• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.55-65
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• 2011

The purposes of this study were to measure Shangri-La Syndrome through the difference age(i.e. chronological age-cognitive age) of Korean in their 40s and 50s, and to examine the variables which have an effect on the syndrome, requirements of Shangri-La Syndrome and means to look young. The research was conducted on 365 men and women in their 40s and 50s from Ulsan, Busan, and Seoul. The statistical analysis methods used for the study were reliability analysis, factor analysis, frequencies analysis, t-test, correlation analysis, ANOVA, Duncan test, and regression analysis. The results of this study are as follows : First, difference age showed to be 9.5 on the average and appeared to be largest in terms of feel and interests ages and smallest in terms of look and health ages. Second, it was found that Shangri-La Syndrome was influenced by health and self-love factors from among physical and social-psychological characteristics, and age, educational status, job, and hobby out of demographic characteristics. Third, it was shown that health body was the most important condition for a living with Shangri-La Syndrome and clothing was the most effective tool available for young appearances.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.194-204
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• 2011

The purpose of this study was to investigate appearance management behavior of Koreans in their 40s and 50s according to Shangri-La Syndrome'. Shangri-La Syndrome means a social phenomena which people in their 40s and 50s want to live as young as people in their 20s and 30s. The questionnaires were distributed to 500 people in their 40s and 50s living in Ulsan, Dague, and Seoul. Of 500 questionnaires, 368 of them were used in data analysis. Descriptives, frequency analysis, factor analysis, reliability analysis, correlation analysis were performed using SPSS 12.0. The degree of Shangri-La Syndrome was evaluated by a cognitive age. As a result, first, people in their 40s and 50s showed to recognize themselves about 9.1 years younger than actual ages. Second, the attitude to appearance management behavior revealed to be generally positive and the correlation between the cognitive age and the attitude to appearance management behavior was presented to be low and negative. Third, types of appearance management behavior were classified skin care and clothing, figure management, plastic surgery, hair. The smaller cognitive ages were, in other words, the larger the degree of Shangri-La Syndrome of respondents were, the more positive their opinions to the types of appearance management behavior were. Among the types of appearance management behavior, figure management was shown to be the most effective means for appearance management but, clothing the most frequent usable one. In conclusion, it was found out that the relationship between Shangri-La Syndrome and appearance management behavior was low but positive.