• Journal of Digital Convergence
• /
• v.16 no.10
• /
• pp.427-436
• /
• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

• Korean journal of communication and information
• /
• v.48
• /
• pp.135-152
• /
• 2009

This study deals with South Korea broadcasting reporters reporting North Korea issues focusing on KBS and MBC. More specifically, this study focuses on what kinds of broadcasting reporting restriction factors are in reporting North Korea issues in Korea. In order to achieve the goal of this study, this study attempted the depth-interview with six broadcasting reporters working on KBS and MBC. As study results, this study found out that Korean broadcasting reporters were sensitively influenced by public opinions concerned about a specific North Korea issue and political situations that a North Korea issue was positioned. In order to overcome such kinds of reporting restrictions in reporting North Korea issues, this study suggests that KBS and MBC needs more professional manpower dealing with North Korea issues and outside help such as civic social associations.

• Korean journal of communication and information
• /
• v.48
• /
• pp.25-45
• /
• 2009

The convergence of broadcasting & telecommunication is not a reality by itself, but recognized as a reality by the discourse which defines and explains it. It is the premise from which this article aims at studying how the discourse on the broadcasting-telecommunication convergence is formed, practised and transformed. This study compares the case of France with the case of Korea in order to show how the same discourse can engender different consequences and evolve in a different way in different socio-political situations. The discourse of the convergence was born as a scientific knowledge in the reports of the European Commission and OECD, and accepted as an important object generating social debates. Then, the discourse faces the resistance of pre-existent discourses in France, while it spreads without clash in South Korea. The French discourse results in a horizontal regulation of contents and networks, while the Korean discourse creates a unique regulator for both traditionally distinguished sectors. Finally, unlike France, the scientific discourse of the convergence in South Korea is transformed into even a political, imaginary or utopian discourse.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.636-643
• /
• 2013

The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

• Korean journal of communication and information
• /
• v.36
• /
• pp.287-323
• /
• 2006

This study attempted to find out that organizational culture and organizational support are the main factors of an effect on team, a kind of making unit of broadcasting programming, commitment. And especially this research tried out that each organizational culture type had an effect differently on team commitment using of Linear Structural Equation Modeling(LISREL). In order to empirically test to the research model, data were collected by 280 terrestrial Broadcasting PD in Seoul. Result showed that each organizational culture has a differential influence on the path and effect of organizational support and team commitment. The educational system and production back up of the Organizational support system have not enough to support and promote the team commitment except reward system. As a consequence, Broadcasting organization make a strategy considering of dominant organizational culture type.

• Journal of Digital Convergence
• /
• v.17 no.9
• /
• pp.13-22
• /
• 2019

In the midst of the rapid changes in the digital media environment, this study try to examine the challenges of the public service broadcasting(PSB) news as a representative public sphere in a democratic society, and sought realistic alternatives through a case study of the BBC, one of the most successful digital policies of PSB in the world. The study found that the BBC's 'Digital First' strategy pursued a fundamental change in news formats, thereby simultaneously innovating on content. It was also interesting to see that the news consumers' needs for social media and video content were selectively analyzed and approached with a strategy of choice and focus. Finally, the production of customized digital content by analyzing news viewing behavior by each age group also suggests a lot to Korean PSB. I hope that the cases of this study will be reflected in the digital policies of Korean PSB.

• International journal of advanced smart convergence
• /
• v.7 no.2
• /
• pp.119-126
• /
• 2018

This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.

• International journal of advanced smart convergence
• /
• v.10 no.3
• /
• pp.131-142
• /
• 2021

Recently, there has been an active service that provides customized news to news subscribers. In this study, we intend to design a customized news service system through Deep Learning-based Social Network Service (SNS) activity analysis, applying real news and avoiding fake news. In other words, the core of this study is the study of delivery methods and delivery devices to provide customized news services based on analysis of users, SNS activities. First of all, this research method consists of a total of five steps. In the first stage, social network service site access records are received from user terminals, and in the second stage, SNS sites are searched based on SNS site access records received to obtain user profile information and user SNS activity information. In step 3, the user's propensity is analyzed based on user profile information and SNS activity information, and in step 4, user-tailored news is selected through news search based on user propensity analysis results. Finally, in step 5, custom news is sent to the user terminal. This study will be of great help to news service providers to increase the number of news subscribers.

• International journal of advanced smart convergence
• /
• v.10 no.1
• /
• pp.38-55
• /
• 2021

Recently, the use of media has become a daily life due to Covid-19, and education using media has expanded for teenagers. The purpose of this study is to empirically verify how media usage characteristics affect social relationships and school adaptation through the self-efficiency and immersion of teenagers at the youth education site. This study was collected and distributed questionnaires to 250 high school students in Seoul from November 14 to November 21, 2020. The results of the study were derived with a total of 249 questionnaires, excluding one missing questionnaire, and the hypothesis was verified using a Covariance Structure Analysis. Research has shown that, first, the existing, individual, and utility among the characteristics of using youth media have a significant effect on self-efficiency, respectively. Second, only entertainment among the characteristics of youth media use was found to have a significant effect on immersion. Third, immersion has a significant definition effect on school adaptation, and self-efficiency has been shown to have a definition impact on social relationships. Based on this study, we believe that it will be used as a fundamental resource for the development of youth media usage and policy direction in the age of the ever-changing Covid-19.

• International journal of advanced smart convergence
• /
• v.12 no.3
• /
• pp.68-74
• /
• 2023

The food industry has been hit hard since the first outbreak of COVID-19 in 2019. However, as of April 2022, social distancing has been resolved and the restaurant industry has gradually recovered, interest in restaurant start-ups is increasing. Therefore, in this paper, 'restaurant start-up' was cited as a key keyword through social media big data analysis using TexTom, and word frequency and cone analysis were conducted for big data analysis. The keyword collection period was selected from May 1, 2022, when social distancing due to COVID-19 was lifted, to May 23, 2023, and based on this, a plan to develop chatbot services for restaurant start-ups was proposed. This paper was prepared in consideration of what to consider when starting a restaurant and a chatbot service that allows prospective restaurant founders to receive information more conveniently. Based on these analysis results, we expected to contribute to the process of developing chatbots for prospective restaurant founders in the future