• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Journal of the Korea Society of Computer and Information
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• v.21 no.9
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• pp.127-137
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• 2016

This study is an objective research to verify causality between social worker's social capital and OCB in Jeon-nam province including Kwangjoo. Survey was done directly from 255 social workers working in social welfare facilities. Study methodology was the structural equation to verify the influence of social capital on organized citizens' activities and the mediator effect of job satisfaction and organizational commitment. Using Fornell and Locker's two-step approach, this study verified the similarity between direct effectiveness and indirect effectiveness through bootstrap. I hope that the result of this study will be used as objective and academic material for social workers who work hard with sense of duty at field and expect that there will be a intensive follow-up research which can make social workers' social capital and make it stronger.

• Journal of Distribution Science
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• v.13 no.10
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• pp.35-44
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• 2015

Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

• Management & Information Systems Review
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• v.33 no.5
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• pp.35-54
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• 2014

This study recognizes the limitation of previous literature regarding ethical leadership, organizational citizenship behavior, and workplace spirituality and develops the research model and hypothetical relationships. The purpose of this study is to investigate the effects of ethical leadership on organizational citizenship and workplace spirituality and test the mediation effect of workplace spirituality on the relationship between ethical leadership and organizational citizenship behavior. The suggested hypothetical relationships were tested with primary data from a sample 367 employees of social enterprises. The main findings of this study are as follows: First, it is found that transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on organizational citizenship behavior. Second, transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on workplace spirituality. Third, workplace spirituality have positive influence on organizational citizenship behavior. Fourth, workplace spirituality mediated the relationship of ethical leadership and organizational citizenship behavior. Thus, the hypothesis on the mediating role of workplace spirituality was supported. This study contributes to the understanding of organizational citizenship behavior research by developing an theoretical model, incorporating the role of ethical leadership and workplace spirituality. In conclusion, this study suggests that in the organization developing organizational citizenship behavior, ethical leadership of leader and improving workplace spirituality of employees need to be considered to adopt.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.345-353
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• 2020

As the Industrial Revolution 4.0 is spreading its wings all over the world and, therefore, also in Vietnam, the logistics industry in Vietnam is facing a severe shortage of human resources in both quantitative and qualitative terms. The role of human resources management (HRM) becomes extremely important. Recruitment is considered the first major function of HRM practices and is the cornerstone of successful in business. In order to improve the recruitment strategy, recruiters need to better understand job pursuit intentions (JPI) of job seekers. Therefore, this study investigates how four dimensions of corporate social responsibility (CSR) affect JPI among employees working in the logistics sector in Vietnam. The secondary data are from previous studies and published newspaper articles. Meanwhile, the primary data are collected from consultation with 10 experts and through five in-depth structured interviews with 30 randomly-selected employees as well as 288 survey questionnaires returned from employees in the logistics companies in Vietnam. The findings show that economic citizenship, legal citizenship and ethical citizenship are positively related to JPI of job seekers, where economic citizenship appears to be the most influential factor. The limitations of the study and an agenda for further research are put forward.

• Management & Information Systems Review
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• v.30 no.4
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• pp.441-474
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• 2011

This purpose of this study is to examine the relationships of ethical leader and ethics management system with employees's organizational citizenship behavior and the mechanism underlying these relationships. A questionnaire survey was conducted involving 1,035 full-time employees from large and medium industries in Daegu and Gyeong-buk provinces. Regression analysis was used to test the hypotheses. The results showed that both of ethical leader and ethics management system were positively related with employees's organizational citizenship behavior. As expected, these relationships were mediated by organization-oriented ethical climate and social responsibility-oriented ethical climate respectively. The findings of this study are as followings: First, employees tend to show their pro-social behavior when they perceive their leaders act ethically and ethics management is well institutionalized. Second, building up the organization-oriented ethical climate and social responsibility-oriented ethical climate can be a powerful strategy to enhance employees's organizational citizenship behavior.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.409-433
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• 2020

This study attempted to verify the relationship between job burnout and organizational citizenship behavior among South Korean soldiers in the Navy force by applying the Job Demands-Resource Model and Conservation of Resource Theory, and the moderated mediating effect of social capital through the work engagement and smartphone use. The mediating effect of work engagement and the moderating effect of social capital via smartphone use were examined in the relation between job burnout and organizational citizenship behavior. We combine the mediation effect model and the moderation effect model and tested the moderated mediation effect. To perform this study, the survey was conducted on the navy soldier on duty, and total of 324 data were analyzed. The results of this study were as follows: the complete mediation effect of work engagement in the relation of job burnout and organizational citizenship behavior was verified, social capital via smartphone use moderated the relation between job burnout and work engagement, and the moderated mediation effect of social capital via smartphone use in the relation between job burnout and organizational citizenship behavior through work engagement was identified. Based on the results, implications, limitations, and future research directions of the current study were discussed.

• Journal of the Korean association of regional geographers
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• v.16 no.2
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• pp.167-181
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• 2010

The multicultural society under globalization have made an impact on the education since the end of 20th century. This study is for the theoretical approach and presentation of method about global citizenship education in globalization & multicultural society today. As an education which is suitable in the globalization & multicultural society I present 'cultural diversity' education. The 'cultural diversity' education for fostering global citizenship is needed to enhance the cultural sensibility while learning other cultures. The 'cultural diversity' education is having the values of human rights, fairness, diversity respect and living together. So I present the study lesson plans of 'cultural diversity' education for a global citizenship education from elementary school 6 grade social studies "Natural environments and cultures of world regions" chapter.

• International journal of advanced smart convergence
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• v.12 no.1
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• pp.82-91
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• 2023

In 2020 when the COVID-19 pandemic began in full-scale, the WHO Director-General warned of the dangers of an infodemic. The infodemic is a phenomenon in which false information spreads rapidly like an epidemic and causes chaos, and it was noted that the COVID-19 pandemic is not just limited to health problems, but also linked to a variety of issues such as human rights, economic inequality, various discrimination, hate speech, fake news, global governance etc. In the field of education, it is necessary to think about how to connect this global situation with school classes. Accordingly, this study suggested the direction for global citizenship education by analyzing how the infodemic spreads on Korean social media with the case of the recent global COVID-19 pandemic. According to the research results, the rate of negative emotions was higher than positive ones in the emotions that generate infodemic, while anxiety and anger were focused among negative emotions. In addition, the infodemic tended to spread widely with the feelings of anger rather than anxiety, and the feelings of anger led to advocating aggressive policies against certain country and regions. Therefore, global citizenship education is required to focus on a sense of duty and responsibility as a citizen, not on the level of national identity based on an exclusive sense of belonging. Furthermore, global citizenship education needs to lead to presenting a blueprint for education in a way that can enhance the awareness of the global community for joint response to global challenges and realize common prosperity based on sustainability and justice.

• Knowledge Management Research
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• v.15 no.2
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• pp.23-41
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• 2014

Firms increasingly utilize Social Networking Service(SNS) to lead user's voluntary behavior. In the web-based environment, users show coexist loyal behavior which is represented by 'web-based pro-organization citizenship behavior' and 'anti-citizenship behavior'. To measure genuine performance of web-activity, we separated degree of compliance based on credibility, 'deep-level' and 'surface-level' to comprehend different behavior after compliance. The analysis result shows that contents credibility is important to enhance deep-level of compliance which has significant influence on web-based pro-organization citizenship behavior. Contrastively, surface-level of compliance has influence on anti-citizenship behavior. Based on the results of these analyses, the directions of web-based activities for the common good and self-interests of the stakeholders of the web-based activities will be proposed.