• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.4
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• pp.1101-1121
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• 2024

Thorough understanding of user demands and formulation of product development strategies are crucial in product design, and can effectively stimulate consumer behavior. Scientific categorization and classification of demands contribute to accurate design development, design efficiency, and success rates. In recent years, e-commerce has become important consumption platforms for smart wearable products. However, there are few studies on product design and development among those related to promoting platform product services and sales. Meanwhile, design strategies focusing on real consumer needs are scarce among smart wearable product design studies. Therefore, an empirical consumer demand analysis method is proposed and design development strategies are formulated based on a categorized interpretation of demands. Using representative smart bracelets from wearable smart products as a case, this paper classifies consumer demands with three methods: big data semantic analysis, KANO model analysis, and satisfaction analysis. The results reveal that analysis methods proposed herein can effectively classify consumer demands and confirm that differences in consumer demand categories have varying impacts on consumer behavior. On this basis, corresponding design strategies are proposed based on four categories of consumer demands, aiming to make product design the leading factor and promote consumer behavior on e-commerce platforms. This research further enriches demand research on smart wearable products on e-commerce platforms, and optimizes products from a design perspective, thereby promoting consumption. In future research, different data analysis methods will be tried to compare and analyze changes in consumer demands and influencing factors, thus improving research on impact factors of product design in e-commerce.

• Smart Media Journal
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• v.4 no.3
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• pp.68-73
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• 2015

This paper addresses the trends of e-Commerce systems. Most of the people around us might think that the e-Commerce system be saturated functionally and socially, and might be skeptic against the advancement of the e-Commerce system. But this paper analyzed the problems embedded in the current e-Commerce systems and compared those problems with IT trends to figure out possible functions in future e-Commerce systems.

• East Asian Journal of Business Economics (EAJBE)
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• v.3 no.4
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• pp.5-8
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• 2015

In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers' use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. 'We-make-price', 'Ticket Monster' and 'Coupang' were used to investigate as representative social commerce companies.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1281-1291
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• 2017

This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

• Management & Information Systems Review
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• v.38 no.2
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• pp.29-46
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• 2019

O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.125-133
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• 2012

The volume of electronic banking service via smart phone is expected to increase dramatically under smart convergence environment. Under such circumstances, the effort to establish the mobile electronic banking culture which took a major step forward from the conventional electronic commerce method is essential. It is necessary to standardize the mobile payment infrastructure in order to resolve the initiative conflicts between financial institutions and newly launched non-financial institutions. Furthermore, a domestic and international strategy is required as the number of NFC technology based smart phone transaction business is increased. As various types of business enter the electronic commerce field, efforts to resolve the dissatisfaction of the customers are critical. Additionally, security is one of the significant issue due to the conversation process to open-type operating system. This study surveyed and analyzed the current domestic and foreign status, the problems in Korea, and suggested an effective counterplan and policy, which could be helpful in governments' preparation for electronic commerce policy.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.547-559
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• 2018

This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.210-211
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• 2015

Nowadays, using multimedia in education has been generalized. However, smart multimedia in new ICT environment require more change to more smart education. In this point, this study is to review the development of education using multimedia and to suggest the case of more smart education using smart multimedia.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.113-124
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• 2015

As the development of new media and smart phone, more and more people are using social commerce application to shop on-line. Comfort and easiness of the UX design of the application directly affect the social commerce user's searching and buying the merchandise. This study analyzes the effect of social commerce application, especially focusing on the lay-out of the GUI, on the consumer's interest and we suggest an attractive application design of the UX. The material of this study is the lay-out of the GUI of 3 major social commerce - Wemakeprice, Coupan and Ticket monster. We asked questions to the university students who are skillful smart phone users to select frequent on-line shoppers and performed in-depth interview with them to draw a conclusion. As a result of study, differences of main screen layout and information architecture of each social commerce applications has confirmed that indicates a significant difference in usability.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.401-402
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• 2017

Advances in the Internet and network technology and the rapidly growing number of personal devices result in the fast growth of E-Commerce, M-Commerce. Nowadays, location-based services are widely used in E-commerce. A location-based service (LBS) is a service based on the geographical positions of mobile handheld devices such as smart phones or tablet computers. In this paper I will view the combination of the E-commerce and LBS.