• International Journal of Contents
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• v.11 no.3
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• pp.14-23
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• 2015

This paper presents the findings of a study in which students at a four-year university were surveyed in an effort to analyze and verify the differences in perceived security awareness, security-related activities, and security damage experiences when using smartphones, based on demographic variables such as gender, academic year, and college major. Moreover, the perceived security awareness items and security-related activities were tested to verify whether they affect the students' security damage experience. Based on survey data obtained from 592 participants, the findings indicate that demographic differences exist for some of the survey question items. The majority of the male students replied "affirmative" to some of the questions related to perceived security awareness and "enthusiastic" to questions about security-related activities. Some academic year differences exist in the responses to perceived security awareness and security-related activities. On the whole, freshmen had the lowest level of security awareness. Security alert seems to be very high in sophomores, but it decreases as the students become older. While the difference in perceived security awareness based on college major was not significant, the difference in some security-related activities based on that variable was significant. No significant difference was found in some items such as storing private information in smartphones and frequency of implementation of security applications based on the college major variable. However, differences among the college majors were verified in clicking hyperlinks in unknown SMS messages and in the number of security applications in smartphones. No differences were found in security damage experiences based on gender, academic year, and college major. Security awareness items had no impact on the experience of security damage in smartphones. However, some security activities, such as storing resident registration numbers in a smartphone, clicking hyperlinks in unknown SMS messages, the number of security apps in a smartphone, and the frequency of implementation of security apps did have an impact on security damage.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.453-462
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• 2019

This study investigates the relationship between controllability, severity, unrealistic optimism and risk perception of risk factors related to location - based SNS services for smartphone users. For this purpose, I surveyed university students who had experience using location - based SNS service. The main results are as follows. First, controllability has a statistically significant effect on unrealistic optimism. Second, Severity had a statistically significant negative impact on unrealistic optimism. Third, Controllability did not have a statistically significant effect on risk perception, Fourth, Severity did not have a statistically significant effect on perceived risk. Fifth, Unrealistic optimism had a statistically significant negative impact on perception of risk. The results of this study will contribute to the prevention of privacy incidents and the protection of smartphone users by using location - based SNS service. On the one hand, future research will need to look at the relationship between unrealistic optimism and risk prevention or coping behavior.

• The Journal of Information Systems
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• v.21 no.2
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• pp.73-96
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• 2012

With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

• Human Ecology Research
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• v.52 no.4
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• pp.429-441
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• 2014

The use of smartphones has grown rapidly over a short period of time, particularly for commuting news search, smart banking, and social networking services, and has had a significant impact on the pattern of contemporary life. Further, a wide range of applications are downloaded on to smartphones. This has also led a considerable number of complaints regarding these applications. In this study, we focus on the levels of dissatisfaction that users experience with smartphone applications and their effects on consumer complaint behavior along with the moderating effects of the complaint handling process and attribution. The aim of this study is to verify whether the following hypothesis--2 (low/high dissatisfaction level of smartphone applications)${\times}2$ (poor/excellent complaint handling process)${\times}2$ (internal/external consumer attribution)--is in accordance with the betweengroup design to build a factorial design experiment. The results of this study are as follows. First, the consumer's tendency to complain significantly influenced their dissatisfaction level. Second, consumer complaint behavior is modulated by the complaint handling process. Third, the external-attribution tendency of consumers was found to lead to more dissatisfaction than the tendency for internal attribution.

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.41-52
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• 2023

Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

• Journal of Distribution Science
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• v.21 no.4
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• pp.1-10
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• 2023

Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers' minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

• Journal of the Korea Safety Management & Science
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• v.18 no.4
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• pp.151-160
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• 2016

In this paper, we present the theoretical aspects and practical implications in terms of the following: First, the consumption value of the consumer is validated against the effects of the smart phone. Second, the consumption values by brand has its purpose is to verify the differences by navigating to the impact of repurchase. The data was collected in a self-administered survey 210 undergraduate students, using smartphone between september 9th-30th, 2014. A total of 152 questionnaires were collected and used for the data analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.264-277
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• 2018

Focusing on the potential impact of information and communication technology (ICT) on older adults' quality of life, this study empirically examined the influence of smartphone use in old age on life satisfaction, depression, social activity and social support of Korean older adults. In order to examine the effects of smartphone use, this study analyzed data from 630 questionnaire surveys from older adults aged 65 and over living in Seoul. The effects of smartphone use were tested using hierarchical multiple regression analysis, controlling for socio-demographic variables such as age, sex, spouse, education and income. Results showed that the effects of smartphone use on life satisfaction, depression and social activity of older adults were statistically significant. However, the effects of smartphone use on social support of older adults was not statistically significant. This study suggests that ICT such as smartphones in old age plays generally positive roles in enhancing psychological, mental and social aspects of quality of life. This implies that further practical efforts to expand the distribution and use of ICT in old age are required to improve quality of life and successful aging of older adults.

• Journal of KIISE
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• v.42 no.5
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• pp.566-572
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• 2015

We proposed a novel energy optimization technique for smartphone GPUs, more aggressively lowering the GPU frequency while obtaining higher energy efficiency with a negligible negative impact on the GPU performance. In order to achieve the Quality of Service (QoS) specified by the smartphone application, the proposed optimization technique employed the minimal acceptable GPU frequency based on average Frames per Second (FPS) for each GPU frequency level. Our experimental results on a smartphone development board showed that the proposed technique can reduce the GPU energy consumption by up to 23% over the default DVFS algorithm with only a 0.45 frame drop.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.383-393
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• 2018

The purpose of this study was to examine impact of multi-cultural family on subjective health status, mental health and internet addiction tendency compared to general family in Korean adolescent. The data were derived from the 13th Korea youth risk behavior web-based survey 2017 in Korea and analyzed considering complex samples analysis. The subjects were general families 61,320(98.5%) and multi-cultural families 956(1.5%). Multi-cultural youth had higher rates of unhealthy and unhappy and the percentage of depression, suicidal ideation, weekday and weekend smartphone overdependence, experience problems with using smartphone in friend than general youth. In addition, suicidal ideation 1.270 times, weekday and weekend smartphone overdependence 1.359 times and 1.297 times respectively and experience problems with using smartphone in friend 1.603 times was increased in multi-cultural youth compared to general youth. Therefore, it is very meaningful that this study provided basic data of intervention program to improve mental health and internet addiction tendency of multi-cultural youth.