• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2017.10a
• /
• pp.148-150
• /
• 2017

In recent years, "altmetrics", given birth by social media and the academic community, have become a metric source for measuring the academic impact of scientific literature. This study has undertaken a co-word analysis of author keywords in "Altmetrics" articles from the Web of Science database from 2012 to 2017 and used a co-occurrence matrix to create a clustering of the words. "Altmetrics" co-occurrence network map was derived and the research hotspots was analyzed.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.3
• /
• pp.56-63
• /
• 2024

Tourism is a crucial sector in Vietnam, benefiting significantly from the surge in short video content and the rapid growth of TikTok, a popular new social media platform with a large daily user base. This study explores how digital video marketing factors on TikTok, such as perceived enjoyment, credibility, interactivity, and subtitling, affect users' awareness of destinations and their intention to visit. The findings indicate that perceived enjoyment, interactivity, and subtitling positively influence destination awareness, which in turn impacts the visit intention of TikTok users.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.23 no.2
• /
• pp.37-50
• /
• 2023

This study aimed to examine the influence of a weight loss reality show watching on viewers' psychology and viewing effects by explicitly focusing on the Chinese TV show, Wow! Nice Figure (2019). Chinese women who had experience viewing Chinese TV show, Wow! Nice Figure and an experience of weight loss were the subject of the current study. The data collected from a total of 201 Chinese women were examined. Six variables; age, monthly income, occupation, education, BMI(Body Mass Index), and weight loss experience were included as control variables, and the data were analyzed with the use of SPSS 20.0. The results revealed that both simple and social viewing had been found to impact viewers' psychological attitudes positively. However, it was supported that simple and social viewing does not directly affect viewing satisfaction. Furthermore, the mediated effect of psychological variables within the relationship between simple viewing and viewing satisfaction and the relationship between social viewing and viewing satisfaction was investigated. From this study's results, the enhanced understanding of the impact of simple viewing, social viewing, and viewer's psychology on viewing satisfaction could be discussed.

• Journal of Intelligence and Information Systems
• /
• v.19 no.4
• /
• pp.133-146
• /
• 2013

While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

• Journal of The Korean Association For Science Education
• /
• v.37 no.6
• /
• pp.1005-1014
• /
• 2017

Focusing on the role of the science museum as an institution to improve the scientific literacy of the public, this study investigated public perception and behavior about science museum to know how much science museums affect the public by using social media big data analysis. For this purpose, we extracted texts containing 'science museum' in Naver blogs and Twitter, analyzed them by using network, frequency, co-ocurrence, and semantics analysis and compared them with the results in English speaking countries. As a result, blogs were mainly concerned with science museum among parents who have young children, while in Twitter posts from many students who visited as a group appeared. Therefore, the Korean public used science museum mainly as a space for children's experience, and in this case, programs and exhibitions of science museums are perceived positively. On the other hand, students who visited as a group showed some negative emotions. The result of comparison with the cases of foreign countries in terms of the function of the third generation science museum such as communications with the science museum and the public and the participation of the public in science, the Korean public hardly mentioned the scientific contents, words related to communications such as 'argue', and curators or staff after visiting the science museum. In contrast to many verbs related to meaningful activities such as 'learn', 'participate', 'listen', 'read', 'ask', 'think' appeared in English, only a small number of verbs include 'ask' and 'thin' appeared in Korean. Therefore, science museum need to improve impression, communicating with public, and involving activity with impact and variety after visit.

• Journal of Digital Convergence
• /
• v.16 no.4
• /
• pp.157-166
• /
• 2018

This study was conducted to identify the social perception of schizophrenic patients through films expressed in schizophrenic patients. We analyzed 48 films and scenarios that have been screened for the last 40 years by content analysis method to perceive interpersonal and emotional perception, perception of families and treatment measures. Patients were violent, dangerous, and burdensome to the family. However, specific experience or internal description has increased, and attitude of family or patients related to treatment has been more actively described since 1996. In conclusion, the perception of patients seen negative, want to avoid, giving burdens and pain to others. Therefore, to improve the social perception of mental disorders, it is necessary to make active use of films that have a high impact on public perception, and try to study the influence of visual media on perception change.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.2
• /
• pp.295-310
• /
• 2023

The current virtual fashion influencers are a hyper-real prototype in that it has a higher presence than the virtual humans in the past. Also, they are leading fashion trend with more than tens of thousands of followers on social media. This study investigated the physical and social presence of virtual fashion influencer perceived by consumer and verified effects on evaluation attributes of influencers and the relationship maintenance behavior. A total of 321 Korean women in their 20s and 30s who have Instagram account participated in the online survey. The data was analyzed using AMOS 23.0. The results revealed that the physical presence had a significant impact on attractiveness of virtual fashion influencers. In case of social presence had a positive effect on friendliness and reliability of virtual fashion influencers. In addition, evaluation attributes of virtual fashion influencers' friendliness, attractiveness and reliability in the order of influence on relationship maintenance behavior. This study suggested that the development of social presence of virtual fashion influencers with friendliness and attractiveness is more important than the physical presence that has already reached a high level.

• Korean journal of communication and information
• /
• v.46
• /
• pp.177-211
• /
• 2009

The purpose of this study is to investigate how portal users recognize the role and function of the portal as a press. Furthermore, this study aims to analyze the pattern of portal news use among portal users and their recognition about replies to news. For this, we conducted online survey of 1,036 people aged from 15 to 45, who used portal site at least once a week. As a result, most users(70.8%) agreed that portal news played a role as a press with other media. In addition, six out of ten agreed that portal news set the agenda of society. These results suggest that portal users think highly of the social impact and responsibility of portal in society. However, about 40 percent of respondents said that they did not trust in information shown in replies to news and many replies to news were written by albeit. Six out of ten thought that replies to news were written by intention. Therefore, to manage the quality of replies to news is necessary to secure the credibility of portal news. As respondents use portal news often, they tend to think that portals are convenient to use and their social impact is very large, at the same time considering their sensation and commercialization. On the other hand, as portal users use the internet often, they tend to think that portals are convenient to use and their social impact is immense. However, there was no significant relationship between income and portal users' recognition of portals as the press.

• Korean journal of communication and information
• /
• v.76
• /
• pp.92-123
• /
• 2016

This paper aims to examine systematically how audiences' exposure to crime news influences their multicultural acceptability. In particular, the analysis has focused on how the variance in the effects of contacts with crime news on foreigners takes place, according to the types of media and communication favored among the audiences. Also, with perceived risk toward crime as a mediating variable, this research scrutinizes the way crime news on foreigners comes to influence multicultural acceptability among the audiences. While various news sources and communication channels are influential in strengthening the perceived possibility of crime on the individual level, the results show, television seems to be particularly more effective with regards to the perceived prevalence of crime on the social level (RQ 1). Also, while contacts with crime news through 'dialogic' media rarely influence multicultural acceptability significantly, 'discursive' media and face-to-face contacts have negative impacts on the multicultural acceptability (RQ 2). Consequently, perceived risk on the social level seems to play the role of full mediation in the process where audiences' contact with crime news through discursive media influences their multicultural acceptability (RQ 3). Based on these findings, both theoretical and practical implications were discussed.

• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.111-128
• /
• 2016

The purpose of this study was to analyze domestic research trends of social learning in higher education, and find out educational implications with regard to the effectiveness of social learning. The 63 articles on social learning were finally analyzed, which were published in KCI journals. The results are as follows: Firstly, in respect of research contents, the research area of utilization and the survey methods were most frequently used in those studies. Secondly, as to the use of SNS, the analyzed studies were centralized on Facebook and Formal Structured Learning. Thirdly, as for the effectiveness of SNS, the experimental studies showed that social learning has an effective impact on the learning outcomes, learning processes, and learners' characteristics. In addition, survey studies most frequently set the independent variables as learners' characteristics and the dependent variables as participation, satisfaction, and academic achievement. This research has a significance in terms of verifying the educational implications of social learning, and providing the preliminary data to facilitate the performance for the effective social learning.