• Journal of Distribution Science
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• v.14 no.8
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• pp.35-44
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• 2016

Purpose - This study aims to understand the relationship between Chinese local SNS usage and social capital building through Chinese international students in South Korea. A research model that illustrates the relationship between the SNS usage (i.e., intensity, communication and social capital building is proposed. Based on the analysis, this study will provide responses to the question of if SNS really presents the danger of trapping international consumers in their local comfort zone or enhance social capital for the users. Research design, data, and methodology - The survey questionnaire is circulated among the WeChat (a Chinese local SNS) users who are the Chinese international students studying in South Korea. The collected data is analyzed by structural equation method using SPSS and AMOS. Results - Proposed hypotheses of the positive relationships between the attachment of SNS use and both individuals' bridging and bonding social capital are supported. It's also supported that (1) interpersonal communication, (2) interpersonal communication with old friends, and (3) interpersonal communication for making new friends on SNS positively influence individuals' bridging social capital. Conclusions - This paper demonstrates the importance of intensity of WeChat use and interpersonal communication that impact Chinese international students' bridging and bonding social capital on WeChat.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• The Journal of Korean Academic Society of Nursing Education
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• v.21 no.4
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• pp.518-527
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• 2015

Purpose: This study aimed to identify a relationship between the communication competence and social anxiety in nursing students. Methods: With a cross-sectional survey, a convenience sampling of 303 nursing students was taken from P-university in Y-city. The instrument for the study was a questionnaire that is consisted of the general characteristics, an Interaction Anxiousness Scale (IAS) and a Global Interpersonal Communication Competence Scale (GICC). Data was analyzed using descriptive statistics, t-test, one-way ANOVA, Kruskal-Wallis, Pearson's correlation coefficients and stepwise multiple regression with SPSS version 21.0. Results: The mean score of the IAS was $41.89{\pm}8.74$ and the GICC was $3.51{\pm}0.34$. Communication competence significantly differed by the satisfaction of major (F=10.86, p<.001). In addition, the satisfaction of interpersonal relationships was significantly different in both communication competence (F=17.52, p<.001) and social anxiety (F=23.85, p<.001). Social anxiety had a negative correlation with communication competence (r=-.48, p<.001). Social anxiety accounted for 55.3% of the variance -social relaxation (${\beta}$=-.62), assertiveness (${\beta}$=-.18), interaction management (${\beta}$=.14) and efficiency (${\beta}$=-.13)- of communication competence's subcategories. Conclusion: It was found that communication competence has an influence on social anxiety. Therefore, education programs are needed to promote communication competence for a decline of social anxiety in nursing students.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.223-231
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• 2021

The study aimed to investigate the impact of social networks safety (SNS) on the marketing information quality (MIQ) during the COVID-19 pandemic in Saudi Arabia. The study examines the statistical differences in social networks safety SNS and marketing information quality MIQ according to the demographics such as age, sex, income, and education. For this study purpose, information security and privacy are two components of social networks safety. The research materials are website resources, regular books, journals, and articles. The population includes all Saudi users of social networks. The figures show that active users of the social network reached 25 Million in 2020. The snowball method was used and sample size is 500 respondents and the questionnaire is the tool for the data collection. The Structural Equation Modelling SEM technique is used. Convergent Validity, Discriminate Validity, and Multicollinearity are the main assumptions of structural equation modeling SEM. The findings show the high positive impact of SNS networks safety on MIQ and the statistical differences in such variables refer to education. Finally, the study presents a set of future suggestions to enhance the safety of social networks in Saudi Arabia.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.32 no.3
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• pp.112-117
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• 2021

Objectives: This study identified changes in social communication and interaction among children with autism spectrum disorder (ASD) through Theraplay. Methods: This study included 20 children who were diagnosed with ASD by a child and adolescent psychiatrist and were recommended to undergo Theraplay in 2012-2017. The Marschak interaction method was used to identify and analyze the interactions between parents and their children. The Korean version of the Social Communication Questionnaire (K-SCQ) was used to evaluate symptoms of ASD. The Wilcoxon signed-rank test was used to compare the differences before and after Theraplay. Results: Upon comparing the differences in total K-SCQ scores, there were statistically significant changes (z=-3.269, p=0.001) in children with ASD. Changes were also confirmed in each category, namely social interaction, communication, and limited and repetitive behavior patterns (p=0.011, p=0.025, p=0.039, respectively). Conclusion: This study found that Theraplay may cause significant changes in social communication in children with ASD. Further studies are needed to establish the effectiveness of Theraplay in children with ASD.

• Journal of Korea Multimedia Society
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• v.20 no.7
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• pp.1136-1147
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• 2017

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

• Korean Journal of Child Studies
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• v.37 no.3
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• pp.83-93
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• 2016

Objective: This study examined that general characteristics such as gender, age, period of stay at an institution, size of facility, and temperament and attachment affect young children's development under institutional care. Methods: A total of 94 young children (ages 2-4years), who live in 32 institutions in Seoul were assessed on their development using the Korean-Age & Stage Questionnaire. Pearson productmoment correlation analysis, and multiple regression analyses were used for data analysis. Results: The major findings of this study were as follows: first, a longer period of stay at an institution had more positive effects on the development of communication. Facilities with more than 60 children had lower communication, gross motor, and fine motor development compared to facilities with less than 60 children. Second, social temperament had positive effects on communication, problem solving, and personal-social development. Emotional temperament had no effects on all development areas. Third, attachment had positive effects on all development areas. Lastly, social temperament and attachment had interactive effects on communication, gross motor, problem solving, and personal-social development. Conclusion: These results imply that caretakers in institutions should give developmental mediation services for considering temperament and facilitation of attachment.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.6
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• pp.1471-1477
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• 2012

Social Network has common functions such as acting as primary platforms smoothing the sharing and distribution by combination with various contents. Hence, questionnaire has been conducted to users of all of Twitter, Facebook and KakaoStory, and the factors affected by each service are presented by statistical analyses of the survey and the results are resolved by dividing them into complete and instrumental social capital. This study will be able to provide a standard for users to select Social Network according to their purposes and contribute to development of new Social Network or improvement of existing ones.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.5
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• pp.556-564
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• 2018

The purpose of this study is to investigate the difference in social support and job satisfaction of disabled facility workers according to their general characteristics and job characteristics, and to understand the effect of social support on job satisfaction. A questionnaire was conducted against 143 disabled facility workers in D metropolitan city, from 5 January to 29 February 2016. The results of the study are as follows: first, no significant difference was found in the social support of disabled facility workers according to their general characteristics, and only the factor of job area showed significant difference in social support according to job characteristics. Secondly, there was no significant difference in job satisfaction of disabled facility workers according to their general characteristics or job characteristics. Thirdly, support of the superior, as a sub-factor of social support recognised by the disabled facility worker, was found to have a significant positive effect on job satisfaction. This study seeks to become foundational data for the development of plans to improve the job satisfaction of disabled facility workers.

• Journal of Korean Institute of Industrial Engineers
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• v.38 no.2
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• pp.133-143
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• 2012

The study on social robots has been actively conducted in the robot research community. In the area of robot design, however, there are few studies regarding robot motions that are one of the methods for interaction between humans and robots. This is a preliminary study to find preferred human motions that can be applied to social robots. We conducted a two-phased empirical study about preferred human motions. In the first phase, four representative human motions, such as 'greeting', 'I don't know', 'positive answer', and 'giving', were captured through 28 body makers and video recording. 10 young and 6 elderly Singaporeans participated in the motion capture process. In the second phase, the communication efficiency, emotion, and satisfaction of the human motions recorded in the first phase were measured by a questionnaire and 31 young Koreans, 35 young Singaporeans participated to investigate cultural differences. We drew the conclusion that motions used in the same culture are efficient in communication and also give friendliness and satisfaction. In addition, regardless of user's culture, young people's motions and female motions were preferred in terms of communication efficiency, emotional aspect, satisfaction.