• 한국의류산업학회지
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• 제22권4호
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• pp.469-480
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• 2020

The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

• 한국의류산업학회지
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• 제23권2호
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

• 유통과학연구
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• 제17권5호
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• pp.39-50
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• 2019

Purpose - The purpose of our study is to provide an understanding of the relationships among consumer attention to social comparison information (ATSCI), consumer ethnocentrism (CET), national identity (NI), and consumer purchase intention to domestic brands (PIDB). Drawing on the social comparison theory (SCT) and social identity theory (SIT), we developed a model that is empirically testable and explains consumer behavior of domestic brands and products. Research design, data, and methodology - The conceptual framework was tested with primary data collected through a survey in China. Structural equation modeling was employed to test hypotheses. Results - The results from empirical analyses indicated that the ATSCI positively influenced CET and NI, and CET and NI affect consumer PIDB. In addition, the mediating effects of CET and NI on the relationship between ATSCI and PIDB were identified. Nonetheless, little direct impact of ATSCI on PIDB was reported. Conclusions - We suggested that international marketers use given information to attract consumer attention and develop appropriate promotions, especially for Chinese young generations that would pay much attention to social comparison information in their purchase decisions. Our study originally connected one socio-psychological antecedent, ATSCI, with CET and NI and estimated the relationships among the three antecedents and their effects on PIDB in order to predict consumer behavior in China.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.652-661
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• 2015

연구의 목적은 학습자의 사회비교동기 유형에 따라 이러닝 참여도 동기부여자인 EngageGram이 학습자들의 이러닝 참여도에 미치는 영향에 차이가 있는지를 분석하는 것이다. 연구에 참여한 학습자들은 A대학교 '창의적 사고' 교과목을 수강한 144명(남: 106명, 여: 38명)이다. 학습자들의 사회비교동기는 사회비교동기 척도를 활용하는 방법과 학습자들이 이러닝 학습상황에서 EngageGram을 보고 든 느낌이나 생각을 적도록 한 의견을 분석함으로써 사회비교동기 유형을 구분하였다. 연구결과, 사회비교동기 척도를 활용한 경우, 학습자들의 사회비교동기 수준과 이러닝 참여도간 통계적으로 유의미한 상관관계가 없는 것으로 확인되었다. 그러나 이러닝 학습맥락에서 수집한 학습자들의 의견을 분석함으로써 도출한 사회비교유형에 따른 이러닝 참여도에는 통계적으로 유의미한 차이가 있는 것으로 나타났다. 학습자들은 학습상황에서 대체로 자기보다 참여도가 높은 학습자들을 비교대상으로 선정함으로써 참여동기가 촉진되는 것으로 확인되었다. 이 연구는 학습자의 특성을 고려한 학습분석연구 분야에 유의미한 시사점을 제공하리라 기대된다.

• Human Ecology Research
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• 제59권3호
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• pp.353-367
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• 2021

The purpose of this study was to examine the mediating effect of middle school students'self-deprecation in the relationship between upward social comparison in social network service (SNS) and depression and the moderated mediating effect of cognitive flexibility. The participants were 288 middle school students, in the first to third grades from four middle schools located in Seoul, Gyeong-gi, and Jeonnam. The date were analyzed with descriptive statistics, Pearson's correlation coefficients and the Process Macro Model 4, 1, and 14. The results of this study are as follows. First, an upward comparison in SNS has a significant positive influence on students'depression, and students' self-deprecation of students mediated the relation between two. Second, the level of control, which is a sub-factor of cognitive flexibility, moderated the mediating effect of self-deprecation. That is, if students are more likely to perceive difficult situations as controllable, upward social comparison in SNS mediated by self-deprecation has smaller effect on depression. Based on these results, we suggest practical interventions to reduce depression among middle school students by decreasing upward social comparison in SNS and self-deprecation. In addition, helping students perceive difficult situations as controllable could be another effective way of reducing depression among those students who have a high level of self-deprecation in upward social comparison in SNS.

• 지역사회간호학회지
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• 제29권3호
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• pp.371-381
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• 2018

Purpose: The purpose of this study is to identify the mediating effects of self-esteem between social comparison orientation and social network service (SNS) addiction in university students. Methods: Descriptive cross-sectional survey design was employed. The data were statistically analyzed by using the descriptive and inferential statistics. Sobel test and Bootstrap method, and Kappa squared mediation effect size measure were used to identify the mediator's significance. A convenience sample of 195 subjects was recruited from two universities in Korea. Results: The mean age of the subjects was $22.58{\pm}1.81$. The subjects showed relatively high levels of SNS addiction with a mean score of $14.33{\pm}4.80$. The overall model significantly explained 37.0% of variances in the subjects' SNS addiction after controlling gender, age, grade, major, period of SNS using, time spent on SNS per day, and times accessed SNS per day. Of the predictors, time spent on SNS per day, social comparison orientation, and self-esteem were significantly associated with SNS addiction. Self-esteem was the mediator between social comparison orientation and SNS addiction. Conclusion: When developing strategies for preventing SNS addiction, interventions for reducing time spent on SNS per day, not having upward social comparison orientation, and improving the self-esteem should be considered. These findings might provide a theoretical basis for developing effective strategies for preventing SNS addiction in university students.

• 한국융합학회논문지
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• 제10권8호
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• pp.205-215
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• 2019

본 연구는 Social Networking Sites(SNS)의 사용유형과 우울감의 관계에서 지각된 사회지지와 부정적 사회비교의 매개효과가 성별에 따라 차이가 있는지를 살펴보았다. 이를 위해 483명의 성인들을 대상으로 수집된 자료를 이용하여 다집단 구조방정식 분석을 실시하였고, 부트스트랩 분석으로 매개효과를 살펴보았다. 연구 결과로는 남녀 모두 SNS를 통해 집단소속감을 느끼며 높은 집단소속감은 높은 사회지지와 낮은 우울감으로 연결되었고, 높은 부정적 사회비교는 높은 우울감으로 연결되었다. 그러나 남성의 경우 집단소속감과 부정적 사회비교 간의 유의미한 관계는 나타나지 않은 반면 여성의 경우 집단소속감이 높을수록 부정적 사회비교 역시 높았고 이는 우울감에 유의미한 영향을 미쳤다. 따라서 SNS의 사용은 온라인 환경에서의 집단소속감을 가질 수 있는 긍정적인 효과가 있으나, 성별에 따른 집단 내에서의 소속감은 부정적 사회비교에 서로 다른 영향을 주었고 이에 따라 우울감이 달라질 수 있음을 시사하였다.

• Asian Journal for Public Opinion Research
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• 제11권1호
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• pp.4-30
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• 2023

Previous research has empirically demonstrated the negative effects of social media use on young people's psychological well-being. Unlike most previous studies that focused on either Facebook or Instagram, this study comparatively examined the differences in upward comparison and its effects on self-esteem, life satisfaction, and depression between Facebook and Instagram. An analysis of survey data from 641 Korean college students, who reportedly use these two social media more actively than any other age group, found that college students experience more upward comparisons on Instagram than on Facebook. Upward comparisons on both Facebook and Instagram increased by college students' age and weekly usage time. Upward comparisons on Instagram increased by the additional factors of gender (females more than males) and number of "followings." Subsequently, the effects of upward comparison on psychological well-being were found to differ by social media platform. Upward comparisons were found to negatively impact all determinants of psychological well-being only on Instagram, but not on Facebook. The differences in upward comparison and its impact on young users' psychological well-being found in this study were discussed in terms of the different functional characteristics of the two social media platforms, which provides direction for further research needed to establish guidelines for healthy social media use by young people.

• 감성과학
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• 제11권3호
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• pp.365-374
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• 2008

조종사의 비행수행능력과 자존감이 비행비교 상황에서 위험행동에 미치는 영향을 알아보기 위해 비행교육과정 조종사 48명을 대상으로 시뮬레이터 상황실험을 실시하였다. 피험자간 변인으로서 비행수행능력(비행등수)과 자존감 척도로 각각의 높고 낮은 그룹으로 나누어 안전규칙상 착륙이 허가되지 않는 활주로 접근 시뮬레이션 상황을 수행하게 하였다. 접근 상황은 피험자 내 설계로 세 번에 걸쳐 측정하였고, 동일한 각각의 상황실험 수행 직전에 실험참가자에게 다른 사람들의 수행결과를 조작(긍정비교, 부정비교, 통제)하여 제시하였다. 실험참가자의 위험행동은 접근한 고도를 통하여 측정하였다. 실험 결과 각 제시 조건에 따라 위험행동이 유의미하게 차이가 나타났고, 각 비교조건에서의 위험행동 경향은 비행수행능력과 자존감의 수준에 따라 달라지는 상호작용 효과가 나타났다. 비행수행능력이 낮은 집단은 비교조건들에서 통제조건과 달리 위험한 행동을 하는 것으로 나타났고 비행수행능력이 높은 집단은 부정비교조건에서 다른 조건들과 달리 위험을 회피하는 경향을 보였다. 자존감이 높은 집단은 통제조건에 비해 비교조건들에서 유의미한 위험행동을 보인 반면, 자존감이 낮은 집단은 다른 조건들에 비해 부정적 비교조건에서 유의미한 위험회피행동을 보였다.

• 한국IT서비스학회지
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• 제21권2호
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• pp.43-59
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• 2022

This study investigates an association among Facebook users' upward comparison (e.g., envy), social support (e.g., favorable comments and like), and life satisfaction, putting their self-esteem as a mediating variable. For this analysis, 1,332 female and male Facebook users in Seoul and other four cities in South Korea were surveyed. Structural equation modeling including confirmative factor analysis were employed as quantitative analysis methods. Results show that Facebook users' upward comparison with other users and social support significantly impact their satisfaction mediated by their self-esteem. Specifically, when users feel envious of other users, this emotion lowers their self-esteem, and subsequently, the self-esteem reduces their satisfaction. On the other hand, sufficient social support for users positively affects their self-esteem, which leads to the increase of their satisfaction. The present study is differentiated from previous studies in that it focuses on Facebook users' emotional changes in the process of sharing massive amounts of posts and finds a stepwise relationship among their feelings, including self-esteem as a mediating variable. Additionally, this study is the first to verify a situation when Facebook users' envy of other users' posts affects the decline in their satisfaction through the mediation of their self-esteem.