• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• Smart Media Journal
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• v.12 no.8
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• pp.60-68
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• 2023

After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

• International Journal of Computer Science & Network Security
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• v.22 no.12
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• pp.160-170
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• 2022

COVID pandemic has reshaped the world as it has been known to us and the education system is one of the most affected by it. Due to social distancing, quarantines and isolations have made it impossible for the knowledge transition to the masses using conventional methods. For cope with pandemic, the only other way available for some of the fortunate countries is the use of E-learning having somewhat the same traditional teaching method. This paper is concerned with the study of the preparedness of the learning system in some Sudanese universities due to the impact of the COVID-19 pandemic. Critical analysis has been performed to evaluate the current developing scenario, usage of the facilities available in open-source platforms, and the interaction of the universities folks with e-learning systems. The impact of such measures has been thoroughly investigated in this paper for Sudan which is already deprived of a proper education system. The investigation shows that the interact of the staff and the students with the system was acceptable where more than 85% of those enrolled to the system were interact properly and efficiently. The lecturers conducted through the platform were attended with more than 75% of the students. We also found that most of the lecturer were avoid to exam students by utilize the platform; where only 45% of the uploaded courses were conducted exams over Moodle platform. As Moodle is an open source and still need to be improved to be used for high examination credibility.

• Korean Journal of Culture and Social Issue
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• v.22 no.3
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• pp.411-430
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• 2016

The purpose of the present study was to examine psychological consequences of indirect trauma exposure through the disaster news. Participants(N=439) completed some self-report questionnaires such as Posttraumatic Risk Checklist(PRC), Impact of Event Scale-Revised(IES-R), and Multidimensional Fear of Death Scale(MFODS) at 68.11(±18.47) days after the Sewol ferry disaster. The data were analyzed with structural equation modeling by AMOS 23.0 program. The results showed that fear of death and periand post-traumatic crisis factors mediated the association of news exposure immediately after disaster and posttraumatic stress symptoms. Findings in this study indicated that news exposure immediately after disaster influenced fear of death which led to the peri- and post-traumatic crisis, and these crisis factors increased posttraumatic stress symptoms. Finally, limitations of this study and suggestions for future study were discussed.

• Journal of Contemporary Eastern Asia
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• v.12 no.2
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• pp.19-34
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• 2013

Previous research assessed media reporting on nuclear accidents and risks, whilst studies about the Fukushima accident focused on the impact of the Internet on coverage of the incident. However, little research has addressed news framing or comparisons of the perceptions of journalists in relation to reporting nuclear accidents. The aim of this study is to apply framing analysis to news content in The New York Times, the Los Angeles Times, and USA Today about the Fukushima accident. It explores the question of how journalists view reporting on complex events. Content analysis of these three newspapers shows that conflict, responsibility, and economic consequences were the most frequently used frames. According to the journalists interviewed, the biggest problem was the inability to assess information due to contrary positions held by experts. It is argued that the Fukushima accident was framed as a conflict of experts and officials' opinions, utility and government officials' responsibility, and economic consequences for the United States. Adherence to professional norms of objectivity and impartiality was signified as the best approaches to risk reporting.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.69-83
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• 2014

This paper aims to reach the perceptions, ideas and intentions of the higher education adolescences on the effects of technological innovations over interrelation/communication between individuals. While advances in technology commonly works for the welfare and benefit of humankind, paradoxically in some instances could have negative outcomes on interrelations among individuals, minimizing face-to-face communication. The perceptions, so ideas of the individuals on the matter could differ depending on their age, gender, race and the culture beyond their relative intimacy and closeness to ICT tools. In order to penetrate the basic initiatives leading the perceptions of adolescents on the effects of technological improvements on human interrelations/ communication, a survey is conducted with 157 students in high education consisting of Asian, African, Cypriot, Turkish nationals. Results indicate that participants use technological tools for communication which lessens their face-to-face interaction. However they prefer social media more than face-to-face communication during conflict or undesirable situations.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.273-292
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• 2012

This study unpackes semiotic character of knowledge classification and wants to know how sign structure of classification effects on canon and banned book etc, and by this impact stems from the semoitic structure structurally, discusses coidentity between banned book and internet in social and cultural structure aspect. and proposes way for understanding and interpretation text like mass media using structuralism theory.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.148-150
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• 2017

In recent years, "altmetrics", given birth by social media and the academic community, have become a metric source for measuring the academic impact of scientific literature. This study has undertaken a co-word analysis of author keywords in "Altmetrics" articles from the Web of Science database from 2012 to 2017 and used a co-occurrence matrix to create a clustering of the words. "Altmetrics" co-occurrence network map was derived and the research hotspots was analyzed.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.56-63
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• 2024

Tourism is a crucial sector in Vietnam, benefiting significantly from the surge in short video content and the rapid growth of TikTok, a popular new social media platform with a large daily user base. This study explores how digital video marketing factors on TikTok, such as perceived enjoyment, credibility, interactivity, and subtitling, affect users' awareness of destinations and their intention to visit. The findings indicate that perceived enjoyment, interactivity, and subtitling positively influence destination awareness, which in turn impacts the visit intention of TikTok users.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.37-50
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• 2023

This study aimed to examine the influence of a weight loss reality show watching on viewers' psychology and viewing effects by explicitly focusing on the Chinese TV show, Wow! Nice Figure (2019). Chinese women who had experience viewing Chinese TV show, Wow! Nice Figure and an experience of weight loss were the subject of the current study. The data collected from a total of 201 Chinese women were examined. Six variables; age, monthly income, occupation, education, BMI(Body Mass Index), and weight loss experience were included as control variables, and the data were analyzed with the use of SPSS 20.0. The results revealed that both simple and social viewing had been found to impact viewers' psychological attitudes positively. However, it was supported that simple and social viewing does not directly affect viewing satisfaction. Furthermore, the mediated effect of psychological variables within the relationship between simple viewing and viewing satisfaction and the relationship between social viewing and viewing satisfaction was investigated. From this study's results, the enhanced understanding of the impact of simple viewing, social viewing, and viewer's psychology on viewing satisfaction could be discussed.