• Asia pacific journal of information systems
• /
• v.23 no.4
• /
• pp.29-51
• /
• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• Korean Journal of Adult Nursing
• /
• v.22 no.6
• /
• pp.606-614
• /
• 2010

Purpose: The purpose of this study was to identify the predictors of Organizational Citizenship Behavior (OCB) among hospital nurses. Methods: Participants in this study were 231 nurses from two hospitals. The self-reported questionnaire was used to assess the level of self-efficacy, social support and OCB. The data were analyzed using descriptive statistics, Pearson's correlation coefficient, t-test, ANOVA and multiple regression. Results: The mean score of OCB was 4.82, self-efficacy was 4.65, and social support was 4.56. The OCB was statistically significant according to position (t=-1.97, p=.049). The OCB was positively correlated with self-efficacy (r=.558, p<.001) and social support (r=.245, p<.001). The self-efficacy and social support explained 33.0% of the variance for OCB. Conclusion: The findings suggest that developing programs to improve self-efficacy and social support might be useful. Furthermore, more studies are needed to explore variables that influence nurses' Organizational Citizenship Behavior.

• Korean Journal of Child Studies
• /
• v.27 no.3
• /
• pp.285-300
• /
• 2006

Social skills and behavior problems of 90 4- and 5-year-old children were analyzed by children's negative emotionality(sadness, anger, and fear). The instrument for measurement of social skills(cooperation, self-control, assertion, and responsibility) was the Preschool Level of the Korean Version of the Social Skills Rating System(Suh, Mee-Ock, 2004). Measures of behavior problems included internalizing(anxiety, immaturity, withdrawal, physical symptoms) and externalizing(hyperactivity, aggression) problems. Results showed that girls were higher in negative emotionality(sadness) than boys, and 5-year-olds were higher in social skills than 4-year-olds. Children with lower levels of negative emotionality were higher in social skills and lower in behavior problems than children with higher levels of negative emotionality.

• International Journal of Advanced Culture Technology
• /
• v.7 no.3
• /
• pp.86-91
• /
• 2019

The goal of this study is to identify how different types of messages can contribute to the effectiveness of social media in healthier dietary behavior. The sample consisted of 160 participants who use social media and participants were randomly assigned to one of the four experimental conditions. The study shows that a positively framed message paired with a health focused message and a negatively framed message paired with a body image focused message exhibit a positive eWOM and message perception. This research offers direction for development of appropriate message types to improve social media effectiveness. Social media marketers and advertisers can develop social media content on healthier dietary behavior.

• The Research Journal of the Costume Culture
• /
• v.25 no.3
• /
• pp.253-269
• /
• 2017

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward used-fashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

• Journal of Korean Academy of Nursing
• /
• v.23 no.4
• /
• pp.678-693
• /
• 1993

The purposes of this study were to describe the level of vision and hearing impairments, depression and functional capacity, among Korean institutionalized elderly and to examine the relation-ship between sensory impairments, depression, and functional capacity in these people. The final pupose was to test the cognitive function path model using sensory competencies as predictors. A convenience sample of thirty nine male and 90 female subjects with a mean age of 80.5 were the subjects of this study. The subjects were tested for cognitive function, and vision and hearing impairments. Physical function and social function were measured by observation of designated task performance by the subjects. Their level of de-pression was measured using a Geriatric Depression Scale administered through an interview. Individual subjective ratings of hearing and vision were marked by the subjects, on a ladder scale. The results of the study showed that 48.8% of the subjects had a hearing impairment, 63.5% had a vision impairement, and 36.4% had both a vision and hearing impairement. The four sensory groups (no sensory impairement, hearing impairement, vision impairement, hearing and vision impairement) were tested for differences in depression, physical function, social behavior and cognitive function. The only significant difference that was found was in cognitive function, between the no sensory impairement group and the hearing and vision impairement group(F=3.25, P<.05), Subjective ratings of hearing showed a significant correlation with cognitive function(r=.34, p<.001) and with social behavior(r=.31, p<.001). There was no correlation between subjective vision ratings and cognitive function or social behavior. However there was a significant correlation between vision and hearing(r=.49, p<.001). There was also a significant negative correlation between age and vision(r=-.21, p<.01) and between age and hear-ing(r=-.34, p<.001). There was a significant correlation between depression and physical function (r=-.32, p<.001) but there was no correlation between depression and cognitive function or social behavior. Based on the literature review and the result, this study, a path model of sensory competence-> cognitive function- >social behavior was developed and tested : Perceived vision and perceived hearing were the exogenous variahles and cognitive function and social behavior were the endogeneous variables in the model. The path analysis result demonstrated an accept-able fit (GFI=.997, AGFI=.972, X$^2$=.72 (p=.396), RMSR=.019) between the data and the model. There was a significant direct effect($\beta$=.38) of perceived hearing on cognitive function. There was a significant direct effect ($\beta$=.32) of cognitive function on social behavior. The total effect of hearing on social behavior was $\beta$=.32 including the indirect effect ($\beta$=.12) . However perceived vsion had little effect ($\beta$=-.08) on cognitive function. The result of path analysis confirms that hearing levels influence cognitive function, and both hearing and cognitive function levels influence social behavior. However, vision has little effect on cognitive function or on social behavior. For the next study, a combined model of the pre viously developed environment - >depression- > physical and social function model, and the present cognitive function model, should be tested to further refine the functional capacity model. There also a need for longitudinal study of functional capacity and sencory competence in order to better understand how declining sensory competence influences functional capacity and how it effects in-creasing dependency and nursing needs in the elderly.

• Hwankyungkyoyuk
• /
• v.14 no.2
• /
• pp.106-115
• /
• 2001

So far, most of studies on environmentally responsible behaviors were based on the Hines et. al.(1987)'s behavior model which emphasized mainly personal causes of behaviors. This study was planned to investigate whether self-efficacy and conformity toward social norm could be good predictors for environmentally responsible behaviors or not. In the preliminary study, Several scales on environmental problems were made up for measuring the levels of knowledge, attitude, and behavior from usually used items of previous studies. And, some relevant items to self-efficacy scale and conformity toward social norm scale were selected through factor analysis and reliability analysis recursively. In the main study, Knowledge, attitude, self-efficacy, conformity toward social norm, and behavior of high school students were measured in urban and rural areas. Results showed that students in urban areas took environmentally responsible behavior more often than ones in rural areas, and there were no differences in attitude and sensitivity but significant differences in self-efficacy and confirmity toward social norm between them. According to regression analysis, self-efficacy was the best predictor for environmentally responsible behaviors, and confirmity toward social norm and knowledge were also good predictors. In conclusion, self-efficacy and confirmity toward social norm are better predictors for environmentally responsible behaviors than attitude.

• Journal of the Korean Home Economics Association
• /
• v.40 no.4
• /
• pp.125-138
• /
• 2002

The purpose of this research is to delineate the effects of the material adult attachment and affectionate child-rearing behavior on the social competence of a child. The levels of mother's education and income, as well as the maternal adult attachment and affectionate child-rearing behavior have been chosen for the analysis. The sample subjects selected for the research include 287 pairs of fifth/sixth grade students, their mothers, and eight of the classroom teachers, all from Kwangiu city. The major findings are as follows: First, in measuring the social competence score of a child and the maternal adult attachment, affectionate child-rearing behavior, the scores, in general, tend to be above the mean scores. Second, looking at the correlation between the mother's education/income level and affectionate child-rearing and the child's social competence level, the affectionate child-rearing and the social competence factors only show difference correlating to the mother's education, high school or higher, as opposed to the level of junior high and lower, the difference is significant. Third, the results of multiple regression analysis on the effects of the variables to the child's social competence indicates that affectionate child-rearing is the most significant contributing factor, followed by the mother's education, the close attachment factor, income, and the anxiety attachment factor, in that order All in all, the variables account for 18% of the child's social competence score.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.3
• /
• pp.149-157
• /
• 2022

The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.153-164
• /
• 2018

The purpose of this study was to examine the impact of the resilience of young single mothers on positive parenting behavior and the mediating effects of social prejudice on the relationship between resilience and positive parenting behavior. The findings of the study were as follows: First, optimism among resilience was found to have affected social prejudice in a negative way. Second, Positive attitude toward life and positive evaluation about self among resilience was found to have affected positive parenting behavior in a positive way. Third, Social prejudice was found to have affected positive parenting behavior in a negative way. Fourth, social prejudice was found to have had a mediating effect on the relationship between resilience and positive parenting behavior. This study is of significance in that it explored how to bolster the resilience and positive parenting behavior of young single mothers and urged counseling intervention and social-welfare approach to dispel social prejudice.