International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The impact of Wushu Image on Self-Congruity and Loyalty of Chinese College Students

  • Haoyu Tan (Department of Sports Leisure, Honam University) ;
  • Sunmun Park (Department of Sports Leisure, Honam University)
  • Received : 2024.03.20
  • Accepted : 2024.05.10
  • Published : 2024.06.30
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Abstract

The subjects of this study were college students who participate in Wushu in China. A total of 300 people, 189 male and 111 female, were sampled as research subjects through convenience sampling by sharing the questionnaire link online and sending emails. The research tool used in this study was a questionnaire. Based on the questionnaire that had secured reliability and validity in previous research, it was modified and supplemented to suit this study. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. First, Wushu image was found to have a partial effect on self-congruity. Second, Wushu image was found to have a partial effect on loyalty. Third, the self-congruity of Wushu participants was found to partially affect loyalty.

Keywords

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