• Journal of the Korea Safety Management & Science
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• v.13 no.1
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• pp.161-166
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• 2011

This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.41-50
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• 2008

The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.361-370
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• 2019

This study examined the importance of social contribution through the existing research data on social contribution and the progress of social contribution activities of public institutions in Wonju Innovation City. The social contribution activities of nine organizations out of 14 public institutions were analyzed in detail and suggested the right direction of social contribution activities of public institutions based on this analysis. First, recent trends are being developed to cooperate with local communities through public interest activities rather than simple donations or sponsored forms of social contribution. Second, the synergy effect was maximized by systematically approaching local communities rather than a one-time, one-off social contribution. Third, it should contribute to the revitalization of the local economy in the mid- and long-term by creating a social economy in cooperation with local civil society rather than a one-sided social contribution.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.516-529
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• 2018

Due to the growing awareness and demand for corporate social responsibility, the corporate activities designed to make a social contribution are becoming increasingly diversified. Nonetheless, according to a periodic survey, the public has become dissatisfied with the social contribution activities of domestic corporations. The perceptions of the social contribution activities of domestic corporations and the public were found to be quite different. In this study, the Social Contribution Activities were classified into three factors, "Socio-Cultural Resource Activities", "Indirect Social Resource activities" and "Economic Resource Activities", and the effect of each factor on the inter-firm connected activities and achievements of local development were analyzed. Firstly, the "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities in the community. Secondly, it was found that the more active the Inter-firm connected activities were in the community, the bigger their positive effect was on the achievements of local development. Thirdly, the "Economic Resource Activities" were shown to have a positive effect on the achievement of local development. Fourthly, "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities and an indirect positive effect on the achievement of local development. Based on this research, we quantitatively determine the relationship between the corporate social contribution activities and performance.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.79-89
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• 2013

The purpose of this study is to examine the moderating effects of social contribution activities perception between brand loyalty and marketing strategies. First, this thesis has reviewed that marketing mix 4P's(product, price, promotion, place) still influence on the brand royalty on smart-phone market. Second, this research examined that perception on social contribution activities is an important moderate variable between marketing activities and brand royalty. Also, this research found that moderating effect of social contribution activities perception is more significant at the high-perception group on social contribution activities than low-perception group. Finally, this study verified that product/price/promotion strategy and social contribution activities have effect on brand royalty depend on social contribution activities perception. Recently many businesses are using Corporate Social Responsibility(CSR) as a strategic tool and also social interests on the effect of CSR are increasing. Therefore, this study reaffirmed by the CSR that affect customer brand loyalty, are expected to contribute to improve awareness of CSR activities.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.219-228
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• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.771-782
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• 2021

Social entrepreneurship plays a key role in organizational performance, and social contribution activities are related to organizational members' perception of social enterprise value and performance sharing. The purpose of this study is to verify the mediating effect of social contribution activities in the relationship between social entrepreneurship and organizational performance. For the study, a questionnaire survey was conducted on members of social enterprises, and data of 186 valid copies were used for statistical analysis. Statistical analysis used reliability of measurement variables, confirmatory factor analysis, correlation analysis, and mediating effect analysis. The results of the study are as follows. First, there was a significant correlation between social entrepreneurship, social contribution activities, and organizational performance. Second, social entrepreneurship has a significant correlation with organizational performance. Social purpose and initiative, sub-factors of social entrepreneurship, had a significant influence on organizational commitment. Third, social contribution activities showed a significant relationship with organizational performance. Fourth, in the relationship between social entrepreneurship and organizational performance, social contribution activities showed a partial mediating effect. This suggests that social contribution activities play an important role in improving the performance of social enterprises.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.85-95
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• 2019

Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.258-273
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• 2012

The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.167-179
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• 2013

In recent years, Corporate Social Responsibility (CSR) has received particular attentions from both practitioners and scholars. This study focused on Korean national fashion businesses and identified various types of CSR practices in addition to social contributions. Besides, comparison in corporation by size of the number of full-time employees and sales volume were examined. A total of 1054 cases of 147 brands, 86 corporations between 2000 and 2012 were collected from internet articles and brand home pages. Findings were as follows. First, the types of CSR activities were categorized into the following six: economic responsibility, legal responsibility, consumer protection, protection of worker's right, protection of environment, and social contribution. Social contribution took largest portion of CSR activities (67.7%), followed by environmental protection (14%), and protection of worker's right (6.2%). The other three types presented limited cases but included negative aspects of CSR. Social contribution consisted of six sub categories (culture & art, sports, education, donation, voluntary service, and campaign), and donation took the largest part of social contribution area. Second, comparing 86 corporations by the size of the number of full-time employees, companies more than 300 employees (38.1%) were more likely to practice CSR activities. Similarly, companies with more than 500 billion won sales (13.1%) were more active in their CSR activities than their counterparts. Suggestions are given for improving CSR practices to fashion business.