• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.73-91
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• 2014

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

• 디지털산업정보학회논문지
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• 제7권1호
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• pp.85-93
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• 2011

2010 trend of Web services is Social Network Service. What does Social Network Service are like this? What could really be used? I also take advantage of future can I do? To elicit answers to the question of Social Network Service and the overall status of the root is used in the case Learn about the current utilization plan after the proposed research. The use of practices being applied to Social Network Service, the three theories were derived positive and negative aspects. Research based on more than the utilization of Social Network Service to build a social safety net to take advantage and use of learning aids were divided into suggestions. Utilized for building a social safety net, and when the reported channel to channel, the use of learning aids to learning that one day, one-on learning by applying the proposed total of four kinds of utilization.

• 경영과정보연구
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• 제31권4호
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• pp.517-538
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• 2012

본 연구는 소셜 네트워크 서비스내 구성원들이 소셜 네트워크 서비스를 이용하면서 느끼는 동기요인이 행동의도에 영향을 미치는 요인을 규명하기 위한 것으로 실증분석을 통해 검증하고자 하였다. 특히 자기결정성 이론에 입각하여 소셜 네트워크 이용 동기요인을 구성원(follower) - 허브(hubs) 간 자기결정성 동기와 구성원(follower) - 구성원(follower) 간 자기결정성 동기롤 구분하였다. 또한 이러한 동기요인이 태도변수인 감정적인 애착에 어떠한 영향을 미치는지 알아보고자 하였으며, 아울러 행동변수로 충성도와 정보공유의도에 어떠한 결과를 가져오는지 검증하고자 하였다. 실증분석 결과 본 연구에서 상정한 연구가설 모두가 통계적으로 유의한 영향관계가 있음이 밝혀졌다. 이러한 연구결과는 소셜 네트워크 서비스의 이용 동기-태도-행위의 인과관계 형성이 구성원들의 내면적인 심리적 욕구의 상태에 따라서도 작용될 수 있음을 보여주는 것으로 향후 이와 관련한 보다 정교한 연구의 기반이 될 것으로 예상된다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.17-39
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• 2019

Purpose The purpose of the present study is to analyze the factors influencing the intention to use direct bank continuously from the perspective of service rather than technology. Hygiene factors including economic benefits, privacy, and unverified risks, and convenience of service as a motivator were considered as user's satisfaction. A research model integrating the relationships among user's satisfaction, its determinants, social influence, and continuous intention to use direct banks was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 253 valid data were collected from users of direct bank service in South Korea and China, and used to test six hypotheses. Findings User's satisfaction and social influence were determinants of continuous use intention of direct bank. Convenience of service as a motivator has a significant influence on service satisfaction, while economic benefits, privacy, and unverified risks as hygiene factors have no significant influence on the continuous intention. Managers of direct banks need to implement service differentiation strategies to gain customers' loyalty. Also they seek to find the determinants of social influence. The present study confirmed that there is a big difference between Korea and China in terms of factors affecting the continuous intention to use direct bank.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.267-276
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• 2016

본 연구는 관심사형이라고 불리우는 3세대 SNS인 소셜 큐레이션 서비스에 대해 교육적 활용 가능성을 탐색해 보고자 하였다. 이를 위해 9명의 대학생을 선정하여 약 50일간 소셜 큐레이션 서비스를 사용하게 한 후 Focus Group Interview(이하 FGI)를 실시하여 그 답변을 분석하였다. 자료 분석을 위해서는 NVivo 10 프로그램이 사용되었다. 분석 결과 소셜 큐레이션 서비스는 다양한 정보 수집, 나만의 카테고리 생성을 통한 분류 및 정리, 관심사에 대한 지속적 업데이트 가능, 기존 SNS에 비해 상대적 박탈감 감소가 장점으로 도출되었다. 보완 및 개선 사항으로는 한국어 콘텐츠 부족, 서비스의 단조로움이 제시되었는데 이를 해결하기 위해선 지속적 홍보가 필요한 것으로 나타났다. 또한 교육적 활용 측면에서는 개인, 팀별로 구분하여 개인은 자발적 정보 검색 및 활용, 나만의 자료 구성 가능, 자기주도적 학습 촉진이 가능하며, 팀별로는 공유를 통한 토론 활동, 발표 활동 가능성을 확인할 수 있었다.

• Journal of Information Technology Applications and Management
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• 제25권4호
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• pp.1-21
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• 2018

Due to the increase in the use of the Internet, it is becoming more common to provide or use a social login for registering for services. Herein, the purpose of this study is to analyze the influence of security, individual innovativeness, ubiquity and brand awareness on the use of social log-in service through the individuals' attitude who have memorized various IDs and passwords by using Technology Acceptance Model (TAM). In addition, the effect of individual innovativeness on the relationship between social login characteristic factors and attitudes toward social login services are examined. Based on the statistical results, it is found that the significant factors affecting the attitude toward the social login service are the security, ubiquity, brand awareness and perceived usefulness. Moreover, the individual innovativeness is found to have the moderating effects in the relationship between the three factors (the perceived usefulness, and perceived ease of use, and security) and attitude toward the social login service. Positive attitudes increase with the usefulness, ease of using social login serive when individual innovativeness is high. On the other hand, when individual innovativeness is low, the stronger the effect of security on attitude toward the social login services. In accordance with these results, the implications and limitations of this study are discussed.

• 통상정보연구
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• 제9권2호
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• pp.87-101
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• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.213-218
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• 2021

In order to improve the quality of social services, developed countries overseas have introduced authorization or permit system to primary filtering when entering the market that provides social services. However, in Korea, a quality evaluation system for social service quality management has been introduced and implemented, but no significant effect has been achieved so far. Therefore, the purpose of this study is to investigate the relationship between service quality, service satisfaction, and repurchase intention, which are important variables to measure social service quality improvement, and to use it for service quality management. As a result of this study, service quality, service satisfaction, and repurchase intention are important factors for service quality improvement. It is necessary to secure a service provider of and continuous user selection and service quality management are also important.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.251-265
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• 2013

The emergence of social network services, is changing the foundation of human relationship formation and method of communication of individuals through sharing of free information. Social network service is a service to support or facilitate an on-line extension of off-line network among people by helping them to share personal profile. History of social network services very short. But users of the various layers is increasing rapidly and ripple effect social as a result is very large. The focus of existing research was mainly devoted to motivation of use and acceptance of social network services. Currently the use of SNS was maturing. Thus, in-depth research on the use pattern of SNS users is needed. The purpose of this study is that, for Facebook in social network services, to analyze the changes in the initial stage of use, medium-term, usage patterns at the current time. Results of the study by analyzing the characteristics of the change in the pattern of usage of user of Facebook, it can be used as basic materials for SNS researchers and service provider.

• 디지털융복합연구
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• 제12권1호
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• pp.273-280
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• 2014

본 연구는 페이스북과 같은 소셜미디어의 중독과 지속사용 의도에 관한 연구를 통해 디지털 정책의 대안을 제시하고자 한 연구이다. 이를 위해 연구자는 소셜미디어 사용자가 인식하는 중독 증상에 대해 선행과 후행의 변인을 찾아보고, 서비스 지속 이용에 대한 방안 및 중독의 예방을 위한 함의를 얻고자 하였다. 연구결과 1) 개인의 혁신성은 서비스 만족, 중독, 지속사용의도에 영향을 미치고, 2) 서비스 만족이 중독과 지속사용의도에 영향을 미치며, 3) 서비스 중독 인식이 지속사용 의도에 부정적인 영향을 미쳤다. 이 점은 이용자의 중독인지가 서비스의 지속 성장에 장애가 됨을 설명하는 결과였다. 본 연구의 정책적 제안은 다음 두 가지로 요약된다. 1) 서비스 제공사업자는 이용자가 중독적인 사용행태를 보일 때 이용자가 중독으로 인해 서비스로부터 이탈하지 않도록 주의를 기울여야 한다. 2) 정부는 서비스 중독의 예방을 위해 이용자가 중독으로 인한 불편함을 인지할 때 대처할 수 있는 치유시설, 서비스 등을 제공해야 할 것으로 기대된다.