• Title/Summary/Keyword: Sports convergence

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The Relationship among Golf Wear Selection Attributes, Customer Satisfaction, Brand Attitude and Repurchase Intention (골프의류 선택속성과 고객만족, 브랜드태도 및 재구매의도의 관계)

  • Kim, Jae-Hwan;Kim, Joo-Young
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.467-479
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    • 2017
  • The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

A Study on Improvement Plan for Senior Education in Korea -Based on Lifelong Learning for the Elderly in Japan- (우리나라의 노인교육 발전 방안 모색 -일본의 고령자 생애학습을 기반으로-)

  • Lee, Jin Ah
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.37-44
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    • 2018
  • In the situation where various social problems are raised due to rapid aging, how to send a long period of old age is emerging as an important issue. As the life span is extended, education for the elderly is attracting attention as a means of sending meaningful and effective old age that is about over 20years longer than before. This study aims to analyse the current status and characteristics of elderly education as lifelong learning in Japan where has already entered a super-aged society. This is because it will be expected to find meaningful lessons and implication for the development of education for the elderly in Korea, which is becoming more important. In order to complete this purpose, the literature review was conducted based on the data and reports published by the Ministry of Health, Labour and Welfare and Ministry of Education, Culture, Sports, Science and Technology of Japan which are institutions related to education for the elderly. Through this, the practical and policy support for the elderly education development in Korea was suggested. In specific, diversification of lifelong learning contents and execution places, expansion of out-reach education, and fostering coordinators were provided.

Optimal Heating Location for developing the Heating Smart Clothing based on Thermal Response of Body (발열 기능 스마트 의류를 위한 인체 온열반응 기반의 최적의 발열위치 연구)

  • Cho, Hakyung;Cho, Sangwoo
    • Science of Emotion and Sensibility
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    • v.18 no.3
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    • pp.93-106
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    • 2015
  • In accordance with escalating demands for advanced technology products, the smart clothing that includes embedded ICT technology have expanded into fields of daily life. As a result of this trend, interest in smart clothing with digitally controllable heating has rapidly grown and the market for smart heated clothing has also expanded. Increasing of prospect in smart heated clothing market, the effectiveness and thermal sensation research of the location on the pad attached is insufficient. This study was conducted to find the optimal location of heated clothing via experimental research on changes in skin temperature and subjective thermal sensation when heating pads were placed on different areas of the body. For this experiment, the subjects consisted of 10 males in their 20's of standard physique. The skin temperature at 11 different areas of the body, rectal temperature, and subjective thermal sensation were taken at different stages (before testing, after a 20 minute rest period, 20 minute treatment period, and after a 40 minute recovery period) in an artificial-climate chamber at $-5^{\circ}C$. As a result, the optimal location for heating pads in smart clothing was estimated and suggested.

A Study of Directions for Development of Smart Clothing Based on the Consumer's Lifestyle (소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구)

  • Cho, Ha-Kyung;Kim, Jin-Sun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.11-20
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    • 2010
  • According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.

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A verification of algorithm on resilience leisure programs for the productive aging of the new elderly in Korea (한국 신노년층의 생산적 노화를 위한 회복탄력형 여가 프로그램 알고리즘 검증)

  • Yi, Eun Surk;Hwang, Hee Jeong;Shim, Seung Koo;Cho, Gun Sang;Ahn, Chan Woo
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.505-515
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    • 2017
  • This study examines the verification of algorithm on resilience leisure programs for the productive aging of the new elderly in Korea. The subjects for this study were 525 new elderly who lived in metropolis, medium-sized cities and farming area. The reliability and validity test of the questionnaire were conducted by using SPSS 20.0 program; the results of tree analysis are as follows; First, The influential factor in the resilience leisure programs is subjective health status, desire for activity, interpersonal exchange and household income. The most influential resilience factor of algorithm is interpersonal relationship, self-regulating and affirmative. The structural algorithm of resilience was that low interpersonal relationship group related to the affirmative and high interpersonal relationship group related to the self-regulating.

Effects of Electroacupuncture on the excitability in Medial Vestibular Nuclei of Rats (흰쥐의 내측 전정신경핵 흥분성에 대한 전침자극의 효과)

  • Kim, Jae-Hyo;Lee, Sung-Ho;Sohn, In-Chul;Kim, Young-Sun;Kim, Min-Sun
    • Korean Journal of Acupuncture
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    • v.26 no.3
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    • pp.27-42
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    • 2009
  • Objectives : The vestibular system detects head movement and serve to regulate and maintain the equilibrium and orientation of the body. It is known that the vestibular imbalance leads to vestibular symptoms such as nausea, vomiting, vertigo and postural disturbance. The objectives of the present study were to examine a modification of the dynamic activities of medial vestibular nucleus (MVN) neurons following electroacupuncture (EA) of GB43 (Hyepgye). Methods : In Sprague-Dawley rats weighing $250{\sim}300g$, dynamic responses induced by sinusoidal whole body rotation about vertical axis at 0.2 Hz were observed in MVN of rats during EA of GB43 (Hyepgye) with 0.2 ms, 40 Hz and $600{\pm}200{\mu}A$. Also, expression of cFos protein was observed 2 hours after EA for 30 mins. Results : In dynamic response of vestibular neuron, the excitatory or inhibitory responses of gain were predominant in the ipsilateral MVN neurons during EA but not predominant in the contralateral MVN. Most neurons showing decreased gain were classified to inhibitory responses of spontaneous firing discharge during EA and ones showing increased gain were classified to excitatory response of spontaneous firing discharge during EA. Also, EA of the left GB43 (Hyepgye) for 30 mins produced the expression of cFos protein in MVN, inferior olive (IO) and solitary tract nuclei (SOL). Spatial expressions of cFos protein were predominant in the contralateral MVN, ipsilateral IO and bilateral SOL. Conclusion : These results suggest that the excitability of MVN neurons was influenced by EA of GB43 (Hyepgye) and EA may be related to the convergence on MVN.

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An Analysis on the Users' behavior of the Parking Area for the handicapped (장애인전용주차구역제도의 이용행위 분석)

  • Yang, Sook-Mee;Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.55-63
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    • 2011
  • The purpose of this study is analyzes the violate behavior the Parking Area for the handicapped and monitor the management problem, therefore presents the improvement alternatives of it. We use the field interview survey method by visiting the government office of cities of 16, commercial facility, housings, medical centers, cultural and sports facilities, express highway rest area. We visited the 50 places and interviewed the 227 violating persons. As a result, violate behavior is divided into the not attachment of sticker on parking possibility and not accompaniment with walking disabled person. We presented the improvement alternatives for the lawful usage of the parking area for the handicapped. First, We have to magnify a recognition and a advertisement about the parking area for the handicapped. Second, We have to improve a management of expense, manpower and civil complains, etc. We have to prepare the legal revision which strengthens the concrete punishment for a violate behavior improvement.

The Effect of Purchase Decision Factors of Golf Goods on Brand Attitude and Purchase Behavior (골프용품 구매결정요인이 브랜드태도와 구매행동에 미치는 영향)

  • Beak, Chae-Young;Kim, Yong-Jin
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.345-359
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    • 2016
  • This study aims at providing information on golf industry by survey about effects on purchase decision factors of golf goods and strategies on brand attitude and purchase behavior. As a result of this study, there are sixth reasonable factors of effects as follows. First, age, education and average golf score were meaningful factors on purchase decision. Second, sex and age were significant factors on brand attitude. Third, age was the only meaningful factor on purchase behavior. Fourth, purchase decision factors of golf goods showed significant (+) effects on brand attitude. Fifth, purchase decision factors of golf goods showed significant (+) effect on purchase behavior. Sixth, brand attitude showed significant (+) effect on purchase behavior.

Development achievement criteria of Creativity and Personality in Expressive Activity (체육과 표현활동 영역 창의·인성 성취기준 개발)

  • Hong, Hee-Jung
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.519-525
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    • 2016
  • The purpose of the study was to develop achievement criteria of Creativity and Personality in Expressive Activity. For the study, a Delphi survey was conducted with the selected Delphi experts including doctors of sports pedagogic, physical education teachers and doctors of dance studies who have more than 10-year teaching experience in the expressive activity. In this way, the following study result was obtained. First, 27 elements of creativity in the expressive activity were suggested such as originality, sensitivity, trust, courage, moderation. Second, 54 achievement criteria which were drawn up based on the 27 Creativity and Personality-elements. Achievement criteria of creativity and personality was presented in a modular fashion that could be applied in the creation, representation, appreciation which was composed of main content in expressive activity. By using these modules, physical education teachers could plan a lesson by choosing a various factors of creativity and personality, depending on the intended educational goals.

The effect of circuit weight training on body composition and physical fitness of middle-aged women for 12 week (12주간의 순환근력운동이 중년여성의 신체조성 및 기초체력에 미치는 영향)

  • Yun, Ki-Yong;Kim, Yong-Jin
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.363-370
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    • 2016
  • The purpose of this study was to investigate the effects of 12-week circuit weight training on their body composition and physical fitness in middle aged women. A total of 34 subjects of did not have any physical abnormalities or diseases, and the subjects were 12-week circuit weight training. The results of this study were as following : Body composition component examination showed that the body weight, body fat percentage and waist measurement showed differences that were statistically significant. And the physical fitness component examination showed that muscular endurance, flexibility, agility, and cardiovascular endurance showed differences that were statistically significant. But muscular strength and reflexes showed differences that were not statistically significant. These results suggest that the circuit weight-training had an effect on body composition and physical fitness examination results over 12-week. Therefore, we consider that the circuit weight training is recommended to middle-age women to improve body fat percentage and physical strength.