• Title/Summary/Keyword: Social Sentiment

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The Analysis of Information Security Awareness Using A Text Mining Approach (텍스트 마이닝을 이용한 정보보호인식 분석 및 강화 방안 모색)

  • Lee, Tae-Heon;Youn, Young-Ju;Kim, Hee-Woong
    • Informatization Policy
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    • v.23 no.4
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    • pp.76-94
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    • 2016
  • Recently in Korea, the importance of information security awareness has been receiving a growing attention. Attacks such as social engineering and ransomware are hard to be prevented because it cannot be solved by information security technology. Also, the profitability of information security industry has been decreasing for years. Therefore, many companies try to find a new growth-engine and an entry to the foreign market. The main purpose of this paper is to draw out some information security issues and to analyze them. Finally, this study identifies issues and suggests how to improve the situation in Korea. For this, topic modeling analysis has been used to find information security issues of each country. Moreover, the score of sentiment analysis has been used to compare them. The study is exploring and explaining what critical issues are and how to improve the situation based on the identified issues of the Korean information security industry. Also, this study is also demonstrating how text mining can be applied to the context of information security awareness. From a pragmatic perspective, the study has the implications for information security enterprises. This study is expected to provide a new and realistic method for analyzing domestic and foreign issues using the analysis of real data of the Twitter API.

Risk Issue Analysis of Disaster Vulnerable Groups -Focusing on Cases of Children and Pregnant Women (재난취약계층의 위험이슈분석 -어린이, 임산부 사례를 중심으로-)

  • Kim, Shin Hye;Kwon, Seol A
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.291-303
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    • 2021
  • In the modern society, the number of people in disaster vulnerable groups is rapidly increasing such as the elderly, the disabled, foreigners, and children. The common characteristics of the groups vulnerable to disasters are that they live in residence types that are exposed to disasters because they are impoverished and if they are exposed to disasters, recovery is a slow process. The purpose of this study is to identify the new risk issues by performing risk issue analysis on the targets of disaster vulnerable group and provide base data for the development of the policies. For the research method, this study centered on the cases of children and pregnant women out of the disaster vulnerable groups and focused on the issue data of social media throughout the past 10 years ('10~'19) and performed social network analysis. As a result, first, the development of the issue showed relevance in the occurrence of specific cases. Second, the awareness about the types, targets, and management method of crisis management was analyzed. Third, an analysis was performed on the sentiment words that considered the solution measures of risk issues or the characteristics of the targets and it was analyzed that there were word that triggered negative emotions. Therefore, it is anticipated for the base data to be used for the government and also for the local government to build an effective crisis management system of the rapidly changing disaster environment on the basis of the sentiment analysis performed on the people of the nation as well as public awareness.

A Study on Popular Sentiment for Generation MZ: Through social media (SNS) sentiment analysis (MZ세대에 대한 대중감성 연구: 소셜미디어(SNS) 감성 분석을 통해)

  • Myung-suk Ann
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.19-26
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    • 2023
  • In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.

Fake News Detection Using CNN-based Sentiment Change Patterns (CNN 기반 감성 변화 패턴을 이용한 가짜뉴스 탐지)

  • Tae Won Lee;Ji Su Park;Jin Gon Shon
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.4
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    • pp.179-188
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    • 2023
  • Recently, fake news disguises the form of news content and appears whenever important events occur, causing social confusion. Accordingly, artificial intelligence technology is used as a research to detect fake news. Fake news detection approaches such as automatically recognizing and blocking fake news through natural language processing or detecting social media influencer accounts that spread false information by combining with network causal inference could be implemented through deep learning. However, fake news detection is classified as a difficult problem to solve among many natural language processing fields. Due to the variety of forms and expressions of fake news, the difficulty of feature extraction is high, and there are various limitations, such as that one feature may have different meanings depending on the category to which the news belongs. In this paper, emotional change patterns are presented as an additional identification criterion for detecting fake news. We propose a model with improved performance by applying a convolutional neural network to a fake news data set to perform analysis based on content characteristics and additionally analyze emotional change patterns. Sentimental polarity is calculated for the sentences constituting the news and the result value dependent on the sentence order can be obtained by applying long-term and short-term memory. This is defined as a pattern of emotional change and combined with the content characteristics of news to be used as an independent variable in the proposed model for fake news detection. We train the proposed model and comparison model by deep learning and conduct an experiment using a fake news data set to confirm that emotion change patterns can improve fake news detection performance.

Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
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    • v.24 no.1
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    • pp.157-181
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    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

Analysis of Users' Sentiments and Needs for ChatGPT through Social Media on Reddit (Reddit 소셜미디어를 활용한 ChatGPT에 대한 사용자의 감정 및 요구 분석)

  • Hye-In Na;Byeong-Hee Lee
    • Journal of Internet Computing and Services
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    • v.25 no.2
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    • pp.79-92
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    • 2024
  • ChatGPT, as a representative chatbot leveraging generative artificial intelligence technology, is used valuable not only in scientific and technological domains but also across diverse sectors such as society, economy, industry, and culture. This study conducts an explorative analysis of user sentiments and needs for ChatGPT by examining global social media discourse on Reddit. We collected 10,796 comments on Reddit from December 2022 to August 2023 and then employed keyword analysis, sentiment analysis, and need-mining-based topic modeling to derive insights. The analysis reveals several key findings. The most frequently mentioned term in ChatGPT-related comments is "time," indicative of users' emphasis on prompt responses, time efficiency, and enhanced productivity. Users express sentiments of trust and anticipation in ChatGPT, yet simultaneously articulate concerns and frustrations regarding its societal impact, including fears and anger. In addition, the topic modeling analysis identifies 14 topics, shedding light on potential user needs. Notably, users exhibit a keen interest in the educational applications of ChatGPT and its societal implications. Moreover, our investigation uncovers various user-driven topics related to ChatGPT, encompassing language models, jobs, information retrieval, healthcare applications, services, gaming, regulations, energy, and ethical concerns. In conclusion, this analysis provides insights into user perspectives, emphasizing the significance of understanding and addressing user needs. The identified application directions offer valuable guidance for enhancing existing products and services or planning the development of new service platforms.

Frame Analysis on Risk Reporting: Food Safety Reports from 1989 to 2005 (위험보도의 위기구축 기제 프레임 분석: 식품안전 보도를 중심으로)

  • Park, Sung-Hee
    • Korean journal of communication and information
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    • v.35
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    • pp.181-210
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    • 2006
  • This frame analysis attempts to shed light on the process by which the Korean press constructs crisis as social reality through a series of risk reporting on food safety. Based on the FSSI(Food Safety Sentiment Index) developed by KIHASA(Korea Institute for Health and Social Affairs), 11 cases of food safety reports from 1989 to 2005 were collected from the Korean Integrated News Database System(KINDS) and analyzed to yield the following salient features: risk diffusion frame; attribution of responsibility frame; conflict frame. It was observed that the press exhibited a tendency to approach the food safety incidents from a bi-polarized perspective, amplifying dichotomy between the victim and the perpetrator rather than treating them as scientific, or environmental hazards that require precise and synthesized information for resolution. This occupational habit of attributing status to agents of news was also found to contribute towards construction of crisis as social reality.

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Propensity Analysis of Political Attitude of Twitter Users by Extracting Sentiment from Timeline (타임라인의 감정추출을 통한 트위터 사용자의 정치적 성향 분석)

  • Kim, Sukjoong;Hwang, Byung-Yeon
    • Journal of Korea Multimedia Society
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    • v.17 no.1
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    • pp.43-51
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    • 2014
  • Social Network Service has the sufficient potential can be widely and effectively used for various fields of society because of convenient accessibility and definite user opinion. Above all Twitter has characteristics of simple and open network formation between users and remarkable real-time diffusion. However, real analysis is accompanied by many difficulties because of semantic analysis in 140-characters, the limitation of Korea natural language processing and the technical problem of Twitter is own restriction. This thesis paid its attention to human's political attitudes showing permanence and assumed that if applying it to the analytic design, it would contribute to the increase of precision and showed it through the experiment. As a result of experiment with Tweet corpus gathered during the election of national assemblymen on 11st April 2012, it could be known to be considerably similar compared to actual election result. The precision of 75.4% and recall of 34.8% was shown in case of individual Tweet analysis. On the other hand, the performance improvement of approximately 8% and 5% was shown in by-timeline political attitude analysis of user.

Movie Box-office Analysis using Social Big Data (소셜 빅데이터를 이용한 영화 흥행 요인 분석)

  • Lee, O-Joun;Park, Seung-Bo;Chung, Daul;You, Eun-Soon
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.527-538
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    • 2014
  • The demand prediction is a critical issue for the film industry. As the social media, such as Twitter and Facebook, gains momentum of late, considerable efforts are being dedicated to prediction and analysis of hit movies based on unstructured text data. For prediction of trends found in commercially successful films, the correlations between the amount of data and hit movies may be analyzed by estimating the data variation by period while opinion mining that assigns sentiment polarity score to data may be employed. However, it is not possible to understand why the audience chooses a certain movie or which attribute of a movie is preferred by using such a quantitative approach. This has limited the efforts to identify factors driving a movie's commercial success. In this regard, this study aims to investigate a movie's attributes that reflect the interests of the audience. This would be done by extracting topic keywords that represent the contents of Twits through frequency measurement based on the collected Twitter data while analyzing responses displayed by the audience. The objective is to propose factors driving a movie's commercial success.

A User Sentiment Classification Using Instagram image and text Analysis (인스타그램 이미지와 텍스트 분석을 통한 사용자 감정 분류)

  • Hong, Taekeun;Kim, Jeongin;Shin, Juhyun
    • Smart Media Journal
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    • v.5 no.1
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    • pp.61-68
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    • 2016
  • According to increasing SNS users and developing smart devices like smart phone and tablet PC recently, many techniques to classify user emotions with social network information are researching briskly. The use emotion classification stands for distinguishing its emotion with text and images listed on his/her SNS. This paper suggests a method to classify user emotions through sampling a value of a representative figure on a trigonometrical function, a representative adjective on text, and a canny algorithm on images. The sampling representative adjective on text is selected as one of high frequency in the samplings and measured values of positive-negative by SentiWordNet. Figures sampled on images are selected as the representative in figures; triangle, quadrangle, and circle as well as classified user emotions by measuring pleasure-unpleased values as a type of figures and inclines. Finally, this is re-defined as x-y graph that represents pleasure-unpleased and positive-negative values with wheel of emotions by Plutchik. Also, we are anticipating for applying user-customized service through classifying user emotions on wheel of emotions by Plutchik that is redefined the representative adjectives and figures.