Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Relationship between Shangri-la Syndrome and Appearance Management Behavior

샹그릴라 신드롬에 따른 외모 관리 행동에 관한 연구

  • Lee, Mi-Hyang (Dept. of Clothing & Textiles, University of Ulsan) ;
  • Yoo, Hwa-Sook (Dept. of Clothing & Textiles, University of Ulsan)
  • Received : 2010.10.11
  • Accepted : 2010.11.12
  • Published : 2011.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate appearance management behavior of Koreans in their 40s and 50s according to Shangri-La Syndrome'. Shangri-La Syndrome means a social phenomena which people in their 40s and 50s want to live as young as people in their 20s and 30s. The questionnaires were distributed to 500 people in their 40s and 50s living in Ulsan, Dague, and Seoul. Of 500 questionnaires, 368 of them were used in data analysis. Descriptives, frequency analysis, factor analysis, reliability analysis, correlation analysis were performed using SPSS 12.0. The degree of Shangri-La Syndrome was evaluated by a cognitive age. As a result, first, people in their 40s and 50s showed to recognize themselves about 9.1 years younger than actual ages. Second, the attitude to appearance management behavior revealed to be generally positive and the correlation between the cognitive age and the attitude to appearance management behavior was presented to be low and negative. Third, types of appearance management behavior were classified skin care and clothing, figure management, plastic surgery, hair. The smaller cognitive ages were, in other words, the larger the degree of Shangri-La Syndrome of respondents were, the more positive their opinions to the types of appearance management behavior were. Among the types of appearance management behavior, figure management was shown to be the most effective means for appearance management but, clothing the most frequent usable one. In conclusion, it was found out that the relationship between Shangri-La Syndrome and appearance management behavior was low but positive.

Keywords

References

  1. 국립국어연구원. (2009). 표준국어대사전. 서울: 두산동아.
  2. 김영숙, 박진영. (2009). 남자대학생의 외모관리 인식 및 행동분석-헤어, 피부, 미용 성형, 패션, 몸매관리를 중심으로-. 한국생활과학회지, 18(1), 259-273.
  3. 김우성, 허은정 (2007). 베이비붐세대, X세대, Y세대 소비자들의 소비관련 가치관과 라이프스타일 비교. 소비문화연구, 10(4), 31-53.
  4. 김은주. (2001). 여대생의 외모관리행동에 관한 연구. 이화여자대학교대학원 석사학위논문.
  5. 김은희. (2006). 전문직 미혼남성의 의복구매. 외모관리행동 및 자아존중감과의 관계 연구. 경희대학교 대학원 석사학위논문.
  6. 도주연. (1992). Hairstyle 변화에 의한 얼굴 이미지 요인과 분석-computer graphic simulation을 이용하여-. 한국의류학회지. 16(3), 243-244.
  7. 류제은. (2005). 중장년층 여성의 인지연령과 쇼핑행동. 숙명여자대학교 대학원 석사학위논문.
  8. 박수진. (2006). 남성의 패션, 헤어스타일, 피부, 신체이미지에 관한 유형 분석: 내용 분석, 설문지법, Q방법을 통합하여. 충남대학교 대학원 박사학위논문.
  9. 박지현. (2002). 현대 한국사회의 ‘몸관리’ 유형의 사회학적 의미. 부산대학교 대학원 석사학위논문.
  10. 신효정. (2002). 현대 여성의 아름다운 외모에 대한 질적 연구. 화장. 헤어스타일. 바디이미지. 성형수술. 의복 중심으로. 건국대학교 대학원 박사학위논문.
  11. 샹그릴라 신드롬-세상 속으로. (2009) 자료검색일 2010, 3. 5. 자료출처 http://blog.daum.net/osomang/6349091
  12. 우지영. (2006). 20-30대 남성들의 라이프스타일에 따른 화장품 구매행동. 한국복식학회지, 56(1). 56-69.
  13. 이시원. (2004). 공적. 사적 자기위식에 따른 바디이미지와 외모관리 행동에 관한 연구. 성신여자대학교 대학원 석사학위논문.
  14. 이지현. (2006). 대학생이 인지한 가족건강성과 자아존중감이 학교생활에 미치는 영향. 대구대학교 대학원 석사학위논문.
  15. 임숙자. 이미현. 이승희. 신효정. (2000). 바디이미지. 서울: 교문사.
  16. 유창조, 정혜은. (2002). 소비자의 아름다움 추구행위에 관한 탐색적 연구-남성의 치장과 여성의 화장, 성형 및 피트니스를 중심으로. 소비자학연구, 13(1), 211-232.
  17. 윤소영. (2007). 여대생의 외모관리에 대한 의식 및 태도연구;헤어, 피부, 화장, 미용성형. 한남대학교 석사학위논문.
  18. 중년 마케팅 나이 먹는 것을 즐겁게. (2007, 2. 26). 조선일보. 자료 검색일 2010, 3. 7. 자료출처 http://www.chosun.com
  19. 한동조, 박길순. (2008). 대학생들의 메이크업과 미용성형에 대한 외모관리 행동 연구. 한국미용학회지. 14(2), 622-632.
  20. 홍성태, 강동균, 김미준 (2007). 인지연령; 소비행동에 미치는 영향 및 매개효과 분석, 소비자학 연구. 18(3), 63-86.
  21. LG 경제연구원. (2005). 2010 대한민국 트렌드. 서울: 한국경제신문사.
  22. Barak, B., & Shiffman, L. G. (1981). Cognitive Age: A Nonchronological Age Variable, Advances in Consumer Research, 8(1), 602-606
  23. Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude-behavior relationship. Journal of Personality and Social Psychology, 37(6), 913-929. https://doi.org/10.1037/0022-3514.37.6.913
  24. Breckler, S. J. (1984). Empirical validation of affect, behaviour and congnition as distinct components of attitudes. Journal of Personality and Social Psychology, 47(6), 1191-1205. https://doi.org/10.1037/0022-3514.47.6.1191
  25. Cor, C. L., & Glick, W. H. (1986). Resume evaluations and cosmetics use; when more is not better. Sex Roles, 14(1-2), 51-58. https://doi.org/10.1007/BF00287847
  26. Cash, T. F., Cash, D. W., & Butters J. W. (1989). “Mirror, Mirror, on the Wall....?” : Contrast Effects and Self-Evaluations of Physical Attractiveness,Personality and Social Psychology Bulletin, 9(3), 351-358.
  27. Gulas, C. S., & Mekeage, K. (2000). Extending Social Comparison; An Examination of the United Consequences of Idealized Advertising Imagery. Joumal of Advertising, 29(2), 17-28. https://doi.org/10.1080/00913367.2000.10673606
  28. Heinberg, L. J., Thompson, J. K., & Stormer, S. (1995). Development and Validation of the Sociocultural Attitudes Towards apperarance Questionnaire. International Journal of Eating Disorders, 17(1), 81-89. https://doi.org/10.1002/1098-108X(199501)17:1<81::AID-EAT2260170111>3.0.CO;2-Y
  29. Fallon, A. E. (1990). Culture in the mirror: Sociocultural determinants of body image. In T. Cash & T, Prunzinsky (Eds), Body images. New York: Guilford.
  30. Jung, J. H., Lennon, S. J., & Rudd, N. A. (2001). Self-schema or selfdiscrepancy? Which best explains body image?. Clothing and Textiles Research Journal, 19(4), 171-184. https://doi.org/10.1177/0887302X0101900403
  31. Kastenbaum, R., Derbin, V., Sabatini, P., & Artt, S. (1972). The ages of me :Toward personal and interpersonal definitions of functional aging. Aging and Human Development, 3(2), 197-211. https://doi.org/10.2190/TUJR-WTXK-866Q-8QU7
  32. Kaiser, S. B. (1990) The Social Psychology of Clothing (2nd ed.). Fairchild Publications, New York: Macmillan Co.
  33. Levy, M., & Weitz, B. A. (2006). 소매경영. (오세조, 박진용, 권순기 역). 서울: 한올출판사. (원저 2002 출판).
  34. Molly, J. T. (1978). Dress for sucess. New York: Warner Book, Inc.
  35. Myerson, L. (1971). Somatopsychology of physical disability. In W. M.Cruickshank (Eds.), Psychology of exceptional children and youth (pp. 1-74). Englewood cliffs, NJ: Prentice-Hall.
  36. Solomon, M. R., (1985). The psychology of fashion. Lexington. MA: Lexington Books.
  37. Thompson, C. J., & Hirschman, E. C., (1995). Understanding the Socialized Body : A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices. Journal of Consumer Research, 22(2), 139-153. https://doi.org/10.1086/209441
  38. Stephenson, P. R. (1991). Identifying determinants of retail patronage. Journal of Marketing, 33(3), 57-61.
  39. Wilkes, R. E. (1992). A structural modeling approach to the measurement and meaning of cognitive age. Journal of Consumer Research, 19(2), 292-301. https://doi.org/10.1086/209303

Cited by

  1. Self-efficacy and Body Satisfaction according to College Students' Appearance Management Attitudes Typology vol.20, pp.4, 2012, https://doi.org/10.7741/rjcc.2012.20.4.515
  2. A Study on the Purchasing Practice and Satisfaction of Down-aging Clothes for the Female in their 40s-50s vol.14, pp.3, 2012, https://doi.org/10.5805/KSCI.2012.14.3.423
  3. Effect of Standards of Selecting Jeans and Appearance Management Behavior on Leisure Lifestyle vol.16, pp.6, 2012, https://doi.org/10.12940/jfb.2012.16.6.144
  4. Differences of Appearance Management Behaviors and Life Satisfaction among Lifestyle Groups vol.15, pp.4, 2013, https://doi.org/10.5805/SFTI.2013.15.4.554
  5. The Effects of Beauty Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups vol.16, pp.1, 2014, https://doi.org/10.5805/SFTI.2014.16.1.137
  6. Differences of Appearance Management Behaviors among Clothing Consumption Value vol.18, pp.5, 2016, https://doi.org/10.5805/SFTI.2016.18.5.606
  7. A Literature Review of Cognitive Age vol.14, pp.1, 2012, https://doi.org/10.5805/KSCI.2012.14.1.048
  8. Correlations among Cognitive Age, Sociocultural Attitudes towards Appearance, and Appearance Management Behavior vol.36, pp.7, 2012, https://doi.org/10.5850/JKSCT.2012.36.7.756
  9. The Effects of Consumption Values on Appearance Management Behaviors - Differential, Material and Practical Value- vol.16, pp.6, 2014, https://doi.org/10.5805/SFTI.2014.16.6.897