Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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Design thinking and Business Model Zen linkage methodology for social innovation project implementation

사회혁신 프로젝트 수행을 위한 디자인 씽킹과 비즈니스 모델 젠 연계 방법론

  • 박상혁 (경남과학기술대학교 창업대학원 창업학과) ;
  • 오승희 (한양대학교 경영전문대학원)
  • Received : 2017.02.25
  • Accepted : 2017.03.13
  • Published : 2017.03.30
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Abstract

Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

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References

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