• 제목/요약/키워드: Sport data analysis

검색결과 597건 처리시간 0.023초

스포츠브랜드 기업의 브랜드 개성과 스포츠 스타 개성이 브랜드 애착 및 브랜드 충성도에 미치는 영향 (The Effect of Brand Personality and Sports Star Personality on Brand Attachment and Brand Loyalty)

  • 김재환
    • 한국콘텐츠학회논문지
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    • 제17권12호
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    • pp.92-103
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    • 2017
  • 본 연구는 스포츠브랜드와 스포츠 스타의 개성이 브랜드 애착과 브랜드 충성도에 미치는 영향과 차이를 비교분석 하였다. 이를 위해 부산, 경상 지역의 대학교의 대학생들을 대상으로 설문조사를 실시하였으며, 총 316부를 본 연구의 유효표본으로 선정하여 분석하였다. 자료 분석방법으로는 SPSS 18.0 version을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 대응표본 t-test, 다중회귀분석을 실시하였다. 연구결과, 첫째, 스포츠브랜드 개성 중 흥미, 세련, 강인 순으로 브랜드 애착에 유의한 영향을 미쳤다. 둘째, 스포츠브랜드 개성 중 흥미, 세련, 강인 순으로 행동적 충성도에 유의한 영향을 미쳤으며, 강인, 흥미, 능력 순으로 태도적 충성도에 영향을 미쳤다. 셋째, 스포츠 스타 개성 중 흥미, 신뢰, 세련 순으로 브랜드 애착에 유의한 영향을 미쳤다. 넷째, 스포츠 스타 개성 중 흥미, 신뢰, 능력 순으로 행동적, 태도적 충성도에 유의한 영향을 미쳤다. 다섯째, 스포츠브랜드 개성과 스포츠 스타 개성의 차이검증을 분석한 결과 모든 요인에서 평균값의 차이가 통계적으로 유의한 것으로 나타났다.

여성 피트니스 참여자의 운동열정과 운동몰입 및 운동만족과의 관계 (The Relationship of Fitness Participation on Exercise Enthusiasm, Exercise Commitment and Exercise Satisfaction by Female Fitness Participants)

  • 박진성;문한식
    • 한국엔터테인먼트산업학회논문지
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    • 제13권7호
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    • pp.347-360
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    • 2019
  • 본 연구는 여성 피트니스 참여자의 운동열정과 운동몰입 및 운동만족과의 관계를 살펴보는데 목적을 두었다. 이와 같은 목적을 달성하기 위해 순천, 여수, 광양에 위치한 피트니스 센터 고객 중에서 여성 피트니스 참여자들을 모집단으로 선정하였으며, 편의표본추출법(convenience sampling)을 이용하여 250명의 표본을 추출하였다. 이 중 불성실한 응답을 제외한 223부가 실제분석에 사용되었다. 자료처리는 SPSS 25.0 프로그램을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석과 다중회귀분석을 실시하였으며 그 결과는 다음과 같다. 첫째, 운동열정이 운동몰입에 미치는 영향을 분석한 결과 조화열정이 인지몰입과 행위몰입에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 운동열정이 운동만족에 미치는 영향을 살펴본 결과, 조화열정이 운동능력향상, 사교증진과 심리적혜택에 정(+)의 영향, 조화열정과 강박열정이 신체기능향상에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 운동몰입이 운동만족에 미치는 영향을 살펴본 결과, 행위몰입이 운동능력향상, 신체기능향상, 사교증진에 정(+)의 영향, 인지몰입과 행위몰입이 심리적혜택에 정(+)의 영향을 미치는 것으로 나타났다.

계단내리기 시 우세·비우세 체지의 가방착용과 무게변화에 따른 지면반력 파라미터 분석 (Analysis of the Ground Reaction Force Parameters According to the Change of Position and Weights of Bag during Downward Stairs Between Dominant and Non-dominant in Upper & lower limbs)

  • 현승현;이애리;류재청
    • 한국운동역학회지
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    • 제24권1호
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    • pp.43-50
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    • 2014
  • The purpose of this study was to analyze of the GRF (ground reaction force) parameters according to the change of positions and weights of bag during downward stairs between dominant and non-dominant in upper & lower limbs. To perform this study, participants were selected 9 healthy women (age: $21.40{\pm}0.94yrs$, height: $166.50{\pm}2.68cm$, body mass: $57.00{\pm}3.61kg$, BMI: $20.53{\pm}1.03kg/m^2$), divided into 2 carrying bag positions (dominant arm/R, non-dominant arm/L) and walked with 3 type of bag weights (0, 3, 5 kg) respectively. One force-plate was used to collect GRF (AMTI OR6-7) data at a sample rate of 1000 Hz. The variables analyzed were consisted of the medial-lateral GRF (Fx), anterior-posterior GRF (Fy), vertical GRF (Fz), impact loading rate and center of pressure (COPx, COPy, COP area, COPy posterior peak time) during downward stairs. 1) The Fx, Fy, Fz, COPx, and COP area of GRF were not statistically significant between dominant leg and non-dominant leg, but non-dominant leg, that is, showed the higher COPy, and showed higher impact loading rate than that dominant leg during downward stairs. 2) In bag wearing to non-dominant arm, Fx, Fz, COPx, COPy, impact loading rate and COP area showed increase tendency according to increase of bag weights. Also, against bag wearing to dominant arm, non-dominant showed different mechanism according to increase of bag weights. The Ground Reaction Force parameters showed different characteristics according to the positions and weights of bag during downward stairs between dominant and non-dominant arm.

골프 어프로치 스윙 시 거리변화와 성공·실패에 따른 EMG 차이 분석 (Analysis on Differences in Muscle Activities Depending on Distance Changes and Success or Failure in Connection with Golf Approach Swings)

  • 이경일;유문석;홍완기
    • 한국운동역학회지
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    • 제25권1호
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    • pp.21-28
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    • 2015
  • Objectives : The purpose of this study was to compare differences in muscle activities according to distance changes, and success or failure in relation to approaches during a round of golf in order to obtain basic data on golf swings. Methods : To achieve our research goal, we asked eight professional golfers playing for the Korea Professional Golfers' Association (height: $1.76{\pm}0.05m$, weight: $73.87{\pm}9.21kg$, career duration: $12.87{\pm}4.48yr$) to perform approach swings at distances of 30, 50, and 70 m. Results : No differences were observed in the muscle activity of the extensor carpi radialis that were caused by the distance changes. In addition, we found that the wrist extensors seemed unaffected by the increase in approach distance. Also, we found that the powers of the approach shots were driven by efficient movements rather than by the strength of the arms. We confirmed that when the distance of the approach increased, the golfers should perform their back-swing tops and follow-through right from the right to the left pelvic limb. To achieve successful approach swings despite distance changes, golfers should first work on the activity of the erector spinae to prepare for rotatory power in the P1 section. Moreover, golfers should increase the activity of the erector spinae on the left when they need to deal with the distance improvements in the P2 and P3 sections. Conclusion : In the light of the discussion above, we may infer that despite approach distance changes during a round of golf, ideal swings can be realized by consistent activities of the wrist extensor muscles and improved performances of the pelvic limb muscles. Furthermore, this study suggests that golfers should improve the consistency of muscle activities in all the other body parts to achieve the ideal swing.

드라이버 스윙 시 X-Factor, X-Factor Stretch와 스윙 관련 변인의 상관관계 분석 (Correlation Analysis of The X-Factor, X-Factor Stretch and Swing-Related Factors during Drive Swing)

  • 이경헌;권문석;임영태
    • 한국운동역학회지
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    • 제25권2호
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    • pp.149-155
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    • 2015
  • Purpose : Recently, many researchers and golf coachers demonstrated that X-factor and X-factor stretch had a co-relationship with driving distance. However, its relationship is still controversial and ambiguous. Thus, the aim of this study was to examine the relationship among X-factor, X-factor stretch and swing-related factors, including driving distance in elite golfers. Method : Seventeen male elite golfers (handicap: ${\leq}4$) with no history of musculo-skeletal injuries participated in the study. Thirty spherical retro-reflective markers were placed on including the middle point of PSIS, the right/left ASIS, the right/left lateral acromion of the scapula, driver head and shaft grip. All motion capture data was collected at 100Hz using 6 infrared cameras. Carry distance, club speed, ball speed, smash factor, launch angle, and spin rate were collected from radar-based device, TrackMan. Results : Pearson's correlation coefficient method was used to find the correlations among X-factor, X-factor stretch and swing-related factors. Positive correlations between driving distance and other swing-related factors which include club speed(r=.798, p<.001), and ball speed(r=.948, p<.001) were observed. In contrast to the swing-related factors, X-factor and X-factor stretch had no relationship to driving distance. Conclusion : These results indicate that X-factor and X-factor stretch are not key regulators in driving distance.

트레드밀 보행시 경사도와 속도에 따른 보행형태의 운동학적 분석 (Analysis of kinematics in gait motions on different grades and speeds of treadmill gait)

  • 조규권;김유신
    • 한국운동역학회지
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    • 제12권1호
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    • pp.155-171
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    • 2002
  • The purpose of this study was to provide basic data for a form of gait by comparing and analyzing gait motions on different grades and speeds. In order to accomplish the purpose, 6 university students, whose ages between 20 - 25, were selected. They have gaited on 3Km/h, 4Km/h, 5Km/h of speed and 4 video cameras were used to film them. The speed of filming was 60 frame / seconds. The special variations of kinematics in gait were fixed with ankle joint angle, knee joint angle, hip joint angle, ankle angular velocity, knee angular velocity and hip angular velocity. In this study, the SPSS 10.0 for windows statistical package was used to operate on significant level of .05 for statistical management. From the result of this study, we have succeeded to obtain following conclusions; 1. As the speed increased, the value of ankle joint angle increased. Also the value of ankle joint angle was larger on decline than on incline. 2. As the speed increased, the value of knee joint angle was increased. 3. As the speed increased, the value of hip joint angle was decreased. 4. As the speed increased, the value of ankle angular velocity increased. And the value of ankle angular velocity became higher on decline than on incline. 5. The value of knee angular velocity showed higher on decline than on incline. 6. As the speed increased, the value of hip angular velocity was increased. Also the value of hip angular velocity became higher on incline than on decline.

펜싱 플러레 공격 기술중 마르쉬 팡트 동작의 운동학적 분석 (Kinematic Analysis of Marche Fente Motion in a Fleuret Attack Technique)

  • 안상용
    • 한국운동역학회지
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    • 제13권3호
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    • pp.277-291
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    • 2003
  • This study was designed to examine the kinematic factors in the phase during the marche fente motion. For this study, the subjects were 5 elite male fencing players. The direct linear transformation (DLT) method was used in calculating 3-D coordinate of the digitized body parts. The cubic spline function was used for smoothing and the kinematic data for displacement, velocity, angle variables were calculated for Kwon3d ver 2.1. And the following conclusions were drawn; 1. It show that the marche phase appeared to longer time than the pante phase In the performance time. For the fast attack, it showed that the subjects should be moving in a short stride width. 2. For a fast and stable movement posture in the marche phase, the vertical change of COG must be maintain the same position as possible, but all subjects appeared to decrease the COG because of a excessive the knee flection. 3. In the COG velocity change, all the subjects showed to the same change in both the marche and the fente phase. However in the attack extremity velocity, it increased velocity in order of upper arm, fore arm, and hand in the marche phase, but it showed different velocity among each subjects at the moment of stabbing. So that in order to do effective stabbing, they have to extend their upper extremity max and do faster the distal segment than the proximal segment. 4. It showed to take a fast and stable movement, because some subjects showed the big anteroposterior angle of the trunk flexed max shoulder angle and elbow angle of their attack arm and the other upper extremity.

단일 3축 가속도센서를 사용한 보행 시 대사에너지 예측 (Prediction of Energy Expenditure by Using a Tri-axial Accelerometer)

  • 이희영;김승현;이동엽;박선우;김영호
    • 한국운동역학회지
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    • 제21권2호
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    • pp.253-258
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    • 2011
  • The purpose of this study was to compare metabolic energy expenditure with the computed kinetic energy for different speeds of walking and running over the treadmill and to find the relevance for individual and group equation by performing a statistical analysis, Bland-Altman plot. Seven male subjects participated, and they were required to walk and run on the treadmill with the gas analyzer and triaxial accelerometer. Walking speeds were 3.0, 4.0, 5.0 and 6.0 km/h and running speeds were 7.0, 8.0 and 9.0 km/h respectively. Kinetic energy was calculated by the integration of acceleration data and compared with the metabolic energy measured by a gas analyzer. Correlation coefficients showed relatively good between the measured metabolic energy and the calculated kinetic energy. In addition, a dramatic increase in kinetic energy was also observed at the transition speed of walking and running, and two standard deviations in Bland-Altman plot, derived from the difference between measured and predicted values, were 1.14, 2.53, 2.93, 1.80, 2.80, 0.60 and 2.48 respectively. It was showed that there is no difference for methods of how to predict the kinetic energy expenditure for individual and group even though people had each different physical characteristic.

남자 대학 세단뛰기 선수들의 충격력과 운동학적 변인 분석 (Analysis of Impulse Force and Kinematic Variable to the University Male's Triple Jumpers)

  • 류재균;여홍철
    • 한국운동역학회지
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    • 제18권4호
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    • pp.209-216
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    • 2008
  • 본 연구의 목적은 대학 세단뛰기 선수들의 각 지지국면에서 충격력과 운동학적 변인을 조사하는 것이다. 실제 경기 상황을 촬영하였고 경기력이 올림픽 B기준을 통과한 선수를 대상으로 영상분석 방법을 이용하여 자료를 산출하였다. 본 연구의 결과는 스텝 이륙과 착지 평균 거리가 홉과 점프의 이륙과 착지 거리보다 더 긴 것으로 조사되었다. 홉 이륙거리를 길게 하고 스텝의 착지거리를 줄여야 하는 것으로 조사되었다. 세단뛰기 각 국면에서 이륙과 접지순간에 나타나는 평균 신체중심의 높이 변화 패턴은 이륙순간에 medium-low-high이였고 접지순간에는 홉과 스텝이 동일한 패턴 이였다. 홉의 도약각도는 선행연구 보다 2도 더 높은 것으로 나타났고, 평균 충격력은 수평방향으로 체중에 약 0.6배에서 0.7배 범위에 있었고 수직방향으로는 약 2.8배에서 3.0배의 범위에 있는 것으로 나타났다.

세계군인체육대회 참가과정에서 여성군인의 경험과 정체성 교섭 : 비판적 페미니즘적 접근 (The Experience and Identity Negotiation of Women Soldiers in the Participation Process of the CISM Military World Games : A Critical Feminism Approach)

  • 김용규;강영구;장익영
    • 디지털융복합연구
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    • 제16권6호
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    • pp.437-447
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    • 2018
  • 이 연구는 세계군인체육대회에 참가한 여성군인의 경험과 상호교차적 환경에서의 정체성 교섭에 대해 의미를 분석하고자 하였다. 연구참여자는 눈덩이표집법에 의해 세계군인체육대회에 참가한 여성군인 3명을 선정했다. 자료수집은 심층 면담을 진행했다. 수집된 자료는 면담내용의 시간적 흐름에 따라 내러티브 분석을 통해 내용의 의미를 이해하려고 했다. 결과는 시간적 흐름에 따라 운동입문에서 군 입대 전, 군 입대, 군대 생활, 세계군인체육대회 참가계기와 과정, 세계군인체육대회가 끝난 후의 이야기로 구성되었다. 스포츠와 군 사회는 성을 이분법적 담론으로 내재화하고 있었으며, 이런 양성불평등적 인식에 대해 여군들은 자신의 능력개발을 통해 정체성을 확립하고 있었다. 하지만 여군이 처한 현실은 여전히 보수적이었으며, 제도적 사회문화적 인식이 개선되어야 할 것으로 보인다.