• Journal of Broadcast Engineering
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• v.17 no.2
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• pp.270-283
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• 2012

With the advent of multi-channel TV, IPTV and smart TV services, excessive amounts of TV program contents become available at users' sides, which makes it very difficult for TV viewers to easily find and consume their preferred TV programs. Therefore, the service of automatic TV recommendation is an important issue for TV users for future intelligent TV services, which allows to improve access to their preferred TV contents. In this paper, we present a recommendation model based on statistical machine learning using a collaborative filtering concept by taking in account both public and personal preferences on TV program contents. For this, users' preference on TV programs is modeled as a latent topic variable using LDA (Latent Dirichlet Allocation) which is recently applied in various application domains. To apply LDA for TV recommendation appropriately, TV viewers's interested topics is regarded as latent topics in LDA, and asymmetric Dirichlet distribution is applied on the LDA which can reveal the diversity of the TV viewers' interests on topics based on the analysis of the real TV usage history data. The experimental results show that the proposed LDA based TV recommendation method yields average 66.5% with top 5 ranked TV programs in weekly recommendation, average 77.9% precision in bimonthly recommendation with top 5 ranked TV programs for the TV usage history data of similar taste user groups.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.267-293
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• 2022

A webzine issued by a public institution not only plays a role in communication between members of the institution and its users, but is itself a meaningful record. In addition, as one of the management techniques of the archives, there is a growing awareness that active marketing is needed to promote the service and allow potential users to visit the archives. Therefore, efforts should be made to increase user satisfaction by identifying user needs, composing content reflecting them, and selecting user-centered interfaces appropriately. The purpose of this study is to design 'On-Gi', a newsletter of the Presidential Archives, as a user-participating smart platform in a smart device environment. As a research method, we first looked at the current status of webzine publication by relevant domestic institutions. Next, we compared and analyzed the issue of 'On-Gi' provided by the Presidential Archives and major contents. Based on this, a design model of the webzine for the marketing of the Presidential Archives was proposed. This can be used as a key marketing strategy for the Presidential Archives in the new user environment of technological innovation of smart devices.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.352-365
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• 2010

Most of studies concerned with on-line Brand community show that it makes users to increase their brand loyalty and brand attachment. But it wouldn't be explained that on-line brand community could be the field of consumer's public complaining in service failure. So, this study tried to focus the dimensions of negative emotions and customer characteristics that may cause relationship dissolutions in on-line brand community. The findings of the present study following as, high relationship quality of on-line brand community user directly effects negative emotions, especially, disappointment and betrayal. second, disappointment and betrayal influences the desire of revenge. Third, customer's negative reactions (for example, negative replies about the brand or public complaining in community) are mediated by customer's desire of revenge. The analysis was held with brand community customers who has been experienced service recently by using SPSS14K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the between emotional factors and negative reactions. In conclusion, this article provides implications into understanding of customer's negative emotions and user's characteristics that cause negative reactions in on-line brand community. thus, this may allow marketers to have managerial insights on handling of on-line brand community independently operated by consumers.

• Journal of Navigation and Port Research
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• v.43 no.1
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• pp.42-48
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• 2019

The significance of PNT information in the fourth industrial revolution is viewed differently in relation to the past. Autonomous vehicles, autonomous vessels, smart grids, and national infrastructure require sustainable and reliable services in addition to their high precision service. Satellite navigation system, which is the most representative system for providing PNT information, receive signals from satellites outside the earth so signal reception power is low and signal structures for civilian use are open to the public. Therefore, it is vulnerable to intentional and unintentional interference or hacking. Satellite navigation systems, which can easily acquire high performance of PNT information at low cost, require alternatives due to its vulnerability to the hacking. This paper proposed R-Mode (Ranging Mode) technology that utilizes currently operated navigation and communication infrastructure in terms of Signals of OPportunity (SoOP). For this, the Nationwide Differential Global Navigation Satellite System (NDGNSS), which currently gives a service of Medium Frequency (MF) navigation signal broadcasting, was used to validate the feasibility of a backup infrastructure in domestic maritime areas through simulation analysis.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.41 no.5
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• pp.581-589
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• 2021

With the recent increase in the introduction of micro-electric vehicles in Korea, interest in micro-electric vehicle user satisfaction is increasing to revitalize related markets. In this paper, a basic study was conducted on the development of public services using micro-electric vehicle based on the constituent factors of user satisfaction. The survey includes: ① 'Analytic Hierarchy Process (AHP) for selecting the priority factors of user satisfaction of micro-electric vehicles', ② 'A survey of micro-electric vehicles image' to collect data in advance for providing users' preferences and transportation services for micro-electric vehicles, ③ In order to investigate the user satisfaction level of users who actually operated micro-electric vehicles, the order of 'user satisfaction survey of micro-electric vehicle drivers' was conducted. In the Analytic Hierarchy Process (AHP) analysis, it was found that users regarded as important in the order of 'user utilization data', 'vehicle movement data', and 'charging service data'. In the micro-electric vehicle image survey, users perceived micro-electric vehicles more positively in terms of "safety", 'durability', 'Ride comfort', 'design', 'MOOE (Maintenance and other operating expense)', and 'environment-friendly' when comparing micro-electric vehicles with electric motorcycles. In the survey on the user satisfaction of micro-electric vehicle drivers, the use of micro-electric vehicle did not directly affect work performance efficiency, and there was an experience of being disadvantaged on the road due to the size of the micro-electric vehicle, and driving in a cluster of micro-electric vehicle for outdoor advertisements. The city's public relations effect was great, but it was concerned about safety. In the future, based on the results of this study, we plan to build a user satisfaction structural equation model, preemptively discover feedback R&D for micro-electric vehicle utilization services in the public field, and actively seek to discover new public mobility support services.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.4
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• pp.45-53
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• 2010

This paper has attempted to propose a more progressive direction for U-environmental sculptures in a ubiquitous urban space in terms of usability, service, function and formative characteristics that enhance user satisfaction with these sculptures. For this, Media Pole, a U-environmental sculpture on Gangnam U-Street, has been examined. The results of this study are as follows: First, a study of user satisfaction was planned after establishing levels of satisfaction in terms of service, function and formative characteristics. In terms of satisfaction by the section of Media Pole, the public transportation map was the most influential in service while street culture and beauty of shape were critical in function and formative characteristics, respectively. In the relationship between satisfaction by section and overall satisfaction, furthermore, functional satisfaction had the biggest influence. Therefore, the development of human-centered functional factors which have pleasant and touching stories to facilitate communication with citizens are important in order to develop various Media Pole contents to enhance user satisfaction with the U-environmental sculpture and allow it evolve into a Gangnam landmark Since we are in the initial stage of a U-city, there are many problems that need to be addressed such as a lack of natural beauty, poor material quality of environmental sculptures, absence of storytelling, poor technology, lack of content, poor profitability and lack of means of social communication. In the end, the development of a comfortable, people-friendly space and U-environmental sculptures are needed in consideration of economic, social and cultural aspects instead of focusing on advanced technology only.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.5
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• pp.1122-1127
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• 2014

WLAN is affordability, flexibility, and ease of installation, use the smart device due to the dissemination and the AP (Access Point) to the simplification of the Office building, store, at school. Wi-Fi radio waves because it uses the medium of air transport to reach areas where security threats are always exposed to illegal AP installation, policy violations AP, packet monitoring, AP illegal access, external and service access, wireless network sharing, MAC address, such as a new security threat to steal. In this paper, signature-based of wireless intrusion detection system for Snort to suggest how to develop. The public can use hacking tools and conduct a mock hacking, Snort detects an attack of hacking tools to verify from experimental verification of the suitability of the thesis throughout.

• Journal of the HCI Society of Korea
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• v.10 no.1
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• pp.19-27
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• 2015

As the mobile content industry is growing, mobile health (m-health) market is expanding based on various contents. It has developed in the way of utilizing health contents through mobile device such as smart phone among young people. This study aims to examine the usage of m-health application and factors of continuous usage among students in Seoul National University. The result is expected to provide a foundation for future health promotion programs utilizing m-health. The study analyzes the difference of application usage tendency based on demographic characteristic and the continuous usage, and compared the level of knowledge, attitude, belief, and practice (KABP) of mobile health application. 28% of the total sample population uses the application continuously, and their KABP level was higher than that of users that stopped using. This study goes beyond the previous studies of service satisfaction and acceptance analysis on the marketing level, and is meaningful in that it has analyzed the m-health application usage from the public health point of view.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.458-465
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• 2013

The purpose of this research is possible to reduce cost of management and maintenance to realization of smartphone and using data server network technology instead of GPS. Former wireless bus information system was focused on supply side management structure and national spread thus it needs to establish GPS terminal, Windows CE, Window XP embedded and LCD panels which provide only one way communication of information of public traffic information. Therefore, former system management and maintenance cost are very expansive. This research is not use GPS terminal and other hardware equipment but design and realization using smartphone and data network server. This system also provides low cost of management and maintenance. It is not only service downtown area but also out of town and small and medium-sized cities. This system functionally gets a satisfying result user convenience and satisfaction using function of set-up route map, real-time display, and running statically analysis.

• Journal of KIISE
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• v.41 no.9
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• pp.686-698
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• 2014

Recently, large-scale streaming sensor data have emerged due to explosive supply of smart phones, diffusion of IoT and Cloud computing technology, and generalization of IoT devices. Also, researches on combination of semantic web technology are being actively pushed forward by increasing of requirements for creating new value of data through data sharing and mash-up in large-scale environments. However, we are faced with big issues due to large-scale and streaming data in the inference field for creating a new knowledge. For this reason, we propose the RDFS rule based parallel reasoning scheme to service by processing large-scale streaming sensor data with the semantic web technology. In the proposed scheme, we run in parallel each job of Rete network algorithm, the existing rule inference algorithm and sharing data using the HBase, a hadoop database, as a public storage. To achieve this, we implement our system and evaluate performance through the AWS data of the weather center as large-scale streaming sensor data.