The purpose of this study is to identify consumers' needs and purchase intention of high-functional sportswear according to sports participation motivations. Internet survey was done for data collection and the subjects were 300 consumers in their 20-39's who participated in sport activities at least once a week. Factors of sport participation motivations were ostentation, social interaction, self development, mental health, and physical health. Consumers were segmented into the motivation retard group, the multi-purpose pursuit group, the health pursuit group, and the extrinsic motivation pursuit group. And factors of consumers' needs for high-functional sportswear were practicality and comfort function, body protection and physical function, and skin protection and health function. The multi-purpose pursuit group showed strong needs for active and comfort, body protection and physical function, and skin protection and health function but the motivation retard group showed the lowest needs for high functional sportswear. Purchase experiences of high-functional sportswear, accomplishment, and duration period of sport activity affected positively on the purchase intention of high-functional sportswear.
Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.
The purpose of this study was to analyze muscle activities on functional insole with diet effect. Originally, ten healthy female subjects with an average age of 23.2 year(S.D=1.1), weight of 49.7 kg(S.D=4.9), height of 163.2 cm(S.D=3.5) and a shoe size of 237.5 cm(S.D=4.9) were participated in this experiment. Ten healthy females walked on a treadmill(speed=about 4.2 km/h) wearing two different insole types. Muscle activities data was collected using the EMG operating system. The surface EMG signal for tibialis anterior(TA), gastrocnemius(GA), vatus lateralis(VL) and biceps femoris(BF) were acquired at the RMS(10 Hz, 350 Hz) using Noraxon Telemyo DTS system(Noraxon inc, USA). This study processed the data using the Windows SPSS ver.17.0 to get an independent t-test, with the setting, p<.05. Analysis of muscle activity were measured and calculated during walking. The results are as follow: Functional insole wearing were increased muscle activities significantly from Tibialis anterior(TA) during total gait cycle. Normal distribution was demonstrated in total step of stances period. One foot standing position showed decreased muscle activity. Two foot standing position was demonstrated with gastrocnemius and biceps femoris. As a result of the analysis, Functional insole will inerease the diet effect in the use of four muscle groups.
The purpose of this study is to provide basic information necessary for improving the satisfaction and quality of leisure life and thereon propose better leisure life programs in accordance with gender. For the purpose, this researcher made a questionnaire survey of 560 persons between July and December 2003 to know the trend and satisfaction of their leisure life in accordance with their gender. Results of the study can be summarized as below; First. the extent to which the surveyed persons participated in leisure life was highest in terms of other leisure activities, followed by self-development. viewing activities, sports activities and journey in order. The satisfaction of leisure life participation by those surveyed persons was scored 3 or over in average, meaning 'generally satisfied'. The time of leisure life participation was most spent in other leisure activities and self-development. Expenses of the participation were highest in terms of other leisure activities. followed by self-development and viewing activities in order. Second, differences in sub-areas of leisure life were analyzed in accordance with gender to show that the degree and time of participation in viewing activities and self-development, expenses of sports activity participation and the degree of participation in journey and others were significantly different between the opposite sexes which were surveyed here. Men were higher in the degree, time and expenses of the participation than women. Third. effects of gender on the satisfaction of leisure life as a whole were determined here to show that men were higher in such satisfaction when they were more satisfactorily participating in sport activities while in case of women, when they were spending more time in sport activities. Women showed a higher satisfaction of leisure life as a whole when they were more frequently and satisfactorily participating in other leisure activities. Based on these results, the researcher proposed effective leisure life programs in accordance with gender.
Purpose: This study aims to empirically analyze fans' responses to the types of Corporate Social Responsibility (CSR) activities implemented by the citizens professional football club and seek strategic measures for the continuous growth of the club and the formation of long-term relationships with fans. The purpose of this study is to investigate the relationship between regional attachment and expansion of fans according to the type of CSR activities of the club, and to examine influencing relationships among the types of CSR activities, regional attachment, and expansion of fans. Research design, data, and methodology: To achieve the purpose of the study, the survey was conducted on 150 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Correlation analysis, simple regression analysis, and multiple regression analysis were conducted to analyze the relationship between regional attachment and expansion of fans according to the types of CSR activities performed by the Seongnam Citizens Football Club. Results: As a result of the analysis, it was found that CSR activities had a statistically significant effect on regional attachment. In addition, CSR activities were found to have a statistically significant effect on expansion of fans. Finally, it was found that regional attachment had a statistically significant effect on the expansion of fans. Conclusions: Based on these results, CSR activities of the professional football club are considered an opportunity to build regional attachment. In addition, it is thought that the expansion of fans can be achieved through CSR activities.
International Journal of Advanced Culture Technology
/
v.10
no.3
/
pp.325-331
/
2022
As the perception of sports activities changes positively, the desire and popularity for sports activities are rapidly increasing. Therefore, the popularity of sporting events is also increasing. Previous studies on sporting events have focused only on research in the field of social sciences. Therefore, in this study, in order to increase customer satisfaction and customer loyalty of sports event visitors, they were classified into challenge factors, competition factors, achievement factors, and relationship factors, and their effects on satisfaction and loyalty were studied and analyzed. And based on the research design model and empirical analysis, a user-based sports event matching system was proposed.
Araki, Kaori;Kodani, Iku;Gupta, Nidhi;Gill, Diane L.
Journal of Preventive Medicine and Public Health
/
v.46
no.sup1
/
pp.43-49
/
2013
Multicultural scholarship in sport and exercise psychology should help us understand and apply cultural competencies for all to be physically active. In the present study, two Asian countries, Japan and Singapore, were chosen. The participation rate for physical activities among adolescent girls tends to be lower than that of boys in both countries. Thus, the purpose of the project was to gain knowledge and understanding about sociocultural factors that may explain adolescent girls' perceptions and behaviors toward sport, physical activity, and physical education (PE). A qualitative approach using semi-structured interviews with focus groups was used to understand meanings of physical activity among Buddhist Japanese, and Hindu Indians and Christian Chinese from Singapore. Each focus group consisted of four or five girls and female researchers. Based on the analysis, we created four themes which were "cultural identities", "Asian girls and sport/physical activities", "PE experiences", "motivation for future involvement". The Buddhist Japanese, Hindu Indian, and Christian Chinese participants each reported unique physical activity experiences, and all the participants were aware of how Asian culture may affect being physically active. Experiences of PE classes were similar but perceptions of their PE attire were different for Christian Chinese and Hindu Indian adolescent girls. Based on the results, the importance of nurturing cultural competencies and ways to encourage girls to be physically active throughout life were discussed.
Objective: The main purpose of this study was to investigate the effects of wearing an ankle weight belt while performing gait in water by focusing on the effect of using ankle weights have on the gait kinematics and the muscle activities for developing optimum training strategies. Method: A total of 10 healthy male university students were recruited for the study. Each participant was instructed to perform 3 gait conditions; normal walking over ground, walking in water chest height, and walking in water chest height while using ankle weights. All walking conditions were set at control speed of $4km/h{\pm}0.05km/h$. The depth of the swimming pool was at 1.3 m, approximately chest height. The motion capture data was recorded using 6 digital cameras and the EMG was recorded using waterproof Mini Wave. From the motion capture data, the following variables were calculated for analysis; double and single support phase (s), swing phase (s), step length (%height), step rate (m/s), ankle, knee, and hip joint angles ($^{\circ}$). From the electromyography the %RVC of the lower limb muscles medial gastrocnemius, rectus femoris, erector spinae, semitendinosus, tibialis anterior, vastus lateralis oblique was calculated. Results: The results show significant differences between the gait time, and step length between the right and left leg. Additionally, the joint angular velocities and gait velocity were significantly affected by the water resistance. As expected, the use of the ankle weights increased all of the lower leg maximum muscle activities except for the lower back muscle. Conclusion: In conclusion, the ankle weights can be shown to stimulate more muscle activity during walking in chest height water and therefore, may be useful for rehabilitation purposes.
Purpose : The purpose of this study was to reveal some factors of ROSC & survival for cardiac arrests from sport & leisure activities(CASLs). Methods : A retrospective study of the 1,341 out of hospital cardiac arrests(OHCAs) treated by EMS in Gyeonggi Provincial Fire and Disaster Headquarters from January to December in 2008 was conducted. The primary end-point was admission to emergency room. To clarify the factors through comparison of CASLs(n=58) with ROSCs & survivals(n=58), Answer Tree analysis for data mining with the CHAID algorithm was performed and alpha was set at .05. Mean, median, and percentile of time intervals, distances, and age on the 58 CASLs, 75 ROSCs, and 27 survivals(patients admitted to emergency room) were analysed. Results : Fourteen CASLs(24.1%), 41 ROSCs(54.7%), 16 survivals(59.3%) were treated with CPR within 5 min., and only 2 CASLs(3.4%), 11 ROSCs(14.7%), 10 survivals(37.0%) were treated with defilbrillation within 10 min. from arrest. If time recording from arrest to defilbrillation, the patients were classified 81.0%($X^2=9.83$, p=.005) into ROSCs & survivals. And the patients with no history, 100.0%($X^2=5.44$, p=.020). The other patients with no intention, 87.5%($X^2=7.00$, p=.024). Whereas the other patients with intention, treated with CPR after 4 min. from arrest were classified 67.2%($X^2=3.99$, p=.046) into CASLs. Conclusion : CPR within 4 minutes was the most important factor that discriminates between CASLs and ROSCs & survivals to record cardiac arrests-defilbrillation time. CPR within 4 min. from arrest, no history, and no intention were factors for improved ROSC & survival.
This study was carried out to investigate the characteristics of spatial distributon patterns of users by each type of recreational activities at lawn areas in the parks. Study sites were lawn areas at Kyungju World and Seorabul Plaza in Bomun Resort Complex in Kyungju, Korea. Space types by each recreation activities are Repose Type, Sports Type, Play Type and Strolling Type. Main results are as follows ; 1. Sport Type activities were mainly distributed at the central areas of each lawn areas. 2.The density of Sports Type activities were affected by the form of lawn areas. For natural control of excess dynamic activities, Complex Form has more advantage in the distribution of dynamic activities. So, as the form of lawn areas in the parks, complex form is more desirable. 3.Repose Typo activities were distributed at marginal areas of lawns and surrounding woods. These, the static activities, were affected by Edge Effect in spatial distribution of activities. 4.Play Typo activities also were distributed at marginal areas of lawns. It was also affected by Edge Effect in spatial distribution. 5.Strolling Type activities were distributed evenly over all lawn areas.
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