• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.1
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• pp.39-47
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• 2008

This study aims to provide the guidelines for planning and operating convention centers. A case study is utilized with the units of analysis, including Seoul COEX, Busan BEXCO, Daegu EXCO, Jeju ICCJEJU, Ilsan KINTEX, Gwangju KDJ Center, and Changwon CECO. The findings related to the operation of convention centers in Korea are summarized as follows: the interation of similar conventions; an increase in size; globalization; and specialization. With a view of marketing, this study concludes as follows: (1) initial categorization of target markets is needed due mainly to the founding purposes and the site characteristics of the convention centers in question while utilizing market segmentation strategies; (2) a specific target market should be selected and focused on it; and (3) the development strategy of an image and servicescape is demanded to devised in plan.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.4 no.4
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• pp.422-427
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• 2003

The purpose of this study analyzes the effects of M＆A between conglomerate and non-conglomerate corporational with 57 samples of firms during the period from 1990 to 1997 right before IMF. financial crisis. These models employed to measure effects of M＆A in this paper are both market model and market adjusted return model using test of t-statistics. Results of this article show that negative excess returns are observed for non-conglomerate mergers and positive excess gains are exhibited for conglomerate mergers. This implies that conglomerate mergers are more effective than firm specialization in terms of merger effects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.141-158
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• 2022

This study identifies related factors by analyzing the effects of the psychological characteristics and competency factors of traditional market merchants on business performance, and at the same time verifies the moderating effect of government support policies. The research focus was on verifying the causal relationship. This study was conducted targeting the representative traditional market merchants in the metropolitan area who have experience in traditional market specialization projects or are currently in the process of specialization projects. An empirical study was performed based on the collected data. The analysis results are as follows. First, it was found that self-esteem as a psychological characteristic factor of merchants, customer management competency as merchant competency, and informatization capability had a significant positive (+) effect on financial performance among business performance. Second, as a result of examining the moderating effect of government support policies, it was found that product capability had a significant positive (+) effect on financial performance among business performance. It was found that self-esteem and product competency had a significant positive (+) effect on the will to continue business among business performance. The practical results of this study are the research papers to measure the business performance of traditional market merchants using the government support policy as a moderating variable, using the psychological characteristics and competency factors of traditional market merchants as independent variables. For this purpose, it will be positively evaluated that the psychological characteristics of merchants and merchant competency factors affect business performance, and that meaningful research results are derived by analyzing the moderating effect of government support.

• Journal of Industrial Convergence
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• v.15 no.1
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• pp.43-52
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• 2017

Robot refers to machines that recognize the external environment and assess the given situations in order to operate autonomously by imitating the manner in which humans behave. Although Korea still lacks global competitiveness, Korea, as the $4^{th}$ ranked robot manufacturing country in the world, is currently expanding the domains of robots from application in manufacturing to application in service provision. Accordingly, this study aims to analyze the factors for the success in entry into the cooperation robot market among various robotic markets in accordance with the literary research method in consideration for the importance of robot industry that could determine the future national competitiveness. The result of the analysis of the factors for the success in entry into the cooperation robot market, shows that factors including analysis of the trends in manufacturing robot market, strategy for benchmarking of the leading cooperation robot companies, activation of small and medium enterprise-centered cooperation robotic industry, excavation of demands for cooperation robots with focus on automobile, semiconductor and IT industries, utilization of the opportunities provided by government's robotic industry policies and standardization of cooperation robot components, etc. determine whether one will succeed in the market or not. Furthermore, it is believed that fortification of competitiveness of the manufacturing sector through the powerful policy support for the robotic industry at government level and policies on cultivation of new growth engine through specialization of the robotic areas closely related to daily life must be implemented concurrently because it is forecasted that competitiveness in robotics technology will become the criterion for national competitiveness in the future.

• Korea Trade Review
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• v.46 no.1
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• pp.59-81
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• 2021

This paper aims to analyze Korea's trade and investment performance in Spain and the business environment of Spain, and to find efficient strategies for entering into the Spanish market. This study is organized into five chapters. To begin with, it explains an overview of the Spanish economy and the current status of its major industries. Then, it analyzes Korea's trade and investment performance in Spain, the structure of comparative advantage and the trade trends of major import and export items, since 2011 when the Korea-EU FTA went into effect. Lastly, based on the results of this analysis, Korea's strategies for entering into the Spanish market are derived. The strategies derived from the analysis are as follows: (1) entering startups in the Spanish market through CVC cooperation and participation in large tech forums, (2) linking the Spanish interest in K-Culture to consumer goods exports, (3) promoting cooperation in the IT industry in response to the Spanish government's 'Connected Industry 4.0', (4) building a new Korean-Spanish value chain in response to the mobility revolution, (5) advancing jointly into a third country by combining the strengths of both Korea and Spain, (6) cooperating with the Spanish government to establish a sustainable energy policy, (7) promoting jointly with the Spanish government through smart city strategies and project exchanges, and (8) building a European logistics hub in Spain in preparation for post-Brexit.

• Journal of Korean Society of Forest Science
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• v.98 no.3
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• pp.231-241
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• 2009

Trade specialization index, import market share, unit value index, market comparative advantage index have been applied to compare the competitiveness of forest products in Korean and European markets for the case of Korea-EU FTA. The results say that no items of non-timber products would show a surge of imports as a result of FTA. Timber products, however, such as non-coniferous plywood, continuously shaped wood (non-coniferous), densified wood, wood wool and flour, other (plywood), other (particle board, 441039)), other (fiberboard), oriented strand board (other), other (particle board, 441090), other (particle board, 441031), Prefabricated buildings of wood, fibreboard (of a density exceeding $0.5g/cm^3$ but not exceeding $0.8g/cm^3$), wooden frames (for paintings, photographs, mirrors or similar objects) and wood marquetry and inlaid wood are expected to increase of their imports by eliminating tariffs. For Korean exports no items of non-timber products have competitiveness in European market. For Korean pyroligneous liquid, which is the only competitive timber product in EU market in terms of MCA and TSI, it is difficult to decide whether it has competitiveness, since the actual exports have taken place occasionally during a period of last five years.

• Korean Institute of Interior Design Journal
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• no.4
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• pp.10-15
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• 1995

Along with the recent pressures for market liberalizations in the legal services sector, the topsizing, multinationalization, and specialization of Law Firms have brought about the need for them to view the profession itself from a marketing perspective and promote corporate identity to improve productivity and garner clientele. With this in mind, this study attempts the revamping of the traditionally, conservative and cramped characteris-tics of Law Firms' interior space into more open and dy-namic ones with a contemporary and international feel which are also superior from a marketing viewpoint.

• Journal of Fashion Business
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• v.22 no.5
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

• International Commerce and Information Review
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• v.8 no.4
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• pp.89-104
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• 2006

Though weight manufacturing has in national gross production is decreasing, it has still a decisive role in economic growth of Korea, and foreign competitiveness of manufacturing has a great influence on our whole economy. Therefore, as this study speculates export competitiveness of manufacturing item by item, the results can be used for selection of strategic export-oriented products. The results of the analysis are summarized as follows: first, products that are found as competitive through analysis of trade specialization indexes are plastic, rubber, fabric, home electronic appliances, computers, communication equipment, automobiles and their spare parts. Second, electronic-electric industry such as semi-conduits, communication equipment, home electronics, computers was decided as advantageous through analysis of comparative advantages at present, while paper, print and publishing, and leather industries were classified as comparatively disadvantageous. Its political implications are presented as follows: Private corporations should develop more advanced technology and government should give more support to secure export competitiveness of manufacturing toward America. Governmental policies should be prepared to induce consistent and daring investment to technology-intensive products for export products with high-added value.

• Journal of Distribution Science
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• v.14 no.3
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• pp.31-38
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• 2016

Purpose - This paper reviews the change of steel export-import structure between Japan and China by the courtesy of international business reference index and stress to analyze comparative advantage under the circumstance of time-series evaluating database by 3 indexes. Research design, data, methodology - Per economic phase, both China-Japan have mutually a complementary base. Under this kind of view point, the reason why to conduct this study is to realize how this 2 country's trade competitiveness should be improved and strengthened. Results - Under this research data and analysis outcomes, bilateral intra-economy's potential supplementation is enormous. Additionally, expected benefits from here are so sufficiently assured as we compare them with any other regional economic integrated society. Conclusions - When we review our economic point of view, Northeast economic cooperations between China and Japan can provide a chance for industrial technological cooperations not only in steel business but also in other business areas. Come to think of the circumstance to accelerate competitions between 2 country's industries past time and acknowledge concrete resource supplier including expanding export market and diversification.