• Title/Summary/Keyword: Social Characteristics

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Problem and Policy of Social Enterprises (사회적 기업 현황과 발전 과제)

  • Park, Keun-Soo
    • The Journal of Information Technology
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    • v.10 no.2
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    • pp.65-80
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    • 2007
  • The development of social enterprise is rapidly emerging trend in Europe. Social enterprises are businesses with a social purpose working. There is no single legal model for social enterprise. There are many social enterprises operating in a wide range of industries from farmers markets and recycling companies to transport providers and childcare. Common characteristics of Social enterprise are Enterprise Orientation, Social aims, Social ownership.

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The impact of Metaverse's social presence and NFT product characteristics on consumer satisfaction and continued engagement intention (메타버스의 사회적 실재감과 NFT 상품 특성이 소비자 만족도 및 지속적 참여의도에 미치는 영향에 관한 연구)

  • Dayun Jeong;Youngsam Kim
    • The Research Journal of the Costume Culture
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    • v.32 no.4
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    • pp.453-467
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    • 2024
  • The Metaverse's virtual world is used in various industries and is expected to continue to grow in the future. In addition, the Metaverse is a new type of society that integrates various new technologies, and NFT products play an essential role. Therefore, NFT product characteristics and industry trends should be assessed to revitalize the NFT market. To this end, this study confirms the influence relationship between social presence and NFT product characteristics in the Metaverse environment and examines the impact of each characteristic on consumer satisfaction and continued engagement intention to NFT product. Statistical analysis such as exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling (SEM) using IBM SPSS Amos was conducted on data collected through a survey targeting male and female Korean consumers in their age group 10 to 50. Study results indicate that social presence significantly impacted all characteristics of NFT products (authenticity, scarcity, rarity, collectability, and interactivity). Scarcity and authenticity significantly impacted consumer satisfaction, and both authenticity and consumer satisfaction significantly impacted continued engagement intention. Thus, effective product development and marketing strategies can be established only by presenting different emphasized characteristics depending on the type of NFT product and the Metaverse's social presence.

Social Capital for the Baby Boomer Generation in the Future -Focused on Cohort Characteristics of the Baby Boomer Generation- (베이비붐 세대를 위한 미래 사회적 자본 -베이비붐 세대의 집단적 특성을 중심으로-)

  • Cha, Sung-Lan
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.1
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    • pp.67-83
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    • 2012
  • Baby boomers are often defined by their support of their parents and their devotion to their children's educational success by providing financial and emotional aids. Now, 7.12 million baby boomers in South Korea are retiring, or are about to retire, without any retirement plans. Similar to financial stability, health, and leisure life, social capital is another important element in the quality life after retirement. This is because social capital can function as a potential resource network. Social capital is a source that provides money, information, goods, services, emotional aids, social relational opportunities etc. In the past, family and community provided social capital for the aged. However, the baby boomer generation cannot expect the same. The baby boomers have the task of creating new social capital that can assure their quality of life. Therefore, this study examines cohort characteristics of the baby boomer generation and, based on the examination, seeks an alternative for social capital. The results are as follows: First, social capital from the local community can be an alternative source of caring for the baby boomers in old age. Second, among the social capital of the local community, elderly care supported by a family friendly community is proposed. In addition, baby boomers must become the primary social capital that contributes to a mature civil society rather than a beneficiary of welfare for the aged.

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The Relationship between Social Support, Health Status, College Adjustment and Academic Achievement in College Students (대학생들의 사회적 지지와 건강상태, 대학생활 적응 및 학업성취도와의 관계)

  • Jeon, So-Youn
    • The Journal of Korean Society for School & Community Health Education
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    • v.11 no.1
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    • pp.93-115
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    • 2010
  • Objectives: This study intends to understand the difference of social support levels and the relationship between social support the health status, college adjustment and academic achievement in the college student. Methods: Data were obtained from self-administered questionnaire of 416 college student. We measured the demographic characteristics, social support (tangible support, appraisal support, belonging support, self-esteem support), health status (36-item short-form health survey(SF-36), center for epidemiologic studies-depression(CES-D), perceived stress scale(PSS)), student adaptation to college questionnaire(SACQ), average grades point. Chi-square test, t-test, ANOVA test, pearson correlation analysis were used for analysis factors relation of the social support of the college students. Results: In considering the degree of social support by the demographic characteristics in the college students, the social support was better for the female college students. In considering the relation between social support and health status, the students who get better social support, were good in health depression and perceived stress status. When they got better social support their college adjustment and academic achievement were good. The result was statistically significant. Conclusions: Social support for students has great influence on health, college adjustment and academic achievement of students. Psychological aspects of students should be included in the strategy of social support for students.

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Social Network Service how to take advantage of Social Commerce?: Focus on Distribution implications (소셜네크워크 서비스를 소셜커머스 유통시장에 어떻게 활용할 것인가?: 정책적 함의를 중심으로)

  • Kim, Koosung
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.261-269
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    • 2012
  • The purpose of this study was to suggest policies that take advantage of social networking services in the field of social commerce. Presented it, in order for the concept of a social network service for the first time, were examined by four representative types of social network services, and analyzed the characteristics of each. Domestic current status and concepts presented and the addition of social commerce, and analyzed the characteristics of each type proposed six kinds. Utilizing social network services to the end, was to suggest measures that can be incorporated into the social commerce business. The results of this study suggested that the marketing implications for how social network services in the social commerce business that can be utilized in companies that will say that its worth.

The Study on the Explanatory Factors of the Disabled Women's Safety in the Convergence Society (융복합 사회에서 장애여성 안전의 설명요인에 대한 연구)

  • Kwak, Jee-Young;Kang, Mi-Kyung
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.405-416
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    • 2015
  • This study aimed to explore the factors explaining the safety of disabled women in the convergence society and was surveyed 374 disabled women nationwide. This study examined the factors that explain the safety of disabled women from the accidents and crimes in terms of individual, familial, and community characteristics. Main findings are as follows: 1) the safety from accident was largely explained by the community type and social capital condition in characteristics of community domain. The material hardship in characteristics of familial domain and disability level in characteristics of individual domain explained the safety from accident also. 2) the safety from crime was largely explained by the material hardship in characteristics of familial domain. And the community type and social support condition in characteristics of community domain and the educational level in characteristics of individual domain explained the safety from crime. Based on the findings, we suggested practical and institutional implications to ensure the disabled women's safety.

A Study on the Factors Effecting Performance and Correlation in Social Enterprises (사회적기업의 성과 영향요인과 상관관계에 관한 연구)

  • Kim, Hee-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.342-349
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    • 2017
  • The purpose of this study is to empirically analyze factors which influence social and economic performance of social enterprises, and to examine the correlation of factors affecting social and economic performance. This study was conducted following the hypothesis that the organizational characteristics(organizational type, certification type, certification year, social service supply type, and external grants) of social enterprises affect social and economic performance, and that significant correlation exists between social and economic performance. This study collected the disclosure materials of 219 social enterprises certified between 2007- 2014 from the directory of the Korean Social Enterprise Promotion Agency. The study results are as follows: First, organizational characteristics affect social performance(i.e. jobs for the vulnerable classes). In addition, certification year and external grants had a positive effect on social performance. Second, the organizational characteristics affect the economic performance(i.e. sales), and certification year and external grants had a positive effect on economic performance. However, organizational type had a negative effect on the economic performance(i.e. sales). Third, analysis found a positive correlation of factors affecting social and economic performance. This study suggests the need to diversify support policies according to the number of authentication years in order to promote self-reliance and sustainability by maximizing the social and economic performance of social enterprises.

The Impact of Social Capital on Organizational Knowledge Sharing Characteristics and Individual Innovation Activities in Community of Practice of Manufacturing Company (제조기업 실행공동체의 사회적 자본이 조직의 지식공유특성 및 개인혁신활동에 미치는 영향)

  • Shin, Taek-Soo;Lee, Jun-Yong
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.91-118
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    • 2017
  • Purpose The purpose of this research is to investigate the effect of social capitals on organizational knowledge sharing characteristics and individual innovation activities in community of practice (CoP) of manufacturing company. Design/methodology/approach For this purpose, we divide social capitals as three dimensions, i.e. structural, relational, and cognitive dimension. Structural dimension also consists of closure and Brokerage. Relational social capital is defined as trust about colleagues, superior authorities, and organization. Then, cognitive social capital is defined as a shared understanding among individuals, such as a shared language and codes within CoP. Knowledge Sharing is defined as quantity and quality of shared knowledge. We also defines the cause and effect relationships among social capitals, organizational knowledge sharing characteristics, and individual innovation activities in CoP of manufacturing company as follows. The social capitals will have positive effects on quality of shared knowledge. Then the quality of shared knowledge will have positive effects on the individual innovation activities. This paper tested the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares (PLS) for analyzing the causal relationships. Findings Our empirical results show that social capitals of CoP mostly have effects on organizational knowledge sharing characteristics (quantity and quality of shared knowledge) and knowledge sharing activities also have effects on individual innovative activities in the workplace. In this study, these result have a significant implication that a private company will be able to gain organizational innovative performance much better by strengthening CoP supporting activities.

A Study on the Practice of Social Marketing in Domestic Fashion Business (국내(國內) 패션기업(企業)의 사회지향적(社會指向的) 마케팅 실천(實踐)에 관한 연구(硏究))

  • Kwon, Mi-Jeong;Lee, Gye-Suk;Park, Sook-Hyun
    • Journal of Fashion Business
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    • v.9 no.2
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    • pp.1-19
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    • 2005
  • The purpose of this study is to investigate the practice d social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business. Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation, $x^2$-test, ANOVA and Duncan's multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees d practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date d establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.

An Exploratory Study on User Characteristics of Social Media: From the Perspective of Consumer Innovativeness (소셜미디어 이용자 특성에 대한 탐색적 연구: 소비자혁신성을 중심으로)

  • Shin, Hyunchul;Kim, Yongwon;Kim, Yongkyu
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.195-206
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    • 2020
  • This study aims to analyze the effect of consumer characteristics such as consumer innovativeness on using popular social media in Korea. Social media usage is estimated by probit and multinomial probit model with user characteristics using Korea media panel data of 2019. According to the analysis, users with hedonoc innovativeness are likely to use social media, while users with cognitive innovativeness are not likely to use it. Regarding individual social media usage, functional innovativeness increases the probability of using Kakaostory, and hedonic innovativeness increases the likelihood of using Instagram. However, cognitive innovativeness decreases the probability of using Kakaosotry and Naver Band. This study gives insights into finding out specific social media for marketing certain products with innovativeness. In future research, it may be worthwhile to analyze under the assumption that a social media user is using several social media simultaneously.