• Title/Summary/Keyword: Significance Level

Search Result 3,759, Processing Time 0.035 seconds

A comparative analysis of Cartier's and Tiffany&Co.'s strategies for brand story videos on their YouTube brand channels (까르띠에와 티파니의 유튜브 브랜드 채널을 통한 브랜드 스토리 동영상 전략 비교 분석 연구)

  • Hong, Jiyoun
    • The Research Journal of the Costume Culture
    • /
    • v.24 no.4
    • /
    • pp.498-510
    • /
    • 2016
  • As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

Does Village Fund Transfer Address the Issue of Inequality and Poverty? A Lesson from Indonesia

  • ARHAM, Muhammad Amir;HATU, Rauf
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.10
    • /
    • pp.433-442
    • /
    • 2020
  • This study investigates the impact of fiscal transfer, specifically the Village Fund Transfer, on rural income inequality and rural poverty. Studies on fiscal transfer offers contrasting outcomes, some argues that fiscal transfer suppresses wealth disparity, while others argue that it tends to widen disparity. This study employs descriptive analysis in estimating the elasticity of income inequality and poverty rate before and after the Village Fund Transfer. It develops multiple regressions model on panel datasets of 33 provinces in Indonesia before and after the implementation of Village Fund Transfer. This study suggests that the elasticity of income inequality is higher after the implementation of village fund transfer. Rural poverty tends to decline annually, however, the elasticity changes is lower after the implementation of village fund transfer. Furthermore, this study suggests that village fund transfer is insignificant in coping with the issue of income inequality, while education and the level of labor productivity of agricultural sector appears to be the determinant factor in tackling the issue of income inequality in the rural areas. This study further reveals the significance of village fund transfer in suppressing the rural poverty rate. This study also highlights the significance of human resources quality and agricultural sector in reducing poverty rate in rural areas.

The Effects of Compliance and Self Efficacy on Nursing Education Program for Pneumonia Patient (폐렴환자를 위한 간호교육프로그램이 순응도 및 자기효능감에 미치는 효과)

  • Kang, Kyung Sook;Choi, Hanna
    • Journal of Korean Biological Nursing Science
    • /
    • v.22 no.3
    • /
    • pp.184-191
    • /
    • 2020
  • Purpose: The purpose of this study was to validate the effects that the structured pamphlet and education through tablets regarding the daily life management and disease nursing education program has towards pneumonia patients in compliance, and self-efficacy. Methods: This study used the quasi-experimental study design based upon the nonequivalent control group pretest-posttest design. A total of 100 patients-50 patients who were hospitalized February 2020 as the control group and 50 patients who were hospitalized March 2020 as the experimental group - were used as material for the statistical analysis. These data were analyzed with a significance level of p< .05 using the SPSS WIN 21.0 program. Results: The patients' compliance, and self-efficacy had no significance difference between the two previous scores, meaning homogeneity in the two groups. Through verifying the experimental group who had disease and daily-life managing nursing education will have higher scores in compliance (t= 20.95, p< .001), and self-efficacy (t= 17.24, p< .001) than the control group who had not received those education, were statistically significantly different leading to all hypothesis being supported. Conclusion: For improving pneumonia patients' compliance, the methods should be simple, easy to understand, effective in numerous clinical situations, require constant education and reinforcement, and periodic nursing education program.

The evaluation of consumer counseling tasks: comparison with Japan (소비자상담사의 업무수행평가: 일본과의 비교를 중심으로)

  • Huh Kyung Ok
    • Journal of Family Resource Management and Policy Review
    • /
    • v.8 no.2
    • /
    • pp.15-26
    • /
    • 2004
  • This research evaluated counseling tasks performed by consumer counselors between Korea and Japan. Results of this research could be summarized as follows. First, not only female but also male counselors occupied counseling tasks in Korea, in Japan, all counselors were female, most of whom were married and older than in Korea. The average number of counselors in Korea was large than those in Japan, but income of counselors was higher in Japan. Average numbers of counseling were large, the level of perception on the significance of counseling tasks was lower in Korea, but degree of job satisfaction was higher in Korea than their Japanese counterparts. Second, evaluation scores of Korean counselors were higher than those in their Japanese counterparts in the light of objectiveness and fairness of counseling. On the other hand, the degree of job satisfaction among counselors and their perceptions on the significance of counseling tasks affected the evaluation scores. In contrast, both degree of job satisfaction and hours of job-training education generated those impacts. finally, Korean counselors highly evaluated their agencies' counseling tasks than their Japanese counterparts. In sum, this study showed that the overall performance of consumer counseling tasks was more positive in Korea than in Japan.

  • PDF

Overseas Fashion Trends Acceptance of Korean Fashion Designers (한국 패션디자이너의 해외 패션트렌드 수용도)

  • Koh, Hee-Sook;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
    • /
    • v.8 no.1
    • /
    • pp.89-98
    • /
    • 2006
  • The purpose of this study is Korean fashion designers' tendency and degree to adopt and receive overseas fashion trends, as a founding work to suggest a direction for Korean fashion industry and designers to select and adopt overseas fashion trends. 204 survey results out of 270 ones from the same number of fashion designers in 68 brands, who work in domestic mass-fashion female-garment brands for more than 3 years, are used as final analysis data. For the data analysis, SPSS, ${\chi}^2$-verification, variable analysis and MANOVA are executed, and statistical significance is verified at significance level 0.05. Conclusions obtained from the result and discussions of study are as follows: 1) The periods for domestic fashion industry to need to adopt overseas fashion trends are during 1992-94, and 1986-88. 2) There are discrepancies of utilization of design factors per brand concept. 3) When a line which is not suitable to domestic consumers is presented as subject of fashion trend, there are difficulties to reflect, and per brand concept there are differences of reflection sequence. 4) Whether or not to develop independent themes is dichotomized per brand concept.

A Study on the Association between Sasang Constitutions and Body Composition in Teenagers (청소년의 사상체질과 체성분과의 상관성에 관한 연구)

  • Kim, Jong-Won;Hong, Sang-Hoon
    • Journal of Sasang Constitutional Medicine
    • /
    • v.12 no.2
    • /
    • pp.132-142
    • /
    • 2000
  • Purpose In Sasang Constitution Medicine, persons are divided into four types such as Taeyangin, Taeumin, Soyangin and Soeumin according to their appearance, moral nature and characteristic of constitutional symptoms. In teenager group, diagnosis of constitution based on their appearance was so difficult that we adopted new diagnostic method which measures and compares body compositions. Methods 180 middle school students who live in Pusan were studied from 20th of March, 1999 to 20th of March, 2000. After practicing Questionnaire(I), QSCC(Questionnaire of Sasang Constitution) I , QSCCII, we have measured the height and body compositions with Inbody 3.0, five times. Results 1. The results of Sasang Constitution analysis showed 91 students were classified as Taeumin(50.3%), 75 as Soyangin(41.4%), 14 as Soeumin(7.7%), and 1 as Taeyangin(0.6%). 2. The level of total body water, muscle area, BMR(Basal Metabolic Rate), BCM(Body Cell Mass), and AMC(Arm Muscle Circumference) were increased during spring and summer. That of body weight, fat body weight, fat body weight ratio, waist hip ratio, and BMI(Body Mass Index were increased during fall and winter. 3. In Taeumin and Soyangin groups, the changed capacity of total body water, muscle area and BMR were increased with statistical significance. 4. Waist hip ratio of Soeumin group was reduced more than those of Taeumin, Soyangin groups with statistical significance.

  • PDF

PREDICTION OF THE DETECTION LIMIT IN A NEW COUNTING EXPERIMENT

  • Seon, Kwang-Il
    • Journal of The Korean Astronomical Society
    • /
    • v.41 no.4
    • /
    • pp.99-107
    • /
    • 2008
  • When a new counting experiment is proposed, it is crucial to predict whether the desired source signal will be detected, or how much observation time is required in order to detect the signal at a certain significance level. The concept of the a priori prediction of the detection limit in a newly proposed experiment should be distinguished from the a posteriori claim or decision whether a source signal was detected in an experiment already performed, and the calculation of statistical significance of a measured source signal. We formulate precise definitions of these concepts based on the statistical theory of hypothesis testing, and derive an approximate formula to estimate quickly the a priori detection limit of expected Poissonian source signals. A more accurate algorithm for calculating the detection limits in a counting experiment is also proposed. The formula and the proposed algorithm may be used for the estimation of required integration or observation time in proposals of new experiments. Applications include the calculation of integration time required for the detection of faint emission lines in a newly proposed spectroscopic observation, and the detection of faint sources in a new imaging observation. We apply the results to the calculation of observation time required to claim the detection of the surface thermal emission from neutron stars with two virtual instruments.

Characterization of Quantitative Trait Loci (QTL) for Growth using Genome Scanning in Korean Native Pig

  • Lee, H.K.;Choi, I.S.;Choi, B.H.;Kim, T.H.;Jung, I.J.
    • Reproductive and Developmental Biology
    • /
    • v.28 no.2
    • /
    • pp.107-112
    • /
    • 2004
  • Molecular genetic markers were genotyped used to detect chromosomal regions which contain economically important traits such as growth traits in pigs. Three generation resource population was constructed from a cross between the Korean native boars and Landrace sows. A total of 193 F2 animals from intercross of F1 were produced. Phenotypic data on 7 traits, birth weight, body weight at 3, 5, 12, 30 weeks of age, live empty weight were collected for F2 animals. Animals including grandparents (F0), parents (F1), offspring (F2) were genotyped for 194 microsatellite markers covering from chromosome 1 to 18. Quantitative trait locus analyses were performed using interval mapping by regression under line-cross model. To characterize presence of imprinting, genetic full model in which dominance, additive and imprinting effect were included was fitted in this analysis. Significance thresholds were determined by permutation test. Using imprinting full model, four QTL with expression of imprinted effect were detected at 5% chromosome-wide significance level for growth traits on chromosome 1, 5, 7, 13, 14, and 16.

Development of Model for Estimation of Green-Tourism Revenue on Rural Village by Factor Analysis (요인분석에 의한 농촌마을의 그린투어리즘 수익 추정 모형 개발)

  • Um, Dae-Ho;Kim, Tai-Cheol;Gim, Uhn-Soon
    • Journal of Korean Society of Rural Planning
    • /
    • v.12 no.4 s.33
    • /
    • pp.23-32
    • /
    • 2006
  • Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

The Effects of Hiking Poles-using on Gait and Muscle Activity (등산폴 사용이 보행과 근활동에 미치는 영향)

  • Seo, Jung-Suk;Kim, Yong-Woon;Yoon, Te-Jin
    • Korean Journal of Applied Biomechanics
    • /
    • v.17 no.3
    • /
    • pp.209-215
    • /
    • 2007
  • The purpose of this study was to investigate gait factor and muscle activity depending on hiking poles-using. Eight healthy men volunteered for this experiment. Each of them performed down-hill walking with hiking poles-using and without poles at speed of 3.5km/h for 45 minutes on a treadmill. The treadmill was set 25% down-hill inclination. Kinematic data collected in 60Hz were recorded and analyzed by using 2D motion capture system to measure step time and step length so on. And the lower extremity muscle activities were simultaneously recorded in 1500Hz and assessed by using EMG. The statistical analysis was the paired t-test with repeated measures to compare between hiking poles-using and without poles. The level of statistical significance for all tests was .05. The results of this study were following : Step time was showed statistically different according to pole conditions. That is, the case of poles-using was longer than without poles in step time. Also, step length was showed statistically different between two conditions. Step length about trials with poles was longer than trials without poles. In the muscle activity, the case of all muscles was not showed statistical significance about pole conditions. However, in most muscles IEMG, there were some decreasing-trend relatively when hiking polesusing.