• Title/Summary/Keyword: Social Broadcasting

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A Study on the Effect of SNS Quality Factors on the User Satisfaction and Continuous Usage Intention of Live App (SNS 품질요인이 라이브 앱 사용자의 만족도와 지속적인 사용의도에 미치는 영향에 관한 연구)

  • Zhong, Qiu;Park, Jae-Yong
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.97-112
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    • 2019
  • Currently, in China, mobile live broadcasts are more popular compared to online live broadcasts. Accordingly, this research focused on Wanghong, SNS's flagship live broadcasting app. In other words, Wanghong refers to an internet celebrity who acts online on social network services (SNS) influencing many other people. This study specifically focused on one social network service and conducted a study on live app users. The study first analyzed the quality factors of an SNS to users using China's live app. Secondly, the research investigated in finding out the impact of quality on the satisfaction of live app users and how this affects the live app user's satisfaction on their intention of continuous use. Studies have shown that information quality, system quality, and social quality among SNS quality have a positive influence on live app user satisfaction. However, the quality of service and the quality of emotion was rejected by the hypothesis. Throughout this study, we hope to create an app that allows users to share more satisfying mobile images, thereby establishing various episodes holding beautiful places of their life on a real-time basis. It is hoped that live broadcasting businesses will spread a significant impact around the world. Finally, in the future, research on the study of collective comparison between Korea and China on SNS is believed to be meaningful.

Robust Detection Technique for Abandoned Objects to Overcome Visual Occlusion (시각적 가려짐을 극복하는 강인한 유기물 탐지 기법)

  • Kim, Won
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.6
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    • pp.23-29
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    • 2010
  • Nowadays it is required to design intelligent visual surveillance systems which automatically detect abandoned objects in public places to strengthen the social safety. Already recognized abandoned objects can be occluded partially or fully by surrounding people in public places after the first recognition. To improve an essential recognition performance index PAT, the system should overcome the occlusion problems. In this research, a design scheme is newly proposed to construct the robust detection system which is comprised of multiple stages considering the occlusion problem. To show the feasibilities of the proposed system, the evaluation was tried for the prepared image streams including 6 various situations and the experimental results show 96% and 75% in PAT performance for intrusion and abandoning events, respectively. Finally in spite of full occlusions by multiple persons, the proposed system shows the capability to continuously recognize the abandoned object after complex occlusions disappear.

Research on the Quality of Employment Centered on Information Communication Technology Industry

  • Jeong, Soon Ki;Ahn, Jong Chang
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.238-247
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    • 2020
  • This study has a purpose to analyze quantitatively whether ICT industry provides the qualitative indicator of employment to attract excellent human resources. We investigate the relationships of labor market conditions among ICT manufacturing, non-ICT manufacturing, ICT services, non-ICT services. Therefore, the quantitative and qualitative indicators of employment (wages, working hours, admission and turnover, involuntary retirement, and the duration years of job) are analyzed for the ICT industry and IT workers. In order to quantitatively analyze qualitative indicators such as employment status and longevity, we used employment statistics. In order to compensate for the limitations of employment insurance data, the comparison analysis with the survey data of economically active population of the National Statistical Office was conducted. As a result of this research, ICT service industry has to improve the working conditions of employees and establish an ecosystem for a lifelong career base to grow as a specialist, need to pursue an investigation for ICT worker career shift, and promote standard labor contracts. In addition, protection of employees, ICT-related job vision and social respect have to be perused.

A Study on Predicting Changes of Future Advertising Characteristics and Types after the Corona 19 Pandemic

  • Ahn, Jong Bae
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.137-147
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    • 2020
  • The Corona 19 pandemic is bringing a big change in the fields of politics, economy, society, culture, environment, ecosystem, science and technology, and business management activities and advertising. Therefore, in this study, after the Corona 19 pandemic, we predicted how the characteristics of future advertising and the types of future advertising will change, and we studied countermeasures. We used, a method of analyzing related literature and the Delphi Survey method predicting the future, as a research method. As expert Panel, the subject of the Delphi technique survey, we recruited 30 experts in the field of advertising and future fields with professional insight. We study to predict how the characteristics of future advertising and the types of future advertising will change according to changes in the advertising environment such as social changes, business changes, and consumer changes after the Corona 19 pandemic. In order to cope with these changes in future advertising, it is necessary to actively prepare the advertising industry and advertising experts. Therefore, we suggested countermeasures so that the advertising industry and advertising experts can understand and respond for future advertising changes.

A Study on Anomaly Signal Detection and Management Model using Big Data (빅데이터를 활용한 이상 징후 탐지 및 관리 모델 연구)

  • Kwon, Young-baek;Kim, In-seok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.287-294
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    • 2016
  • APT attack aimed at the interruption of information and communication facilities and important information leakage of companies. it performs an attack using zero-day vulnerabilities, social engineering base on collected information, such as IT infra, business environment, information of employee, for a long period of time. Fragmentary response to cyber threats such as malware signature detection methods can not respond to sophisticated cyber-attacks, such as APT attacks. In this paper, we propose a cyber intrusion detection model for countermeasure of APT attack by utilizing heterogeneous system log into big-data. And it also utilizes that merging pattern-based detection methods and abnormality detection method.

A Study on the Factors Affecting Pre-Roll Advertising Avoidance by Online Video Content Types (온라인 동영상 콘텐츠 유형별 프리롤 광고회피에 영향을 미치는 요인에 관한 연구)

  • Yun, Yeon-Joo;Lee, Yeong-Ju
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.677-687
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    • 2018
  • The purpose of this study is to investigate the causes of pre-roll ads played before watching online video contents, and to investigate the using motives by dividing them into broadcasting contents clips and web original contents. The results show that broadcast contents clips have higher use of entertainment/habitual use and social interaction, and that the use time of web content is higher when entertainment/convenience and selective use motivation are higher. Second, perceived invasion has the greatest effect on ad avoidance in broadcasting contents clip, and positive attitude toward advertisement is a significant factor in web contents. Content factors such as content preference and engagement did not affect the avoidance of pre-roll ad.

Design of Visual Surveillance System based on Wireless High Definition Image Transmission Technology (무선 고해상도 영상 전송 기술에 기반한 영상 감시 시스템의 설계)

  • Kim, Won
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.25-30
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    • 2012
  • It is important to detect dangerous objects which are intentionally abandoned in public places. Nowadays visual surveillance system is required to enhance the performance in two ways : high resolution and wireless linking ability. In this study the design of visual surveillance system is newly proposed to detect abandoned objects for social security purpose based on wireless high resolution image transmission technology. Also, to enhance PED, PAT performance, the tracking algorithm is included in the previous visual surveillance software scheme. By implementing proposed design scheme on the real wireless high resolution image transmission system, the effectiveness of the overall system is shown with the transmission performance of 4.0 Gbps speed.

SNS using Big Data Utilization Research (빅데이타를 이용한 SNS 활용방안 연구)

  • Shin, Seung-Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.6
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    • pp.267-272
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    • 2012
  • IT convergence, social media, and the companies' customer service industry advancement, data collection activities, explosion of multimedia content with increased smartphone penetration, SNS activation networks to expand the pool of things, 10 years ago, the amount of data eunneun evenly across industries, EDW (Enterprisehad increased the demand for the Data Warehouse).Recent proliferation of SNS users and applied research background with Big Data as a new study is proposed to proceed.

Bracelet Navigation System Using Arduino (아두이노를 이용한 손목 내비게이션 시스템)

  • Kwon, Junho;Park, Sangdai;Kim, Geonu;Joo, Bokgyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.99-105
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    • 2017
  • As cities develops, road systems become more and more complicated. These days people depends on navigation systems when walking as well as driving cars. General navigation systems are either installed in cars or exists as smart phone applications. Therefore, it is very difficult to use them while walking or riding bicycles. Moreover, disabled person cannot use them to find his destinations. In this paper, we propose a bracelet navigation system for walkers and disabled people, and describe the design and implementation of such a device. This navigation will help not only walkers and people riding bicycle but also disabled people to actively participate their social activities.

Development of Life Managment System for Elderly and People with Disabilities (노약자 및 장애인을 위한 생활관리 시스템 개발)

  • Shin, Seung-Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.275-279
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    • 2014
  • Due to a modern medical technology developement and the stability of social welfare policy, the current population of old person in Korea reaches to 550 million with the increasing elderly population rate(11.8%). But the living standard of elderly people does not meet to their needs of convenience on the proportion of the percentage of elderly people. Accordingly, this study mainly focuses on the research to find various advanced IT technologies to make elderly people more convient to use. Advanced IT industry makes it possible the convinence of elderly people using NFC, Wi-Fi, cardiac measurement technology.