• Title/Summary/Keyword: Servqual model

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An Empirical Study on Measurement and Improvement for the Service of Education and Administration in the University (대학의 교육 및 행정 서비스품질의 측정과 향상 방안에 관한 실증적 연구)

  • Lee, Pil-Jae;Kim, Yoo-Ra;Jeong, Hae-Jun
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.197-209
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    • 2008
  • Since the theories of service quality were introduced in Korea, they have been applied to the various organizations, such as hospital, hotel travel agency bank, telecom company, and even retail market. Compared with these areas, however studies on the service qualify in educational institutions have been scarcely conducted. Also, higher educational service challenges user-oriented education system of the 21st century concept of Service quality from the theories of market economy. The purpose of this study is to identify the dimensions of educational and administrative service, and their influence upon the satisfaction and value on service quality, and formulate the service quality model based on the revised quality dimensions using SERVQUAL measuring method, to find out the most influential factors upon the service qualify among these factors. This study also suggests proper measures for improving service quality.

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A Study on the Difference of Consumers' Recognition for Education Service Quality (교육 서비스 품질에 대한 소비자 인식의 차이에 관한 연구 -패션 관련 전공을 중심으로-)

  • 장경혜
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.3_4
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    • pp.483-490
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    • 2004
  • By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.

Development of an Evaluation Model for CM Service Quality (CM서비스 품질 측정모델 개발에 관한 연구)

  • Jung, Won-Min;Lee, Hyun-Ki;Kim, Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.351-354
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    • 2006
  • The CM(Construction Management) market has been growing steadily since 2000, but there are a lot of obstructing factors. Recently, many questions have been raised over the level of construction managers' technique, the appropriateness and efficiency of CM, and the performance of using CM because of its short history. In this respect, evaluating CM service quality is a very important issue not only to acquire a better position in unlimited competence markets but also to survive. Therefore, the objective of this study is to present a service quality evaluating model which can be adopted to CM companies.

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A Study on Strategy for Promoting Mobile Application Market (모바일 애플리케이션 마켓 촉진 전략에 관한 연구)

  • Go, Nak Hyun;Jeon, Joong Yang;Bae, Soon Han
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.1
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    • pp.143-156
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    • 2011
  • Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

A Comparison between Korean and Chinese Consumers in Service Quality Evaluation: Focused on the Multiplex Cinema

  • LEE, Seung-In;PARK, Yoonseo;JIN, Yanchun;ZHANG, Yan
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.89-102
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    • 2020
  • Purpose: Our purpose in this study is to compare the SERVQUAL, SERVPERF, and non-difference score measures and to find out which one is better for measuring the service quality of the multiplex cinema service. We also aim to analyze the structural relationships between service quality, customer satisfaction and customer loyalty. Methodology: For the study, we collected data from respondents who have used the multiplex cinema services and conducted an empirical test. SPSS 18.0 was used for descriptive frequency analysis, reliability analysis, and multiple regression analysis, AMOS 18.0 was used for structural equation modeling analysis of causal relationships among variables introduced in research hypotheses. Results: The main results of this study are as follows. First, we found that the non-difference score measure provided a much better model than did other service-measuring models (SERVQUAL, SERVPERF) in Korean and Chinese multiplex cinema. Second, two service-quality factors (Korea-tangibles and assurance vs. China-tangibles and empathy) between the multiplex cinema service quality factors significantly influenced customer satisfaction, which had a significant effect on customer loyalty in Korean and Chinese multiplex cinema. Conclusions: Based on the results, the authors discuss the implications and limitations of this study and future research directions at the end of the paper.

Effects of Consumer Self-Determination Motivation and Service Quality on Purchase Intention of Omni-Channel Service in Omni-Channel Environment (옴니채널 환경에서 소비자의 자기결정 동기와 서비스품질이 옴니채널 서비스 구매의도에 미치는 영향)

  • Park, Joonyong;Kim, Ji Su;Kim, Renee B.
    • Journal of Information Technology Services
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    • v.18 no.4
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    • pp.23-38
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    • 2019
  • With the development of information and communication technology, logistics distribution systems and services have been improved, new types of services have been provided, and consumption patterns in consumer markets have also changed. In the domestic distribution market, the development of ICT technology, the spread of smart devices, and the growth of the e-commerce market have led to Omni-channel, a service that integrates offline channels and online channels. Omni-channel service aims to provide consumers with consistent and convenient service by integrating offline and online domain into one. Consumers can get integrated service on and offline. In this study, consumers' intention to use Omni-channel was examined by Self Determination Theory and SERVQUAL. The survey was conducted on Omni-channel user and the research model was composed of 2nd order factor model considering the characteristics of Omni-channel which provides integrated service based on the prior literature and PLS-SEM (partial least squares structural equation modeling).

A Study on the Quality Assessment of Baggage Handling System at Incheon International Airport - Using SERVQUAL Model - (인천국제공항 수하물처리시스템 서비스 품질 평가에 관한 연구 - SERVQUAL 모델을 적용하여 -)

  • Kim, Jong-Seo;Kim, Ha-Young;Park, Sung-Sik;Kim, Kee-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.4
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    • pp.1-12
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    • 2018
  • Baggage Handling System(BHS) is an important element of ground operation services and the importance is further emphasized as air demand increases and passengers change. If there is a problem with departure baggage handling, the aircraft's gate occupancy time will be longer than the initial plan, resulting in congestion of the anchorage leading to final passenger terminal and mooring and road congestion and arrival or It is delayed until the processing of the baggage of the connecting flight and it can cause an economic loss such as confusion in the operation of the airport. The purpose of this study is to investigate the effect of the perception of service quality of BHS users on public Institutions performance through user satisfaction, user performance, and user loyalty. Analysis results using Structural Equation Model was suggested and its implication was discussed in the conclusion.

The Effect of Service Quality on the Reuse Intention of a Chatbot: Focusing on User Satisfaction, Reliability, and Immersion

  • Kim, Minjin;Chang, Byenghee
    • International Journal of Contents
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    • v.16 no.4
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    • pp.1-15
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    • 2020
  • This study examined the impact of chatbot service quality (process quality, outcome quality, and servicescape quality) on user satisfaction and reliability by identifying the relationships between user satisfaction, reliability, immersion, and the paths of three variables influencing reuse intention. The survey was conducted of Korean users in their teens and 70s who had experience using chatbot services. A total of 218 convenience samples were extracted and the data analyzed. By the IS success and SERVQUAL model, the results of structural equation modeling revealed that the chatbot service quality did not affect user satisfaction and reliability. However, user satisfaction and reliability of the chatbot services were shown to lead to reuse intention, and user satisfaction was shown to affect immersion and immersion in reliability. The results showed that satisfaction, reliability, and immersion in the chatbot services were important factors in the chatbot reuse intention. Through the satisfaction and reliability gained through the service, the users wanted to reuse the chatbot services, especially the chatbot services that gained reliability, which will have a greater impact on reuse intention. We can use these results as marketing information to attract loyal customers by identifying the reuse intention of the chatbot service users.

Service Quality of Dental Institutes Measured by SERVQUAL Model and Intention to Re-visit (SERVQUAL 모형으로 측정한 일부 치과의원의 서비스 질과 재이용의도)

  • Jun, Mee-Jin;Noh, Eun-Kyung
    • Journal of dental hygiene science
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    • v.10 no.1
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    • pp.55-61
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    • 2010
  • The main purpose of this study was to identify the service quality of some dental clinics located in Gwangju and find an association between service quality and patient's intention to re-visit the same dental clinic. The search objects were 197 patients from five dental clinics, and data collected by self-administered questionnaire which was composed general characteristics, characteristics relating to visit of clinics, quality of service, patients satisfaction and intentions to re-visit. The used statistical analysis to find the association between quality of service and intention to re-visit was multiple regression analysis. This study looked at relations between quality of dental service, service satisfaction and intentions to visit again, and found that quality of service including six service areas had a statistically significant positive correlations with satisfaction and intentions of re-visit. When this study conducted a multiple regression analysis to identify variables that influence intentions of re-visit, it found that patients revisited the dental clinic only when quality of service was included. In conclusion, quality of service evaluated by patients influenced on their intention of re-visit and especially. Therefore, this study concludes that improvement in satisfaction and intentions of re-visit relies on Accessibility, that is, providing of medical information, consultant telephone, how delivery the dental medical system is. Service quality of dental institutes measured by SERVQUAL model and intention to re-visit.

Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China- (사물인터넷 환경에서의 SERVQUAL 모델을 이용한 중국 패션제품 라이브커머스의 서비스품질이 고객만족도 및 재사용 의도에 미치는 영향 -중국 창춘시 여대생을 중심으로-)

  • Mo Liu;Young-Sook Lee
    • Journal of Internet of Things and Convergence
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    • v.10 no.1
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    • pp.59-68
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    • 2024
  • China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.