• 한국IT서비스학회지
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• 제14권1호
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• pp.145-158
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• 2015

Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

• CRM연구
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• 제4권2호
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• pp.31-41
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• 2011

소셜네트워크(Social Network)는 전세계 사용자간의 커뮤니케이션을 지원함으로써 이용자들간의 관계형성을 통해 다양한 정보의 흐름을 유도하고 있다. 이를 통해 사용자는 다양한 혜택을 누리고 있으며 이는 우리사회에 커다란 영향력을 미치고 있다. 본 연구의 목적은 소셜네트워크 서비스(SNS) 이용자의 SNS 이용 심리 및 태도를 Davis의 기술수용모델(TAM)에 근거하여 연구하고자 한다. SNS 이용자들은 개인의 관심분야와 관련하여 다양한 정보를 생산하고, 확산하고, 획득하는 채널로서 SNS를 활용하고 있으며 이러한 활동에 따른 SNS 이용혜택이 소비자의 지각된 유용성에 어떻게 영향을 미치는지에 중점을 두고 살펴보고자 한다. 본 연구의 SNS 이용자 혜택은 SNS의 다양한 혜택 중에서도 이용자들 간의 상호작용을 통해 형성되는 관계혜택에 초점을 두고 있으며 이러한 소비자의 관계혜택 중 소비자가 느끼는 심리적 혜택과 정보적 혜택은 SNS이용자의 관여도에 따라 지각된 유용성이 다르게 영향을 미칠 것이라는 가정 하에 이와 관련한 지각된 유용성과 지각된 용이성이 브랜드 태도에 어떻게 연결되는지를 살펴보고자 한다.

• 한국산업정보학회논문지
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• 제16권5호
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• pp.55-62
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• 2011

최근 스마트 폰 보급 확대에 의해 위치기반 서비스(LBS)의 범위는 점점 더 확장되고 있고 서비스 또한 고속 이동 통신을 기반으로 매우 개인화되고 다양해지고 있다. 그 중에 위치기반 소셜 네트워크 서비스(LBSNS)는 스마트 폰 등장 이후에 가장 성장성이 기대되는 서비스이다. 본 논문은 스마트 폰의 위치에 기반하여 적응적으로 변화되는 커뮤니티를 형성하는 모델을 연구하고, 형성된 커뮤니티에 대한 적절한 관리와 형성된 커뮤니티 내의 멤버를 자동적으로 추가하거나 삭제할 수 있는 기능을 제공하는 LBSNS 서비스 모델을 제시한다. 또한, 향후 모바일 환경에서 위치기반 소셜 네트워크 서비스의 의미있는 연구방향을 기술한다.

• 한국정보통신학회논문지
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• 제17권2호
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• pp.332-340
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• 2013

온라인에서의 상호작용을 위한 수단으로서, 소셜 네트워크 서비스(Social Network Service, SNS)는 사용자의 인간관계를 기반으로 사회적 인맥 형성에 초점을 맞추고 있다. 또한, SNS는 인맥 관계를 관리하고 인맥관계를 기반으로 정보를 공유할 수 있도록 다양한 기능들을 제공한다. 따라서 SNS 사용자의 행동 특성과 인맥 관계 형성 과정의 분석은 온라인 인간관계에 대한 모델의 특징을 파악하는데 유용하다. 본 논문에서는 트위터에서 영향력 있는 사용자가 게시된 메시지의 특성을 기반으로 사용 패턴을 분석한다. 또한, 페이스북 내에서 인맥 관계 수를 기준으로 영향력이 큰 그룹과 그렇지 않은 그룹으로 분류하고, 두 그룹의 인맥 형성 특성을 비교하고 분석한 후 이에 따라 패턴 분석에 따라서 소셜 네트워크에서의 인간관계 모델의 특징을 설명한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2082-2102
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• 2018

In recent years, social network related applications such as WeChat, Facebook, Twitter and so on, have attracted hundreds of millions of people to share their experience, plan or organize, and attend social events with friends. In these operations, plenty of valuable information is accumulated, which makes an innovative approach to explore users' preference and overcome challenges in traditional recommender systems. Based on the study of the existing social network recommendation methods, we find there is an abundant information that can be incorporated into probability matrix factorization (PMF) model to handle challenges such as data sparsity in many recommender systems. Therefore, the research put forward a unified social network recommendation framework that combine tags, trust between users, ratings with PMF. The uniformed method is based on three existing recommendation models (SoRecUser, SoRecItem and SoRec), and the complexity analysis indicates that our approach has good effectiveness and can be applied to large-scale datasets. Furthermore, experimental results on publicly available Last.fm dataset show that our method outperforms the existing state-of-art social network recommendation approaches, measured by MAE and MRSE in different data sparse conditions.

• 통상정보연구
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• 제14권1호
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• pp.369-390
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• 2012

소셜 네트워크의 확산으로 소셜 커머스 산업이 빠른 속도로 성장하고 있지만, 기술적 차원이 아닌 비즈니스 모델 차원에서 소셜 커머스가 상거래 방식 전반에 미치는 영향에 관한 연구는 찾아보기 힘들다. 본 연구에서는 비즈니스 모델차원에서 소셜 커머스 분석 프레임워크로 참여자, 가치, 수익이라는 세 가지 차원을 설정하고 각각의 차원에서 소셜 커머스가 전자상거래에 미치는 영향을 분석 및 제시하고, 현재 소셜 커머스가 가지는 한계점 및 향후 발전방향에 대하여 제시하고자 한다.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.222-230
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• 2021

The article reviews the issue of formation of information culture of social work bachelors in the process of their professional training. The main internal / external factors that determine the need for the information culture formation of social workers-to-be have been identified. To determine the levels of information culture formed in bachelors of social work criteria and their indicators have been substantiated. The model of information culture formation in BSW has been developed and implemented in Ukrainian universities under the following pedagogic conditions: organized informational environment; interconnection between general and professionally-directed courses; curriculum includes course directed on IC formation. The model contained interconnected components: aim - to achieve higher level of information culture formed; specific principles; content, interactive methods and forms of organization of educational process, methods of control and correction; components of information culture. The implemented mastered learning procedure has contributed to the leveling up of information culture formed in social work bachelors.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.45-63
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• 2009

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• 유통과학연구
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• 제18권3호
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• pp.25-36
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• 2020

Purpose: Based on previous researches on social factors of digital item purchase in digital contents distribution platforms such as SNS, we aim to develop the integrated model that accounts for the dynamic and interactive relationship between social structure indicators and digital item purchase. Research design, data and methodology: A PVAR model was used to capture endogenous and dynamic relationships between digital item purchase and network indicators. Results: We find that there exist considerable endogenous and dynamic relationships between digital item purchase and network structure variables. Not only lagged in-degree and out-degree but also in-closeness and out-closeness centrality have significant and positive impacts on digital item purchase. Lagged clustering has a significant and negative effect on digital item purchase. Lagged purchase has a significant and positive impact just on the present in-closeness and out-closeness centrality; but there is no significant effect of lagged purchase on the other two degree variables and clustering coefficient. We also find that both closeness centralities have much higher carryover effect on digital item purchase and that the elasticity of both closeness centralities on the purchase of digital items is even higher than that of other network structure variables. Conclusions: In-closeness and out-closeness are the most influential factors among social structure variables of this study on digital item purchase.