• The Journal of Korean Association of Computer Education
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• v.18 no.4
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• pp.19-30
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• 2015

This study investigated the structural relationships among performance expectancy, effort expectancy, social influence, facilitating condition, attitude, usage intention and actual use. In order to examine structural relationships among variables, we surveyed 285 high school students in spring semester of 2014. After collecting data, we examined causal relationships among variables using structural equation modeling. The results of this study were as follows: First, performance expectancy and effort expectancy significantly affected attitude; however, social influence did not. Second, attitude affected usage intention and usage intention significantly affected actual use. Third, the indirect effect of attitude between performance expectancy, effort expectancy and usage intention were significant and the indirect effect of usage intention between attitude and actual was also significant. Finally, the moderating effect of gender and experience were not significant. Based on this study, the practical strategies to facilitate usage intention and actual use of mobile learning of high school students were suggested.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.129-136
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• 2016

This study aims to explore the influence of the social support services that have an effect on the organizational commitment and service quality of the labors working in the convergence service industry. Data for this study were collected from 233 labors working in the convergence service industry;20 smaller businesses located in Seoul and the metropolitan area. Structural equation modeling analysis method was performed for analyzing key data. As a study result, support of seniors and colleague, which is regarded as the variable of social support, had a significant positive effect on organizational commitment of the labors working in the convergence service industry. It also had a significant positive effect on the service quality that organizational commitment went through the support of the seniors and colleagues. I discussed theoretical and empirical implications with these findings and described the future research.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.922-934
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• 2013

This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

• The Journal of Korean Association of Computer Education
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• v.14 no.1
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• pp.23-33
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• 2011

The purpose of the study is to investigate the structural relations between variables which give influences on cyber-violence. On the basis of literal materials, those variables as self-control ability, social identity, and norm consciousness are selected as the variables of having influences on cyber-violence, and the analysis is focused on the influence that anonymity, the representative characteristic of Internet, gives them. The validation of the Model is to be done through AMOS 6.0, and the degree of Model validity is to be estimated through the values of ${\chi}^2$, RMSEA, CFI, NNFI. As the result of the analysis, it is found that social identity and norm consciousness are direct causes of cyber-violence. Anonymity does not have any direct relations with it, but it indirectly gives influences on cyber-violence, for it gives some influences on social identity and norm consciousness. That is, anonymity is a cause of weakening social identity and degrading norm consciousness, by which, it is assumed, cyber-violence is triggered.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.464-480
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• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.301-315
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• 2019

This study's aim was to prove the mediating effects of the life satisfaction and the depression in the path which the social participant has predicted the suicide ideation of the elderly. To do so, a total of 1,429 cases above 65 years old were selected as a analysis object form the Seoul Welfare Pannel Data(2010). And this study has applied the Structural Equation Modeling of AMOS 18.0 as analysis method. The analysis results were as below through presented analysis method. Firstly, this study has proved the effect of the direct path that the social participant predicted the depression of the elderly. Secondly, this study has demonstrated the effect of the mediating paths through the life satisfaction and the depression. On the basis of presented analysis results, this study proposed the intervention plan about the suicide of the elderly and the suggestion for follow-up study.

• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.59-73
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• 2001

This paper is to examine the meaning of activities of a number of artists who belong to Constructivism in the fashion design area during early twentieth century. After Russian Revolution, the artists like Nadeshda Lamanowa, Ljubow Popowa and Warwara Stepanova decided to devote to practical art area for many People. It's very meaningful for them to jump into real work places like a textile mill and a clothing workshop instead of staying in fine art area. Constructivism is more related to social interest rather than individual thing. The artists tried to apply their modeling principles in fine art to dress making. We can see the geometrical lines and shapes and big differences In colors and material in their dress. The artists had also shown personal tastes to dress works. This idea of togetherness with their time and even to create the style of it. was very renovative at that time and gave an influence on the later styles.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.19-34
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• 2014

As the global smartphones market is growing at a brisk pace, their associated mobile applications are becoming increasingly ubiquitous in our daily life. The growth of mobile application business is explosive. Like other digital contents businesses, illegal downloads of copyrighted mobile applications become major obstacle in the future of the industry. In spite of anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence policies and strategies. This study investigates the factors influencing smartphone applications piracy behavior. For better understanding of illegal behavior, a research model of potential determinants for the piracy behavior is developed and empirically tested via path analysis using structural equation modeling. Findings show that social factors, beliefs concerning benefits from piracy, self-efficacy, and habit have significant effects on attitude toward smartphone application piracy. The result also shows perceived risks and facilitating conditions were not significantly related to their attitude. Implications for research and practice are discussed.

• Journal of the Korean Home Economics Association
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• v.47 no.7
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• pp.33-43
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• 2009

Depression has a direct relationship with lower quality of life for elderly with cerebral vascular accidents(CVA). Daily hassles worsen depression for elderly with CVA disability and thus an effective intervention is necessary. This research examined the direct influence of daily hassles on depression and the mediation effect of family support among 161 elderly with CVA disability living in Seoul using Structural Equation Modeling. The direct effect of daily hassles on depression was statistically significant (p < .001) while family support was shown to be a mediator between daily hassles and depression. The mediation model of family support was examined using $x^2$ difference and Soble test. As a result, family support was proven to be a partial mediator. Implications are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.12
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• pp.1297-1309
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• 2012

This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.