• Title/Summary/Keyword: Social Web Service

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The Strategy of Designing Web-Based Courseware Based on Characteristics of Old aged Adults (장년 성인의 특성들을 고려한 웹기반 코스웨어 설계 방안)

  • Yang, Hee-Jung;Lee, Suk-Kyoon
    • The KIPS Transactions:PartA
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    • v.10A no.5
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    • pp.551-558
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    • 2003
  • As the use of computers and internet service has increased fast, various web-based coursewares for the educational purpose have been devoloped. However, the development of web-based coursewares for old-aged adults is far from satisfactory. Since most existing web-based coursewares are designed for the youth, they are not proper for old aged people to use confidently. In this paper, we analyse psychological, social and physical characteristics of old aged adults and propose the starategy for designing web based coursewares for them. Then, We apply the design strategy to develop the web-based courseware in Excel subject and analyse the effect of the design strategy by means of questioning and answring.

Improving Web Service Recommendation using Clustering with K-NN and SVD Algorithms

  • Weerasinghe, Amith M.;Rupasingha, Rupasingha A.H.M.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.5
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    • pp.1708-1727
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    • 2021
  • In the advent of the twenty-first century, human beings began to closely interact with technology. Today, technology is developing, and as a result, the world wide web (www) has a very important place on the Internet and the significant task is fulfilled by Web services. A lot of Web services are available on the Internet and, therefore, it is difficult to find matching Web services among the available Web services. The recommendation systems can help in fixing this problem. In this paper, our observation was based on the recommended method such as the collaborative filtering (CF) technique which faces some failure from the data sparsity and the cold-start problems. To overcome these problems, we first applied an ontology-based clustering and then the k-nearest neighbor (KNN) algorithm for each separate cluster group that effectively increased the data density using the past user interests. Then, user ratings were predicted based on the model-based approach, such as singular value decomposition (SVD) and the predictions used for the recommendation. The evaluation results showed that our proposed approach has a less prediction error rate with high accuracy after analyzing the existing recommendation methods.

Semantics in Social Web: A Case of Personalized Email Marketing (소셜 웹에서의 시맨틱스: 개인화 이메일 마케팅 개발 사례)

  • Joo, Jae-Hun;Myeong, Sung-Jae
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.43-48
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    • 2010
  • Useful emails influence on consumers' purchase behavior and activate them to visit retail stores. Regular contact with consumers by e-mail has positive effects on brand loyalty. However, email marketing has a limitation. Spam now accounts for over half of all e-mail traffic. The increase of email users has resulted in the dramatic increase of spam emails during the past few years. In this paper, we proposed an ontology-based system offering personalized email services to overcome such limitation. Our method is not the ontology-driven spam filtering, but a personalized content service considering personal interests and relations among people by using FOAF and domain ontologies. Our system was successfully tested in email marketing domain.

The impact of the Characteristics of Posting at Social Media Service on the Consumer Responsiveness in the Comics Publication Industry (출판 만화 기업의 소셜 네트워크 서비스 게시글의 속성이 소비자 호응도에 미치는 영향)

  • Jeon, Hyesun;Shin, Hyung-Deok
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.391-397
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    • 2013
  • Recently, comics pulication industry is experiencing long-time recess in Korean market. To overcome the difficulties firms are trying to develop various tools which fit new technological environments, but previous research tend to have focused too much on web-base contents such as webtoons, rather than communication effectiveness through social network services. Thus, this study investigated the relationship between the characteristics of postings at social network service and the consumer responsiveness. In the results, we found that posting with visual images and event invitations were positively associated with consumer responsiveness, and the amount of information was negatively associated with the responsiveness. This study shows some implications on how firms can effectively enhance communication with consumers through social network service.

The Study on Recognition and Attitude of Elementary School Teachers about Newest IT : focus on s-Learning, Social Network, and Web3.0 (최신 정보기술에 대한 초등교사의 인식과 태도에 관한 연구 : S-Learning, SNS, Web3.0 기술 중심으로)

  • Jeon, Soo-Jin;Han, Seon-Kwan
    • Journal of The Korean Association of Information Education
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    • v.16 no.1
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    • pp.1-10
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    • 2012
  • The purpose of this paper is a study of survey about teachers' attitude and recognition of education using newest information technology such as s-learning, social network and Web 3.0. We researched for elementary school teachers about recognition of the newest IT trend, educational necessity and effect of the newest IT. As a result, recognition and understanding of the newest IT is low but teachers think that effect of education using the newest IT is very high. Moreover, they have a lot of will for using the newest IT devices and training about the newest IT. However, it shows that they are diffident of taking charge of the newest IT and teaching for students using it. Also, the results showed different tendency as generations. This study would be a important role for deciding on direction of informatics education for 21C.

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A Study on the Effect of Clothing Consumption Value on Service Quality of Internet Apparel Shopping Mall (의복소비가치가 인터넷 의류쇼핑몰의 서비스품질 평가에 미치는 영향에 관한 연구)

  • 류은정
    • Journal of the Korean Society of Costume
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    • v.52 no.3
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    • pp.161-169
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    • 2002
  • The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs $\alpha$, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows. 1. Clothing consumption value was composed of 5 factors : fashion value, social value, functional value, personality value, and emotional value. 2. Clothing consumption vague had direct effects on the service quality of internet apparel shopping mall. The service quality was perceived as reliability, advantage. responsibility, product assortment, tangibles, and rapidness. 3. Consumer characteristics such as age, household income. experience of internet shopping. and web search ability, clothing consumption value. and product assortment of the service quality had significant effects on the attitude of internet apparel shopping.

Consumer's Types of the Participation and the Motivation for the UCC Services (소비자의 UCC 참여 유형과 참여동기 분석)

  • Kim, Yeon-Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.12 no.1
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    • pp.91-105
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    • 2008
  • This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

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Performance evaluation of in-service open web girder steel railway bridge through full scale experimental investigations

  • Sundaram, B. Arun;Kesavan, K.;Parivallal, S.
    • Structural Monitoring and Maintenance
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    • v.6 no.3
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    • pp.255-268
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    • 2019
  • Civil infrastructures, such as bridges and tunnels are most important assets and their failure during service will have significant economic and social impact in any country. Behavior of a bridge can be evaluated only through actual monitoring/measurements of bridge members under the loads of interest. Theoretical analysis alone is not a good predictor of the ability of a bridge. In some cases, theoretical analyses can give less effect than actual since theoretical analyses do not consider the actual condition of the bridge, support conditions, level of corrosion and damage in members and connections etc. Hence actual measurements of bridge response should be considered in making decisions on structural integrity, especially in cases of high value bridges (large spans and major crossings). This paper describes in detail the experimental investigations carried out on an open web type steel railway bridge. Strain gages and displacement transducers were installed at critical locations and responses were measured during passage of locomotives. Stresses were evaluated and extrapolated to maximum design loading. The responses measured from the bridge were within the permissible limits. The methodology adopted shall be used for assessing the structural integrity of the bridge for the design loads.

Implementation of SNS Integrated Channel based on Facebook (페이스북 기반의 SNS 통합 채널 구현에 관한 연구)

  • Choi, Kwang-Don;Ra, Jong-Hei;Lee, Jae-Sook
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.245-249
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    • 2012
  • The rapid adoption of smartphones led to using SNS(Social Network Service) and many organizations use of SNS as a strategic tool for marketing. Utilization of SNS in the organizations separately operated each channel due to technical problems with SNS. So, the channel separations is required much more operation and management cost to organizations. In this paper, we apply to HTML5 as the web standard technology, and implement to the integrated channels, and the result showed.

Effects of Perceived Factors on the Word-of-Mouth of SNS (SNS에 대한 인지요인이 구전효과에 미치는 영향)

  • Jo, Hyeon
    • Journal of Information Technology Services
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    • v.11 no.3
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    • pp.227-240
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    • 2012
  • Given the prevalence of internet and web 2.0, SNS(Social Network Service) market is growing rapidly. IT providers which focused marketing point on network hub have become to disseminate SNS mainly now. Many users are using the various functions of SNS to communicate each other or share the information. At this point, identifying the influencing factors to WOM(Word-Of-Mouth) of SNS is very important. In this paper, we aim to examine the effects of perceived variables on the WOM of SNS. In order to analyze the antecedents, we selected perceived factors such as perceived usefulness, perceived easiness, perceived enjoyment and perceived crowd. For statistical analysis, we surveyed real users of SNS. As a result, all antecedents of WOM showed significant influence and among the variables the perceived enjoyment has top standardized coefficient. In addition, perceived crowd has significant on perceived easiness, perceived enjoyment but not on perceived usefulness. The result of this research can be useful guidelines to increase SNS Market.