• Title/Summary/Keyword: Smes

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The Effect of Public PMO Service Quality on Customer Satisfaction and Reuse Intention (공공 PMO 서비스 품질이 고객만족과 고객충성도에 미치는 영향)

  • HYUNG-CHUNG, BACK;JA-HEE, KIM
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.467-474
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    • 2023
  • After the revision of the Software Promotion Act, small and medium-sized enterprises (SMEs) with little experience in e-government projects began to participate in public projects. Accordingly, the government introduced the public Project Management Office (PMO) in July 2013 to reduce the risks and secure the quality of informatization business, and the public PMO is still spreading. However, the public PMO service currently experiences sluggish business, such as low-priced orders, due to cut-throat competition, and thus needs improvement plans. In this research, we establish a research model for quality factors of public PMO services that can be considered for the improvement plans, measure and evaluate quality factors based on the model, and then analyze the impact of service quality on customer satisfaction and customer loyalty. For that, we measure quality factors using the SERVPERF model for those who have used public PMO services, establish a structural equation research model, and empirically analyze and evaluate the impact of quality factors. Lastly, we suggest improvement plans and implications for public PMO services.

A Study on the Success Factors of National R&D Commercialization in Agriculture (농업 분야 국가 R&D 기술이전 사업화 성공 요인 분석)

  • Yeongheon Song;Jungin Lee;Junki Kim;Euiung Hwang;Inyong Eom
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.3
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    • pp.41-58
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    • 2023
  • This study identifies the commercialization success factors that can be an important indicator for the transfer and commercialization of national R&D results in the agricultural sector. Unlike other industries, the agricultural sector has a non-systematically scaled and processed industrial structure, and R&D is led by government rather than the private sector. Although the quantitative performance of national agricultural R&D, especially the number of patents and publications, has increased rapidly with the quantitative expansion of the government R&D budget, the technology commercialization of the results of agricultural R&D has been accompanied by difficulties for SMEs. Therefore, this study summarized the success factors for commercialization of state-owned technologies presented in previous studies, and based on them, analysed the success factors for commercialization specific to the agricultural sector. It also conducted a questionnaire survey using Delphi and focus group interviews (FGI) with experts from academia, research and industry, and a survey of agricultural companies to derive success factors for commercialization in the agricultural sector using logistic regression analysis. As a result, five indicators with positive correlation and three indicators with negative correlation within technology characteristics, suppliers, adopters, policy and market factors were finally derived as key factors for agricultural commercialization. In the future, it is expected that independent factor analysis of the food and seed sectors, which have independent industry characteristics from the agricultural sector, will be needed.

Improvement of Nitrogen Oxide Removal of Concrete Sidewalk Block Using by Conductive Photocatalyst (전도성 광촉매를 이용한 콘크리트 블록의 대기중 질소산화물 저감에 관한 연구)

  • Geun-Guk Bae;In-Sook Cho;Yong-Sik Ahn
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.11 no.4
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    • pp.493-500
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    • 2023
  • The use of TiO2 photocatalyst in the production of concrete blocks for the purpose of nitrogen oxide reduction is an issue of controversy due to the conflicting evidence on its effectiveness. Efforts have been made to reduce the level of nitrogen oxides in the environment by using of titanium dioxide (TiO2). This study examined the effect of incorporating activated carbon into concrete blocks on the reduction of nitrogen oxides released into the atmosphere and the durability of the blocks. The efficiency of photocatalyst was enhanced through the addition of a surrounding conductive substance. The addition of activated carbon resulted in a significant increase in the electrical conductivity of photocatalytic blocks and improved durability. The cement mixture using 5 % TiO2 and 15 % activated carbon exhibited the optimal mixing ratio for the purpose of nitrogen oxide removal. The effect of the addition of conductive carbon to the photocatalytic blocks was discussed with the results of conductivity, flexural and comprssive strength and nitrogen oxide removal test. The relationship between the addition of conductive carbon to the photocatalytic blocks and its resulting effects have been studied by several tests, including conductivity, flexural and compressive strength, and nitrogen oxide removal.

A Study on the Strategic Trade Policy of Korea, China and Japan in the Era of Digital Trade (디지털무역 시대의 한국·중국·일본의 전략적 무역정책에 관한 연구)

  • Jia-Jia Liu;Nak-Hyun Han
    • Korea Trade Review
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    • v.47 no.6
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    • pp.335-353
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    • 2022
  • There are two aspects of digital trade: the digitalisation of goods/services being traded and the digitalisation of the transactional act. Digital data (i.e. machine-readable industrial data and transactional data) is the major driving force for both aspects of digital trade. Digital data is a non-rivalrous input, whether for production or marketing activities, and is thus able to be used by many firms or government agencies without limiting the use of others. Digital platforms provide online infrastructure for the interactions between groups, for instance, consumers and producers. The externality effect refers to the situation in which prosperity in one group on a given platform will improve the returns of other groups on the same platform. In the era of the data-driven economy, strategic trade policy can involve data-related policies. The major objective of these policies is to improve the competitiveness of domestic firms. For instance, firms may be subsidised if they use cloud services provided by specific platforms. This strand of strategic trade policies might be useful for increasing the competitiveness of small-and medium-sized enterprises (SMEs) via the digitalisation of production/marketing processes. Alternatively, strategic trade policy may also exploit the externality effect via platform economy-related policies. Further, some countries may form data coalitions to facilitate cross-border data flow. This paper uses cases in Asian countries to illustrate which role these strategic trade policies can play in the digital economy.

The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility (중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.47 no.5
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

Cross-border Search and Dynamic Capability on Business Model Innovation of SMEs in China (중국 중소기업의 국경간 검색과 동적역량이 비지니스혁신에 미치는 영향에 관한 연구)

  • Zhou Ru;Ma Weiwei;Kim DongJoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.371-388
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    • 2023
  • In recent years, the business model innovation of small and medium-sized enterprises has become a hot research issue, and it is also regarded as an important hot issue to promote the transformation and development of small and medium-sized enterprises and promote economic transformation and development. In this study, we analyzes the influence of cross-border search and dynamic capabilities of small and medium-sized enterprises in China on business model innovation. The model of influencing factors is established. After collecting relevant data through questionnaire survey, the model is verified and analyzed. It is verified that for small and medium-sized enterprises in China, dynamic capability and cross-border search have a positive and significant impact on enterprise business model innovation, and dynamic capability plays an intermediary role between cross-border search and enterprise business model innovation. Through this paper, we can give some enlightenment to the business model innovation of small and medium-sized enterprises in China.

Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area (마케팅 지향성이 중소기업 경영성과에 미치는 영향: 충남지역을 중심으로)

  • Sang-Mok Bae
    • Industry Promotion Research
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    • v.8 no.3
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    • pp.1-7
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    • 2023
  • This study is an empirical study on the influence of workpieces on the research results until it became a marketing field, and a total of 94 questionnaires were used as research analysis data for the Chungcheongnam-do area. As a result of the analysis, first, among marketing orientations, business orientation was found to have a significant effect on growth (β=.405) and customer satisfaction (β=.330). Customer satisfaction of business orientation shows a low number, so there is a need for improvement. Second, customer satisfaction and growth showed a high correlation coefficient of .746, and showed a significant correlation of p<.01 or higher, so the correlation between variables was confirmed to be appropriate. Third, it was confirmed that there was a significant difference between groups in customer satisfaction according to the age and work experience of the survey subjects. The significance probability was .006, which showed a statistically significant result. This study is meaningful in providing basic data for improving the management strategy and actual performance of SMEs as a research on marketing orientation and management performance.

Material·Part·Equipment Industry Chungcheong Region Competitiveness Analysis Using Shift-Share Analysis (변이할당분석을 이용한 소재·부품·장비 산업 충청지역 경쟁력 분석)

  • Nayoung Lee;Seong Wook Chae
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.415-430
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    • 2023
  • The Material·Part·Equipment industry is mostly an industry centered on small and medium-sized enterprises (SMEs) and is an important industry for revitalizing the local economy, which is the source of manufacturing competitiveness. In this study, we tried to derive the implications necessary for the development of the Material·Part·Equipment industries by analyzing the competitiveness of the Material·Part·Equipment industries in the Chungcheong region. To this end, we analyzed the industrial development stage and competitiveness of each region (Daejeon, Sejong, Chungnam, and Chungbuk) based on business scale factor, industrial growth rate, industrial specialization, and regional competitiveness for the Material·Part·Equipment industries in the Chungcheong region. Using data such as the number of employees, the number of businesses, and the amount of production in 2014 and 2019, significant industrial groups by region were identified considering the level of industrial specialization and regional competitiveness. In addition, by identifying the positions of these significant industrial groups in the stage of industrial development, suggestions for the development of the Material·Part·Equipment industries in the Chungcheong region were presented.

EDF: An Interactive Tool for Event Log Generation for Enabling Process Mining in Small and Medium-sized Enterprises

  • Frans Prathama;Seokrae Won;Iq Reviessay Pulshashi;Riska Asriana Sutrisnowati
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.6
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    • pp.101-112
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    • 2024
  • In this paper, we present EDF (Event Data Factory), an interactive tool designed to assist event log generation for process mining. EDF integrates various data connectors to improve its capability to assist users in connecting to diverse data sources. Our tool employs low-code/no-code technology, along with graph-based visualization, to help non-expert users understand process flow and enhance the user experience. By utilizing metadata information, EDF allows users to efficiently generate an event log containing case, activity, and timestamp attributes. Through log quality metrics, our tool enables users to assess the generated event log quality. We implement EDF under a cloud-based architecture and run a performance evaluation. Our case study and results demonstrate the usability and applicability of EDF. Finally, an observational study confirms that EDF is easy to use and beneficial, expanding small and medium-sized enterprises' (SMEs) access to process mining applications.

A Study of the Relationship between Information Source and Product Innovation in Manufacturing Firms: Focusing on Government Regulation (제조 기업의 정보 원천과 제품 혁신의 관계에 대한 연구: 정부의 규제를 중심으로)

  • Keontaek Oh;EuiBeom Jeong
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.3
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    • pp.107-120
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    • 2024
  • To study the relationship between various information sources and first-to-market product innovation, this research examined how the internal and external information sources relate to first-to-market product innovation and how government regulations (economic, social and administrative) affect first-to-market product innovations, applying the perspective of Institutional Theory. For the analysis, variables used were first-to-market product innovation, internal and external information sources, and economic, social, and administrative regulations. This study was conducted based on survey data from the Korean Innovation Survey 2020 by the Science and Technology Policy Institute of Korea (STEPI). The data analyzed included small and medium-sized enterprises (SMEs) in the manufacturing industry, and a total of 586 firms were used from 2017 to 2019. By analyzing the internal and external information source and government regulations that have been relatively underexplored in previous research, this study suggests new directions and provides practical and managerial implications based on the results.