• 제목/요약/키워드: Smart market

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소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구 (A Study of Directions for Development of Smart Clothing Based on the Consumer's Lifestyle)

  • 조하경;김진선;이주현
    • 감성과학
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    • 제13권1호
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    • pp.11-20
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    • 2010
  • 웰빙 트렌드의 도입, 라이프 스타일의 변화, IT 컨버전스에 대한 수요의 증가에 따라 최근 스마트 의류는 사용자 애플리케이션을 중심으로 세분화되어 개발, 연구되고 있으며, 스마트 의류의 시장 또한 세분화되어 진행되고 있는 추세이다. 그러나 소비자 측면의 세분화에 따른 스마트 의류에 관한 연구는 미비한 실정이다. 따라서, 본 연구에서는 스마트 의류 기획에 있어 가장 밀접한 관련이 예상되는 의복 및 의복행동 라이프스타일과 디지털 라이프스타일을 중심으로 라이프스타일의 유형을 분석하고, 라이프스타일에 따른 스마트 의류의 니즈에 따른 스마트 의류의 상품 기획 방안을 제시하고자 하였다. 본 연구는 추후 스마트 의류의 수요가 가장 높을 것으로 예상되는 20대, 30대를 중심으로 이루어졌으며 그 결과 의복 및 디지털 기반의 라이프 스타일은 유행 추구형, 실용적 기능 추구형, 감각적 정보 추구형의 세 가지 타입으로 분류되었다. 본 연구에서는 이를 토대로, 라이프스타일에 따른 스마트 의류의 소비자 니즈를 통한 스마트 의류의 기획 방안을 제시하였다.

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A Study on an Effective Process Strategy Model of Interactive Advertising in Smart Media

  • Ahn, Jong Bae
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권1호
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    • pp.45-54
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    • 2020
  • One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

Influence on the Use Intention of User's Traits in China Market

  • Lee, Jong-Ho;Wu, Runze;Fan, Linlin
    • Asian Journal of Business Environment
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    • 제7권2호
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    • pp.21-29
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    • 2017
  • Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

뉴 노멀시대 한국의 가구 시장 연구 - 경제적 관점을 중심으로 - (A Study on Furniture Market of South Korea in New Normal - Focus on Economic Perspectives -)

  • 정재나
    • 한국가구학회지
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    • 제29권1호
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    • pp.8-17
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    • 2018
  • Economic crisis in 2008 has changed South Korean market including furniture related field. Owing to Subprime Mortgage Crisis, new economic order, in other words, New Normal was established. Low growth rate, low interest, high unemployment rate, high risks, regulation strengthening, and all that sort of negative things have became generalized. South Korean economy has developed drastically since the Korean War, however recent economic crisis and Internet and smart phone have leading roles in shaping new consumption market. In a way, furniture market has expanded despite economic recession. Total service for housing is suited to South Korean consumers and shortened Product Life Cycle induces consumers to buy more furniture. In addition, Internet and smart phone allow people to show off their private spaces to unspecified masses. As a result, consumer prefers inexpensive and expendable furniture. It is certain that furniture market makes quantitative growth, but qualitative sides are questionable. Even though the study is focused on the existent circumstances, It will help to find out the proper ways of future furniture market in South Korea.

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지능형 스피커 중심의 서비스 로봇 시장 분석 (Analysis on Service Robot Market based on Intelligent Speaker)

  • 이성훈;이동우
    • 융합정보논문지
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    • 제9권5호
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    • pp.34-39
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    • 2019
  • 현재 우리 사회에서 자주 언급되고 있는 단어들 중 하나는 스마트 머신이라 할 수 있다. 스마트 머신은 똑똑하거나 혹은 지능적인 기능을 포함한 기계를 의미한다. 이러한 스마트 머신이 최근 우리 가정환경에서 적용되고 있는 사례들이 늘어나고 있다. 바로 스마트 홈의 결과로서 발생하는 현상들이다. 스마트 홈 환경에서 스마트 스피커는 전통적인 음악 재생의 기능에서 벗어나 이제는 스마트 홈의 다양한 구성 요소인 디바이스들을 제어하는 인터페이스 역할이 증대되고 있다. 본 연구에서는 국내, 외 스마트 스피커 시장의 기술 동향 등을 살펴보고, 현 제품들에 대한 문제점을 분석하였으며, 필요한 핵심기술에 대해 기술하였다. 국내 스마트 스피커 시장에서는 SKT와 KT가 관련 산업을 리드하고 있으며, 반면에 국외에서는 대표적인 IT 기업인 아마존, 구글, 애플 등이 관련 제품의 출시 및 기술 개발에 주력하고 있다.

공급사슬지향성과 스마트물류플랫폼을 활용한 물류서비스 네트워크와 해외시장 성과 관계에 관한 연구 (Relationship between Supply Chain Orientation, Smart Logistics Platform Utilization, Logistics Service Network and Foreign Market Performance)

  • 박영태;김동윤;조연성
    • 한국항만경제학회지
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    • 제38권1호
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    • pp.87-100
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    • 2022
  • 본 연구는 글로벌 시장 진출 기업을 대상으로 스마트물류플랫폼 활용의 성과를 분석하였다. 기존 연구를 기반으로 스마트물류플랫폼 활용, 공급사슬지향성, 물류서비스 네트워크 관련 문헌을 분석하였다. 해당 요인을 중심으로 공급사슬지향성에서 해외시장 성과에 이르는 경로를 구조방정식모형으로 분석하였다. 경로모형에 따라 매개효과 검증을 포함하여 9개의 가설을 설정하였다. 전체 175개 기업을 대상으로 실증분석을 수행한 후 결과를 분석하였다. 분석결과 공급사슬지향성은 스마트물류플랫폼 활용과 물류서비스 네트워크에 긍정적 영향을 보였으나 해외시장 성과에는 직접적 영향이 없었다. 스마트물류플랫폼 활용은 물류서비스 네트워크와 해외시장 성과에 모두 긍정적 영향을 나타냈으나, 물류서비스 네트워크는 해외시장 성과에 영향을 미치지 못하였다. 더불어 스마트물류플랫폼 활용은 공급사슬지향성과 물류서비스 네트워크 사이에 긍정적 매개요인임을 확인하였다.

혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 - (Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives -)

  • 이규혜;주나안
    • 복식문화연구
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    • 제26권2호
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    • pp.157-171
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    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

국내 건축분야 3D 프린팅 시장 성숙도 기반 단계별 유통플랫폼 구축방안에 관한 연구 (A Study on the Phased Development Plan of Distribution Platform Based on 3D Printing Market Maturity in Domestic Architecture)

  • 정수매;원지선;신재영;주기범
    • 한국산업융합학회 논문집
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    • 제24권6_2호
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    • pp.849-860
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    • 2021
  • Recently, it is easy to find cases of 3D printing product, equipment, and materials in the architecture field. However, there is a lack of distribution environment where 3D printing products can be traded on an online platform or to access on-demand services in the architecture field. Therefore, in this study, a distribution platform development plan was proposed in consideration of the maturity level of the 3D printing distribution market in the domestic architecture field. For this purpose, the research was carried out as follows. First, by analyzing the case of the 3D printing distribution platform, the development stage of the distribution platform was set as three stages from the perspective of market maturity, platform development level, and sales/purchase experience level of suppliers and consumers. Second, the market maturity of the current domestic architecture field was evaluated as the first stage, and a distribution platform that could be implemented in the first stage was presented as a pilot. Third, we presented the first stage pilot, collected practical opinions on future construction plans through in-depth interviews, and presented detailed implementation plans for each stage necessary to achieve the second and third stage market maturity goals. Based on the roadmap derived from this study, it is expected that the domestic distribution platform market will grow step by step in the future and be utilized for business model development.

Hybrid 인터커넥션 구현을 위한 광전 복합케이블 제작에 관한 연구 (Study on the Photoelectric Composite Cable for Hybrid Interconnection Implementation)

  • 김재열;유관종;박력
    • 한국기계가공학회지
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    • 제16권3호
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    • pp.138-145
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    • 2017
  • With the increasing use of smart electronic devices, the size of the related I/O interface market is increasing rapidly. Demand is also growing for the continuous increase of data and video signals-such as faster data processing speed and data storage capacity-in the smart electronic device input/output interface market. Currently, the POF hybrid cable used in the smart electronic device input / output interface market cannot transmit over a long distance because the optical loss is too large, and the GOF hybrid cable is both vulnerable to bending and other sudden outside changes, and expensive. Therefore, in this study, the design and fabrication of a GOF hybrid cable and fiber guide were carried out in order to develop a cable which can easily withstand external impact, has low optical losses, and meets the demand for continuous data and video signal increase in the smart electronic device input / output interface market.

스마트폰의 인터페이스 디자인에 대한 연구 (A Study on the User Interface Design of Smart phone)

  • 송상민;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2010년도 춘계학술대회
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    • pp.161-167
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    • 2010
  • Recently, the number of input method by Smart-Phone increasing in handheld digital product released. According to the development of telecommunication speed of middle carrier, demand for the multimedia contents is high so, it demands that the display of smart-phone shall be large. It is expected that the market share of smart-phone will be constantly getting bigger. For the robust changes, related study is not done too much for smart-phone. As the market of smart-phone, it is expected that the necessity of relevant study is salient issue.

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