middle class children(25 girls and 23 boys) and their mothers were observed in their homes. All the children were asked to produce a new story. Mothers used more descriptive statements and questions, more inferential questions and more evaluative questions than children. Children gave more answers and used more negative feedback than mothers. Mother's use of high-mental demanded question and positive feedback strategies were positively correlated with children's level of narrative structure. Mothers' use of inferential and evaluative questions were positively correlated with narrative length. Children's use of high-mental demanded statements and positive feedback strategies were positively correlated with their level of narrative structure and their use of descriptive and high-mental demanded strategies were positively correlated with narrative length.