• 유통과학연구
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• 제19권2호
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• pp.45-52
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• 2021

Purpose: Contemporary consumers are increasingly adopting public displays of their loyalty towards brands: consumer dedication surpasses loyalty in that they find various ways to show their devotion to their favorite brands. The purpose of the current study is to utilize sports psychology to improve customer experience in the sports shops. Research design, data and methodology: To investigate the purpose of the study and suggest the solutions, Epistemology methods were used to analyze the nature of knowledge and various forms of attaining knowledge. As such, epistemology asks questions such as "what are constitutes of valid knowledge?". Results: This study figured out five theoretical results to suggest for practitioners in the sports retail shop based on prior research. According to the research, sports psychology can affect consumer buying behavior which builds upon specific demographics and their differentiating behavior. The results also show that males shop with specificity, while female consumers are likely to shop for pleasure. Men are also less frequent shoppers than women. Conclusions: Above all, this study concludes that a consumer decision-making study is vital in the sports retail business, and information about consumer decision-making can be an influential factor for sports retailers to increase their competitive advantage.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.438-447
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• 2024

The subjects of this study were college students who participate in Wushu in China. A total of 300 people, 189 male and 111 female, were sampled as research subjects through convenience sampling by sharing the questionnaire link online and sending emails. The research tool used in this study was a questionnaire. Based on the questionnaire that had secured reliability and validity in previous research, it was modified and supplemented to suit this study. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. First, Wushu image was found to have a partial effect on self-congruity. Second, Wushu image was found to have a partial effect on loyalty. Third, the self-congruity of Wushu participants was found to partially affect loyalty.

• 한국응용과학기술학회지
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• 제38권1호
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• pp.147-156
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• 2021

생활체육 정책은 스포츠복지 정책의 개념적 범주에서 다루어질 필요가 있다. 스포츠복지의 개념을 넘어서 일반적인 복지의 중요한 부분으로 인식될 수 있어야 스포츠복지 정책이 가지는 효과성을 더욱 증대시킬 수 있다. 그리고 대상자인 국민에게 스포츠복지 정책을 효과적으로 전달하기 하기 위해서는 스포츠복지 정책이 다른 복지 서비스와 마찬가지로 국가적 차원의 전달체계 안에 편입될 필요가 있다. 본 연구에서는 스포츠복지 정책이 국가적 차원의 전달체계에 편입되는 방안 중 하나로 스포츠복지 거버넌스의 구성과 이를 총괄할 수 있는 스포츠복지 조직을 신설하는 복지전담 독립형 정책 모델을 제안하였다.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.152-160
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• 2021

The purpose of this study was to investigate the difference in the number of repetitions and the change in electromyographic response during the maximum speed squat exercise according to the depth conditions and the maximum speed squat exercise according to the time of each depth. Ten men in their 20s were selected as subjects and the maximum speed squat was performed for one minute in three environmental conditions (ground, knee depth, waist depth). We found that the number of repetitions according to the depth of water showed a significant difference, and as a result of the post-mortem comparison, the number of repetitions was higher in the ground condition and the knee depth than in the waist depth. And the muscle activity of rectus abdominis, erector spinae, rectus femoris, biceps femoris was increased during ground squat exercise, activity of all muscle was decreased during knee depth squat exercise, and activity of rectus abdominis, erector spinae, biceps femoris, tibialis anterior, gastrocnemius was decreased during waist depth squat. In conclusion, muscle activity of lower extremities during squat exercise in underwater environment can be lowered as the depth of water is deep due to buoyancy, but muscle activity of trunk muscles can be increased rather due to the effect of viscosity and drag.

• International journal of advanced smart convergence
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• 제11권3호
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• pp.197-205
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• 2022

In order to investigate the effect of an 8-week elastic band exercise program according to age on the isokinetic strength and dynamic equilibrium of the knee, 10 women under 49 years old and 10 women over 50 years old were selected. Dynamic equilibrium was measured through Y-Balance test one week before the exercise program, and power and endurance were confirmed by measuring isokinetic muscle strength of the knee. After measurement, small tool exercise was performed for 8 weeks. After 8 weeks of exercise, isokinetic muscle strength and dynamic equilibrium were measured. As a result, isokinetic muscle strength, which checks muscle strength and muscular endurance, increased after measurement than before measurement regardless of age, and dynamic equilibrium increased after measurement rather than before measurement, and the group under 49 years of age was higher than the group over 50 years old. We think that small tool exercise improves isokinetic muscle strength and is effective in neuromuscular development, improving dynamic stability ability, which is an important factor in preventing falls.

• 복식문화연구
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• 제5권2호
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• pp.217-244
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• 1997

This study is about the Korean Jockey's uniform, etc. and horse riding costume as the traditional riding culture grows. I studied informations from the Korea Racing Association's equestrian park, equine museum and Seoul Racecourse Trainers & Jockey's Association. The international regulations of riding costume are compared with Korean regulations, and I consulted some reference books, materials of sports wear and catalogues of some brands regarding horse equipment. The contents includes ; 1. Analysis of informations about horse racing 2. Study of racing, for detail comparative analysis on the following aspects ; -Symbolism, riding costume of jockey, that is, color·pattern·and some formal designs. 3. Suggestion for reasonable and fashionable riding costumes. In the aspects of design, there have not been any historical records, and material adjustments about riding costume in Korea. Therefore we should make more efforts to do developing our traditional costume culture. The result o this study is as follows ; 1. Riding is the sport of etiquette and manners. 2. Most of riding wears are the casual wear centered foreign licenced brands. 3. Study and investment upon specialized material development and processing technology are in demand 4. The need of the consumers are to be satisfied by the quality improvement of the native products design. In addition, we perform to horse racing which is fine play and leisure sports in current society. The horse riding will be a popular sports such as golf, wind surfing, skiing, etc. with the period including lots of kinds of leisure.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2007년도 추계 종합학술대회 논문집
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• pp.277-281
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• 2007

지난 20세기까지 인류는 자유를 추구하였다면, 21세기의 최고 추구가치는 안전일 것이다. 경제의 성장과 개인생활의 향상은 안전을 위협하는 요인들을 양산해 내고, 이러한 사회적 문제는 치안공백을 형성함으로써 민간경비가 대두하게 되었다. 따라서 이 연구는 민간경비원의 열악한 근무환경 개선과 스포츠 참가를 통한 민간경비원들의 여가활동 및 필요한 정책적 자료를 제시하는데 그 목적이 있다.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.260-268
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• 2022

The purpose of this study is to investigate the effect of social support of table tennis players on exercise stress and athletic performance. To clarify the purpose of this study, middle and high school table tennis players registered with the Korea Table Tennis Association in 2020 were targeted. After that, a total of 300 subjects (150 males and 150 females) were selected using the convenient sampling method. The survey tool consisted of a questionnaire on a 5-point scale. Also, the collected data were statistically processed using SPSS version 20.0. The results obtained through this research procedure are as follows. First, it was found that the social support of athletes partially affected the exercise stress. Second, it was found that the social support of athletes partially affected athletic performance. Third, exercise stress of athletes was found to have a partial effect on athletic performance.

• 한국융합학회논문지
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• 제12권4호
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• pp.179-190
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• 2021

이 연구는 국내 스포츠클라이밍에 대한 다양한 자료를 취합하여 역사 및 현황을 분석하고 이를 바탕으로 스포츠 클라이밍의 발전을 위한 융합적 방안을 제시하고자 하였다. 정책적인 측면에서는 스포츠클라이밍 단일 협회의 구성이 필요하며 대한산악연맹과 분리하고 독립적으로 활동할 필요가 있다. 학교 특기생으로 스포츠클라이밍 종목을 육성할 필요가 있으며, 특히 대학 운동부를 활성화해야 한다. 이러한 학교 운동부 선수들이 성장하여 각 생활스포츠지도자 및 전문스포츠 선수로 활발하게 활동하여야만 대회의 활성화는 물론이며 스포츠클라이밍의 활성화도 이루어질 것이다. 공공체육 시설에 대한 정확한 집계가 가장 필요하다. 공공체육 시설 관리주체인 문화체육관광부에서 먼저 스포츠클라이밍에 대한 현황파악을 정확히 실시하여야 한다.

• 한국의류산업학회지
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• 제13권1호
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• pp.1-6
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• 2011

Design patent is a type of industrial design right that is granted on the ornamental design of a functional item. We analyzed domestic design patents that were applied from 1965 until 2008, to the field of functional clothing. Since the year 2000 the number of design patents of functional clothing progressively increased. Design patents applied to the functional clothing field includes sport wear (47%), working clothes (34%), and leisure wear (19%). Design development of the sports wear from the latter half of 1990's has shown a continuously increasing tendency. The most patent applications belonged to the companies(51.4%), followed by individual applicants (46.6%), and the universities or laboratories had the least number of applications (2.0%). In case of working clothes or the leisure wear, the number of design applications focusing on the functional characteristic is higher than that of aesthetic characteristic, however, the number of design applications focusing on the aesthetic characteristic is higher in sportswear.