• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.379-381
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• 2016

스포츠 종류가운데 골프는 특권층이라는 스포츠 인식에서 점차적으로 사라지고 대중적인 스포츠로 자리매김하고 있다. 이러한 골프 스포츠 영역은 충성고객이 다른 마케팅 제품에 비교하여 상대적으로 많다. 그래서 본 논문에서는 골프의 대중화를 통해 골프공 등 악세서리 구매고객층의 온라인 구매 패턴을 분석하여 온라인 환경에서 마케팅 활성화를 도모하고자 한다. 이를 위한 온라인 분석을 실시하여 마케팅 활성화를 위한 방안을 제시한다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.425-431
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• 2009

본 연구는 글로벌 스포츠 이벤트가 한국인이미지, 제품이미지, 구매의도, 방문의도에 미치는 영향을 규명하기 위해 수행되었다. 모집단은 국내 대학에 재학 중인 외국인 유학생을 대상으로 설정하였으며, 표본은 편의표본 추출방법을 통해 표집하였다. SPSS 12.0 프로그램을 이용하여 t-test, 회귀분석(Regression Analysis), 신뢰도분석(reliability analysis), 빈도분석(Frequency analysis), 확인적 요인분석(Confirmatory Factor Analysis)을 실시하였다. 본 연구의 구체적인 결과는 다음과 같다. 첫째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도에 차이가 있다. 둘째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도의 차이는 이벤트에 대한 관여도에 따라 다르게 나타난다.

• 유통과학연구
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• 제17권10호
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• pp.83-91
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• 2019

Purpose - Media is a significant distributional channel in sport. In terms of determining the influencer in building sport media contents, recent sport media studies have employed agenda-setting theory, assuming media itself as the agenda provider. In a real-world situation, however, sports stars have been deemed key factor determining distribution contents in sport. The starting point of this study is the "tacit premise" of agenda-setting theory. Given the agenda-setting theory, the current study attempted to explore the function of sport stars as an agenda provider, which is a key determinant of sport distribution. Research design, data, and methodology - This study has reviewed articles of Yuna Kim, Sang-hwa Lee, and Hyun-jin Ryu from daily newspapers including as dong-a ilbo and joongang ilbo (2013 to 2017). The study collected data, portable document format (PDF), from the online archive of dong-a ilbo and joongang ilbo. We coded the length of the article, the frequency, the size of the picture, and the structural form of the article. Inter-coder reliability was compared with data previously investigated by the researcher. Inter-coder reliabilities for study 1 and 2 was .89 and .85. To examine hypotheses, descriptive analysis, correlations, and cross-tap analysis were performed. Results - The results partially supported the hypotheses proposing the significant role of sports stars as the agenda setters in distributing sport media contents. In specific, the study found that the number of articles about sports stars prevailed the number of articles about regular athletes. Besides, studies found that the use of photos was more frequent in articles of sports starts than that of regular athletes. In sports newspaper articles, featured story articles were used more than straight-articles for news relating to sports stars. Also, sports newspaper of sports stars contained more information associated within an event rather than outside of an event. Conclusions - In sports journalism, this study challenges the current theory that the media affects the composition and the content of sports coverages. As the principle of the agenda-setting of sports media, the influence of sports stars must be continuously studied along with a follow-up study.

• Journal of the Korean Data and Information Science Society
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• 제24권3호
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• pp.453-464
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• 2013

본 연구는 빙상선수의 성취목표성향이 셀프리더십과 동기에 대한 기여도를 분석하기 위한목적으로 진행되었다. 연구목적에 따라 수집된 369명의 자료를 이용하여 성취목표성향과 셀프리더십 및 스포츠 동기의 관계를 분석하였다. 각 요인간의 관계는 SPSS 18.0과 AMOS 18.0을 이용한 공분산구조분석을 분석하였으며 다음과 같은 결과를 도출하였다. 첫째, 빙상선수의 성취목표성향은 셀프리더십에 정적영향을 미치는 것으로 나타났다. 둘째 성취목표성향은 스포츠 동기에 정적영향을 미치는 것으로 나타났다. 셋째, 셀프리더십과 스포츠 동기의 관계에서는 셀프리더십이 스포츠 동기에 정적영향을 미치는 것으로 나타났다. 이러한 결과는 빙상선수의 자기 주도적 성향에 성취목표성향의 역할이 큰 것으로 판단되며 나아가 목표설정을 통한 자기주도성향을 향상시키는 전략적 방법을 고려해야 할 것이다.

• 한국운동역학회지
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• 제29권1호
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• pp.1-8
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• 2019

Objective: The purpose of this study was to confirm that the cross-country ski sprint course in PyeongChang, where the 2018 Winter Olympics course was to utilize wearable devices equipped with inertial measurement unit (IMU), global positioning system (GPS) and heart rates sensor. Method: For the data collection, two national level cross-country (XC) skiers performed classic technique on the entire sprint course. We analyzed cycle characteristics, range of motion on double poling (DP) technique, average velocity, and displacement of 3 points according to the terrain. Results: The absolute cycle time gradually decreased during starting, middle and finish sections. While the length of the DP increased and the heart rates tended to increase for men skier. In addition, the results indicated that range of motion of knee joint during starting and finish section decreased more than middle section. The errors of latitude and longitude data collected through GPS were within 3 m from 3 points. Conclusion: Through the first case study in Korea, which analyzed the location and condition of XC skiers in the entire sprint course in real time, confirmed that feedback was available in the field using various wearable sensors.

• Journal of Sport and Applied Science
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• 제2권1호
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• pp.25-38
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• 2018

One of the largest and fastest growing segments of the tourism industry, sport tourism refers to travel to play sports, watch sports, or to visit a sport attraction including both competitive and non-competitive activities. In this respect, cycling can be considered as not only a form of physical exercise but also a form of tourism in which cycling is a usual tourism-related activity, heading to a particular destination. The purpose of this study is to examine how demographical differences of cycle tourists are related to the quality of their life. An online survey was conducted and data was analyzed using frequency, reliability, and one - way ANOVA using SPSS 22.0. First, we found that there was no significant difference on the quality of physical life based on demographical characteristics. Second, the analysis of the relationship between demographical characteristics and the quality of mental life showed that income level affects their quality of mental life. Third, the analysis of the relationship between socio demographic characteristics and the quality of social life showed that marital status affects the quality of social life. Fourth, no statistically significant difference was found between the demographical characteristics and the quality of environmental life. Further implications were discussed.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.9-15
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• 2021

Purpose: Prior literature posits that leadership of coach influences athletes' performance via delegate interactions. The purpose of this study is to investigate the effect of the type of instructor on the exercise stress of university athletes and to provide instructors with informative coaching methods especially for their leadership. Research design, data, and methodology: In order to achieve the purpose of the research, Seoul and Gyeonggi Province Materials University athletes were selected as a sample, 360 college athletes participated in the survey and data were screened and finally 314 were analyzed. The collected data were analyzed via descriptive analysis and multiple regressions. To examine the validity and reliability of the survey items, factor analysis and Cronbach's α were computed. Results: Coaches' leadership types are found to influence university athletes' exercise stress significantly. In specific, transformational leadership negatively influences teaching Complaints. Transformational leadership also negatively influences time constraints. However, transformational and transactional leadership do not have any effect on career concerns. transformational and transactional leadership also do not influence functional instability of college athletes. Conclusions: Overall, leadership types of coach partially influence exercise stress of athletes. These findings posit that transformational leadership contribute in developing reliable relationship between athletes and instructors. Further implications were discussed.

• 유통과학연구
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• 제18권4호
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• Journal of Sport and Applied Science
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• 제5권3호
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• pp.7-12
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• 2021

Purpose: The purpose of this study is to examine the relationship between the perfectionism tendency of amateur boxers and exercise exhaustion, to understand the perfectionism tendency of boxers in the sports of speculative sports, and to provide startigic insights for reducing exercise exhaustion. Research design, data, and methodology: In this study, adult boxers registered with the Korean Boxing Association of the Korea Sports Council in 2019 were selected as the research population. 280 boxers participated in the survey and responded the survey items, which were constructed by research variables, perfectionism and burnout. Data were analysed using SPSS version 18.0 for statistics. In details, frequency, correlations, exploratory factor analysis, multiple regressions were conducted to test the proposed relationship. Results: As a result of analysing the relationship between amateur boxers' perfectionism and athletic exhaustion, it was con-firmed that when the self-oriented perfectionism among amateur boxers' perfectionist tendencies was high, it had a significant effect on exercise burnout. Conclusions: In order to reduce the pressure of amateur boxers to win and the pressure to pass through the weight class, which is characteristic of weight control events, if the athlete manages himself well, the athlete's exercise exhaustion will decrease. If professional mental training is combined, it is judged that amateur boxing will be able to develop once again.