• Ocean and Polar Research
• /
• 제28권4호
• /
• pp.425-438
• /
• 2006

This study has the purpose of providing a framework for analyzing problems of institutional choice, illustrating the complex configuration of variables that must be addressed when individuals in field settings attempt to fashion rules to improve their individual and joint outcomes. The reason for presenting this complex array of variables (i.e., situational variables) as a framework rather than as a model is precisely because one cannot encompass this degree of complexity within a single model. The results of this study imply that it is important for researchers and government officials to understand that appropriators have a certain amount of ability to transform the status quo rules to the alternative rules.

• Journal of Information Technology Applications and Management
• /
• 제20권1호
• /
• pp.149-171
• /
• 2013

The purpose of this study is to investigate factors influencing Chinese consumers' intention to adopt Smartphones. This paper examines Smartphone characteristics factors (situational dependence, diversity and security) and consumer personality characteristics (innovation, self-efficacy and familarity) based on the Technology Acceptance Model. The 320 sets of data are tested against the model using SEM (structural equation model). The research results reveal that diversity and security have significant influences on both perceived usefulness and perceived playfulness. According to the data analysis, self-efficacy affects only perceived easy of use, and familiarity positively affects perceived easy of use, usefulness and playfulness. This study finds that perceived easy of use and perceived usefulness have positive influences on behavioral intention to adopt Smartphones, and situational dependence and innovation directly affect the behavioral intention. The perceived cost has a negative impact on the behavioral intention. Research results are discussed, and limitations of the current study and future research are presented.

• 농촌지도와개발
• /
• 제16권1호
• /
• pp.201-235
• /
• 2009

This study analyzed the demographic characteristics, strengths and weaknesses related to information acquisition of local innovation diffusion types. This study use ordered probit model to find strengths and weaknesses of innovation diffusion type in rural area. The individual characteristics of 'formal extension type', 'situational reaction diffusion type', 'agriculturist connection type', and 'systematic approach type', all differentiated according to innovation diffusion type, were analyzed. Following Choi & Choe(2008), immediacy, accessibility, referability, applicability, and satisfaction were the highest in the situational reaction diffusion type, systematic approach type, formal extension type, and farmers connection type, in the order. And there existed organic contexts among individual characteristics. So this study tried to analyze strengths and weaknesses of innovation diffusion type with a focus on immediacy, which emerged as the most important variable in the process of interpreting innovation diffusion. And the strengths and weaknesses of each innovation diffusion type were presented.

• 한국컴퓨터정보학회논문지
• /
• 제22권8호
• /
• pp.33-39
• /
• 2017

In this paper, we propose a method which implements warning to drivers through real-time analysis of risky and unexpected driver and vehicle behavior using only a smartphone without using data from digital tachograph and vehicle internal sensors. We performed the evaluation of our system that demonstrates the effectiveness and usefulness of our method for risky and unexpected driver and vehicle behavior using three information such as vehicle speed, azimuth and GPS data which are acquired from a smartphone sensors. We confirmed the results and developed the smartphone application for validate and conducted simulation using actual driving data. This novel functionality of the smartphone application enhances drivers' situational awareness, increasing safety and effectiveness of driving.

• International Journal of Contents
• /
• 제17권4호
• /
• pp.35-45
• /
• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• 로봇학회논문지
• /
• 제18권2호
• /
• pp.216-224
• /
• 2023

Guide robots that provide services in public places have recently emerged as a non-face-to-face solution with the spread of COVID-19 and are growing. However, most guide robots provide only the same level of intelligence and the same interaction in different and changing environments. Therefore, its usefulness is limited and customers' interest is quickly lost. To solve this problem, it is necessary to develop social intelligence that can improve the robot's environment and situational awareness performance, and to continuously maintain customer interest by providing personalized and situational services. In this study, we developed guide robot services based on social HRI components that provides multi-modal context-aware. We evaluated service usefulness by measuring user satisfaction and frequency of use of the service through the survey. We analyzed the service quality attributes to identify the differentiating factors of guide robot based on social HRI components.

• Asia pacific journal of information systems
• /
• 제31권4호
• /
• pp.633-673
• /
• 2021

Due to the differences between and distinct consumer perceptions of domestic and cross-border e-commerce (CBEC), e-consumer misconduct, which we call "cunning behavior," has emerged. This study examines cunning behavior in CBEC and compares e-consumer perceptions about environmental factors and their own personal traits using a vignette experiment and survey. The vignettes of this study were developed for three situations: illegal, deviant, and unethical behavior. Drawing on vignettes, we collected survey data and then examined the research model using the analysis of moment structure statistical tool. The results show that perceived benefit and past experience with CBEC are strong triggers for cunning behavior, while the ability to exercise self-control restrains this behavior. This study provides an understanding of why cunning behavior occurs in the CBEC context and describes different cunning behavior types.

• 한국지역사회생활과학회지
• /
• 제15권4호
• /
• pp.45-60
• /
• 2004

The purpose of this study was to set related variables for leadership measurement in the leader of a community organization as an effort to Community development constantly. Therefore, in this study, first, various theories on leadership were reviewed. Second, approaches and variable relationships were reviewed by leadership theory study. Third, leadership measurement variables were set based on Bass's Transformational theory, one of new trend theory, to measure the leadership of the community organization leader. As a follow up, clear and scientific analysis, through empirical analysis, based on the variables set in this study will be made to measure leadership of a community organization after creating investigation tools based on the variables set in this study A literature study was mainly used. 'Human Behavior' by Dr Han-geom Lee, 'Leadership Theory' by Eung-seop Shin, many other related books, articles of the Human Relation Organization Association, and theses and Bass's writings. Major findings of this study, through the literature study, were as follows. As conventional leadership theories, characteristics theory, behavior theory and situational leadership theory were proposed. First, characteristics theory searches the characteristics of an effective leader. It proposes that effective leaders and ineffective leaders have different characteristics, respectively. Therefore, it proposes to study the leader's characteristics. However, there is not a flexed definition for leader's characteristics. Scholars make different definition on leader's characteristics, and they are very subjective. Thus it cannot be a valid theory. Second, behavior theory describes how the leader behaves to his fellows. It studies leader's behavior focusing on what type and what combination is the most effective in all situations. However, it has weakness in that it focuses on a leader's behavior only, and ignores the situational features. Third, situational theory describes the relationship between leadership type and situation. It suggests that there is not a single leadership style that can suit all situations. It emphasizes the relationship between leadership type and situation. Although situational theory considers more variables than characteristics theory or behavior theory, it also sees situations as static and flxed. Although Fiedler's theory tried to comply with situations, he did not analyze interactions between a leader and his fellows.

• 한국조리학회지
• /
• 제23권8호
• /
• pp.27-39
• /
• 2017

This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that "emotional impulse buying," "stimulating impulse buying," "reminder impulse buying," and "situational impulse buying" among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that "emotional impulse buying," "stimulating impulse buying," and "situational impulse buying" gave positive impacts on "purchase satisfaction," while "reminder impulse buying" had no influence. Analysis of the third hypothesis demonstrated that "consumption value" had positive effects on "purchase satisfaction." These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.

• 한국정보시스템학회지:정보시스템연구
• /
• 제28권2호
• /
• pp.129-152
• /
• 2019

Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.