• Title/Summary/Keyword: Start-up business strategies

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Analyzing Education Needs for the Development of Entrepreneurship of University Student (대학생의 창업역량 개발을 위한 교육요구 분석)

  • Lee, Ji An;Ahn, Young Sik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.73-82
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    • 2019
  • As the importance of entrepreneurship education has increased, universities are conducting various programs related to entrepreneurship for university students. Despite these efforts, however, the demand for a competency-oriented entrepreneurship education program to realize the entrepreneurial idea is not fully reflected. Therefore this study is conducted to provide strategies for the development, management, and facilitation of the entrepreneurship education program of university through the analysis of difference between the level of importance and level of performance for the development of entrepreneurship of university student. Through the literature review, entrepreneurship is classified the step of confirming entrepreneurial intention, drawing up a start-up model, and planning a venture start-up. This study is analyzed through the t-test to identify difference between level of importance and level of performance with the 15 items of 7 competencies. This study is used Borich needs analysis and the Locus for Focus Model to know the priority of education needs for the development of entrepreneurship of university student. As the result of study, university students' entrepreneurial competences between level of importance and level of performance are shown significantly different among 15 items, the first priority is 6 items and the second priority is 2 items using Borich needs analysis and the Locus for Focus Model. Four competence clusters such as self-analytic competence, ability of eliciting entrepreneurial idea, ability of analyzing idea validity, and business-plan presentation competency are suggested with the combination of first and second priority competence. In order to develop each competence, ability of eliciting entrepreneurial idea and ability of analyzing idea validity are the key of education, self-analytic competence is needed to strengthen the intention of entrepreneurship, and business-plan presentation competence is cultivated as the ability of persuading investors to realize business ideas and is applied to business situation.

Challenges and Opportunities of Small Business Management and Start-Ups in India

  • Potluri, Rajasekhara Mouly;Lee, Jung Wan;Khan, Saqib Rasool;Vali, Syed Mastan
    • Journal of Distribution Science
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    • v.10 no.7
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    • pp.5-11
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    • 2012
  • The core objective of this research article is to investigate different challenges and opportunities in management as well as start-ups of small businesses in India. The prudence behind this research is to examine various problems in front of the small businesses and to offer vital support and cooperation to overcome those with the support of concerned institutions through consultancy and training programs. The researchers have an intention to make available the research results to the governmental agencies, concerned small business institutions and also to the educational institutions which are continually design plans, programs, policies and strategies to upgrade the managerial and technical dexterities of the small business Indian operators. After thorough revision of relevant literature on small businesses and its management, the researchers used a well structured questionnaire and in-depth personal interviews with 586small business operators selected from manufacturing, trading (retailing and wholesaling), finance, servicing/repair businesses which are located in the coastal districts of Andhra Pradesh in India. The researchers have used convenience sampling and collected data was analyzed with the support of Microsoft Excel and frequency distribution. Noticeably, majority of the small businessmen in India are facing myriad number of challenges both in management and at the time of establishment of their business operations. In particular, 72.47 percent of small businesses operators' have substantiated their strong opinion towards the challenges they are facing particularly finance, marketing and other problems while managing their businesses. The researchers also attempted to get the opinions on problems of the various categories of small businesses while starting their operations. A staggering 68percent of respondents identified the problems related to preparation of business plan, location selection, marketing and other problems like lack of proper credit facilities, skilled manpower, and other infra related problems while setting up of their businesses. On an average, 64.62 and 63.51 percent of small businesses are facing various kinds of problems both at the time of day-to-day management as well as start-up of their businesses respectively. The present research confined with the opinions of only four categories of small business operators particularly from the manufacturing, finance, trading (retailing and wholesaling), and servicing/repair which are continuing their business operations from the nine coastal districts of Andhra Pradesh in India. The present study emphatically provides concrete information required to the business community for identifying an assortment of challenges faced by different small business operators in managing and at the time of their inception. This research paper is first of its kind from this part of the world by offering extensive and credible information required for prospective entrepreneurs in facing the dynamic challenges in managing their business. Furthermore, this research presents invaluable inputs to the stakeholders like all types of governments, policy makers, practitioners, researchers, and educators' about the various impediments faced by the small business community in India.

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A Case Study on Business Continuity following the Establishment of a Soho Fashion Shopping Mall: Longitudinal Research (소호패션쇼핑몰 창업 후 사업지속에 대한 사례연구: 종단적 연구를 중심으로)

  • Mi Young Son
    • Human Ecology Research
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    • v.62 no.1
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    • pp.1-13
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    • 2024
  • This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

Mid- to Long-term Development Strategies of Business Incubation Centers - Based on Interviews with Start-up Companies and Benchmarking of Business Incubation Centers in Developed Countries (창업보육센터의 중장기 발전 전략: 창업기업 인터뷰와 선진국 창업보육센터 벤치마킹을 토대로)

  • Soo Kyung Kim
    • Journal of Information Technology Applications and Management
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    • v.30 no.4
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    • pp.1-9
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    • 2023
  • The purpose of this study was to make a mid- and long-term development plan on the business incubator center after interviewing five startups that currently being occupied in or already left the center and reviewing benchmark on business incubator centers in developed countries such as USA, Sweden, and Israel. For the interview, the three startups currently being occupied in the center and the two companies already left the center were participated. The main strengths of the center from all of these five companies were easy accessibility to the equipment and space and at the same time trustworthy from the outside vendors and/or government, etc. USA is a leading country who has long history for the startups but mostly the private companies/organizations/individuals have supported the startups in terms of funding or consulting. Also, there are countless local governments nationwide who provide funding, education, and/or space for the small businesses. Mainly based on the interview and the benchmarking, the mid- and long-term development plan for the business incubator center was made. All six themes such as consortium for investment or a local network plan were derived for the development plan which was described in this study.

A Study on leapfrogging Growth of Venture Companies: Analysis of 100 Million Dollar Company Cases in Daejeon, Korea (벤처기업의 도약적 성장에 관한 연구: 대전지역 1천억 창업사례를 중심으로)

  • Lee, Kyoung-joo;Choi, Jong-in
    • Knowledge Management Research
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    • v.13 no.3
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    • pp.17-36
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    • 2012
  • With wide recognition of significant roles of venture companies in economic and industrial developments, substantial academic attention has been paid to understanding venture success and numerous policy measures have been made to help them. A serious problem, however, is that only a few limited number of venture could successfully grow to be large firm. The goal of this paper is to identify critical factors to drive 'leapfrogging' growth of venture companies by analyzing the success cases in Daejeon area. The theoretical analysis and case study suggest 1) founders' entrepreneurship continuity as a significant internal organization factor for growth and highlight importance of 2) exploring foreign markets and globalization of business operation in the early stage of growth. Furthermore, the research results identify two critical innovation strategies, 3) ambidextrous R&D strategy and 4) open innovation strategy, for entrepreneurial founders to effectively catch the business chances brought by environment change.

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Design thinking and Business Model Zen linkage methodology for social innovation project implementation (사회혁신 프로젝트 수행을 위한 디자인 씽킹과 비즈니스 모델 젠 연계 방법론)

  • Park, Sanghyeok;Oh, Seunghee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.1
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    • pp.185-196
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    • 2017
  • Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

The Study on the Effects of Technology Orientation and Market Orientation on Managerial Performance in Innopolis Start-ups: Focusing on the Moderating Effects of Marketing and R&D Expenses (연구소기업의 기술지향성과 시장지향성이 경영성과에 미치는영향: 마케팅 및 연구개발 비용의 조절효과를 중심으로)

  • Kwon, Haram;Yang, Young Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.1
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    • pp.119-133
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    • 2024
  • As a result of significant investments by the government in promoting public technology commercialization and fostering a venture startup ecosystem, there have been quantitative achievements, such as the registration of over 1,600 Innopolis Start-ups since 2006, generating a total revenue of 1.1 trillion won as of 2021. However, these achievements have been overshadowed by critical qualitative challenges, including a continuous decline in average revenue per Innopolis Start-up. This led to a focus on whether managers' technological and market orientations affect business performance. This study aims to provide insights into improving the qualitative growth of Innopolis Start-ups by analyzing the effects of technological and market orientations on business performance, as well as the moderating effects of adjusting marketing and research and development (R&D) costs on this relationship. Through prior research and empirical analysis, this study derives three main findings. First, technological excellence and innovation significantly influence the business performance of Innopolis Start-ups, while technological intensity does not. Second, customer orientation and competitive orientation significantly impact business performance, whereas entry barriers as a single factor do not. Third, adjusting marketing and R&D costs, as controlled variables obtained through general situations, has no direct impact on other variables. However, it interacts with entry barriers, influencing financial business performance, with R&D costs exhibiting a negative buffering effect and marketing costs showing a positive enhancing effect. This study confirms that both technological and market orientations directly influence the business performance of Innopolis Start-ups, thus being crucial factors affecting their growth. Moreover, it establishes that investments in marketing and R&D play significant roles in alleviating initial entry barriers and enhancing financial performance. Consequently, it underscores the importance of reinforcing technological and market orientations tailored to the characteristics of Innopolis Start-ups. Additionally, it proposes five theoretical contributions: strengthening institutional support systems for technology commercialization and innovation, improving qualitative evaluation criteria during the selection process of Innopolis Start-ups, conducting comprehensive analyses of technological and market aspects during startup selection, enhancing support for marketing education and consulting for smooth market entry, and supporting expenditure strategies and milestone setting tailored to the industrial characteristics of individual Innopolis Start-ups.

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A Study on Strategies of Gunsan Port by Considering Regional Characteristics (지역특화산업을 고려한 군산항 발전 방안)

  • Jung-Ho Na;Sung-Woo Cho
    • Korea Trade Review
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    • v.46 no.6
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    • pp.39-54
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    • 2021
  • This study comprehensively reviews the research conducted until recently in order to derive realistic alternatives in consideration of local industries. The case analysis was performed on a competitive port of similar size, and strategies and revitalization measures were suggested in consideration of the conditions of Gunsan Port. Literature review focused on papers and major reports. The case of similar size were analyzed for Daesan port, Boryeong port, and Mokpo port. In order to find strategies to revitalize the regional port logistics industry behind Gunsan Port, the recent opportunities and threat factors of Gunsan Port were derived. In order to foster the regional port logistics industry with Gunsan Port as its main base, this study proposes a three-step development strategy. It is necessary to increase the effectiveness of the public-private joint port sales and maintain the incentive system, but use it as a means to strengthen the competitiveness of Gunsan Port. Since the possibility of opening various routes is not high due to the conditions of Gunsan Port, various business models can be devised to link the currently opened routes. Start-up in the logistics field can stand out if they provide predictive data or provide consulting services by securing and analyzing logistics data, not directly providing logistics services.

An Exploratory Study of a Chinese IT Unicorn Company (유니콘 기업의 성공에 영향을 미치는 요인에 관한 탐색적 연구: 중국 IT 기업을 중심으로)

  • Jin, Yuan-Jing;Huh, Moon-Goo
    • Asia-Pacific Journal of Business
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    • v.12 no.1
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    • pp.101-120
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    • 2021
  • Purpose - As the research of Chinese unicorn companies is still in early stages, this paper aims to investigate the factors that influence the success of Chinese IT unicorns. Design/methodology/approach - This study is conducted as a single case study and used various sources such as interviews, internal data, press releases, IR data, etc. to enhance the reliability and validity. Findings - First, the characteristics of the start-up team, social capital, and strategies as internal factors affect the success of unicorns. Among them, the more Guanxi in social capital factors, the greater the possibility of growing into an IT unicorn company. Second, the role of venture capital and geographical location have been identified that two factors affect the success of unicorns. In the role of venture capital, it has been confirmed that the world's top-level venture capital company or a company that has been invested by "BATJ" is more likely to grow into a unicorn company in China. Research implications or Originality - This paper distinguishes between internal and external factors to explain the factors that affect the growth of unicorn companies, which lays the foundation for future research, such as the exploration of the unicorns and the development of new variables.

A study on Assessing Positive Impacts to Small Business Startups by Government Policy of Promoting Small Business (소상공인 창업지원제도가 창업성과 창출에 미치는 영향 연구)

  • Kim, Sang-Soon;Kim, Jong-Weon;Yang, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.167-175
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    • 2012
  • This paper study about how government start-up promotion policies have strongly impacts on business startup pattern and its performance. In Korea, the economic crisis of the late 1990s, the recession continues to stumble, and corporate restructuring occurs, let a small mass of unemployed, the Soho establishment 'Sojabon' started brewing two booms. Small business owners and their economic contribution to this portion of the axis with respect to support economic growth theory, on the basis that you need to install the Support Center for more small business owners and small business owners and social atmosphere, changing the term action to promote the establishment and growth of employment opportunities through by creating regional, has been promoting the balanced development of between business. This scheme focus on examining the types and characteristics of the government support schemes with respect to start-process business plan completion, financing capability, utilizing level of experts, location advantage, level of industry differentiation. Results of this study shows how significantly entrepreneurship influence on business startup pattern determining successful performance of business startup and let potential entrepreneur utilize it as to proceed business planning and establishing strategies.

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