Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 28 Issue 3_4
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- Pages.483-490
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- 2004
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on the Difference of Consumers' Recognition for Education Service Quality
교육 서비스 품질에 대한 소비자 인식의 차이에 관한 연구 -패션 관련 전공을 중심으로-
Abstract
By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.