• 정보과학회 논문지
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• 제42권5호
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• pp.664-670
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• 2015

인터넷과 스마트폰의 발전과 함께 소셜 미디어 공유 사이트인 유튜브도 크게 성장하여 수많은 동영상을 공유하는 사이트가 됐다. 사용자들이 유튜브를 통해 동영상을 공유하면서 소셜 데이터를 만들어내고, 많은 동영상들 중에서 본인의 관심사가 반영된 동영상 추천을 원하게 된다. 본 논문에서는 유튜브 데이터를 이용하여 사용자의 사회적 관계와 유튜브의 특징이 반영된 소셜 카테고리 분류 목록을 기반으로 사용자의 소셜 카테고리를 추출한다. 우리는 좀 더 정확하고 의미있는 추천을 위해 추출된 사용자 소셜 카테고리를 이용한 유튜브 동영상을 추천하는 알고리즘을 제안하였다. 또한 실험을 통해 그 유효성을 검증하였다.

• 한국심리학회지 : 문화 및 사회문제
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• 제12권4호
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• pp.55-75
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• 2006

기존의 연구들은 특정정보가 인상형성에 미치는 영향을 성격 또는 집단과 같은 특정 범주 내에 정보들 간의 비교에 초점을 맞추어 왔기에 다양한 범주들 간의 비교는 상대적으로 소홀히 하여 왔다. 본 연구는 사회범주 정보(우리-남)와 성격특성 정보(따뜻한-차가운)가 인상형성에 미치는 효과를 비교 확인하기 위한 목적에서 수행되었다. 이를 위해 연구 1에서는 개인적인 성격특성을 나타내는 점화자극(따뜻한-차가운)과 사회범주 정보를 나타내는 점화자극(우리-남)이 식역하 상태에서 함께 제시되었을 때 이것이 인상평가에 미치는 상대적인 영향을 살펴보았다. 그 결과 사회범주 정보가 성격특성 정보보다 호오(goodness)와 화친(likability)의 인상차원 모두에서 더 큰 영향력을 발휘하는 것을 확인할 수 있었다. 연구 2는 연구 1에서 발견된 인상형성에서 사회범주 정보의 상대적 중요성에 대한 대안적 가설을 확인하기 위해, 사회범주 정보와 성격특성 정보를 독립적으로 식역하 자극으로 제시하였다. 그 결과 호오차원과 화친차원에서 사회범주 정보와 성격특성 정보의 영향력이 다를 수 있음을 확인할 수 있었다. 즉 사회범주 정보는 호오차원보다는 화친차원에서 더 큰 영향력을 발휘하였으며, 성격특성 정보는 호오차원에서 더 큰 영향력을 발휘하는 것으로 나타났다. 본 연구의 결과를 한국문화에서 우리성과 마음틀의 심리 기능적 역할의 관점에서 논의하였다.

• 대한간호학회지
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• 제28권3호
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• pp.602-615
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• 1998

The purpose of this descriptive study was to identify the homecare needs of the discharged patient with cancer as perceived by nurses caring hospitalized cancer patients. At two hospitals in Gyeongnam, 74 nurses responded to an open-ended questionnaire consisting of four need categories : 1) educational & informational need, 2) physical need, 3) emotional need, 4) social need. Respondents were asked to list above ten needs of cancer patient in each category. Two researchers analyzed the data by content analysis method. The findings are summarized as follows : 1) A total of 1,417 need items were generated by nurses. The largest number of needs were in the educational & informational need category(475 items, 36.3%). Physical(414 items, 31.6%), emotional (237 items, 18.1%) need were the second, third largest, and social(184 items, 14.0%) need made up the smallest category. 2) In the educational & informational need category, there were seven subcategories of prognosis, diet & exercise, medication & pain, wound care, folk remedy, personal hygiene, comfort. The need items related to prognosis of cancer accounted for almost a half(48.2%) of the total. 3) In the physical need category, there were ten subcategories of personal hygiene, skin & tissue, nutrition, side effect on treatment, exercise, pain, elimination, equipment, comfort & safety, others. The largest number of needs were in subcategory of the personal hygiene(82 items, 19.8%). 4) In the emotional need category, there were four subcategories of emotional support related to disease, emotional support related to routine life, spiritual support, maintenance of relationship with nurse & doctor. The largest number of needs were in subcatgory of the emotional support related to disease(96 items, 40.5%). 5) In the social need category, there were five subcategories of support for social life, household management, legal support, the use of volunteer service, financial support. The largest number of needs were in support for social life subcategory(58 items, 31.5%).

• 대한간호학회지
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• 제4권2호
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• pp.144-158
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• 1974

This study was undertaken in an attempt to; 1) measure value orientation of nursing activities, 2) identify the relationship between nurse's role perception and patient's expectation, and 3) evaluate the pattern of nursing education and nursing service administration. 203 hospitalized adults and 203 professional nurses from 11 general hospitals in Seoul during the period of July to December 1973 were tested according to questionnaire based on 4 categories of clinical nursing activities, 1) physical care, 2) observation and control, 3) psycho-social care and 4) therapeutic measures. Results of the study are as follows: 1. Nurses were more concerned than patients in the physical care category. Significant difference was revealed by p<.01 level (t=2.800). Mean value score of nurses was average (2.84), and mean value score of patients was relative' y low (2.49). None of the physical care category questionnaire items were over 3.5. 2. Respondents from hospitals of total care system revealed significant difference in the physical care category by P〈.025 level. (t=2.242). Mean value score of both group were average level (nurse 2.90, patient 2.53), nurses showed higher concern. 3. Difference between nurse's role perception and patient's expectation in observation and control category was revealed non- significance by p〉0.05. level (t=1.238). Mean value score of both group revealed relatively high (nurse=3.44, patient 3.19). 4. Difference between nurse's role perception and patient〉expectation in psycho-social cart category revealed non- significance by p〉.05 level (t=0.758), Mean value score of both group revealed average level (nurse =2.71, patient =2.53), 5. Non- significant difference was noted between B. S. N. and diploma nurse's role perception in the psycho- social care category by p> 0.1 level (t=0.316). 4. Difference between nurse's role perception and patient's expectation in the rapeutic me assures category revealed non- significance by p〉0.05 level) t=0.503). Horses showed high concern by mean value score 3.56 level and patients relatively high by 3.41. All items of this category revealed very high or relatively high value score.

• International Journal of Costume and Fashion
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• 제16권1호
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• pp.17-35
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• 2016

The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

• 인터넷정보학회논문지
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• 제15권5호
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• pp.73-82
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• 2014

최근 SNS가 이슈가 되고 다양한 분야에서 이를 이용한 연구가 활발하게 진행되고 있다. 특히 SNS 상에서 생성되는 여러 소셜 데이터를 기반으로 사용자의 관심사를 찾아내고 추천해 주는 시스템에 대한 연구가 대두되고 있다. 사용자의 관심과 선호도는 단순히 사용자가 작성한 글에서만 나타나는 것이 아니라, 친구와의 관계와 작성한 내용기반으로 분류되는 카테고리를 이용하여 파악될 수 있다. 본 논문에서는 사용자의 사회적 관계와 사용자가 작성한 소셜 데이터의 카테고리를 이용하여 사용자의 선호도를 자동으로 추출하고, 이를 기반으로 추천하는 방법을 제안한다. 그리고 실험을 통해 제안한 기법의 유효성을 검증한다.

• Asia Marketing Journal
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• 제19권2호
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• 유통과학연구
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• 제18권3호
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• pp.67-76
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• 2020

Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

• 보건행정학회지
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• 제20권1호
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• pp.19-36
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• 2010

Fee for long-term care insurance in Korea are determined in proportion to resources utilized according to severity rather than based on categorization of beneficiaries in consideration of the characteristics of resource utilization. This adoption is based on the assumption that as beneficiaries of long-term care insurance, characteristically, demands social services rather than needs medical treatments, the characteristics of beneficiaries and the quality of utilized resources are comparatively homogenous. Therefore, the proposition is that the size of resource consumed by beneficiaries in the same grade is identical. However, even in the same grade, the level of utilized resources is different depending on the characteristic of beneficiaries. In this regard, this study is to examine whether there are differences in the volumes of utilized resources depending on the characteristics of beneficiaries even in the same grade. We analyzed time study data for 2003, 2005, 2006 which conducted by the Korea Institute for Health and Social Affairs. To look at differences in the volumes of utilized resources, we identified characteristics of beneficiaries that influence utilized resource volumes and categorized services provided by facilities into the rehabilitation treatment category, the problematic behavior category, and the physical malfunction category. Then, we examined each service in consideration of service difficulty levels and wage weights. The result of examination showed that differences in utilized resource volumes exist in all three grades depending on the characteristics of beneficiaries. Especially, in the first grade with a high level of seriousness, utilized resource volumes were different for those three service categories and the problematic behaviour category considered dementia was found to consume the largest volume of resources. Moreover, there was the inversion phenomenon of utilized resources volumes between the grades. This result indicates that utilized resource volumes are different even in the same grade depending on the characteristics of beneficiaries and it is required to consider case-mix for reflection of the volumes of utilized resources depending on the characteristics of beneficiaries.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권2호
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• pp.583-600
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• 2014

Social media is considered a valuable platform for gathering and analyzing the collective and subconscious opinions of people in Internet and mobile environments, where they express, explicitly and implicitly, their daily preferences for brands and products. Extracting and tracking the various attitudes and concerns that people express through social media could enable us to categorize brands and decipher individuals' cognitive decision-making structure in their choice of brands. We investigate the cognitive network structure of consumers by building an inter-category map through the mining of big data. In so doing, we create an improved online recommendation model. Building on economic sociology theory, we suggest a framework for revealing collective preference by analyzing the patterns of brand names that users frequently mention in the online public sphere. We expect that our study will be useful for those conducting theoretical research on digital marketing strategies and doing practical work on branding strategies.