• 제목/요약/키워드: Social perception

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대학생의 광고에 반영된 성상품화에 대한 사회적 인식과 소비주의 성향과의 관계 (The Relationship Between Social Perception Reflected in Product Advertisement and Consumerism Toward Commodification of Sex Among College Students)

  • 박충선;정영숙
    • 대한가정학회지
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    • 제42권3호
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    • pp.79-90
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    • 2004
  • The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.

미디어, 관계성과 이미지회복전략이 공중의 위기커뮤니케이션 수용에 미치는 영향: 신문과 트위터(Twitter) 비교 분석 중심 (The Impact of the organization's crisis communication via social media on the public's crisis perception)

  • 김민지;김영욱
    • 한국언론정보학보
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    • 제61권
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    • pp.134-158
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    • 2013
  • 위기 상황에서 다수의 공중들이 소셜미디어를 통해 정보를 공유하고, 이를 활용하여 커뮤니케이션을 하는 경향이 증가하고 있음에도 불구하고, 수용자 측면에서 소셜미디어의 영향력을 실증적으로 규명하고자 하는 연구가 거의 없었다. 따라서 이 연구는 소셜미디어가 조직의 위기관리에서 어떠한 영향력을 발휘할 수 있는지를 알아보는데 그 목적이 있다. 이를 위해 미디어 유형에 따라 조직-공중 관계성과 조직이 위기 상황에서 내세우는 이미지회복전략의 차이가 공중의 위기커뮤니케이션 수용에 미치는 영향을 알아보고자 하였다. 이를 검증하기 위해 신문과 트위터를 중심으로 구체적인 위기상황을 제시한 후 실험을 진행하였다. 삼원변량분석(3-way ANOVA) 결과, 미디어 유형과 이미지회복전략 변인은 공중의 위기인식에서 상호작용 효과가 나타났다. 또한 미디어 유형, 조직-공중 관계성, 이미지회복전략 세 변인은 공중의 위기커뮤니케이션 수용에서 상호작용 효과를 나타냈다. 결과적으로 미디어 유형에 따라 공중의 위기인식과 수용에 차이가 있는 것으로 나타나 조직의 위기관리에서 소셜미디어의 영향력이 검증되었으며 이를 적절히 활용하기 위한 조직의 차별화된 전략의 필요성이 드러났다.

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사회복지분야의 기업 사회공헌활동에 대한 사회복지사의 주관적 인식유형 연구 (A Study on the Subjective Perception Patterns of Social Workers to Corporate Philanthropy in Social Work Field)

  • 박경수
    • 한국사회복지학
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    • 제61권4호
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    • pp.109-136
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    • 2009
  • 본 연구는 한국에서 사회복지분야의 새로운 자원제공자로서 부상하고 있는 기업 사회공헌의 주체적 파트너로서 사회복지사들의 사회공헌활동 개념에 대한 인식유형을 파악하기 위해 수행되었다. Q 방법론을 통해 사회복지사들의 사회공헌활동에 대한 주관적 인식은 '공생적 파트너십 유형', '사회적 당위유형', '전략적 실리추구 유형' 등 세 가지로 도출되었다. 이 유형들은 기업 사회공헌활동에 대한 고전적 관점, 사회-경제적 관점, 현대적 관점, 자선적 관점들을 절충적으로 반영하고 있다. 본 연구의 결과는 우리의 사회복지 실천현장에서 모호하게 이해되었던 기업 사회공헌활동의 개념적 인식들을 체계적으로 밝히고 유형화함으로써 관련 이론, 실천, 교육 등 제반 영역 내에서, 그리고 각 영역들 간의 논의와 소통, 협력의 폭을 확장시킬 수 있는 기초자료로 활용될 수 있을 것이다.

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초산모의 양육스트레스에 영향을 미치는 요인 (Factors Influencing Parenting Stress in Primiparas)

  • 김희순;오가실;신영희;김태임;유하나;심미경;정경화
    • Child Health Nursing Research
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    • 제11권3호
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    • pp.290-300
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    • 2005
  • Purpose: The purpose of this study was to identify the factors influencing parenting stress in primiparas. Method: The participants in this study were 198 primiparas of infants aged 1-6 months who visited well baby clinics in 5 hospitals. The data were collected from April 15 to June 15, 2003. Results: The mean score for parenting stress was 2.4 of a possible 5 and thus considered average. The score for parenting stress was significantly correlated with the level of maternal perception of the infant and the level of social support. The score for parenting stress was significantly different according to the education level of the primiparas and prenatal management. For the primiparas, social support($20\%$) and maternal perception of the infant($9\%$) were significant predictors explaining parenting stress. Conclusions: Nursing interventions to improve maternal perception of the infant and increase social support should be provided for primiparas in order to reduce parenting stress.

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Factors Related to Self-perception of Diet Quality among South Korean Adults

  • Kye, Su-Yeon;Yun, E-Hwa;Park, Kee-Ho
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권4호
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    • pp.1495-1504
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    • 2012
  • Objective: Improvements in diet can decrease the cancer rates. The aim of the present study was to determine the relationships between self-perception of diet quality and personality, impulsiveness, stress, coping strategy, sense of coherence, self-efficacy, and social support. Methods: This cross-sectional study was conducted using a multiple-stratified random sampling method based on the Korea Census of 2007. In October 2009, investigators conducted 15-minute face-to-face interviews with 1,530 South Korean volunteers who ranged from 30 to 69 years of age without a history of cancer. Results: Respondents were more likely to perceive that they consumed a healthy diet if they were older than 50 years, lived with a partner, had a monthly family income greater than $4,000 USD, had a low perceived risk of cancer, consumed less alcohol, exercised regularly, had a less agreeable or conscientious personality, had low stress levels, had a high sense of coherence or self-efficacy, and had ample social support. Conclusion: Psychosocial factors, such as personality, stress, sense of coherence, self-efficacy, and social support, are associated with the self-perception of diet quality. Analysis of the factors that contribute to a perceived healthy diet could assist with the design of educational campaigns.

소셜 커머스에서 재구매 의도의 결정 요인 (The Determinants of the Repurchase in the Social Commerce)

  • 손달호
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.1-22
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    • 2015
  • Purpose This study identified the factors influencing on the continuous purchase of social commerce and analyzed the proposed model empirically using structural model. Design/methodology/approach Five independent factors such as economic benefit, social pressure, personal innovativeness, security and reputation and two mediating factors such as value perception and trust were extracted and relationships were explored. This study was carried out through customer survey and statistical analysis on the survey. Findings The result showed that three independent variables such as economic benefit, social pressure and security significantly affected on value perception and trust. Moreover, personal innovativeness and reputation did not have significant influence on customer purchase intention showing different result from the cases of traditional electronic commerce. The results of this study are meaningful in that factors affecting customer purchase intention in social commerce were identified from comprehensive perspective and the importance of customer profit and social influence was verified through empirical study in social commerce.

예비 유아교사의 낙관성에 따른 스트레스 지각과 사회적 지지가 주관적 안녕감에 미치는 영향 (The Effects of Stress Perception and Social Support on Subjective Well-being According to the Optimism Levels of Pre-service Early Childhood Teachers)

  • 박영신
    • 아동학회지
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    • 제33권1호
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    • pp.63-80
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    • 2012
  • The purpose of this study was to analyze the effects of stress perception and social support on subjective well-being according to differing levels of optimism. The participants in this study were 230 pre-service early childhood teachers, majoring in early childhood education at two universities located in Daegu, Gyeongbuk province. The results of this study could be summarized as follows. First, pre-service early childhood teachers were shown to be more optimistic, be more satisfied with life, and had higher positive emotion rates than average. They also showed lower stress perception and negative emotion rates than average. Second, the highly optimistic group showed higher levels than the less optimistic group in terms of both satisfaction with life and positive emotions. Third, the stress perception in both the highly optimistic group and the less optimistic group had an impact on their satisfaction with life, positive emotions, and negative emotions. The degree of peer support perceived by the highly optimistic group showed an impact on satisfaction with life and negative emotions, whereas the degree of parental support perceived by the less optimistic group showed an impact on their levels of satisfaction with life.

학령기 아동이 지각한 부모의 양육태도, 사회적 지지가 자기효능감과 스트레스에 미치는 영향-한국과 중국 아동의 비교 (Effects of Perception of Parental Rearing Attitude and Social Support on Self-efficacy and Stress among School-aged Children -The Comparison of Korean and Chinese Children)

  • 유양;박인숙;문영숙
    • Child Health Nursing Research
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    • 제16권4호
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    • pp.334-343
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    • 2010
  • Purpose: The study was done to explore the effect of perception of parental rearing attitude and social support on self-efficacy and stress among school-aged children, then to supply information for health promotion of children and to promote multi-cultural communication between Korea and China. Methods: The participants for this study were 180 elementary students each, from Korea and China. Data were analyzed with descriptive statistics, $X^2$test, t-test, correlation analysis and AMOS. Results: Social support had a direct effect on self-efficacy for both Korean and Chinese children. In Korea parental rearing attitude had greater direct effect on stress than social support and self-efficacy. But in China only, parental rearing attitude had direct effect on stress. Conclusion: These findings provide support for perception of parental rearing attitude, social support, and self-efficacy as predictive variables of stress in Korean and Chinese school-aged children.

사회 신뢰와 갈등 인식이 뉴스 이용에 미치는 영향 : 지상파, 종합편성, 온라인채널을 중심으로 (The Effect of Social Trust and Conflict Perception on News Use)

  • 김형지;김영임;허은
    • 한국콘텐츠학회논문지
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    • 제19권4호
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    • pp.150-161
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    • 2019
  • 본 연구는 뉴스 이용자의 사회 신뢰와 갈등 인식이 뉴스 이용에 미치는 영향을 분석하였다. 이를 위해 국내 거주 20세 이상 69세 이하 성인 548명을 대상으로 온라인 설문조사를 하였다. 분석결과는 다음과 같다. 첫째, 응답자의 정치성향에 따라 사회 갈등의 인식 수준에 차이가 나타났다. 둘째, 사회 신뢰 인식이 높을수록 지상파채널, 종합편성채널, 온라인채널의 뉴스 이용이 증가하였다. 셋째, 사회 갈등 인식은 JTBC와 TV조선, 채널A, 유튜브를 통한 뉴스이용에 영향을 미쳤다. 넷째, 응답자의 연령대와 정치성향도 채널별 뉴스이용에 영향을 미쳤다. 마지막으로, 진보적 성향일수록 JTBC를 통한 뉴스 이용이나 포털에서 뉴스 다시보기가 증가하는 경향성이 발견되었다. 반면에 진보적 성향일수록 지상파3사와 TV조선, 채널A를 통한 뉴스 이용은 감소하였다. 이상의 결과를 통해 본 연구는 다채널 다매체 시대 뉴스환경에 대한 논의를 이용자 중심에서 살펴보고, 개인의 사회 인식이 뉴스 이용에 미치는 영향력의 차이를 발견했다는 점에서 연구의 의의가 있다.

가사노동의 가치인식에 관한 연구 (A study on the Perception of household Work's Value)

  • 문숙재
    • 가정과삶의질연구
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    • 제9권2호
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    • pp.285-302
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    • 1991
  • This purpose of this study was to analyze the perception of household work's value between husbands and wives. The data were collected using questionnaire and in-depth interview method for this purpose. 297 couples for questionnaire and 20 couples for interview were sampled. The data were analyzed by the statistical method such as frequency, percentile, paired t-test, t-test. The major findings were as follows; 1) The wives played primary role in doing household work. 2)the level of husbands's social value perception of household work was higher than wives's but the differences between them was not significant statistically. 3) The level of economical value perception of household work between husbands and wives was lower than the level of their social value perception.

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