• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.147-154
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• 2008

The present research relates to a study on how cultural marketing increases a corporate image and has effects on purchase intention, an object of which is to understand how a consumer perceives the image of the corporate that carried out the cultural marketing and the corporate image has effects on intention of buying products of the corporate. The research was made on 102 university students from Seoul and Choong-Chung Do and compensated by PLS(Partial Least Square)in consideration that it is not well unknown to common people and the number of those questioned is small, and the case of Kumho Asiana was selected as the corporate for the cultural marketing, which results in as follows. First, the cultural marketing has positive effects on three elements(business conduct, social conduct, and marketing image) of the corporate image, but gives an inconvincible explanation of the corporate reliability image. Second, among four corporate images, social conduct, corporate reliability and marketing image except the business conductor have positive effects on the purchase intention.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.15 no.2
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• pp.79-88
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• 2022

Social media big data includes a lot of information that can identify not only consumer consumption patterns but also local images. This paper was collected annually data including 'Samcheok' from 2015 to 2019 from Blog and Cafe of Naver and Daum in domestic portal site, and analyzed the regional image change after refining keyword which forms the regional image by performing text mining and network analysis. According to the research results, the regional image of 2015 was expressed with image cognitive elements of the nearby place name or place etc. such as 'Jangho Port', 'Donghae', and 'Beach'. However the regional image both 2016 and 2019 were changed with image cognitive elements of 'SamcheokSolbich' which is a special place within region. Therefore as the keywords related to the local image include 'Jangho Port' and Resort, which are the representative attractions of Samcheok, it can be seen that the infrastructure factor plays a big role in forming the local image. The significance test for the network data used the bootstrap technique, and the p-values in 2015, 2016, and 2019 were 0.0002, 0.0006, and 0.0002, respectively, which were found to be statistically significant at the significance level of 5%.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1005-1014
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• 2002

The purpose of this study was to examine the effects of retail area image and shopping mall image on consumer behaviors in the retail area and in the shopping ma]1. Data were obtained from a survey to a stratified sample selected at the exits of five different malls. A total of 740 questionnaires were distributed, and 661 responses were analyzed. Stepwise regression analysis revealed that two retail area image factors of variety of stores and atmosphere significantly affected all three consumer behaviors (shopping, service facility visits, social activities). Stepwise logistic regression showed that facility and atmosphere of the retail area image and product & service and convenience of the fashion shopping mall image affected seven consumer behaviors in the shopping mall. The results indicate that the retail area image as well as the shopping mall image affects a variety of consumer behaviors in the shopping mall though no shopping mal1 image affects behaviors in the retail area.

• Archives of design research
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• v.18 no.1 s.59
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• pp.59-68
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• 2005

In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.22
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• pp.9753-9757
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• 2014

Purpose: To study the quality of life and to identify associated factors among breast cancer patients undergoing treatment in national cancer centers in Nepal. Materials and Methods: One hundred breast cancer patients were selected and interviewed using a structured questionnaire. European Organization of Research and Treatment of Cancer EORTC-QLQ-C30 and EORTC-QLQ-BR23 were used to assess quality of life and modified Medical Outcome Study -Social Support survey(mMOS-SS) was used to assess social support. Only multi-item scales of EORTC C30 and BR23 were analyzed for relationships. Independent sample T-tests and ANOVA were applied to analyze differences in mean scores. Results: The score of global health status/quality of life (GHS/GQoL) was marginally above average (mean=52.8). The worst performed scales in C-30 were emotional and social function while best performed scales were physical and role function. In BR-23, most of the patients fell into the problematic group regarding sexual function and enjoyment. Almost 90% had financial difficulties. Symptom scales did not demonstrate many problems. Older individuals, patients with stage I breast cancer and thosewith good social support were found to have good GHS/GQoL. Of all the influencing factors, social support was established to have strong statistical associations with most of the functional scales: GHS/GQoL (0.003), emotional function (<0.001), cognitive function (0.020), social function (<0.001) and body image function (0.011). Body image was significantly associated with most of the influencing factors: monthly family income (0.003), type of treatment (<0.001), type of surgery (<0.001), stage of cancer (0.017) and social support (0.011). Conclusions: Strategies to improve social support of the patients undergoing treatment should be given priority and financial difficulties faced by breast cancer patients should be well addressed from a policy making level by initiating health financing system.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.2 no.1
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• pp.67-85
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• 1995

The purpose of this study was to determine the effects of rhythmic movement therapy for adaptation state in mastectomy patients. The quasi-experimental study was designed using nonequivalent control group pretest-posttest design within the framework of Laszarus & Folkman's stress-adaptation model. The subjects of the study were composed thirty-two mastectomy patients, of these fifteen were assigned to the experimental group and seventeen to the control group. Rhythmic movement therapy was carried out twice a week for thirty-five, minutes or forty minutes for six weeks period from August 22 to September 30 in 1994. Data was collected before and after the experimentation. Collected data was analyzed by mens of chi-square test, t-test, two-way ANOVA, Pearson's correlation coefficient with $SPSS/PC^+$. The results were summarized as follows : 1. Physical symptom score in the experimental group and control group was not significant difference. 2. Joint Movement Parameter in the experimental group and control group was significant difference. 3. Depression score in the experimental group and contrl group was significant difference. 4. Body image score in the experimental group and control group was significant difference. 5. Stress perception score in the experimental group and control group was significant difference. 6. Social adjustment score in the experimental group and control group was significant difference. 7. Each adaptational level in the experimental group and control group according to type of Health Locus of Control were partially significant difference. Depression score and social adjustment score between the experimental group and control group according to others Health Locus of control were significant difference. This data suggest that rhythmic movement therapy was more effective in the group of Others health Locus of Control. 8. Each adaptational level between the experimental group and control group according to amount of spouse support were not significant difference. 9. The significant positive correlation between physical symptom score and body image, between body image and social adjustment, were observed. The significant negative correlation between stress perception score and social adjustment, between depression and body image, between depression and social adjustment, were observed. This data suggest that the more physical symptom score increased, the more body image increased and the more body image, the more social adjustment. And then the more stress perception score decreased, the more social adjustment increasded and the more depression score, the more body image and social adjustment. Thus it is concluded that the rhythmic movement therapy was a useful nursing intervention for adaptation of mastectomy patients.

• Asia pacific journal of information systems
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• v.15 no.2
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• pp.97-120
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• 2005

As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).

• Journal of the Korean Society for information Management
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• v.29 no.4
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• pp.273-294
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• 2012

Images have been substantially searched and used due to not only the advanced internet and digital technologies but the characteristics of a younger generation. The purpose of this study aims to discuss the ways on expanding the access points to images by analyzing the needs of users in context of everyday life. In order to achieve the purpose of this study, 105 questions of image seeking in NAVER, which is one of social Q&A services in Korea, were analyzed. For the analysis, a two-dimensional framework with image uses and image attributes were utilized. The findings of this study demonstrate that considerable use purposes on data oriented pole, such as information processing, information dissemination and learning are identified. On the other hand, image attributes from the needs of image show that non-visual aspects including contextual attributes are recognized substantially in addition to the traditional semantic attributes.

• Korea Journal of Hospital Management
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• v.12 no.4
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• pp.45-67
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• 2007

This study is focused on the medical services market in china which would be the largest one in the world sooner or later. An empirical research has been performed on the country images and related buying attitudes of the Chinese potential consumers for foreign medical services of more higher level. Upon the basis of this research results, the components of a country image has been restructured and the country image effects on the process of a purchasing decision of the advanced foreign medical services in China has been investigated and analyzed. This research shows that the forming process and the dimensions of a country image in Chinese consumers are rather simplified than the former researches of the same kind in any other countries. In China the expectation and buying intension for foreign medical services is found to be affected directly by a country image. Furthermore among various components of a country image the expected service quality level of the Chinese is found to be mostly dependent on the social stability and safety rather than on the degree of economic developments. Recently breaking through the domestic medical market crisis, more and more hospitals consider to advance into Chinese medical market. This research shows that the reexamination and political concerns on the country image of Korea are needed in the level of government's public relations. Especially the proactive policy making and propaganda of political, social and economic stability and safety in Korea are thought to be more important for successful entry in Chinese medical services market.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.373-381
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• 2023

The purpose of the study was to describe male nursing image and to identify factors influencing the image. We performed an integrative review for a total of 12 studies published between 2009 and 2019. We derived four themes of male nurses' self-image: 1) just a nurse, 2) job opportunity, 3) identity ambiguity, and 4) role limitation. The factors influencing male nurses' self-image were derived from three themes, specifically 1) nursing competency, 2) social gender stereotypes, and 3) absence of male nurse role models. We suggested the need to develop various strategies to enhance male nurses' self-image. Further studies should investigate the public image of male nurses to improve their social role and the perception of them.