• 패션비즈니스
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• 제22권2호
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• pp.14-26
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• 2018

This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.

• Human Ecology Research
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• 제51권4호
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• 패션비즈니스
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• 제16권5호
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• 한국의류학회지
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• 제40권3호
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• 복식문화연구
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• 제17권2호
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• pp.189-202
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• 2009

The purpose of this study was to examine the effect of social-face sensitivity, conspicuous consumption, and preference of luxury fashion goods on purchasing behavior of fashion counterfeits. The questionnaire was administered to 600 women in their teens to thirties in Gwangju. The data from 519 participant were analyzed using the SPSS 14.0 Package. Frequency, factor analysis, regression analysis and path analysis were used to analysis the data. The results indicate that social-face sensitivity, conspicuous consumption and the preference of luxury fashion goods has significant effect on purchasing behavior of fashion counterfeits respectively. The direct effect of social-face sensitivity on purchasing behavior of fashion counterfeits was somewhat stronger than the indirect effect of social-face sensitivity on purchasing behavior of fashion counterfeits through conspicuous consumption and preference of fashion luxury goods.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.191-200
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• 2013

본 연구는 사회복지과목 이수 대학생의 인권감수성 수준을 파악하고 인구사회학적 요인, 인권관련 교육경험에 따른 차이를 검증하고자 S사이버대학교에서 사회복지과목 수강중인 251명의 성인학습자를 대상으로 이루어졌다. 주요 연구변인의 현황을 파악하기 위하여 빈도분석, 분산분석을 실시하였다. 학생들의 인권감수성은 5점 척도 기준에서 2.70으로서 중간 정도수준이었으며, 이주노동자의 노동권과 장애아동의 교육권에 높은 인권감수성을 나타냈다. 전공유형, (사회복지)윤리과목 수강여부에 따라 인권감수성에 차이가 있었는데, 사회복지계열 전공 학생과 (사회복지)윤리과목 수강한 경험이 있는 학생의 인권감수성이 높았다. 또한 인권감수성 척도의 에피소드별로 인권감수성 수준에 차이가 있었다. 이러한 연구결과를 바탕으로 인권전문직인 사회복지사를 교육함에 있어 수업에서의 학생 권리 존중, 직간접적으로 인권갈등사례를 학습하면서 인권의식을 함양하는 교육방법의 필요성, 수업과정에서의 자기반성적 과정의 필요성, 학생들의 상황과 특성에 맞는 인권교육의 필요성을 제안하였다.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.346-359
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• 2016

본 연구는 대학생의 대인예민성과 사회적지지가 대학생활만족도에 미치는 영향을 분석하여 대학생의 사회적지지를 높이기 위한 방안을 마련하기 위하여 시행되었다. 연구의 목적을 달성하기 위하여 부산광역시에 소재한 6개의 대학을 할당 표집하여 475명의 설문지를 분석에 사용하였으며, SPSS 통계 프로그램을 활용하여 위계적 회귀분석을 실시하였다. 주요 연구결과를 정리해보면 다음과 같다. 첫째, 대인예민성은 사회적지지에 부적 영향을 미치는 것으로 나타났다. 둘째, 대인예민성은 대학생활만족도에 부적 영향을 미치는 것으로 나타났다. 셋째, 사회적지지는 대학생활만족도에 정적 영향을 미치는 것으로 나타났다. 넷째, 대인예민성이 대학생활만족도에 미치는 영향에서 사회적지지가 매개효과를 가지는 것으로 나타났다. 이러한 연구결과를 기반으로 대학생의 대인예민성을 감소시키고 사회적지지를 향상시킬 수 있는 심리상담 프로그램과 대인관계 및 가족관계 향상프로그램의 확대실시를 제언하였다.

• 한국식생활문화학회지
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• 제31권2호
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• pp.170-177
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• 2016

This study carried out empirical analysis of the effect on conspicuous consumption and purchase intention by social face sensitivity of customers who have eaten at luxury restaurants. Adult male and female customers aged 20~60 years who lived in Seoul and who had experience eating at luxury restaurants were selected as survey participants. The results of this study are as follow. First, social face sensitivity factor had a significant effect on preference for famous brands and seeking fashion. On the other hand, among social face sensitivity factors, shame consciousness had a significant effect on other-oriented conspicuous consumption. Thus, the hypothesis was partially accepted. Second, among social face sensitivity factors, other-conscious social face had a significant effect on purchase intention. Thus, the hypothesis was partially accepted. Third, preference for famous brand and seeking fashion had a significant effect on purchase intention. However, other-oriented conspicuous consumption tendency had no effect on purchase intention. Thus, the hypothesis was partially accepted. If studies on various consumption sentiment variables continue to be made, these may be usefully utilized for establishing marketing strategies of companies.

• 한국사회복지학
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• 제60권2호
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• pp.5-28
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• 2008

본 연구는 사회복지사들의 윤리적 민감성이 갖는 중요성에 대한 인식의 기반 위에서, 이를 측정하고 분석할 수 있는 검사도구를 개발하고 실제에 적용해 보기 위한 것이다. 기존의 윤리적 민감성 척도들과 관련 문헌들을 분석한 결과, 본 연구에서 개발하고자 하는 검사도구에 가장 적절한 방법으로 '비구조화된 상황판단형 지필검사방식 및 구조화된 채점방식'을 도출할 수 있었다. 이와 같은 방식의 척도를 개발하기 위하여 1단계 사례수집, 2단계 사례구성, 3단계 사례자문, 4단계 예비조사, 5단계 채점 지침작성, 6단계 최종사례 및 채점기준 확정 순으로 연구를 진행하였으며, 그 결과 세 가지 사례로 구성된 측정도구 SWEST를 개발하였다. 그리고 이 검사도구의 활용성을 보기 위하여 사회복지전공생과 사회복지실무자의 실제 응답내용을 분석하였으며 이러한 결과를 통해 SWEST가 사회복지사의 윤리적 민감성과 그에 관한 의미 있는 차이를 구분해 낼 수 있는 신뢰성과 타당성을 갖추었는지를 살펴보았다.

• 대한간호학회지
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• 제51권6호
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• pp.678-688
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• 2021

Purpose: The purpose of this study was to identify factors influencing nurses' performance of care in COVID-19 wards. Methods: The participants were 132 nurses who worked in COVID-19 wards at three hospitals, and were recruited from April 1 to May 31, 2021. Data were analyzed using descriptive statistics, t-test, ANOVA, and multiple regression analysis with SPSS/WIN 24.0 program. Results: Nursing performance was significantly and positively correlated with ethical sensitivity (r = .75, p < .001), nursing professionalism (r = .67, p < .001), and social support (r = .67, p < .001). Nursing professionalism was positively correlated with ethical sensitivity (r = .64, p < .001) and social support (r = .55, p < .001). Multiple regression analysis for nursing performance revealed that the most significant factor was ethical sensitivity (β = .47, p < .001). Ethical sensitivity, nursing professionalism, and social support explained 66.0% of total variance in nursing performance. Conclusion: Ethical sensitiviy, nursing professionalism, and social support significantly influence nurses' performace of care in COVID-19 wards. It suggests that intervention programs should be directed at improving nurses' ethical sensitivity, bolstering social support, and enhancing nursing professionalism.