• Title/Summary/Keyword: Stackelberg

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게임이론을 이용한 자체브랜드 제품의 가격 및 품질전략 분석 (Game Theoretic Analysis of the Price and Quality Strategy of a Private Brand Product)

  • 조형래;이민호
    • 산업경영시스템학회지
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    • 제34권3호
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    • pp.41-48
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    • 2011
  • Recently, the increasing power of distributors has given them the opportunity of introducing private brand (PB) products. Based on the game theory, this study analyzes the decision making of a distributor regarding the optimal pricing and quality strategies for the PB product. By analyzing the game model, it is shown that the pricing mechanism heavily depends not only on the market power of the distributor but on the quality of the PB product. It is also shown that, counter intuitively, as the market power of the distributor increases, the optimal quality of the PB product should be decreased.

Supply Chain Contract with Put and Call Option: The Case of Non-Linear Option Premium Price

  • Saithong, Chirakiat;Luong, Huynh Trung
    • Industrial Engineering and Management Systems
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    • 제12권2호
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    • pp.85-94
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    • 2013
  • This research investigates the supply chain contract between a distributor and a supplier in which the selling period is relatively short in comparison with long production lead time. At the first stage, supplier who is a Stackelberg leader offers the distributor a contract with a set of parameters, and subjected to those parameters, the distributor places the number of initial orders as well as options. In order to purchase the option, the distributor pays non-linear option premium price with respect to the number of purchased options. At the second stage, based on realized demand, the distributor has the right to exercise option as either put or call which is limited up to the number of purchased options. The wholesale price contract is used as a benchmarking contract. This research has confirmed that the supply chain contract with a non-linear option premium price can help to coordinate the supply chain.

Ten species of the tribe Syrphini (Insecta: Diptera: Syrphidae) newly recorded in Korea

  • Kim, Chan-Ouk;Hwang, Seul-Ma-Ro;Lee, Hak-Seon;Han, Ho-Yeon
    • Journal of Species Research
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    • 제11권3호
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    • pp.208-237
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    • 2022
  • A total of 69 genera and 202 species of the family Syrphidae have been previously recognized in Korea. In the present study, we report the following 10 species new to Korea: Epistrophe aeka Kimura, 1989, Epistrophe aino (Matsumura, 1917), Epistrophe annulitarsis(Stackelberg, 1918), Epistrophe griseofasciata (Matsumura, 1918), Epistrophe sasayamana (Matsumura, 1918), Epistrophe shibakawae (Matsumura, 1917), Fagisyrphus cinctus (Fallén, 1817), Melangyna olsufjevi (Violovitsh, 1956), Melangyna pavlovskyi (Violovitsh, 1956), and Paragus clausseni Mutin, 1999. Among the four genera, the genus Fagisyrphus Dušek and Láska, 1967 is recognized for the first time in Korea. As a result, 70 genera and 212 species of the family Syrphidae are now officially recognized for the Korean fauna. For each newly recognized Korean species, we provide synonymy, diagnosis, and description with color photographs. In addition, we provide new Korean names for all newly recorded species as well as the genera Epistrophe, Fagisyrphus, and Melangyna, which previously did not have Korean names.

링크관측교통량을 이용한 도시부 OD 통행행렬 추정 (GA와 SAB 알고리즘의 비교를 중심으로) (OD trip matrix estimation from urban link traffic counts (comparison with GA and SAB algorithm))

  • 백승걸;김현명;임용택;임강원
    • 대한교통학회지
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    • 제18권6호
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    • pp.89-99
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    • 2000
  • 전통적인 OD조사에 의한 OD추정방법의 여러 문제점들로 인해 링크에서 관측된 교통량과 기존OD를 결합해 새로운 OD를 추정하고자 하는 연구들이 지속되고 있으며, 그 필요성도 증대되고 있다. 그러한 기법중의 하나가 Yang(1995)이 제시한 바이레벨 모형으로, 그는 일반화최소자승법을 풀기위한 Sensitivity Analysis Based (SAB)을 제시하였다. 그러나 SAB 알고리즘은 두가지 중요한 문제점을 가지고 있다. 첫 번째 문제는 실제 OD를 알기가 어렵기 때문에, 기존 OD 조사시의 통행패턴이 현재의 통행패턴과 큰 변화가 없다는 가정 하에, 기존 OD를 추정시 중요한 추정기준으로 설정한다는 점이다. 그러나 이러한 기존 OD에 대한 추정의 종속성으로 인해, SAB는 기존 OD와 실제 OD의 차이가 큰 경우 정확한 해를 도출하지 못하고 추정결과가 일관적(robust)이지 않게 도출된다. 두 번째 문제는 SAB는 통행패턴 추정시 선형근사화를 가정하기 때문에 게임이론적 측면에서 전제로 설정한 완전한 Stackelberg 상황을 구현하지 못한다는 점이다. 이러한 문제점을 피하기 위해서는 기존 OD의 오차나 관측교통량의 오차에 대해 일관적이고 안정적인 해도출 기법이 필요하다. 본 연구의 목적은 SAB를 비롯한 기존 바이레벨 OD추정기법의 문제점을 지적하고 이에 대한 대안기법을 제시하는 것이다. OD추정의 문제는 본질적으로 비선형이고 비볼록하기 때문에, 다중해를 도출하게 된다. 따라서 전역해 탐색기법이 필요한데, 본 연구에서는 전역최적화가 가능한 유전알고리즘(Genetic Algorithm)을 이용한 OD추정모형(GA-Model:GAM)을 제시하였다. 사례네트워크에 대한 비교분석결과, GAM은 기존 OD의 오타에 대해 크게 종속적이지 않으며 OD구조가 변하는 경우에도 추정이 가능하여, 일반적으로 실제 OD를 알 수 없는 (기존OD의 오차가 어느 정도인지를 알 수 없는) 도시부 네트워크에서 신뢰성있는 추정력을 보였다.

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협력적 게임을 이용한 다수단 연속형 교통망 설계 모형 (A Multi-modal Continuous Network Design Model by Using Cooperative Game Approach)

  • 김병관;이영인;임용택;임강원
    • 대한교통학회지
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    • 제29권1호
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    • pp.81-93
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    • 2011
  • 본 연구는 다수단 교통망에서 교통시설 운영자와 이용자의 상호 의사결정과정을 고려하여 교통시설의 건설 및 운영 정책 문제를 해결하기 위한 다수단 연속형 교통망 설계문제를 다룬다. 특히, 교통시설에 대한 정책변화에 따라 교통수단간 통행이 어떻게 변화하는가를 고려하기 위하여 승용차 교통망과 대중교통 교통망을 함께 고려하고자한다. 이러한 교통망 설계 모형을 개발함에 있어서 일반적인 Nash 균형(비협력 게임)의 접근법이 아닌 좀 더 합리적이라고 연구되어진 Stackelberg 균형(협력적 게임)의 접근법을 이용하고 그러한 방법으로 다수단 교통망의 교통수단 선택을 고려한 민감도 분석 방법을 적용한다. 본 연구의 다수단 연속형 교통망 설계 모형은 교통정책 결정에 대한 임의의 연속형 교통망 설계변수(${\epsilon},\hat{\epsilon},p$)에 대해서 개발되어진다. 또한 모형의 적용 및 평가를 위하여 1)도로 정책에 대한 최적 도로용량 산정과 2)대중교통 정책에 대한 최적 대중교통 노선빈도 산정 그리고 3)교통체계의 수단분담 정책에 대한 현 교통체계의 최적 목표 수단분담율 산정 문제에 모형을 적용하여 본다.

양면시장형 컨버전스 산업생태계에서 플랫폼 경쟁에 관한 진화게임 모형 (An Application of Evolutionary Game Theory to Platform Competition in Two Sided Market)

  • 김도훈
    • 한국경영과학회지
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    • 제35권4호
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    • pp.55-79
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    • 2010
  • This study deals with a model for platform competition in a two-sided market. We suppose there are both direct and indirect network externalities between suppliers and users of each platform. Moreover, we suppose that both users and suppliers are distributed in their relative affinity for each platform type. That is, each user [supplier] has his/her own preferential position toward each platform, and users [suppliers] are horizontally differentiated over [0, 1]. And for analytical tractability, some parameters like direct and indirect network externalities are the same across the markets. Given the parameters and the pricing profile, users and suppliers conduct subscription game, where participants select the platform that gives them the highest payoffs. This game proceeds according to a replicator dynamics of the evolutionary game, which is simplified by properly defining gains from participant's strategy in the subscription game. We find that depending on the strength of these network effects, there might either be multiple stable equilibria, at which users and suppliers distribute across both platforms, or one unstable interior equilibrium corresponding to the market tipping in favor of either platform. In both cases, we also consider the pricing power of competing platform providers under the framework of the Stackelberg game. In particular, our study examines the possible effects of the type of competition between platform providers, which may constrain the equilibrium selection in the subscription game.

Market Efficiency Analysis between Facility-Based and Service-Based Competition

  • Seo, Il-Won;Lee, Duk-Hee;Kim, Byung-Woon
    • ETRI Journal
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    • 제30권4호
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    • pp.587-596
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    • 2008
  • Facility-based competition (FBC) in the telecommunications market is considered to have lower static efficiency in the short term and higher dynamic efficiency in the long term. Under service-based competition (SBC), the entrant can reduce its setup costs by leasing network facilities from the incumbent, which makes the entrant viable, pushes the market price down and promotes static efficiency. This paper attempts to measure static efficiency by comparing the profits of the incumbent and entrant in terms of consumer surplus and social welfare under each competition type by extending the Stackelberg model. The results, assuming a linear demand function and variation in regulatory level, show that FBC results in higher social welfare than SBC on the whole. However, SBC accompanied by strong regulation is also shown to have the potential to be superior over FBC. It is also revealed that FBC exhibits a higher producer surplus (particularly, the incumbent's producer surplus) and is, therefore, more desirable in terms of dynamic efficiency. When the entrant's cost is high in FBC, social welfare is shown to be lowered, implying that cost competitiveness is a necessary condition for social welfare.

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Multimedia Service Discrimination Based on Fair Resource Allocation Using Bargaining Solutions

  • Shin, Kwang-Sup;Jung, Jae-Yoon;Suh, Doug-Young;Kang, Suk-Ho
    • ETRI Journal
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    • 제34권3호
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    • pp.341-351
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    • 2012
  • We deal with a resource allocation problem for multimedia service discrimination in wireless networks. We assume that a service provider allocates network resources to users who can choose and access one of the discriminated services. To express the rational service selection of users, the utility function of users is devised to reflect both service quality and cost. Regarding the utility function of a service provider, total profit and efficiency of resource usage have been considered. The proposed service discrimination framework is composed of two game models. An outer model is a repeated Stackelberg game between a service provider and a user group, while an inner model is a service selection game among users, which is solved by adopting the Kalai-Smorodinsky bargaining solution. Through simulation experiments, we compare the proposed framework with existing resource allocation methods according to user cost sensitivity. The proposed framework performed better than existing frameworks in terms of total profit and fairness.

원소 유황의 Polarograph 거동에 관한 연구 (Studies on the Polarographic Behavior of Elemental Sulfur)

  • 김준용;장순자
    • 약학회지
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    • 제22권4호
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    • pp.201-206
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    • 1978
  • The analysis of elemental sulfur by polarography has already been reported in the literature. Only a discussion of the more important factors influencing the analysis is here presented. (1) The effects of pH on the reduction of elemental sulfur are pronounced and the use of buffered solutions for the analysis of elemental sulfur is necessary. The authors found that a pH of 4-6 was found to be reproducible polarograms by use of D.C. polarograph. However, in alkali solvents the plateau of elemental sulfur has a pronounced dip if the concentration of sulfur is as much as 30ppm. (2) A.C. polarographic method shows a very high sensitivity in the case of sulfur reduction, so that the very low concentration of sulfur can easily be determined (about 1ppm). (3) The characteristics of sulfur wave can be formulated according to Stackelberg-Hauck-Hans equation. It was found that the curve of the peak potential of elemental sulfur in A.C. polarography versus logarithm of sulfur concentration was obtained to be straight line with the slope of 29.6 millivolts. This result was well agreed with theoretical consideration. (4) It was assumed that this polarographical methods were applicable to micro-analysis of elemental sulfur in crude oil and its petrochemical products, precipitated sulfur, and sulfur ointments with accuracy and rapidity.

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Optimal user selection and power allocation for revenue maximization in non-orthogonal multiple access systems

  • Pazhayakandathil, Sindhu;Sukumaran, Deepak Kayiparambil;Koodamannu, Abdul Hameed
    • ETRI Journal
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    • 제41권5호
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    • pp.626-636
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    • 2019
  • A novel algorithm for joint user selection and optimal power allocation for Stackelberg game-based revenue maximization in a downlink non-orthogonal multiple access (NOMA) network is proposed in this study. The condition for the existence of optimal solution is derived by assuming perfect channel state information (CSI) at the transmitter. The Lagrange multiplier method is used to convert the revenue maximization problem into a set of quadratic equations that are reduced to a regular chain of expressions. The optimal solution is obtained via a univariate iterative procedure. A simple algorithm for joint optimal user selection and power calculation is presented and exhibits extremely low complexity. Furthermore, an outage analysis is presented to evaluate the performance degradation when perfect CSI is not available. The simulation results indicate that at 5-dB signal-to-noise ratio (SNR), revenue of the base station improves by at least 15.2% for the proposed algorithm when compared to suboptimal schemes. Other performance metrics of NOMA, such as individual user-rates, fairness index, and outage probability, approach near-optimal values at moderate to high SNRs.