• The Journal of Industrial Distribution & Business
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• v.14 no.4
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• pp.11-21
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• 2023

Purpose: The purpose of this study is to explore how to apply marketing and foster public policy for better establishment of the sharing economy in a society. In particular, this study investigates the following: i) how citizens understand definition and scope of the sharing economy; ii) how citizens actually use and perceive sustainability of the sharing accommodation? iii) how factors such as policy preparation for marketing to the public, policy preparation for regulations, and perceived sustainable growth affect overall attitude to accommodation sharing?; iv) how does overall attitude affect satisfaction and intention to use? Research design, data and methodology: This study conducted an online survey with the assistance of a well-known research firm and applied secondary data. This study applied t-test, factor, ANOVA, and regression analysis for analysis. Results: The results found that policy preparation for marketing to the public, policy preparation for regulation, and perceived sustainable growth of the accommodation sharing significantly affect overall attitude toward accommodation sharing. Conclusions: The results provide managerial and policy implications. The sharing economy will be established in a society with better understanding of the meanings and scopes by citizens. Better policies should be prepared and promoted to the public to increase awareness for sustainable growth of accommodation sharing.

• Knowledge Management Research
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• v.19 no.1
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• pp.175-202
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• 2018

The aim of this conceptual article is to explore the sharing economy ecosystem concept in innovation policy context with cluster, innovation system, smart specialization and business ecosystem approaches. This study conducts comparative study to understand what has been changed by sharing economy through Uber case in four cities. By analyzing vital constructs in sharing economy ecosystem, we suggest how sharing economy ecosystem works, and presenting core factors in policy framework of sharing economy ecosystem. In addition, we attempt to explain that policy maker should consider the relationship between these factors. The result of this paper shows sharing economy ecosystem has developed with their characteristics and constructs that are different with traditional industry.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.167-180
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• 2021

The "sharing economy" describes a type of business built on the sharing of resources - allowing customers to access goods when needed. While sharing goods has always been a common practice among friends, family, and neighbors, in recent years, the concept of sharing has moved from a community practice into a profitable business model. This study explores gaps between customers' actual usages and current policies on accommodation sharing by analyzing what needs to be done for the better establishment of sharing economy in society. The purpose of this study is to investigate perceptions of accommodation sharing by analyzing reviews and negative aspects that help resolve complaints and improve better services through policy establishment. This study investigates key attributes that influence business performance to improve citizens' decision-making for the usage of accommodation sharing. This study applies qualitative research by collecting demand- and supply-side reviews from selected registered accommodations using a random sampling procedure. This study finds that guests prefer entire house sharing with instrumental attributes related to properties. Entire house sharing of multiple dwellings shows business impacts in terms of high occupancy rate on the platform, while there are policy concerns with entire house sharing. The results provide policy and managerial implications by suggesting proper policies and considering relationships with citizens.

• Journal of Distribution Science
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• v.19 no.10
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• pp.75-86
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• 2021

Purpose: The purpose of this study is to address policy preparation and amendments on regulations in accommodation sharing for resource distribution by fostering better adjustment in a society, since previous studies are rarely investigated in those issues. After conduct exploratory research about laws and regulations of accommodation sharing, this study investigates how effective policy instruments improve trust in accommodation sharing and potential growth by investigating the perceptions of individuals and by applying policymaking procedures. Research design, data and methodology: The data is collected via online survey. Structural equation modeling with confirmatory factor analysis and non-recursive model with multiple regression analysis were applied. Results: The results of this study found that among proposed policy instruments, individuals perceive local ordinances, government publicizing and campaign, trust marks, taxation, penalties, and government controls are effective to build trust in accommodation sharing. Policies geared toward the majority of the public are more effective, while governments should establish a strategic approach as to which policies are introduced in public and which role the government plays in the departments. Conclusions: The results provide policy and managerial implications how to enhance distributional values of accommodation sharing economy with proper preparations and amendments of laws and regulations.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.109-122
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• 2014

Demand of spectrum resource is tremendously increasing recently and this trend will continues in the future due to the wide spread of IT services based on cloud computing and Internet of Things technology and as well as smart devices. Recently, spectrum sharing technology has drawn attention to the spectrum policy makers as a promising way to overcome the shortage problem of scarce spectrum resource. To succeed in commercialization of spectrum sharing technology, it is necessary to prospect the future business ecosystem of spectrum sharing and develop appropriate policies and laws at the same time along with the advance of spectrum sharing technology. The purpose of this paper is to analyze casual relationships between enablers in future business ecosystem of spectrum sharing and propose policies to vitalize spectrum sharing ecosystem based on a system dynamics causal map proposed in the previous research. With the causal map and system dynamics method, it is possible to analyze feedback loops exist in the business ecosystem of spectrum sharing and build policies which optimize positive dynamics in business ecosystem of spectrum sharing. As a result, policy leverages were found in four areas; spectrum supply, spectrum demand, spectrum quality and technology, and spectrum transaction cost. For those policy leverages, 13 policies were identified and intervention timing for each policy was discussed. Finally, the promotion policies of government and market participants to vitalize spectrum sharing ecosystem were discussed.

• Journal of Information Technology Applications and Management
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• v.21 no.4_spc
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• pp.431-447
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• 2014

Demand of spectrum resource is tremendously increasing and this trend will continue as more IT services such as cloud computing, smart devices, Internet of Things are provided through wireless network. Recent development of spectrum sharing technology has drawn attention to spectrum policy makers as a promising way to overcome the expected spectrum shortage problem. However, technology-based solution to spectrum shortage problem may not be sustainable since the solution affect only one aspect of spectrum sharing ecosystem. To understand the whole picture of spectrum shortage problem, policies to vitalize spectrum sharing ecosystem were proposed based on the analysis of System Dynamics causal map in the previous study. This study compares and analyzes the effect of those proposed vitalization policies by using System Dynamics simulation. Among seven alternative policies, combined application of demand acceleration policy and technology development policy was found to be more effective for better utilization of spectrum. The effect of demand acceleration policy was offset when other policies are applied together except supply acceleration policy which shows better spectrum sharing.

• KDI Journal of Economic Policy
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• v.41 no.1
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• pp.15-41
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• 2019

This paper economically analyzes the benefits and concerns of the sharing economy and derives policy implications that could help to achieve the expected benefits and respond appropriately to any concerns. Primary benefits anticipated from the sharing economy are the creation of new transactions and promotional and market testing opportunities, and the main concerns include the crowding out of existing transactions as well as transaction and social risks. How these benefits and concerns are being realized in Korea is empirically examined by conducting a survey on participation experiences with the sharing economy. The sharing economy is expected to contribute to the enhancement of social welfare with its wide range of benefits if risk factors can be properly controlled. Accordingly, an institutional framework is needed to support the stable growth of the sharing economy, and the unique characteristics of non-professional, peer-to-peer transactions should be reflected in tandem with regulatory equity between existing and sharing economy suppliers. To do this, transaction-volume-based regulations are recommended. Furthermore, to secure regulatory effectiveness and to alleviate transaction risks, the pertinent obligations must be imposed on sharing platforms.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.473-488
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• 2016

The purpose of this study is to present as an alternative to a new policy of the regional level about actively adopting of the Sharing Culture and to suggest policy direction of Talent Sharing activities as an intermediary Sharing activities. To achieve this, We derive a significant outcomes as compared mutual to the center of a volunteer manager and volunteer groups for talent sharing activities in Busan Area. As a result, several suggestion are presented as follow : First, we needed to build for systematic control of talent sharing activities around existing volunteer management institution. Second, Supply and Demand control system is needed to build for talent sharing activities at the local government dimension. Third, To reflect the trend of the people watching the activity with some degree of talent, expertise as a talent sharing activity, Talent sharing volunteers are needed for specialized capability verification. Finally, Sharing activities are needed to settle major policy for the systematic management of talent sharing activity and to expanded budget support of local government at the local government dimension.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.1
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• pp.239-258
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• 2023

As sharing of research data has become essential, overseas publishers are providing authors with DAS templates to facilitate data sharing. However, the domestic academic market is still lacking in policies related to such research. This study proposes a data sharing policy and DAS template that can be applied to domestic academic societies in order to activate data sharing. To this end, data sharing policies of 5 foreign publishers including Nature and 12 DAS templates including AMS were investigated and analyzed. As a result of the study, an overview of the data sharing policy applicable to domestic academic conferences and a DAS template consisting of 12 items were derived. It is judged that the data sharing policy and DAS template to be presented as a result of this study can be a practical guide and tool for data sharing.

• East Asian Economic Review
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• v.23 no.3
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• pp.227-260
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• 2019

This paper offers a comprehensive view of international risk sharing and of related policy issues from the perspective of the European Union. The traditional analyses contemplate three risk-sharing channels: the capital markets channel (through cross border portfolio investments), international transfers and the credit markets channel (via savings). Comparative analyses reveal that, on average, about 80% of the shock remains unsmoothed in Europe while only about 18% of the shock is transmitted to consumers within the US. From aggregated figures, there is space for improving, particularly, the cross-border investments channel in Europe. In this sense, the completion of the Banking and Capital Markets Union are expected to boost risk sharing across European member states. We also review new additional issues usually not contemplated by the traditional literature as depreciation, migration and the role of sovereigns and two new additional channels recently considered in the literature: government consumption and the real exchange rate. Finally, we also examine recent analysis related to the geographic distribution of risk sharing.