• 한국학교ㆍ지역보건교육학회지
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• 제12권3호
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• pp.1-15
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• 2011

Objectives: We describe the development of a smoking and drinking prevention program for adolescents, using intervention mapping. Methods: The study sample consisted of 1,000 high school second-grade students from 6 high schools in Seoul. The PRECEDE model was applied for the needs assessment. We carried out a social diagnosis by assessing the factors such as the quality of life, happiness level, and satisfaction with school life; an epidemiological diagnosis on the perceived health status, stress levels, and priority of health issues; a behavioral diagnosis on the smoking and drinking rate and the intention to smoke and drink; and an educational diagnosis on knowledge, beliefs, attitudes, self-efficacy, outcome expectations, social norms and life skills. Results: The development process included a needs assessment, identifying factors that influence smoking and drinking among adolescents. Intention, knowledge, perceived norms, perceived benefit, perceived cost, perceived susceptibility, self-efficacy, and life skills were identified as determinants. Three performance objectives were formulated to describe what an individual needs to do in order to avoid smoking and drinking. Subsequently, we constructed an intervention matrix by crossing the performance objectives with the selected determinants. Each cell describes the learning objectives of the smoking and drinking prevention program. The program used methods from the transtheoretical model, such as consciousness raising, outcome expectations, self-reevaluation, self-liberation, counterconditioning, environmental reevaluation, and stimulus control. The program deals with the effects of smoking and drinking, self-improvement, decision making, understanding advertisements, communication skills, social relationships, and assertiveness. Conclusions: By using the process of intervention mapping, the program developer was able to ensure a systematical incorporation of empirical and new data and theories to guide the intervention design. Programs targeting other health-related behavior and other methods or strategies can also be developed using this intervention mapping process.

• 한국컴퓨터정보학회논문지
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• 제28권7호
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• pp.179-187
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• 2023

소비자 신뢰는 공유 경제 발전에 중요한 역할을 한다. 본 연구는 소비자 신뢰에 영향을 미치는 요인을 중점적으로 다루며, 중국의 자전거 공유 산업에서 선두였던 오포(OFO)의 사례를 살펴보았다. 본 논문은 오포의 내부 경영 문제와 거의 파산상태에 이르기까지 소비자 신뢰의 하락을 분석합니다. 2018년 12월부터 오포가 직면한 "환불의 어려움" 문제는 계속해서 커져 왔으며, 본 연구는 이 상황을 배경으로 신뢰/불신에 영향을 주는 영향 요인들을 살펴보았다. 제품 요인(품질), 플랫폼 요인(결제 보안, 개인 정보 보호, 명성), 사회적 요인(사회 규범, 정부 규제)을 독립변수로 고려하여 소비자 신뢰에 영향을 미치는 요인을 분석합니다. 분석 결과, 공유 자전거에 대한 소비자의 불신이 커지면 전환의도가 높아지며, 회사의 평판과 사회적규범은 신뢰와 불신에 모두 영향을 미치고, 정부규제는 신뢰에 영향을 미친다는 것을 확인하였다. 연구 결과는 공유 경제 플랫폼에 시사하는 바가 있으며 향후 연구를 위한 지침을 제공할 수 있을 것으로 기대된다.

• 복식문화연구
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• 제31권6호
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• pp.705-719
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• 2023

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers' individuality, differentiated brand concepts from other brands, and store displays.

• 한국산학기술학회논문지
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• 제16권3호
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• pp.1764-1772
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• 2015

본 연구의 목적은 사회적 자본 수준이 제주도의 지역 공동체 문화의 하나로 논의되고 있는 괸당문화에 대한 영향력과 지역사회발전을 위한 긍정요소로 어떠한 영향이 있는지 살펴보기 위한 직접설문조사로 제주지역주민 600명을 대상으로 실시하였고, 최종분석에는 594부가 사용되었다. 수집된 자료는 SPSS 18.0을 이용하여, 기술통계, T-test, ANOVA 분석 및 다중회귀분석을 실시하였다. 분석결과, 첫째, 조사대상자의 사회적 자본의 수준은 네트워크(평균 4.01점), 신뢰(평균 3.80점), 규범(평균 3.43점), 협력(평균 3.00점), 참여(평균 2.80점)의 수준으로 나타났고, 둘째, 사회적 자본은 대체로 도농지역, 행정구역, 월평균소득에 따라 집단간 차이가 있었다. 마지막으로 사회적 자본의 하위 요인 중 네트워크와 참여가 높을수록 괸당문화의 필요성이 높다고 인식하고 있으며, 규범과 참여가 높을수록 괸당문화는 지역사회발전에 중요한 영향요인으로 작용할 수 있음을 확인하였다. 따라서 이러한 연구결과들을 통하여 사회적 자본의 육성은 괸당문화를 긍정적 공동체문화로서 지역발전에 중요한 요소로 활용할 수 있다는 시사점을 갖는다.

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.102-119
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• 2021

Social credit rating in China (SCRC) has been criticized as "dystopian" and "Orwellian," an attempt by the Communist Party to hold onto power by exerting ever greater control over its citizens. To explain such measures, value differences are often invoked, that Chinese value stability and cooperation over privacy and freedom. However, these explanations are oversimplifications that result in ethical impasses. This article argues social credit rating should be understood in terms of the commonly human problem of large-scale cooperation. To do so, this paper relies on a cultural evolutionary framework and is an exercise in interpretive pros hen ethical pluralism, attempting to understand how apparently irresolvable cultural differences stem from common human concerns. Wholesale condemnation of SCRC fails to acknowledge the serious, intractable nature of problems resulting from a lack of trust in China. They take for granted the existence of institutions ensuring largescale, anonymous cooperation characteristic of - but somewhat unique to - Western Educated Industrialized Rich and Democratic (WEIRD) cultures. Because of its history and rapid development, China lacks the institutions necessary to ensure such cooperation, and because of anti-social punishment, social credit rating might be one of the few ways to ensure cooperation at this scale. The point is not to defend social credit rating in general, but to raise the possibility of its defense in China and show one way this would be done.

• 유통과학연구
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• 제14권1호
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• pp.59-66
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• 2016

Purpose - The purpose of this study is to find out how shipping company recognizes making partnership with the third party logistics provider and to give implication. Research design, data and methodology - Personal interview and questionnaire by E-mail, Fax, Mail, and telephone were used. 700 copies of the questionnaires were distributed and 155 copied were returned. Among collected questionnaires, 20 copies were excluded because of insufficient content, and therefore 135 copies were used. Results - Korea should change into new paradigm from old one based on current economic and social systems which has stemmed from bureaucracy, inflexibility chauvinism and equalitarianism. Flexible policies, administration and systems will be needed for better business practices. The Domestic logistics corporation needs to preoccupy strategic logistics hub and network. Conclusions - To be a center of North East Logistics, Korea needs more reasonable business law, systems and policies. Social norms and orders should be established to accomplish political and social security. A paradigm of the policy ruling over development of capital city and satellite cities shall make change.

• Asian Journal of Innovation and Policy
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• 제8권3호
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• pp.378-395
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• 2019

This article is a suggestion for SME policy in Korea for the attention of the senior policy-experiencer of the whole nation, the Advisor to the President of Korea. This article is written from the perspective of technology policy experts, not SME experts. In spite of many SME policies, the issue of SMEs in Korea is worsening, not being resolved. Technology-oriented policies are effective for each company, but the role of SMEs is gradually decreasing in the Korean economy. Reflecting on this fact, I would like to suggest measures that include long-term, but social as well as educational. The solution I suggested is coexistence since sustainable growth through SMEs is not just an economic or social issue. It is a matter of survival. I propose four types of coexistence: corporate, local, human, and coexistence with nature. Getting coexistence works requires a change in social norms that mobilize even education.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.176-181
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• 2009

Social networking service (SNS), which is based on the "six degree separation" theory, has gained its popularity in recent years. SNS creates a new way for maintaining relationship and sharing information over the virtual space. As a major branch, campus SNS provides a new platform for student to study as well as build and maintain inter-personal relationships. The highly realness of personal information and relatively strong group cohesion of campus SNS has turned it into an inevitable tool in students' daily life. The rapid growth of SNS in campus is creating huge academic and commercial benefits. However, little comprehensive research reveals what are determinant factors in driving students' intention to participate in campus SNS. In this paper, we conceptualize the participation of campus SNS as a social behavior and evaluate the impact made by social factors such as subjective norms and identity, as well as the impact of perceived reality and playfulness through an extended technology acceptance model.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.128-132
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• 2019

This paper is to explore the success factors of the online public grievance redressal system in the Nepal. It empirically tests the conceptual path model developed by DeLone and McLean which consists of six social perception variables with regard to citizen's intention to use the system. The estimates from 577 respondents support all the 13 hypotheses generated from D&L model. People's attitude and social norms are the two most important factors on the continuous usage of the system. It is suggested that the social factors are as much important as technological aspects when it comes to the e-government implementation. It is also suggested that the government should pay more attention to human factors in upgrading the design and development of e-grievance system in the foreseeable future.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.9-14
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• 2022

The main purpose of the study is to determine the main features of the socio-economic development of the countries of the world under the influence of the digital economy and COVID-19. The modern world has already taken the first step towards a fundamentally new technological, economic and social reality. However, the challenges facing the modern industrial society cannot be overestimated. We are talking about changing the global socio-technological order, the consequence of which is a complete reformatting of the systems familiar to us, the formation of new social and economic strategies. the technological paradigm is immediately changing, management models and social norms are changing, large-scale demographic shifts are taking place. As a result of the study, key aspects of socio-economic development in the digital economy were identified.