• Title/Summary/Keyword: Social Issues

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The Effects of Message Tone and Formats of CSR Messages on Engagement in Social Media

  • CHAE, Myoung-Jin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.501-511
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    • 2020
  • As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

The Attempt to Introduce Science-Technology-Society(S-T-S) Education to Korean Science Education (과학-기술-사회(S-T-S)교육 도입을 위한 시도)

  • Ha, Mi-Kyung
    • Journal of The Korean Association For Science Education
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    • v.11 no.2
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    • pp.79-85
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    • 1991
  • According to the rapid change of the modern society, science & technology influences the society significantly. Thus, Korean education, especially the science education must be reviewed in the terms of that, the purpose of this article is to introduce social, environmental context's science education-STS education. STS education is to arise the ability of the democratic decision-making & participating in a discussion. The areas of this are knowledge, process, creativity, attitude, application. Also there are social issues approach & the social studies of science approach in the STS education. The social issues approach is the predominant approach to STS education; the social studies of science approach is often found in the form of goals & objectives for STS education. In order to introduce STS education to Korean science education,this author suggests the following; 1. The relation between science & society in science education must be emphasized more. 2. The study and development of STS education appropriate for Korean society must be preceded. 3. The new course about STS and technical education in the level of college must be developed.

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The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition

  • Keenan, Debra-Palmer;Patricia M. Heacock
    • Journal of Community Nutrition
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    • v.5 no.4
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    • pp.218-229
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    • 2003
  • Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

A Study on Major Issues of Artificial Intelligence Using Keyword Analysis of Papers: Focusing on KCI Journals in the Field of Social Science (논문 키워드 분석을 통한 인공지능의 주요 이슈에 관한 고찰 : 사회과학 분야의 KCI 등재학술지를 중심으로)

  • Chung, Do-Bum;You, Hwasun;Mun, Hee Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.1-9
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    • 2022
  • Today, artificial intelligence (AI) has emerged as a key driver of national competitiveness, but it is also causing unexpected side effects in society. This study intends to examine major social issues by collecting papers on AI targeting KCI journals in the field of social science. Therefore, we conducted keyword analysis of papers from 2016 to 2020. As a result of the analysis, the keywords for 'robot' and 'education' appeared the most, and the top six clusters (issues) were derived through the keyword network. The main issues are as follows: the background and/or basic concept of AI, AI education, side effects of AI, legal issues of AI-based creations, intention to use AI products/services, and AI ethics. The results of this study can be used to expand the discussion on the social aspects of AI and to find policy directions at the national level.

Building Sentence Meaning Identification Dataset Based on Social Problem-Solving R&D Reports (사회문제 해결 연구보고서 기반 문장 의미 식별 데이터셋 구축)

  • Hyeonho Shin;Seonki Jeong;Hong-Woo Chun;Lee-Nam Kwon;Jae-Min Lee;Kanghee Park;Sung-Pil Choi
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.4
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    • pp.159-172
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    • 2023
  • In general, social problem-solving research aims to create important social value by offering meaningful answers to various social pending issues using scientific technologies. Not surprisingly, however, although numerous and extensive research attempts have been made to alleviate the social problems and issues in nation-wide, we still have many important social challenges and works to be done. In order to facilitate the entire process of the social problem-solving research and maximize its efficacy, it is vital to clearly identify and grasp the important and pressing problems to be focused upon. It is understandable for the problem discovery step to be drastically improved if current social issues can be automatically identified from existing R&D resources such as technical reports and articles. This paper introduces a comprehensive dataset which is essential to build a machine learning model for automatically detecting the social problems and solutions in various national research reports. Initially, we collected a total of 700 research reports regarding social problems and issues. Through intensive annotation process, we built totally 24,022 sentences each of which possesses its own category or label closely related to social problem-solving such as problems, purposes, solutions, effects and so on. Furthermore, we implemented four sentence classification models based on various neural language models and conducted a series of performance experiments using our dataset. As a result of the experiment, the model fine-tuned to the KLUE-BERT pre-trained language model showed the best performance with an accuracy of 75.853% and an F1 score of 63.503%.

Corporate Social Responsibility -Contents Analysis of Korean Fashion Corporations Websites- (국내 패션기업의 CSR 활동 -기업 웹사이트를 중심으로-)

  • Ahn, Soo-Kyoung;Ryou, Eun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.4
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    • pp.455-465
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    • 2011
  • This study explores the CSR activities of Korean fashion corporations. A contents analysis of corporate websites was carried out to investigate the structure and function of their websites and the activity dimensions related to the CSR of Korean fashion corporations. The subjects were the Korean top 100 fashion corporations according to total sales in 2009. The findings throughout the research are as follow. First, a total of 46 corporations created the contents about CSR activities on their websites. A total of 32 of them communicated their CSR activities on the main menu at the intro page of the website. Second, the CSR activities of Korean fashion corporate were classified the 3P dimensions, profit (economic responsibilities), planet (environmental responsibility), and people (social responsibility). We found a total of 228 CSR issues for Korean fashion corporations. The issues included in the people dimension were 71.0%, planet issues 16.7%, and profit issues 12.3%. The most significant issue was the economic support responsibility to social organizations included in the people dimension.

A Study on the Improvement of Multicultural Education Policy for the Integration of Multicultural Society - Focusing on Multicultural Literacy Education Based on Media - (다문화사회통합을 위한 다문화 교육정책의 개선방안 연구 - 다문화 미디어 리터러시 교육을 중심으로 -)

  • Lee, Sungkyun
    • Journal of Korea Multimedia Society
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    • v.25 no.8
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    • pp.1141-1155
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    • 2022
  • Multicultural education is not about learning about a specific ethnic group, but rather developing the ability to cross the border of one's own culture and have conversations with people of other cultures. I think the purpose is to promote empathy and consideration. This study emphasizes the importance of developing multi-dimensional educational programs for all members of society for multicultural social integration, and it is necessary to lead personal, social and civic action movements to create a fair society through media-based multicultural literacy education. said that In order to achieve harmony and integration in a multicultural society, it is the most important to acknowledge cultural diversity and to discard cultural prejudices and inequalities for symbiosis between the mainstream culture and the minority culture. In particular, the United States and Germany, which have successfully led multicultural social integration, are comprehensive in all areas, including interculturalism based on peaceful coexistence and respect, labor market issues, vocational education issues, housing and health issues, and communication issues through media literacy. He led a multicultural national integration system with approaches and methods. Therefore, our multicultural education policy should also pursue a new paradigm that presupposes a change in the public's awareness of a multicultural society.

The Trend and Issues of Sociological Studies of Social Network Service (SNS에 관한 사회학 연구의 동향과 쟁점)

  • Lee, Myoung-Jin;Park, Hyun-Ju
    • Informatization Policy
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    • v.19 no.2
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    • pp.3-20
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    • 2012
  • This study examines the trend and issues of sociological studies of social network service(SNS). For this purpose, the studies were classified into three types. The first type of study concerns spatial characteristics of SNS. It deals with the impact of such SNS usage on individual attitudes and behaviors. The second type of the study focuses on the formation process of interrelationship among users. It is based on sociological concepts such as trust and social capital. The last type of study emphasizes the impact of SNS on society. The study includes the issues of social movement and political participation. In the future study of SNS, more diverse sociological subjects, such as social integration, exclusion, public welfare, and affective support need to be dealt with.

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Effects of Consumers' Altruistic and Egocentric Values on Social Responsibility and Willingness-to-pay a Price Premium for Ethical Fashion Products (소비자의 이타주의적 가치관과 자기중심적 가치관이 사회적 책임의식과 윤리적 패션제품에 대한 프리미엄 가격 지불의도에 미치는 영향)

  • Choi, Yeong-Hyeon;Ahn, Ga Young;Kim, Eun-Hye;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.22 no.5
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    • pp.570-583
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    • 2020
  • The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.