• 경영과정보연구
• /
• 제21권
• /
• pp.189-208
• /
• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• 한국식품영양과학회지
• /
• 제41권8호
• /
• pp.1182-1189
• /
• 2012

본 연구는 창원시 마산에 소재한 K대학교에 재학 중인 대학생들을 대상으로 커피전문점에 대한 가격 민감성을 분석하기 위하여 수행되었다. 본 연구의 수행을 위해 2011년 3월 31일부터 4월 8일까지 총 640부의 설문지를 배포하여 그중 571부를 최종 분석에 사용하였다. 본 연구 결과의 요약은 다음과 같다. 첫째, 커피전문점의 적정 가격에 대하여 조사한 결과 아메리카노의 경우 대학 내 커피전문점은 1,503원, 일반 커피전문점은 2,183원으로 유의적인 차이를 보였으며(p<0.001), 카페라떼의 경우 대학 내 커피전문점은 2,047원, 일반 커피전문점은 2,801원으로 유의한 차이를 보였다(p<0.001). 즉 아메리카노와 카페라떼 모두 일반 커피전문점 이용 시의 적정 가격이 대학 내 커피전문점 이용 시의 적정 가격보다 높게 인식하고 있었다. 둘째, 아메리카노에 대한 가격민감성 분석 결과 대학 내 커피전문점의 경우 무관심가격형성비율 24%, 가격인식긴장범위 100원, 수용가격대 2,500원이었으며, 일반 커피전문점의 경우 무관심가격형성 비율 21%, 가격인식긴장범위 0원, 수용가격대 2,600원이었다. 아메리카노에 대한 대학 내 커피전문점과 일반 커피전문점의 가격민감성을 비교 분석한 결과 가격의식긴장범위와 수용가격대 기준에서는 대학 내 커피전문점이 더 민감하였으며, 무관심형성비율을 기준으로는 일반 커피전문점이 더 민감하였다. 대체적으로 아메리카노 커피 구매 시 대학생들은 대학 내 커피전문점을 이용할 경우 일반 커피전문점을 이용할 경우보다 가격에 더 민감하다는 것을 알 수 있었다. 셋째, 카페라떼에 대한 가격민감성 분석 결과 대학 내 커피 전문점의 경우 무관심가격형성비율 22%, 가격인식긴장범위 100원, 수용가격대 2,400원이었으며, 일반커피전문점의 경우 무관심가격형성비율 26%, 가격인식긴장범위 100원, 수용가격대 2,450원이었다. 카페라떼에 대한 대학 내 커피전문점과 일반 커피전문점의 가격민감성을 비교 분석한 결과 가격의식긴장범위의 기준에서는 가격민감성의 차이가 없었으나 무관심가격형성비율과 수용가격대 기준에서는 대학 내 커피전문점이 더 민감한 것으로 판단되었다. 즉, 대학생들은 카페라떼를 구입할 경우 일반 커피전문점보다 대학내 커피전문점에서 가격에 더 민감하게 반응한다는 것을 알 수 있었다. 결론적으로 대학생 집단은 대학 내 커피전문점에서 커피를 구입할 때 일반 커피전문점보다 가격을 좀 더 중요하게 생각하는 것을 알 수 있었으므로 대학 내 커피전문점 운영자는 가격 결정 시 매우 신중해야 하며, 일반 커피전문점 운영자는 이용 고객이 가격보다는 품질에 대해 좀 더 잘 인지할 수 있도록 노력하는 것이 필요하다. 본 연구는 일부 지역인 창원시 마산 지역 대학생을 대상으로 하였으므로 향후 다양한 지역, 다양한 연령 계층을 대상으로 실시하여 지역간, 연령 층 간의 가격민감성 비교 분석이 이루어져야 하겠다. 또한 주기적으로 가격민감성 분석이 이루어져 시간 흐름에 따른 고객의 가격과 품질에 대한 인식의 변화 추이에 대하여도 함께 연구되어야 하겠다.

• 한국실내디자인학회논문집
• /
• 제25권4호
• /
• pp.80-89
• /
• 2016

The analysis of spatial search direction and its concentration through eye movement can produce some useful data in that it enables to know the features of space elements and their effects on one another. The results by analysing the search features and concentration of spatial sections through the eye-tracking in shops in a department store makes it possible to define the followings. First, the features of 'eye's in & out' could be estimated through the division of sections by the characteristics of those shops and the extraction of central point based on the decision of continuative observation. The decision of continuative observations enabled to analyse the frequency of observation data which can be considered to be 'things watched longtime' and the stared points that is equivalent to 'things seen very often', by which the searching characteristics of spatial sections could be estimated. Second, as with the eye's [in], the right shops had 0.6 times more (3.5%) than those left and as with the eye's [out] the left ones had 0.6 times more (3.5%). It indicates that [in, out] of the right and the left shops had the same difference, which lets us know that with starting point of the middle space, [in] and [out] were paid more attention to the right shops and the left shops respectively. Third, as with the searching directions by section, the searching times [2.9 times] from [B] to [A] were than that [2.6 times] from [A] to [B]. It was also found that the left shops had more searching direction toward [C, D] than the right ones and that those searching activities at the left shops were more active. Fourth, when the searching directions by section are reviewed, the frequency of searching from [B] to [A] was 2.9 and that of the other way 2.6. Also the left shops were found to have more searching direction toward [C, D] than the right ones and those searching activities at the left shops were estimated to be more active.

• 한국프랜차이즈경영연구
• /
• 제8권1호
• /
• pp.31-41
• /
• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• 한국환경보건학회:학술대회논문집
• /
• 한국환경보건학회 2005년도 국제학술대회
• /
• pp.373-377
• /
• 2005

The work of hairdressers includes washing, coloring, bleaching, permanent waving, conditioning, and cutting hair. Hairdressers are subjected to a number of physical and toxicological hazards. The toxicological hazards are those resulting from exposure to a wide range of chemicals and from chemicals are usually classified active processes. In this study, twenty beauty shops were selected to assess the exposure to indoor air pollutants such as VOCS and particulate matter($PM_{10}$) during one month from September 1 to September 30, 2003. Indoor air quality of beauty shops might be worse by vehicle emissions because the beauty shops were generally located near roadways. Personal exposures to VOCs and PM lo were related to indoor concentrations of beauty shops. According to the questionnaire, hairdressers complained of sore throat, eye irritation, and nervousness as physical symptoms. Conclusively, customers as well as workers in the beauty shops might be highly exposed to air pollutants from indoor sources and outdoor sources. Therefore, proper management methods should be taken to improve the indoor air quality in beauty shops.

• 식품보건융합연구
• /
• 제9권3호
• /
• pp.1-9
• /
• 2023

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

• 한국프랜차이즈경영연구
• /
• 제15권1호
• /
• pp.28-42
• /
• 2024

Purpose: ESG management of domestic coffee shops is attracting attention as a capability for corporate sustainability. Therefore, customers who use coffee shops are inevitably affected by ESG policies. By properly operating ESG management, companies can ensure that customers perceive and consume their brands positively. This study examines how ESG management of coffee shops affects customers' perceived authenticity, trust, and brand loyalty, and suggests the direction in which domestic coffee shops should move. Research design, data, and methodology: All variables and hypotheses were determined by previous research, and data were collected for two weeks starting May 23, 2023. 229 people with experience using coffee shops participated in a survey conducted through a Google form, and all 229 responses were used in the analysis. Result: The research results are as follows. All domestic coffee shops presented as examples had a positive impact on brand trust and perceived authenticity through ESG management. However, in the case of environment (E), it can be confirmed that it does not directly affect trust, but indirectly affects trust through perceived authenticity. Conclusions: Domestic coffee shops must establish appropriate policies by recognizing customer interests and opinions in order to significantly increase perceived authenticity and trust through ESG strategies.

• 선박안전
• /
• 통권22호
• /
• pp.80-101
• /
• 2007

Most small and petty marine engine mechanical shops are jumbled up and their facilities are falling behind, and is varying. By theses reasons, it's capacity becomes weak and also by the insufficience of the promotion policy, it is hard to be expected to improve their business. The feature, management, manpower, facilities for the marine engine mechanical shops were researched and their problems were analyzed. In this study, the way to strengthen their capacity and to manage the shops efficiently was researched.

• 농업과학연구
• /
• 제43권4호
• /
• pp.688-703
• /
• 2016

The 6th industrialization, which is the policy strategy to combine the 1st, 2nd, 3rd agro-food industries in order to create synergy effects, is one of the most important policy strategies for the Korean government. Local governments as well as the central government, especially the Ministry of Agriculture, Food and Rural Affairs, have introduced various specific programs for the 6th industrialization. Among them, the 6th industry antenna shops located in Cheonan and Daejeon which were introduced by the Chungcheongnam-do Provincial Government to offer a better market place for 6th industry producers. However, few studies have been conducted to evaluate the performance of 6th industry antenna shops. The purpose of this paper is to analyze consumers' satisfaction of 6th industry antenna shops through survey and econometric modeling and to present some implications of the better operation of the 6th industry antenna shops. The results of the studies in this paper present some of the following findings: first, the overall level of satisfaction towards 6th industry antenna shops is high but consumers still claim some problems. Second, products which are sold at 6th industry antenna shops have important problems, including high prices and deficient product variety. Third, if these problems were fixed, the operation of 6th industry antenna shops would be successful and contribute to the development of 6th industrialization in Korea.

• 패션비즈니스
• /
• 제19권1호
• /
• pp.34-46
• /
• 2015

The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.