• 유통과학연구
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• 제15권3호
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• pp.73-80
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• 2017

Purpose - Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology - This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results - As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers' quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers' purchasing behaviors. Conclusions - Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy effects from those relationships are getting bigger and bigger. We should respect nature, a characteristic of Korean architecture, maintain visual continuity that harmonies with nature in the development of the complex space of the domestic department stores, and should take significance in the development of the complex cultural space in the direction of feeling the hierarchy of the space to obtain the visual pleasure with the artificial structure.

• 한국멀티미디어학회논문지
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• 제15권11호
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• pp.1399-1408
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• 2012

광원은 그래픽 모델의 색상과 밝기에 영향을 미치는 중요한 요소이며, 사실적인 합성 결과를 얻기 위해서는 실세계에 존재하는 모든 광원의 정보를 정교하게 저장하고 적절히 활용할 수 있어야 한다. 실세계 광원정보를 HDR 환경 맵으로 표현하여 높은 정확도로 저장하는 것이 가능하지만, 고정된 조명 환경에서 촬영된 한 장의 HDR 환경 맵만으로는 동적 가상 조명 위치에 대한 새로운 환경 맵을 생성하는 것은 불가능하다. 본 논문에서는 미리 정의된 위치와 방향에서 촬영된 대표 HDR 환경 맵들을 이용하여 임의로 선택된 위치에 대응하는 가상 광원의 정보를 동적으로 생성하는 기법에 대해 설명한다. 본 기법은 입력된 대표 HDR 영상들로부터 분석된 광원의 밝기와 분포 등의 정보를 기반으로 영상 보간을 통해 가상 조명에 대한 HDR 환경맵을 자동 계산한다. 보간 결과로 얻어진 정보를 영상기반 라이팅 기법에 활용함으로써 가상 광원의 효과가 그래픽 모델의 렌더링 결과에 사실적으로 반영될 수 있음을 보인다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2006년도 추계학술발표논문집
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• pp.216-219
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• 2006

Self management of chronic asthma is of great importance, since the disease could lead the patient into an emergent situation. In the present study, we describe design and implementation of a personal digital assistant(PDA) based asthma management system for personal application including symptom and medication to prevent from the potential exac-erbation of the disease. The software program was written by the Visual C++ tool in the mobile computing environment and Object Store was applied for data management. User friendly GUI environment was provided for the patient to input his/her daily condition and self treatment such as medication for suc-cessful management. The input screen design substituted for keyboard input to a mouse in order to easy to select an item and minimize the keyboard input. The implementation results of this system., Real-time data collection and process were possible and be able to have been carried effectively out a continuous symptom, a medication of asthma patients, risk management.

• 한국실내디자인학회논문집
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• 제22권1호
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• pp.11-18
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• 2013

The Contemporary consumer society demands companies to emphasize more on the brand marketing that can deliver the brand identities distinguished from those of competing companies. In today's environment, the meaning of consumption is not only a simple purchase of a product, but also assimilation into images, experience and emotional aspects of the brand. The flagship stores of brands take the advantage of the tendency seriously and utilize the envelopes of the building as marketing catalysts to establish their brand identities. This paper aims to investigate the possibility of the architectural envelope as a marketing element to establish the brand identities, by analyzing the design techniques that enhance the visual effects utilizing innovative application of material, pattern and connection details. it is studied that the function of architectural envelope's change from past to recent date and role of architectural envelope as means of marketing for expression brand image in contemporary commerce space and elements that can be applied on architectural envelope with theoretical consideration about marketing and brand identity. Also this paper will research about experience elements because the process for consumers to recognize brand image with architecture is the process of visual experience. And through example research, this paper will study interrelationship between visual system of cognition to be expressed on architectural envelope.

• 한국정보처리학회논문지
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• 제2권5호
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• pp.711-720
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• 1995

본 논문에서는 라이브러리의 하부 표현 구조에 관계 없이 재사용 라이브러리로 부 터 소프트웨어 부품을 일관성 있게 저장하고 검색할 수 있도록 지원해주는 검책 프레 임워크를 객체지향 기법을 도입하게 제안하였다. 제안한 검색 프레임워크는 일관된 사 용자 인터페이스를 가능하도록 하기 위하여 시각적 영역에서 미리 정의한 간단한 시각 적 오퍼레이션을 통해 라이브러리에 저장한 부품에 대한 정보 객체를 검색할 수 있도 록 하였다. 이는 제안한 4I모델에 의해 가능하다. 또한 새로운 검색 메카니즘이나 분 류기법을 쉽게 추가할 수 있다. 본 논문에서는 객체지향 프레임워크 개발을 위한 4I 모델을 제안하고 이를 구성하는 각각의 구성 요소를 객체로 모델링하고 구현하였다.

• Human Ecology Research
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• 제56권1호
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• pp.71-84
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• 2018

This study presents a case of a visual merchandising course adopting a problem-based learning (PBL) model, as a part of shop manager training program for high school students. Various vocational training classes are actively developed for vocational high schools, yet programs in the home economics area are relatively lacking. In particular, education programs for shop manager training are urgently required due to the high demand of this job in the fashion industry. The PBL model, which reflects constructionist learning theory, is considered for this visual merchandising course in order to help develop the ability of students to creatively apply their knowledge on real-world problems through self-driven learning. For the purpose of job analysis, two problem areas were identified through interviews conducted with shop managers who work for apparel shops in department stores. Based on the results of the interviews, professors and high school teachers developed two PBL instructional modules. The developed module courses were implemented with 2 classes of vocational high school students. The learning outcome was examined through the analysis of a student survey and reflection journals. It was apparent that the PBL courses effectively attracted the interests of learners in vocational training and improved their understanding of the contents as well as cooperation skills. The results of this study indicate that implementing the PBL model for the training of store managers can contribute to the vocational training programs for high school students.

• 한국대기환경학회지
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• 제24권3호
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• pp.346-356
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• 2008

Asbestos is the name of a group of minerals with long and thin fibers that originate naturally in the environment. Asbestos mainly affects lungs and the membrane that surrounds the lungs. In general, PCM (phase contrast microscopy) and PLM (polarized light microscopy) have been used to analyze asbestos fibers. However, these methods have often problems to over-estimate number concentration when counting real asbestos fibers. Moreover, there are many difficulties when separating and identifying various asbestos and non-asbestos fibers. In order to determine quantitative information on fibrous particles, source profiles for asbestos and non-asbestos fibers must be initially developed on the basis of their chemical compositions and physical parameters. In our study, a SEM/EDX was used to develop source profiles from known asbestos samples as reference samples. We could make the source profile matrix consisting of 6 types of asbestos fibers and 2 types of non-asbestos fibers by analyzing 380 fibers. Based on these profiles, a rule building expert system was developed by using the visual basic application (VBA). Various fibers were successfully classified by 2 simple rules in the EXCEL environment based on several visual steps such as inserting data, viewing results, and saving results. For a case study to test the expert system, samples from a construction materials and from various indoor environments such as a residental area, a preschool classroom, and an underground store were collected and analyzed. As a result of the survey, a total of 76 individual test fiber particles was well classified into 5 different types of particle classes; 9.3% of chrysotile, 15.4% of amosite, 0.8 of crocidolite, 4.2% of tremolite, 5.8% glass fiber, 21.1% of other fibers, and 43.5% of unknown fibers in terms of number concentration. Even though unknown portion was high, it will be decreased markedly when expanding fiber source profiles.

• International Journal of Safety
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• 제4권2호
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• pp.12-17
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• 2005

This paper aims at the development of an knowledge base for an electrical fire cause diagnosis system using the entity relation database. The relation database which provides a very simple but powerful way of representing data is widely used. The system focused on database construction and cause diagnosis can diagnose the causes of electrical fires easily and efficiently. In order to store and access to the information concerned with electrical fires, the key index items which identify electrical fires uniquely are derived out. The knowledge base consists of a case base which contains information from the past fires and a rule base with rules from expertise. To implement the knowledge base, Access 2000, one of DB development tools under windows environment and Visual Basic 6.0 are used as a DB building tool. For the reasoning technique, a mixed reasoning approach of a case based inference and a rule based inference has been adopted. Knowledge-based reasoning could present the cause of a newly occurred fire to be diagnosed by searching the knowledge base for reasonable matching. The knowledge-based database has not only searching functions with multiple attributes by using the collected various information(such as fire evidence, structure, and weather of a fire scene), but also more improved diagnosis functions which can be easily wed for the electrical fire cause diagnosis system.

• 한국산학기술학회논문지
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• 제17권7호
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• pp.481-491
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• 2016

본 연구는 고객들에게 매력적인 관심을 끌 수 있는 고객 재방문의 요소를 알아보고 성공할 수 있는 음식점 콘셉트와 스토리텔링에 의한 고객의 재방문에 관한 연구에 대해 알아보고자 한다. 음식점 콘셉트나 광고, 음식점 인테리어도 이제는 음식점의 메뉴/서비스의 특징이나 다른 음식점과의 비교우위를 강조하던 전략에서 벗어나 이야기를 들려주는 방식으로 표현 콘셉트를 변화해야 할 것이다. 논문의 연구결과를 살펴보면, 멤버십 카드나 레스토랑을 이용하는 편리성과 같은 금전적 또는 비금전적 '전환비용'이 일시적 고객만족의 실패로 인한 레스토랑 고객들의 부정적 감정이나 낮은 만족수준을 보완해주고 레스토랑을 재방문하도록 만드는 효과가 있다고 한다. 따라서 이러한 전환비용이 고객유지에 미치는 영향을 충분히 고려한다면 효과적인 수단으로 사용할 수 있을 것이다. 레스토랑과 같은 고급 음식점에서는 음식의 맛, 고객 서비스, 음식점 분위기 등의 수준향상을 통해 방문고객의 긍정적 소비감정을 느끼게 되면 고객만족과 재방문 의도를 강화시키는 것이며, 점포 콘셉트, 물리적 환경과 같은 경험적 요소, 조명을 이용한 시각적 식감의 수준향상을 꾀하는 것도 중요하다. 또한, 긍정적 소비감정을 유발하려면 점포 콘셉트, 물리적 환경, 경험적 요소를 활용한다. 즉, 멤버십 카드, 마일리지 포인트, 고객과의 친분 등 다양한 금전적, 비금전적 마케팅 수단을 평상시 제공한다면 고객의 재방문에 긍정적인 영향을 미칠 것이다.

• 한국프랜차이즈경영연구
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• 제9권3호
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• pp.19-29
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• 2018

Purpose - Due to the increase in coffee consumption and competition, domestic coffee franchise companies are currently entering the overseas market. Therefore, coffee franchise companies are pursuing a variety of marketing strategies to meet customer needs and gain competitive advantage in overseas markets. From this perspective, overseas franchise companies need to ensure that their servicescapes meet the needs of their overseas customers. For these purposes, the study is to identify the impact servicescapes on customer satisfaction and customer loyalty focused on Global Coffee Franchise Company "C", which extended its business worldwide in Mongolia. Research design, data, and methodology - The data were collected from customers who had visited the stores of 'C' company in Ulaanbaatar, Mongolia. 435 valid questionnaires collected through online survey coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 24 and SmartPLS 3.0. Result - Firstly, seating comfort, facility aesthetics, and cleanliness, ambient conditions among servicescapes influenced customer satisfaction. Secondly, servicescapes didn't affect the loyalty directly. Third, customer satisfaction had positive effect on loyalty. Fourthly, cleanliness which was ranked lower in Korea had a great effect on customer satisfaction in Mongolia. Fifthly, IPMA(Importance-performance map analysis) shows that the importance of servicescapes is higher for women than for men, and facility aesthetics for female and cleanliness is the most important for male. Conclusions - The results of this study show that there is a positive (+) effect on customer satisfaction in order of cleanliness, ambient conditions, aesthetics, and seating comfort. Therefore, franchise companies considering or advancing into Mongolia should consider importance in order of cleanliness, ambient conditions and aesthetics when entering Mongolia market. For example, franchise managers should select Monday as a "clean day," and all merchants should spend all of their open hours and keep their stores clean in accordance with the head office manual. In addition, franchise managers need to hire a VMD (visual merchandising) experts to build up a physical environment that will effectively highlight the space-specific display of the store so that Mongolian local customers can have a satisfactory climate and aesthetics. And, the IMPA analysis between servicescapes and customer satisfaction shows that women are more susceptible to servicescapes than men. Especially, in the case of women, the importance of esthetics is high, but the performance is low. Thus, if the aesthetics are actively improved, customer satisfaction can be effectively increased.