• 디지털융복합연구
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• 제9권2호
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• pp.65-77
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• 2011

본 연구는 온라인 공동체에서 구성원들 간에 신뢰가 어떻게 형성 발전되는지를 살펴보기 위한 연구이다. 신뢰형성에 주요한 요인에 대한 이론적 고찰을 통해 본 연구는 사회적정체성과 지속적인 커뮤니케이션 활동을 주요한 요인으로 설정하고 이들과 신뢰(Trust)에 이르기 위한 매개변인들인 신뢰성 (Trustworthiness) 요소-Integrity (규범공유성), 선의(Benevolence), 개방성(Openness)-와의 관계를 살펴보았다. 이들 관계를 실증적으로 밝히기 위해서 본 연구는 국내 주요 온라인 사이트의 커뮤니티 구성원을 대상으로 설문을 실시하였다. 그 결과, 사회적정체성과 지속적인 커뮤니케이션이 신뢰성 (Trustworthiness)에 유의미한 영향을 주고 있었으며 신뢰성의 세 가지 변인(Integrity, Benevolence, Openness) 등은 기존의 연구와 유사하게 신뢰에 주요한 요소들임이 밝혀졌다.

• 경영정보학연구
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• 제19권2호
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• pp.37-56
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• 2017

최근 소셜 네트워킹 서비스(Social Networking Service, SNS)를 통해 소통하고자 하는 개인들이 급격히 증대하고 있다. 이러한 현상은 SNS 상에서 막대한 정보생성을 이끌었고, 이에 따라 SNS 이용자들은 관심 부족을 느끼고 이를 극복하기 위해 보다 자극적이고, 과장된 정보를 생성하고 있다. 본 연구는 이러한 현상을 이용과 충족이론의 관점에서 관심에 대한 욕구를 충족시키기 위한 SNS 이용자들의 이용행태를 살펴보고자 한다. 또한 SNS 이용행태 연구들을 살펴보면, 성별에 따른 차이가 있는 것으로 나타났다. 이에 따라 본 연구는 관광객의 관심욕구가 SNS 몰입(순응, 동일시, 내재화)과 관광경험 공유 행위에 미치는 영향을 파악하고자 하였으며, 성별에 따른 조절효과를 살펴보고자 하였다. 분석 결과, 관심욕구는 SNS 몰입 수준에서 순응과 동일시를 매개로 관광경험 공유에 영향을 미치는 것으로 나타났다. 또한 순응과 동일시가 영향을 미치는데 있어 성별에 따른 차이가 있는 것으로 나타났다. 이러한 연구결과를 바탕으로 본 연구는 학술적, 실무적 시사점을 제공한다.

• 대한상한금궤의학회지
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• 제15권1호
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• pp.85-115
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• 2023

Objectives : This study reports on the cases of four ADHD patients who treated with herbal medication based on Disease Pattern Identification Diagnostic System (DPIDS). Methods : Two children and two adults were diagnosed with ADHD according to DSM-V, and Galgeunhwangryeonhwanggeum-tang was administered. The parents of the two children completed the Korean ADHD Rating Scale (K-ARS) before and after treatment, while the other patients used the Korean ADHD Self Rating Scale (K-ASRS). The patients' somatic symptoms and other issues were evaluated through interviews. Results : In the first case, the K-ARS scale exhibited a change from 28 to 3. The patient demonstrated improvements in attention, concentration, and social behavior, along with the elimination of self-injurious behavior. In the second case, the K-ARS scale showed a change from 41 to 9. The patient in the third case demonstrated improved chronic fatigue, increased attention, work efficiency, and enhanced social skills, leading to maintaining employment for over six months for the first time in their life after the treatments. Additionally, the patient in the fourth case demonstrated improved work concentration and relief in nocturia. Conclusions : In this study, four patients exhibited improvements in symptoms of attention deficit, hyperactivity, and impulsivity before and after herbal treatment, leading to enhanced academic and social relationships. As the patients progressed in their health restoration, symptoms related to the genitourinary system also showed improvement.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.45-56
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• 2004

The purpose of this paper is to review research evolution and achievements, major activities, research manpower, and difficulties for social scientists, using IRRI's internal web site and Social Sciences Division's research literatures. The major findings are as follows: 1) Social research started with the establishment of Agricultural Economics Division (AED) in 1966, and it was developed into the Social Sciences Division (SSD) in 1990; 2) Their research has been geared towards developing technological and policy interventions that improve food security and raise the well-being of rice farmers through sustainable increase in the productivity of a rice-based production system; 3) Major activities of social sciences research for about four decades can be classified into the identification of technology needs, technology impact assessment, policy analysis, research prioritization, and capacity building for social science research in NARS (National Agricultural Research Systems). They have become increasingly important in alleviating the poverty of the rice growing and consuming population; 4) Social researchers at IRRI include economists, anthropologists, gender specialists, geographic information specialists, and rural sociologists; 5) Finally, this paper discusses the difficulties faced by social researchers.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.885-892
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• 2020

The purpose of this study was to determine the social engagement network in Sido Muncul's CSR, the partnership program with farmers, and how the implementation of corporate social entrepreneurship in the program is carried out. The research design uses qualitative methods with a grounded theory approach that tests the validity and reliability of the data using triangulation of data sources and methods, namely, data obtained through documentation and the results of surveys and interviews to more than one observation unit. Data was obtained from surveys and interviews with Sido Muncul's Public Relations and CSR Division, as well as partner farmers. The results of this study indicate that the social engagement network in Sido Muncul's partnership program is related to the role of farmer groups, farmer cooperatives, government, NGOs, universities, and private companies as facilitators and control functions, thus creating mutually beneficial relationships with one another. The process of implementing corporate social entrepreneurship in Sido Muncul's CSR for the partnership program with farmers consists of nine stages: problem identification, coordination with related parties, allocation of resources and commitments, collaboration with NGOs, local entrepreneurs and government, social innovation and the creation of new businesses, documentation of activities, reporting, monitoring and evaluation, as well as publications.

• 대한가정학회지
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• 제41권5호
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• pp.41-58
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• 2003

The purpose of this study is to develop and evaluate a social competence enrichment program for institutionalized children in early childhood. The program was developed to enhance institutionalized children's social competence. The program consists of sixteen 30-minute sessions. 19 institutionalized children (11 boys and 8 girls) participated in this program. The effect of this program was evaluated by institutionalized preschool children's emotional knowledge and interpersonal problem solving strategy. Assessment of emotional knowledge consists of identification and situation task. Interpersonal problem solving strategy includes forceful, prosocial, and manipulative strategy. Results showed that there was a significant experimental effect for emotional knowledge. Experimental children showed higher scores of emotional knowledge than control children. Also, there was a significant experimental effect for prosocial and forceful strategy. Experimental children showed higher ratio of prosocial strategy and lower ratio of forceful strategy than control children. The results of program evaluation revealed that this program was helpful for promoting institutionalized children's social competence.

• Journal of Preventive Medicine and Public Health
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• 제53권4호
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• pp.245-255
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• 2020

Objectives: This study examined associations among social capital indicators (social participation and generalized trust) at the individual level and alcohol use, which was quantified using Alcohol Use Disorders Identification Test (AUDIT) scores. Methods: In total, there were 8800 participants in community health interviews, including 220 adults sampled systematically from a resident registration database of each of 40 sub-municipal administrative units of local (city or county) governments. Adjusted odds ratios (aORs) and 95% confidence intervals (CIs) were calculated using polychotomous logistic regression. Results: The aORs for abstainers versus people with AUDIT scores of 0-7, based on 3 questions on generalized trust, in comparison to those with no positive responses, were 1.15 (95% CI, 0.99 to 1.34) for 1 positive response, 1.16 (95% CI, 0.98 to 1.37) for 2 positive responses; and 1.39 (95% CI, 1.20 to 1.61) for 3 positive responses. The aORs for abstainers versus people with AUDIT scores of 0-7, in comparison to participation in no organizations, were 0.61 (95% CI, 0.54 to 0.69) for participation only in informal organizations; 2.16 (95% CI, 1.57 to 2.99) for participation only in religious organizations; 2.41 (95% CI, 1.10 to 5.29) for participation only in volunteer organizations; and 0.65 (95% CI, 0.57 to 0.74) for participation in formal organizations. Participants in formal social organizations, regardless of their participation in informal organizations, were more likely to have AUDIT scores of 8-15 (aOR, 1.29; 95% CI, 1.04 to 1.60) or ≥16 (aOR, 1.65; 95% CI, 1.22 to 2.23) than to have scores of 0-7. Conclusions: Our findings may have implications for health policy to reduce alcohol problems.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.675-683
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• 2020

본 연구에서는 개인의 불안 애착 성향이 사회적 일체감을 강조한 소구방식의 기부광고 선호에 미치는 영향력과 해당 과정을 매개하는 소속 욕구 요인을 실험을 통해 확인하고자 하였다. 실험 참가자들은 각각 개인적 소구 조건의 기부광고와 사회적 소구 조건의 기부광고에 노출된 후 광고에 대한 태도와 기부의도를 보고하였다. 두 차례의 실험 결과, 소비자의 불안 애착 정도가 클수록 사회적 일체감을 강조하는 소구방식의 기부 광고에 보다 긍정적인 태도를 보이는 것으로 나타났다. 또한, 소비자의 불안 애착과 사회적 소구방식의 기부광고 사이에서 소속에 대한 욕구가 매개하는 효과도 유의한 것으로 검증되었다. 즉, 기부를 촉구하는 광고 메시지를 구성할 때 개인의 불안정 애착 성향을 고려함으로서 소구력을 높일 수 있음을 입증하였다. 본 연구의 결과는 성인의 애착 불안이 기부 의도를 이끌어내는 하나의 준거로 작용할 수 있다는 사실을 발견하고, 불안정 애착자들이 기부행위에 기대하는 감정적 편익의 가치를 인식하도록 도움으로서 윤리적 소비 분야에서의 경제 주체간 상호 이익관계 구축 이슈를 제시하고 있다. 또한 사회적 소구 방식의 기부 광고 메시지에 대한 소비자의 태도, 호의를 점화를 통해 조정할 수 있음을 입증하였다는 점에서 학문적, 실무적 시사점을 제공한다.

• 한국의류산업학회지
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• 제24권3호
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• pp.303-314
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• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• 산경연구논집
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• 제11권3호
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• pp.63-71
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• 2020

Purpose: Most of all studies regarding corporate social responsibility have been dealing with its direct performance. Many previous studies provided the evidence that corporate social responsibility activities directly affect firms' competitiveness or corporate reputation. However, there are no studies regarding the role of social capital between corporate social responsibility and firms' competitiveness. The present study aims to examine a mediating role of social capital between corporate social responsibility and corporate reputation. Research design, data and methodology: The structural equation model integrating corporate social responsibility, social capital, and corporate reputation was proposed with three hypotheses. Questionnaire including 15 question items for three concepts was designed. Data for testing hypotheses were collected from students and staff who had experienced the social responsibility activities of Korea Hydro & Nuclear Co. Ltd. SPSS and SmartPLS were used to analyze data. Results: All three hypotheses were supported at the significance level of 0.01. Corporate social responsibility have a significant influence on social capital as well as corporate reputation. Social capital plays a mediating role in the relationship between corporate social responsibility and corporate reputation. Conclusions: The present paper identified a missing link between corporate social responsibility and corporate reputation by validating an indirect effect of corporate social responsibility on corporate reputation through social capital. The present study contributes to finding the indirect link between corporate social responsibility and corporate reputation. Implications for academics and practitioners. The research model can be extended to analyze the relationship between corporate social responsibility and its performance. The present study sheds light on identification of a new role of social capital. Managers of firms have the opportunity to recognize the fact that investment recovery of corporate social responsibility results from social capital and corporate reputation in long-term rather than short-term. The results of this study offers an insight that managers can enhance customer loyalty. The process linking corporate social responsibility to corporate reputation through social capital implies that firms can realize spiritual marketing delivering authentic storytelling through corporate social responsibility. The present study has a limitation for generalizing of research results because the sampling came from a case of firm.